Issue 8: Getting Technical

Page 20

photo courtesy of pynkmag

SUPER DULL

BY keegan dolinar + daniel mirocke

Although the majority of the Super Bowl commercials fell short of expectations, these are few that did not fail to impress.

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“Wings”

father and daughter drive down the road and they reach 1000 miles and the father says “look honey every 1000 miles an engineer gets its wings,” then a montage plays of engineers getting their wings. If you can bet on one thing every Super Bowl, it's that Volkswagen will consistently bring their A-Game and "Wings" (a small little montage of engineers getting their wings) was absolutely hilarious not only for the laughs throughout the years but for this commercial, it was imaginative and creative.

photo courtesy of punktastic

Ellen dancing to random music

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llen DeGeneres is hunting for the perfect music in a small montage with different types of music while showing off the newest set of beats. Strange. You only need one word to describe this entire commercial. From the beginning you could tell this commercial was different with random shady animals in an alley to a hooded girl sneaking into a sketchy apartment. Then all of the sudden Ellen is dancing to random music then there was a family of bears and a wolf, the short version, it was random.

Bring Me the Horizon & Of Mice and Men

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hen I first walked into the Uptown Theater, in Midtown, to see Bring Me the Horizon (BMTH) and Of Mice and Men, I was taken aback by the beautiful architecture. The theater used to be an opera house and a movie theater, so it seemed an odd place to hold a death metal concert. But, I liked the decor. The seats were cleared toward the stage to make room for the massive crowd of people. Even early in the night, the energy in the room was overwhelming. The openers were Issues and Let Live. Issues combined techno and metal, and right off the bat, I could

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FEB. 21, 2014

ENTERTAINMENT

Budweiser clydesdale puppy

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The puppy. This year there were many tear jerking commercials with the abundance of Bud Light “hero” commercials, but it’s the Budweiser commercial that pulled at the heartstrings, "Puppy Love”. Even the manliest of men wearing their overpriced replica jerseys were teary. Admit it.

A few companies this year attempted to have a two part commercial. Ford and Wonderful Pistachios were the ones to do it. And man oh man did those pistachios crack me up. Stephen Colbert become a pistachio was one of the highlights of my Super Bowl viewing experience.

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Puppet Master GoDaddy

woman quits her job by announcing her resignation with a puppet. I understand what this commercial was meant to do. It has been done before on the internet, folks quitting their jobs publicly to take on the rest of the world. But to do it in front of 111.5 million people is a little embarrassing, oh, and this woman’s business was making puppets. Luckily John Turturro was there so it was not all too bad.

American Tour

tell the show would get even better. The lead singer of Let Live was wild, running back and forth across the stage, even climbing up onto the balcony, leaning over the edge and screaming into the mic. The excitement and energy of the crowd grew with every song. The crowd multiplied when Of Mice and Men stepped onto the stage to sing their first song, “Bones Exposed.” Almost immediately, the crowd went wild, starting mosh pits, and jumping up and down in the darkness. The energy and excitement continued to build. I had never seen

Colbert pistachio

“L

et her go” starts to play in the background as a puppy runs up to a clydesdale. After that the puppy comes back multiple times to see his new friend. The puppy is then released and lead back to the farm followed by the horses. The commercial ends with the horse and the puppy playing in the field.

his series of commercials are for pistachios starring colbert (with his eagle). He goes on to state that pistachios are wonderful and he is wonderful, the end. After a few more he comes back and says “i see the sales did not skyrocket in the last three seconds he then splits his head open to reveal he is actually a pistachio

Morpheus singing in the kia

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couple returning from a date ask the valet for their key. The valet is Morpheus from the Matrix who offers them two different keys. The usually stoic Laurence Fishburne busted out some beautiful vocals on this Kia commercial. The ad also parodied several scenes of the Matrix, which fans like me were glad to see. Breaking character to be a little more lighthearted was a joy to watch.

BY kylee hartl

Of Mice and Men live before, but I was familiar with almost every song they played. Austin Carlile, the lead singer, connected with the audience, even when singing about divorce in one of his songs. Finally, the band everybody came to see stepped onto the stage. The crowd immediately lost it, screaming as Oliver Sykes, BMTH lead singer, stepped onto the stage. They opened with “Can You Feel My Heart,” my alltime favorite. I could feel the passion as he hunched over, crying out lyrics into the mic. With confetti raining down on the audience, the energy in

the room ignited. And honestly, the performance spoke to me. I saw BMTH live at Warped Tour, and I love the crowd involvement they command. Sykes gives orders, asking audience members to jump as high as they can, sing lyrics back to him and even to sit on the floor, put their phones away and then jump up as high as they can go. It’s like the craziest game of Simon Says you’ve ever seen. A band that involves the crowd, sings amazing music and makes every single person feel like she belongs — that is Bring Me the Horizon.


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