SMMEX Preview 2018

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ABSOLUTE BELIEVERS We believe brand extension, licensing and collaboration are essential to smart lifestyle marketing We believe star brands thrive on authenticity and brilliant stories We believe there are many professionals out there which share our passion

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intro Welcome to the SMMEX 2018 Preview! In this edition you will be able to discover a bit more about a handful of our 2018 exhibitors and their fantastic products ahead of meeting them at the show in March. As well as learning more about a sample of our exhibitors, we are excited to share news of our seminar programme which is back for another year due to the success of the 2017 sessions. We are busy finalising the speakers and working hard to bring you a diverse and inspiring programme. Take a sneak peek at some of the speakers already on board in this issue. We look forward to welcoming you to Wembley Stadium on Monday 5th March for a brilliant day of networking! If you are looking to source and discover new products to diversify your product range, make sure you register for your free ticket online at: if you haven’t already. See you in March!

The SMMEX Team t: +44(0)20 7821 8221 e: : @smmexevent #SMMEX2018

Seminar program Our popular seminar programme is back for another year and we are thrilled to welcome some fantastic speakers to the line-up for 2018. This is just a sample of who will be taking part so make sure you check our website for updates on who will be joining them over the next couple of months. The seminar programme brings a range of speakers together to discuss a selection of industry relevant topics. The sessions are held in two seminar rooms in the exhibition hall and are free to attend so make sure you come along!

Cliff Crown Club Chairman Brentford Football Club

Lee Hurley Founder Daily Cannon

Kelvyn Gardner Managing Director LIMA

Milan Thakrar Commercial Events Business Development Manager Historic Royal Palaces

Joanne Lewis Licensing and Merchandising Manager King

Daniel McGeehan Brand Director Smiley Company

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Souvenirs, memorabilia, Sports Merchandise & Marketing Exhibition

SMMEX provides the perfect environment to source the latest products and services from a diverse range of exhibitors. The show is free to attend, so simply register for your ticket in advance at:


Lobster & Lemonade® Apparel Lobster & Lemonade® Apparel is a European lifestyle brand. Inspired by the diverse street cultures of the globe, Lobster & Lemonade serves authentic products with a refreshing style. They are a sports and lifestyle brand specialising in headwear. Lobster & Lemonade stands for the best quality with refreshing designs. In other words: they serve “gourmet headwear“. Their goal is to give everyone the opportunity to express themselves through unique, fashionable and high quality products. Therefore they aim to develop creative and innovative design concepts with their partners to serve them a custom-tailored lifestyle product. A close and fair relationship down the supply chain is very important for them. As a direct link between the customer and the manufacturer, they can offer fast delivery times and react quickly to trends or special requests. Their direct contact with the factories also enables them to ensure fair production and high quality products. Since 2012 they have been working with pro-sports teams from various leagues all over Europe. To join their growing list visit them at SMMEX International next March in Wembley Stadium and speak to the team.




novatex gmbh NOVATEX GmbH is a family owned company with almost 40 years of experience. They offer high quality baby products made in Germany. Their dummies, feeding bottles and other accessories for the needs of the youngest fans and their parents meet the relevant international quality standards (e.g. EN 1400 & EN 14350). With a variety of colours and packaging options they offer something for everyone and are proud to say that they are supplying more than 150 sport clubs, making them one of the leading suppliers in this industry. Their MOQs start at 100 pcs. only!

KT Labels After spending the last 2 years developing materials for Epson to use with their Colourworks machines and working with a variety of companies to produce garment labels, KT Labels have developed a new material very similar to football shirts.

To see more of their designs and products come see their stand next March at SMMEX International in Wembley Stadium.

They developed this material to allow them to cut labels in the shape of football shirts and personalise them as you would individual fan memorabilia shirts. Using the Epson C3500 that has such a high definition, the badge, logo’s and design of shirts can be clearly seen and visible on the print. This is a breakthrough in football memorabilia that you can add to any design. They have also created medals which are instantly printed through the same process. The whole idea of what they have achieved is to create items of memorabilia as cheap as chips, allowing stadium shops to instantly personalise items whilst the customer stands in front of them without having to ask them to come back later. Their background comes from the production of school name tags and shoe labels which they supply to M & S and Asda, and, through edding in Germany – John Lewis. They also supply most of the School wear retailers in the UK. Their instant name tape machines allow their labels to be printed instantly. Whatever sport that you play, lost property is a major issue and we have labels to personalise every item of property. Come and see them at SMMEX 2018.




Sekonda Time Products UK Ltd based in Leicester are owners of the UK’s number 1 selling watch brand Sekonda, as well as the inherently British brand Accurist. Over the past few years they have been producing personalised watches for a range of customers from Premier League football clubs to the Armed Forces. One new customer they have had the pleasure to work with for the 2017/18 football season was Sheffield Wednesday FC. They launched a range of 4 watches for their supporters to buy ranging from a youths watch to a Limited Edition 150 year Anniversary watch. This particular model was expected to have high demand, especially as it was limited to 150 pieces to coincide with the 150th anniversary. Retail Manager Liam Bashforth made the clever decision to pre-sell the watch online, which proved a resounding success with all 150 pieces selling out within 6 hours. In fact, sufficient interest was generated that a further watch was then developed to satisfy demand from supporters. Time Products UK Ltd will be located on stand 91, if you would be interested in them supplying you with high quality timepieces from a well-known and trusted brand, please come and visit them at SMMEX 2018 to see some examples of their work.



bcb adventure ltd BCB Adventure Ltd, a world market leader in high quality lifesaving survival kits have put to use their years of expertise gained manufacturing these kits (that have helped generations of adventurers) to create a new “GIFT RANGE” of pocket-sized survival tins designed for specific leisure pursuits and social fun occasions packed with useful items. Already proving to be very popular as great gifts the range is quickly expanding: • My First Adventure Tin • Hangover Relief Tin • Travel Survival Tin • Golf Survival Tin • Student Survival Tin • Fishing Survival Tin They will also be introducing a fantastic unique new to the UK range of Smokeless charcoal BBQs that you can use almost anywhere. Featuring an easy to control cooking temperature, you will be able to enjoy cooking stress free with all of the benefits of a charcoal BBQ and none of the hassle! Due to the unique powerful fan you are ready to cook in only 3 MINS! Main Features include: • Smokeless • Safe to use • Short cooking time - ready to go in under 5 minutes! • Adjustable temperature • Portable • Recharging Device • Easy to clean – Dishwasher safe Includes comfortable carrying case and cooking tongs with removable and powerful fan motor (rechargeable via USB cable). The BBQ produces no smoke due to practical combustion chamber system. The double walled design means that whilst the inside is hot the outside of the BBQ stays pleasantly cool. Also easy to clean and made using dishwasher safe stainless steel. To view their range and ask them any questions, come and visit their stand at SMMEX International next March at Wembley Stadium.


Mirical emblems ltd MiRiCal Emblems Ltd are a specialist manufacturer of heat applied emblems, badges and transfers. Their products are specifically designed to meet the requirements of the sportswear market. These products have a simple one-step application and provide superb durability. Their sportswear range of products includes: RapiTran Matt Transfers Low application temperature, suitable for almost all fabrics and ideal for sponsor logos. Hot peel transfer, printed on hazy film to provide matt appearance with optional dye migration blocker. Homegrade Emblems Digitally printed emblem for unlimited graphics, including photographic images. Light and supple, ideal for football and sports club crests. Optional dye migration blocker

ecocup As you may already know, ECOCUP is a leading group of companies specialising in the production and printing of reusable cups in their in-house factories. Their branded Ecocups represent the best environmental friendly alternative to disposable cups. They correspond to an ever growing demand and ECOCUP trades for the global market and has already supplied branded cups for Disney, the Rugby World Cup in 2015, The UEFA in 2016 and global music tours for Madonna, U2, Coldplay, Guns N Roses and so on!

Reflectran Transfers Reflectran Transfers look like any other printed logo by day but add a safety element to clothing by making the wearer more conspicuous by night. All colours reflect and the products integral appearance combines image and safety. Woven Emblems Heat applied Woven Emblems allow finer detail than embroidery. Conventional heat press application allows use on most garment types. Ideal for club crests.

They have a large range of cups in polypropylene, Tritan, CE certified and BPA free. In addition to the classic silkscreen printing, they own their injection molds and manage the entire production process.

MiRiCal Emblems also manufacture football numbers, Fusible M-Broidery, a wide range of heat seal machinery, and much, much more!

In 2017, they launched digital printing: the design is printed from a digital-based image directly to the cup with a photographic quality. Ecocup has the exclusivity of this manufacturing process. There are indeed competitor companies on the market but most of their added value lies in the fact that they are the sole company proposing full surface area coverage on both sides of the cup (14 cm). This technology allows them to produce full colour cups in small series with reduced technical fees and above all with shorter lead time. (Now 10 days against 21 days for IML printing)

To inquire about their products and to meet the team come see their stand next March at SMMEX International in Wembley Stadium.

At this point this printing technique is available in half pint and pint size only, but they are investing in new machines in order to expand their product range. The Ecocup Company offers its services either through outright purchase or turnkey rental solution including all services (production, delivery, washing and storing). Come visit their stand and find out more at SMMEX International next March in Wembley Stadium.




pioneer balloon company Pioneer Balloon Company celebrated 100 years in business in 2017 and is one of the leaders in the industry through its investment in technology, innovation & education. Pioneer’s key brand is Qualatex®, known as “The Very Best” balloons. Pioneer manufactures a full range of coordinating balloon types including latex, Microfoil®, and stretchy plastic Bubble™ balloons, and is the only major manufacturer that actively sells in all market segments. Pioneer Europe Limited, the European arm of PBC, has supplied Qualatex® balloons to some of the world’s most recognised brands and companies and is trusted to supply balloons of the highest quality with great service. Whether it’s custom print or personalised balloon creations, standing out from the crowd is key to catching potential customers’ attention. The huge range of Qualatex® designs and colours available make it easy to create something unique to your organisation / brand – and their NEW full colour digital printer can print any artwork, even print photographic images, on foil balloons, with no minimum quantities. Balloons are an excellent promotional item, eye-catching and cost-effective, and can be used in areas that no other product can reach, saving valuable floor and wall space. As well as being a great impulse purchase retail item, they can be used to build brand awareness, attract attention, promote sales, emphasise point of purchase displays, generate store traffic, create striking displays and much more! Recent research has shown that more than 80% of balloon professionals choose Qualatex® brand over any other competitors’ products, due to their high quality and long float times. For more details come and meet the team on their stand at the SMMEX International next March in Wembley Stadium.



Banbo toys The Spanish company Banbo Toys offers the ultimate realistic action figures from the world best clubs, FC Barcelona, Real Madrid and many more! The Sockers collections are made of PVC, are 30cm tall, feature a super realistic vinyl face and a body with 8 articulations. The kits are made of fabric, almost like real ones. Both packaging and product are designed for the most demanding football fans. Each figure also includes a ball with the team logo. FC Barcelona toys were launched in 2016 and were a massive success in Spain. In March 2018, after many months undergoing a thorough sculpting process, the Real Madrid action figures will be made available in all official stores. For Banbo Toys, nothing is more satisfying than producing your idols for the benefit of football fans. They want to become the main brand for football action figures and they are working hard to reach that goal. Make sure you come along to see them to find out more at SMMEX International in March 2017 at Wembley Stadium.


badge4u For the past half a decade, the technology industry has been racing to build better cameras into the hardware we use every day. For years, security researchers have shown that hackers can hijack the cameras to spy on whomever is on the other end. To put that in perspective, think of all the things your devices have seen you do. Covering cameras isn’t new for those who know that the internet is always watching. The fear over web cameras has penetrated deep into popular culture. This is why Badge4u have just lunched Camera Blockers and Camera covers, your protection against webcam hackers. Special stickers without glue our products are designed for smartphones, tablets and computers.


To view a selection of their range and ask them any questions, come visit their stand at SMMEX International at Wembley Stadium in March 2018.

Passamar, Lda, created in 1980, is a Portuguese company dedicated to sports merchandising production. Their core business is the manufacturing of personalised scarves with the main qualities being: 100% Acrylic, High Definition, Printed and Circular Knitted. Their portfolio also includes lanyards, pennants, flags, pillows, hats, PVC products such as key rings and bracelets among other things. Given that they produce sports merchandising, some of their clients include well-known sport clubs and official sports licensing companies. Passamar is a nationally and internationally renowned company which has been reinforcing its market position by continuously investing in R&D. Visit SMMEX International next March in Wembley Stadium to meet the team and view a selection of their scarves.




Rainbow productions Earlier this year, the eagerly anticipated mascots for the 2017 World Championships were unveiled on national television. Hero the hedgehog and Whizbee the bee were chosen as the winning designs of the Blue Peter mascot design competition, beating over 4000 other entries. The colourful characters were brought to life by custom mascot maker Rainbow Productions, who are well versed in producing custom-made mascots for sporting organisations and events all over the world and thoroughly enjoyed bringing these characters to life. Whizbee the Bee was the official mascot of the World Para Athletics Championships, and Hero the Hedgehog was the official mascot of the IAAF World Championships. Both characters made numerous promotional appearances before the games began, including BBC Breakfast and Blue Peter. The winning designer is nine-year-old Elinor from the West Midlands. “It is so exciting that my designs were chosen,” she said. “I chose Whizbee and Hero because they are endangered species and are survivors. Bees are really important because they make the world go around and hedgehogs are determined and brave.” The Championships were the biggest events to be staged at the London Stadium since the 2012 Olympic and Paralympic Games. It is the first time both Championships have been held in the same city, with over 3,000 athletes from over 200 nations competing over 20 days of action. Make sure you come along to find out more at SMMEX International in March 2017 at Wembley Stadium.



3markco At 3MarkCo, they take new or existing technologies and transform them into something innovative and unique. Most recently, they’ve been working on some new concepts for top UK sports teams. Following current market trends, their latest line of products includes a range of stand-up LED night lights and personalised Bluetooth speakers that are suitable for fans of any age. Their products are specifically designed to be simple, fun, and reliable. They can be personalised with any colour, logo, or club badge, making the perfect accompaniment to any room in the home. 3MarkCo are a British owned company that has offices in China, enabling them to source the highest quality products at the best prices. Their leading management team has over 40 years of combined experience in manufacturing, so they are experts in QA (you name it, they’ve seen it!) and fully understand your needs and concerns when buying new products. If these exciting new products are something you think would be popular with your fans and you’d like to know more, please come and find their booth at SMMEX. Or, if you have an idea of your own, our sourcing, design, and manufacturing teams in China can make it a reality - so just let them know.



z-card Z-Card is the Pocket Media Specialist, working with clients from every business sector and sport is an area full of opportunities for their range of products. They already work with many sporting organisations and clubs, providing them with the perfect solution to meet their print and marketing needs no matter how big or small. Amongst their favourite clients is Ascot Racecourse for whom they provide a Z-CARD course guide for the Royal Ascot staff as well as an event guide for the annual Ascot Food & Wine Festival. They work closely with Ascot to design their cards with their in house design team. The Z-CARD shows off their facilities, event information, sponsorship and map to ensure their customers get the best out of their event and their sponsors get maximum return on their investments. The result was a very sophisticated, high-end product that not only looks fantastic and in keeping with the brands luxury ethos, but is practical and easy to use for both their staff and customers. In recent years they have worked with football clubs such as Manchester City, Chelsea, Derby County, Barnsley and Luton Town to create their fixture lists. They have provided Z-CARD’s for major events such as Wimbledon, the 2015 Rugby World Cup and The Ryder Cup. They also work with sporting Charities such as the EFL Trust and The Lord’s Taverners to help them promote the work they do for the community. Come and see them at SMMEX 2018 next March for more information.