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Your chance to find the souvenirs, memorabilia, and merchandise to enhance your business.


Dear Colleague, With a few weeks still to go until the show we thought you would like just a small taste of what you will be able to see at this year’s SMMEX at Wembley Stadium on Monday the 5th of March 2018.

Seminar Sessions Attend some of the targeted sessions and acquire the new strategies, innovative ideas and practical solutions you need to succeed. With a wide variety of topics covering how to build a brand, the importance of merchandise and licensing in Europe, there will be something there for everyone. Whether you are new to the industry or a veteran, you’ll get the targeted information and knowledge you need to take your business to the next level. Log on to the website for more information or to register for more FREE tickets at www.smmexevent.com. Alternatively, call us on +44(0)20 7821 8221. We look forward to welcoming you to Wembley Stadium Monday 5th March 2018.

The Smmex Team CALL US ON +44(0)20 7821 8221 FOLLOW US ON TWITTER @SMMEXEVENT EMAIL US ON INFO@SMMEXEVENT.COM


10:30 - 11:15 11:30 - 12:15 12:30 - 13:15

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SEMINARS

Free to attend

Cliff Crown Brentford FC Running a Football Club as a Business

Kelvyn Gardner LIMA Licensing in Europe The Background, The Present and The Potential Future Including The Potential Implications of Brexit

Milan Thakrar, Jo Jennings & Jay Teunis Historic Royal Palaces Historic Royal Palaces; Building a Brand for Commercial Events

Admission to the exhibition and all seminar sessions is free, register online at: http://www.smmexevent.com/register.php


Victoria Fisher & Stephen Maclennan Activision

The Power and Reach of the Video Game Industry

John Booth - Football Trade Directory & Lance Haggith - sports traider The Importance of Merchandise

Lee Hurley Daily Cannon Why Clubs and Brands Need to Harness the Power of the Blogger in this Ever Changing and Fast Moving Digital Era

SEMINARS

Putting the Smile Back into Active Sports : A Case Study of Brand Building Through Positivity

Free to attend

11:00 - 11:45 12:00 - 12:45 13:00 - 13:45 14:00 - 14:45

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Daniel McGeehan Smiley Company


Tomadex S.C. TOMADEX is one of the EU’s biggest producers of football scarves and supporters’ accessories. Due to their high quality and professional service, for many years they have been cooperating with UEL and UCL. In 2016 they launched their customised socks department and in 2017 they introduced high resolution HDC elastic scarves to their product range. Visit their stand at SMMEX to find out more.

The Football League Paper Lobster & Lemonade Apparel Lobster & Lemonade® Apparel is a European lifestyle brand. Inspired by the diverse street cultures of the globe, they offer authentic products with a refreshing style. Their goal is to give everyone the opportunity to express themselves through unique, fashionable and high quality products. Visit the team and view a collection of their products on stand 83.

The Football League Paper offers fans of football outside the Premier League their own dedicated newspaper. It offers extensive coverage for all 72 Football League clubs with news, features and gossip plus comprehensive match reports.

souvenirs - memorabilia - merchandise


Z-Card ltd Z-CARD® creates successful multi-channel PocketMedia® campaigns, combining print, digital and mobile. They enable you to deliver your message directly into your clients’ pockets, ensuring it’s valued and remembered. Z-CARD®s are a totally unique communications solution. From their foundation as a niche print product specialist, they have expanded into a global group, providing a full creative service. Find them on stand 46 for more information.

Sports Licensing and Tailgate Show A sports merchandise exhibition in the U.S. More than 5,000 attendees come to Las Vegas each January to see the latest products from over 350 exhibiting licensees who represent all of the professional and collegiate leagues and teams. Attendees are buyers from all types of retailers – department stores, sporting goods stores, gift shops, fan shops, mass merchandise stores, online retailers.

souvenirs - memorabilia - merchandise

Badge4u Wojciech Pawlowski Since 1992, Badge4u has been making button badges, key rings, ID badges and selling button machines, accessories and components. Their range of products includes; smartphones and electronic devices accessories, keychain 5in1, mousepad 3in1, multistickers and much more! In January 2018 they launched their new products: bottle opener 4in1, can cover 3in1, car freshener, camera cover, microfiber cleaning cloth and cooling towel. Visit them on stand 100 to find out more!


TEKO TRYCK AB TekoTryck is a screen printing company based in the south of Sweden. They print with the highest quality on behalf of designers, distributors, department stores, profile companies and others. They specialise in screen printing on sponge cloths, kitchen towels and velour towels. They print everything with their own waterbased colours, offering short lead times and varying quantities for all products. View a selection of their products on stand 40.

The hockey paper The first weekly newspaper dedicated to hockey. It presents a unique package of information, rang ing from breaking news stories, in-depth interviews with star players, analysis and gossip. The Hockey Paper covers all matches played in the men’s and women’s Premier Divisions and extensive round-ups of the six Conferences below.

Amaya Sales UK Ltd Amaya Sales UK distributes leading garment decoration equipment in the UK and Ireland. They offer Melco modular embroidery machines, Kornit and Texjet DTG printers, Forever transfer paper together with OKI white toner printers, Sef Garment Vinyl and Stahls heat presses. At SMMEX they will be showing live demonstrations of the Forever transfer paper systems and the leading Melco EMT16 Plus modular embroidery system.

souvenirs - memorabilia - merchandise


Daniel Mcgeehan smiley

John Booth Football trade directory

Daniel is a Brand Director at the Smiley Company - winner of the UK’s Best Licensed Lifestyle Brand for 2017 and one of the TOP 100 brand licensing companies in the world.

John Booth - Managing Director Sports Global UK Ltd owners of footballtradedirectory.com (FTD) and rugbytradedirectory.com (RTD).

He is responsible for driving the growth of Smiley in the UK and Nordics, harnessing the power of happiness to inspire sports collaborations and product ranges.

John Has been involved in sport for over 25 years. He set up Sports Global in 2007 and it has become an established vehicle for marketing companies into football through a variety of channels.

Before joining the team at Smiley, Daniel managed the business development of sports licensing programmes at CPLG for top tier clients including England Rugby (RFU), West Ham United F.C, Le Tour de France and St Andrews links.

John was previously general manager at Preston North End and Commercial manager at Stoke City spanning 12 years as well as a Consultant Director at Port Vale from 20122014.

Daniel also has 8 years’ experience in buying and merchandising, gained during his time with Britain’s largest retailer Tesco. This time included 5 years at Head Office, where he helped introduce the F&F brand into the global market for the first time.

‘We aim to provide a cost effective service to enhance any football business in the UK and the breadth of our client base is testimony to our ability to deliver whatever the task.’

meet the speakers


Brand jam Brand Jam’s mission is to watch, categorise, and compile every sensitive move in the licensing and branding market, mainly “live�, at trade fairs, in a way that allows them to understand the dynamics of a relentless market. Brand Jam shares its contents with an international community of thousands of marketers, buyers, licensors and licensees.

Rudolf Neumann GmbH Rudolf Neumann is a family run company founded in Germany in 1890. Though the company has expanded into one of the largest for specialty branded gifts and merchandise in Germany, their on-going goal is to meet the individual needs of each of their customers in a fast, efficient, and timely manner. Meet them at SMMEX to discuss their current and future partnerships.

CORPORATE INSIGNIA BADGES Already recognised as one of the leading suppliers in the hospitality sector they have subsequently evolved into other sectors where there is demand for real top-end quality name and lapel badges. They now count many of the top football, rugby, and cricket clubs amongst their regular clients. Come along to SMMEX to see their full range; samples and brochures will be available to visitors.

souvenirs - memorabilia - merchandise


Tungate Group Tungate are a World Class Leader supplying Tickets and Printing Merchandise to most of the Country’s leading entertainment venues. Their passion is to give their clients cutting-edge modern printing techniques, materials and concepts that allow their customers to get the most of their printing resources. Their promise is simple, to provide their clients with excellent customer service. Visit them on stand 50 at SMMEX to find out more.

The golf paper The first weekly newspaper dedicated to golf. Containing top-line writers and guest columnists such as David Howell and Oliver Wilson, The Golf Paper presents a unique package of information, ranging from breaking news stories, in-depth interviews, analysis and gossip. The Golf Paper covers all the tournament play throughout the world from the Majors, through the women’s tour to the junior competitions.

souvenirs - memorabilia - merchandise

TESSILGOAL SCARVES HD Tessilgoal Scarves is a part of the company Tessilgoal s.r.l. Tessilgoal s.r.l. specialises in the production of fabric and knitwear with circular knitting machines. Tessilgoal acheives all the knit stitches existing in gauges 12, 14 and 16 and specialises in coloured photographic jacquard. Visit the team on stand 56 to find out more.


promotion Promotion Magazine is the only marketing and communication period in Italy focused on loyalty processes and engagement techniques (competitions, prize operations, in store promotion, licensing, merchandising, incentives, events, crm, direct marketing, gamification, mobile marketing, social media marketing, apps). Promotion Magazine has a reputation and authoritativeness consolidated in about 30 years of continuous presence in professional publishing.

BCB Adventure Ltd They are a world market leader in manufacturing high quality lifesaving survival kits and have used their years of expertise to create a new gift range of pocket-sized survival tins designed for specific leisure pursuits and social occasions. At SMMEX they will be introducing a fantastic unique NEW to the UK range of Unique Smokeless charcoal BBQs.

sphere time Sphere Time specialises in the design and production of bespoke watches and clocks intended for merchandising purposes. They offer a large choice of different watches that can be completely personalised with your chosen logo or design. Their in-house design studio creates original concepts reflecting your brand’s philosophy. They use only high-end parts ensuring that all timepieces will be of the highest quality. Sphere Time – They design your time! They will be displaying a number of their products on stand 71.

souvenirs - memorabilia - merchandise


BIDBI At BIDBI they make branded cotton canvas bags as an eco-friendly, fairly traded alternative to plastic carrier bags. Their bags act as a sustainable marketing tool or ethical accessory for your business or event. They work with businesses large and small around the world and pride themselves on delivering high quality products with industry leading customer service. They will be displaying their range at SMMEX on stand 16, visit them for more information.

Licensing Industry Merchandisers’ Association Rainbow Productions Ltd UK mascot manufacturer and licensee, Rainbow Productions, specialises in the creation of custom-made mascot costumes for use in sectors including sports marketing, brand licensing, retail and leisure. The company returns to SMMEX for the 7th consecutive year and is looking forward to meeting with sporting organisations to discuss the benefits of investing in a mascot. Meet them on stand 49 to discuss what they can do for you!

souvenirs - memorabilia - merchandise

LIMA is a leading trade organisation for the global licensing industry. LIMA’s mission is to foster the growth and expansion of licensing, raise the level of professionalism, and create greater awareness of the benefits of licensing. Members enjoy an array of benefits, including LIMANET – licensing’s interactive, global directory – extensive educational programming, worldwide networking events, with the latest in news, deals and trends.


Vissually Vissually is an innovative Spanish company that manufactures original souvenirs, merchandise and commercial displays using renewable woods plus a high-tech mix of direct digital printing and laser cutting. Vissually offer exclusive products in a number of fully customizable shapes and prints, for wholesalers, distributors or companies of any size. In 2017, Vissually obtained the Seal of Excellence to the innovation of the EC reinforcing the respect they hold for the environment. Find out more on stand 30.

The Non-League Football Paper The Non-League Football Paper is the only paper that covers Non-League football from top to bottom and is the recognised authority on non-league football. It has been established since 2000 as the pre-eminent publication dealing with the national game below the Football League, covering football from the Conference Premier down to grass roots.

Formpress ab Formpress is a family business based on the beautiful island of Öland, Sweden. They produce trays, cutting boards, coasters, trivets etc. Their trays are made of the finest birch wood veneer harvested from sustainable forests. They offer excellent quality and first-class service, gaining the confidence of some of the world’s leading brands. Visit them on stand 41 at SMMEX to view a number of their customizable products.

souvenirs - memorabilia - merchandise


payne sports Payne Sports Manufacturer Sportswear Sublimation Uniforms. Their product line includes: Soccer Wears, Basketball Wears, Ice Hockey Wears, Football America, Rugby Wears, Cricket Wears, Baseball Wears, Track Suits, Polo Shirts, T-Shirts, Hoods, and Gloves. Come and see them at SMMEX on stand 72 to view a selection of the sportswear they produce.

Bling It On Limited Bling It On Limited was established in 2010 as a company specialising in garment decoration with embroidery, rhinestones, vinyl and sublimation. In the last 4 years they have specialised in fully sublimated garments for event merchandising and for sport and dance team wear. They pride themselves on the quality of their garments and team wear, using the best of materials and designs from experienced graphic designers. Find them on stand 39.

souvenirs - memorabilia - merchandise

The White Label Solution The White Label Solution is the manufacturer behind many sportswear brands. They are a one stop shop for any sports business looking to launch their own brand of sports clothing and merchandise. Their unique approach has helped launch a number of recognised sports brands. Visit them at SMMEX to find out how they can assist you in building your brand.


Cliff crown Brentford Fc

Kelvyn Gardner LIMA

Cliff Crown is a chartered accountant who specialised for 15 years in advising owner managed businesses primarily in the media space. After a career spanning 29 years as a partner in leading firms of accountants in London, Cliff left private practice in 2010 to become CFO of a group of companies owned by Matthew Benham who was at that time a minority shareholder in Brentford, Cliff advised Matthew to exercise his option to take control of the club which he did in 2012. Cliff became a Director of the club and one year later succeeded Greg Dyke as Chairman following Greg’s appointment as Chairman of the FA. The club have thrived over the last 7 years moving from League 2 to establishing themselves as a top 10 club in the Championship. In July 2016 Cliff was appointed to the Board of the EFL as one of 3 Championship representatives.

Kelvyn has been involved in the international licensing business for over thirty years. Kelvyn and three former colleagues started Merlin Publishing in 1989 to market licensed stickers and trading cards. The company grew throughout Europe and in just five years annual sales reached US $80 million, and was named the UK’s fastest-growing private company in 1995. Since 1998 Kelvyn has worked as a consultant in the licensing industry through his company, Asgard Media, clients include Yoplait and Finsbury Food Group. At the 2013 Licensing Awards, he was presented with the Honorary Achievement Award. Since 2006 he has held the mantle of Managing Director of the UK division of LIMA, he is also a trustee of the Light Fund, the licensing industry’s independent charity.

meet the speakers


Sekonda Launched in 1966, Sekonda has quickly established itself to become one of the bestselling watch brands in the UK. Sekonda offers an expansive collection of innovative designs, using high quality movements and materials such as stainless steel and real leather to create durable and stylish timepieces. They offer a quality watch for an affordable price, making Sekonda the smart choice for every customer. Visit them on stand 91 at SMMEX.

ECOCUP UK ECOCUP is a leading group of companies specialising in the production and the printing of reusable cups in their in-house factories. Their branded Ecocups represent the best environmentally friendly alternative to disposable cups. Demand is growing rapidly from stadiums, festivals and all kinds of other events. Find out more on stand 47 at SMMEX.

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Blogsrelease BlogsRelease believe that partnerships between brands and influencers are wonderful opportunities for brands to pro­mote their product in an organic way and for bloggers to have their voices heard. That’s why they’re always excited to connect great blogs and great brands for amazing and innovative campaigns. Simply upload your pitch, select your desired categories and countries of interest, and let the bloggers come to you!


the cricket paper The UK’s only all cricketing weekly newspaper covering cricket matches from around the world, from elite level to local domestic cricket. They cover more than 60 match reports, round-ups from all 25 ECB county leagues and comprehensive results service during the domestic season. Off-Season, The Cricket Paper becomes more feature-led, carrying more in-depth interviews and focusing on the issues of the week.

Enveco ltd Enveco Ltd is a specialist greeting card envelopes and stationery manufacturer located in the UK. They offer a bespoke manufacturing service for notebooks, envelopes & other paper stationery products. Their wide product range is available with high end finishes such as Foiling, Spot UV & Glitter. View a selection of their products on stand 97 at SMMEX.

vitabri VITABRI is a leading manufacturer of pop up tents and promotional outdoor equipment. They have been providing premium solutions to councils, event agencies, sport associations, rental firms, brands, and market traders for 21 years. They offer bespoke canopies made to their client’s specific requirements. Visit them on stand 68 and speak to a member of the team to find out more.

souvenirs - memorabilia - merchandise


Bayseven Promotional Marketing Bayseven are in-house printers and distributors of a wide range of promotional merchandise, corporate gifts and printed clothing. They are proud suppliers of merchandise to a broad spectrum of industries and pride themselves on their fast turnaround, low minimum quantities and rock bottom pricing. Find them on stand 67 at SMMEX to find out more and view a selection of their products.

Kazachok Kazachok is a news agency and event company based in Paris, entirely dedicated to the licensing market since 2001. The company goal is to deliver reliable and factual information to licensing professionals as an editor, event or­ganiser, con sultancy and training organisation. Kazachok is the planner of the only licensing event in France.

souvenirs - memorabilia - merchandise

pioneer europe limited Pioneer Europe Limited has supplied Qualatex® balloons to some of the world’s most recognised brands and companies and is trusted to supply balloons of the highest quality with great service. The huge range of Qualatex® designs and colours available makes it easy to create something unique to your organisation / brand. Come and meet the team at SMMEX on stand 76.


Jule-Sweaters (Christmas Jumpers) Jule Sweaters Denmark ApS creates unique and high quality Christmas jumpers to semi and professional sport teams. Their designs are custom made and are the product of a close collaboration between their designer and marketing/merchandise managers. Stop by their stand at SMMEX and try on a sweater, feel the fine quality and have a chat with the team.

Sports insight Covering all of the Sports, Leisure, Cycling, Nutrition, Fitness, Outdoor and Tech News, Sports Insight Magazine is a leading UK and ROI trade magazine and is the trade publication to the sports trade and a must read for anyone in the Sports Trade, Leisure, Cycling, Sports Nutrition, Fitness and Tech Market.

NOVATEX GmbH At SMMEX, Novatex will be displaying their range of baby products including dummies and feeding bottles. Offering only high quality products made in Germany, their range can be purchased in quantities starting at 100. Meet them on stand 64 to find out more.

souvenirs - memorabilia - merchandise


K.T. Labels Ltd K.T. Labels is the proud supplier of some of the world’s finest nametape and labelling products. They provide you with everything you need to be able to print personalised trophy labels, garment labels, iron-on products, sash ribbon, selfadhesive labels and much more. At SMMEX they will be showcasing their full colour combination printer, with their new range of full colour medal labels and their thermal transfer combination printer.

GMP CRM Systems thermopatch sports Thermopatch has been enhancing garment branding since 1934, providing intuitive and innovative customer driven product developments. Thermopatch Sports utilise high performance and technically advanced yet fashionably sensitive materials for the dynamic demands of the modern sports athlete and there devoted fans. Come and view their bespoke range of Sponsor Logo’s, Club Crests and Name and Number solutions at SMMEX.

souvenirs - memorabilia - merchandise

The GMP CRM Membership system helps clubs and associations, especially grass roots clubs, to manage their membership fee payments when due.Should you participate in summer camps, their membership also manages the payments of delegates attending your courses and events.They will be on stand 32 at SMMEX, visit them for more information.


The Masuri Group Ltd Masuri provides premium quality custom team wear for sports clubs of all levels, from grassroots to professional. They design apparel that delivers superior performance, that is ethically and responsibly sourced, with a low carbon footprint. All Masuri products use cutting-edge design techniques and are fully customisable, whether you choose a bespoke design from their made to order range, or add logos to their pre-made kit. Meet the team at SMMEX on stand 66 for more information.

The Rugby Paper The Rugby Paper, a top selling rugby title, brings you exclusive stories, reports and features on a weekly basis. It contains renowned journalists such as Nick Cain and Peter Jackson, as well as famous former players as columnists including Jeremy Guscott and Jeff Probyn. The Paper covers Rugby Union from national teams and Premiership / Pro12 down to grass roots.’

POP-UP BANNERS LTD Pop-up Banners is a leading supplier of quality banners, flags and pop up kiosks to the sports industry. For the past 18 years they have been dedicated to service, quality and innovation which keeps them ahead of the game. Interested in learning more? Visit them on stand 14 at SMMEX.

souvenirs - memorabilia - merchandise


Victoria fisher & steve maclennan - activision Victoria Fisher Victoria has been in the video game industry for the past 19 years, spending most of her career behind a computer rather than a console. Victoria figures out the Consumer product strategy and marketing behind some of the biggest gaming franchises, working on a number of brands, including Disney / Pixar Cars, WWE and Skylanders and not forgetting the famous Call of Duty. Victoria started off in brand marketing and has spent the last 9 years working in the licensing industry.

Steve Maclennan Steve is a specialist in video games publishing and entertainment with over 9 years’ experience in the commercial functions of the two top video game publishers globally. He has worked across retail, digital and mobile functions achieving breakthrough results and growth in these markets. As Activision Blizzard brings its powerhouse slate of franchises to the Consumer Products arena, along with a strong line-up of partners it is Steve’s responsibility to drive the strategy & expansion of some of today’s hottest properties in to international retail. Giving their global audience of more than 400 million the chance to wear, play, display and live their favourite brands.

Lee hurley daily cannon Lee Hurley started Daily Cannon in 2008 and has grown it into a site that generates millions of hits every month. A writer by trade with 20 years’ experience, including writing for a number of well-known publications on a variety of topics, the majority of his time is now spent writing about football.

meet the speakers


meltem textile Meltem Textile is a custom-made clothing manufacturer. Founded in 1986, their vision has always centred on how the company should meet all the factors necessary to be accepted as a high quality manufacturer. With this in mind, their vision is reflected by the materials they use and at every stage of production. Visit stand 25 to speak to the team and learn more about the products they have to offer.

china gifts fair As the largest Gifts & Home trading event in China, the show has been held successfully for 25 years, in spring and autumn every year. Over 2,000 exhibitors with more than 500,000 premium brand gift and homeware products are expected on-site. The show is a great mix of new products from major Chinese suppliers, international exhibitors and emerging designers.

INVENTSPORTS Introducing some of the most exciting and innovative sports related products in the world. Their products celebrate each sport and offer something different, fun and unique. Their range includes rucksacks, toiletry bags, wallets, purses, luggage tags, portfolios and ipad cases to name a few. All of their products are created using actual sports ball materials. They can customise all of their products with your club, team, and university or school logo. Visit them on stand 60 for more information and to view a range of their products.

souvenirs - memorabilia - merchandise


passamar Passamar, Lda, is a nationally and internationally renowned Portuguese company dedicated to sports merchandising production. Their core-business is the manufacturing of personalised scarves. Their portfolio also includes lanyards, pennants, flags, pillows, hats, PVC products such as key rings and bracelets among other things. Some of their clients are well-known sport clubs and official sports licensing companies. They will be at SMMEX, come and meet them to find out more about the merchandise they produce.

Berrington Spring Berrington Spring provides a number of sporting institutions across the UK, from premier league football clubs to world class golf courses such as St Andrews and The Belfry. They offer a custom label product that allows you to put your brand on their high quality, sustainable spring water. Their plastics and glass are made from recycled materials. They will be at SMMEX at Wembley Stadium on 5th March.

Merchandising Messe Hamburg Merchandising Messe Hamburg will be at SMMEX to provide both exhibitors and guests with information about their 17th annual trade merchandising fair to be held in Hamburg this November. Whether you’re interested in exhibiting or visiting, meet them on stand 24 to find out more.

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half moon bay Half Moon Bay is a leading licensed giftware manufacturer with over 15 years experience working with world leading entertainment brand owners including Disney, BBC, Warner Bros and HBO. Their emphasis is on well designed and good quality products. They are an ideal partner if you want to develop a coordinated merchandise offer covering a wide range of products. They will be exhibiting at SMMEX on stand 90.

Bootclaw Designed and manufactured in Britain by Punchfront Innovation, the Bootclaw is a pocket mud scraper ideal for football boots, rugby boots, running shoes, golf shoes and wellies. The Bootclaw digs out compacted mud and grass from studs, treads, moulds or cleats. It can be pantone matched to any colour and custom printed or embossed with a logo. Find them on stand 58.

BAS-UK Ltd Established for over 85 years, BAS Vampire manufacture sports equipment for leading international players and sports. They are the official equipment supplier to the Indian Premier League and the Caribbean Premier league where their clothing, and equipment are used. See what they can do on their stand at SMMEX this March.

souvenirs - memorabilia - merchandise


LSI Limited LSi Ltd are a multi award winning Promotional Merchandise and Corporate Clothing specialist. LSi will be showing their range of digitally printed merchandise as well as their latest project “Think inside the BOX” - where clients can add value to existing merchandise or products by inclusion in a bespoke box. Visit stand 96 to claim your free personalised gift box and learn how to “Think inside the BOX!”.

Schoko Kaviar Schoko Kaviar – Chocolate Caviar is available in an original chocolate caviar tin in three sizes. The tin can be closed by your personalised seal with your company logo in your company colours. They will be showcasing their high quality chocolate fountains, an exciting attraction at any event or party as well as their customisable chocolate candy cards. Visit their stand to find out how you can advertise your club or company in an innovative new way!

souvenirs - memorabilia - merchandise

embroidery badge uk Embroidery Badge UK are providers of ‘readymade’ embroidered and woven badges. Find them on stand 103 at SMMEX and view their range of appliqué badges, Heat Seal / Iron on badges, stitch on badges as well as adhesive badges.


Milan thakrar, jo jennings & jay teunis - historic royal palaces Milan Thakrar Milan has over 10 years’ experience in the events industry. He has worked both agency side on cosmetic and pharmaceutical events, and venue side where he has remained for the last seven years. Now working in the heritage venue sector as Business Development Manager at Historic Royal Palaces, Milan supports the organisation’s Head of Events in the strategic objectives for F&E, while proactively selling the palaces to both UK and international markets. He is also responsible for developing commercial relationships with brands, industry partners and influencers.

Jo Jennings Jo is the Events Manager at Hampton Court Palace, one of the six royal palaces managed by charity Historic Royal Palaces. In her tenth year working for the charity, Jo absolutely relishes the challenge of hosting events in such a sensitive and historically important venue. Passionate about the events industry as a whole, Jo is a board member for Unique Venues of London and enjoys the opportunity this brings of working with other special venues across London. influencers. 

Jay Teunis Jay Teunis has been Marketing Manager at Historic Royal Palaces for five years, having previously worked in marketing roles in the finance industry in Australia and the health regulation industry in the UK. Along with responsibility for attracting daytime visitors to the palaces, Jay manages the overarching marketing strategy for the six palaces, increasing awareness of the palaces as event spaces and delivering sales enquiries to the palace events teams. influencers.

meet the speakers


pro scarves PRO SCARVES are one of the first manufacturer’s to offer personalised football scarves. They have been on the market since 2008 and since then they have been producing custom scarves for clubs including those in the Premier League and Bundesliga. They have also produced scarves for France Football Federation for Euro Cup 2016. Visit SMMEX International at Wembley Stadium to meet the team.

Football Trade Directory FTD is a leading online resource for suppliers with over 2,000 companies in over 240 categories listed. They are leaders in on-line marketing and their original aim: ‘put clubs in front of business - put business in front of clubs’ holds true today. They have a variety of advertising platforms to suit most sports business. Visit them at SMMEX International for their 12th year.

souvenirs - memorabilia - merchandise

Popkakery Products Ltd Branding for corporate or larger scale social events is a cornerstone of what Popkakery does. Delicious confectionery, sweets, treats or healthy snacks printed with your company logos or a message of your choice. Promote your brand with PopKakery, you will love what they have to offer! Find them on stand 85 at SMMEX.


Changzhou Quality Flag Industry Co Ltd CQFLAG is specialised in the production of high quality flags and banners as well as parasols, tents, beach flags and display systems. They will be exhibiting for the first time at SMMEX International at Wembley Stadium this March.

hit well boxing HIT WELL BOXING manufacture and export Team Wear, Compression Wear, Leisure wear, Fitness Wear and all kinds of Sports Accessories. They have a wide range of products tailored to all of the above and are willing to make items according to the customers’ required logos and specifications. Find out what they can offer you at SMMEX. They will be displaying a number of their customizable products on stand 26.

MiRiCal Emblems Ltd MiRiCal Emblems produce a range of products specifically designed to meet the requirements of the sportswear and leisurewear market. All of these products have a one-step application and have been rigorously tested to ensure superb durability. They also supply a comprehensive range of heat press equipment and ancillary products. Visit them at SMMEX to find out more.

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BANBOTOYS SL Banbo Toys offers the ultimate realistic action figures from the world best teams, including FC Barcelona, Real Madrid and many more. The figurines are 30cm tall, with 8 articulation and the kits are made of fabric. Both packaging and product are designed for the most demanding football fans. See if you can find your favourite player amongst their collection on stand 43.

The Nottingham Label Company Limited The Nottingham Label Company Limited is devoted to supporting its client’s brands with a broad spectrum of printed products and services. Including a full range of marketing products such as high quality brochures, flyers, banners, signs, printed paper and plastic bags through to personalised stationery. They also offer a full range of packaging, labelling and ticketing items. Visit them on stand 92 to find out more!

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KAZPROMO The exhibition brings manufacturers and distributors together around the world for presentations of products and technological innovations in the office supplies industry, office equipment and school supplies. The international exhibition creates optimal conditions for demonstrations, establishment of new business, contacts, conducting export-import contracts, market analysis and competitiveness, and creation of business in Central Asian market.


3mark 3MarkCo take new or existing technologies and transform them into something innovative and unique. Most recently, they’ve been working on some new concepts for top UK sports teams. Following current market trends, their latest line of products include a range of stand-up LED night lights and personalized Bluetooth speakers that are suitable for fans of any age. Their products are specifically designed to be simple, fun, and reliable and can be personalised to any colour, logo, or club badge. Want to know more? Find the team on stand 48 at SMMEX.

World sports company World Sports Company is a market leader in premium merchandise for all sporting and corporate industries. They are proud to supply companies, top sporting brands and small amateur organisations across Europe. They are confident they have a solution for everyone. Visit them on stand 31 at SMMEX for more information on what they can do for you.

red wolf consulting Design Your Home is an online destination for trendy, high quality European brands at factory direct prices. They offer contemporary, Scandinavian, industrial, or luxury modern furniture and accessories in the trendiest interior styles. ROOMOX, a brand of DYH, offers high-quality, multifunctional beanbag products in various colours, shapes and sizes ideal for indoors and outdoors and for every member of the family, even your furry friends. 

souvenirs - memorabilia - merchandise


cole fabrics plc Cole Fabrics is one of the largest and most experienced Ribbon Manufacturers in the UK with production in both the UK and the Far East. They work with customers all over the world to supply plain and printed ribbon for product packaging. In addition to ribbon they also make pre tied bows to order plus many other packaging accessories to add value to your brand. They will be on stand 84 at SMMEX, visit them for a look at their range of products.

Licensing Source Book The Licensing Source Book is the definitive tool for any executive working in licensing, be it licensor, licensee, retailer – or anyone in between. Published at key times of the year, the Licensing Source Book is your desktop guide to ‘who’s who’, keeping you updated with all the latest trends, new properties, retail analysis and a plethora of information on new developments.

souvenirs - memorabilia - merchandise

Ivory Ceramics Sp. z o.o. Ivory Ceramics is an exporter of ceramic, porcelain and glassware with customised logos. Having focused on mug decorating for 19 years they’ve mastered several methods of printing and engraving to meet any request. They also offer personalised packaging. It’s their first time at SMMEX, be sure to go and meet them on stand 15 to see the products of their creativity for yourself!


ABSOLUTE BELIEVERS We believe brand extension, licensing and collaboration are essential to smart lifestyle marketing We believe star brands thrive on authenticity and brilliant stories We believe there are many professionals out there which share our passion

We believe the success of our paper magazine means that people believe in us. Since 2011

THE BEST OF LIFESTYLE BRANDING

Info: brandjam@brandjam.it

brandjam.it

Profile for SMMEX Event

SMMEX International 2018 - Show Guide  

With a few weeks still to go until the show we thought you would like just a small taste of what you will be able to see at this year’s SMME...

SMMEX International 2018 - Show Guide  

With a few weeks still to go until the show we thought you would like just a small taste of what you will be able to see at this year’s SMME...

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