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6 march 2017

INTERNATIONAL Your chance to find the souvenirs, memorabilia, sports merchandise and marketing opportunities to enhance your business.


CLUB IDENTITY The biggest brand in Sport is the club your fans devote their lives too

STAND 107

Exhibition Special 30% off all enquiries made

Full Service Support

Exclusive Retail Ranges

We service every sports club in a bespoke manner as every fan has a unique connection to their club Email: sales @ Thermopatchsports.com

TEL:

01895 577926


INTERNATIONAL

Souvenirs, Memorabilia, Sports Merchandise, Marketing

Dear Colleague, With a few weeks still to go until the show we thought you would like just a small taste of what you will be able to see at this year’s SMMEX at Wembley Stadium on Monday the 6th of March 2017.

Seminar Sessions Attend some of the targeted sessions and acquire the new strategies, innovative ideas and practical solutions you need to succeed. With a wide variety of topics covering retailing, marketing to the millennial audience, and creating new revenue streams, there will be something there for everyone. Whether you are new to the industry or a veteran, you’ll get the targeted information and knowledge you need to take your business to the next level. Log on to the website for more information or to register for more FREE tickets at www.smmexevent.com. Alternatively, call us on +44(0)20 7821 8221. We look forward to welcoming you to Wembley Stadium Monday 6th March 2017.

The Smmex Team CALL US ON +44(0)20 7821 8221 FOLLOW US ON TWITTER @SMMEXEVENT EMAIL US ON INFO@SMMEXEVENT.COM


10:30 - 11:15 11:30 - 12:15 12:30 - 13:15 13:30 - 14:15 14:30 - 15:15 15:30 - 16:15

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SEMINARS

Free to attend

Daniel McGeehan Smiley Company

Putting the Smile Back into Active Sports : A Case Study of Brand Building Through Positivity

Kelvyn Gardner LIMA Introduction to Licensing

Cliff Crown Brentford FC

Managing a Football Club as a Business

Danny Stroud & James McKeown UCFB Rapid Growth and Success in the Sports Industry

Chester King British eSports Association Esports Marketing Masterclass: How to Crack the Competitive Gaming Market

John Booth Football Trade Directory Why is Football Such a Unique Business? Troubleshooting for the Next Generation


Stuart Abbott Dassi Building a Brand

Ben Biffen Saracens

Creating New Revenue Streams – Making the Most of the Facilities You Already Have

Dean Hardman - England Athletics, Chris Pearce - England Handball, Matt Cook - England Netball, Darren Bernstein - England Squash, Sophie Galasinski - British Rowing Working Together

John Carolan Sainsbury’s Relighting a Legendary Brand at Sainsbury’s

Marcello Fabiano Social Chain / SPORF Deeper Than Engagement

SEMINARS

How to Find Gold in Your Customer Database

Free to attend

10:30 - 11:15 11:30 - 12:15 12:30 - 13:15 13:30 - 14:15 14:30 - 15:15 15:30 - 16:15

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Al Keck Infinity Nation


pyramid international Pyramid’s range of promotional merchandise will be on display at SMMEX International and includes: posters and wall art, stationery, printed mugs, branded merchandise and giftware. This year’s slate is incredible, with many exciting up and coming movie, TV and gaming releases. Pyramid’s awardwinning creative team is already working on concepts for the products to support them.

Total Licensing tomadex sc They are one of the biggest football scarves and supporter accessories manufacturers in the EU. They produce knitted, woven, high definition HD and sublimated scarves, hats and gloves, sports clothes and hoodies. Newly in 2016 they opened a department producing customised socks. Visit their stand at SMMEX for special discounts!

Total Licensing is the flagship magazine of the company, published quarterly. Giving detailed insight and features, news, trends and developments in key licensing market sectors including entertainment, brand, celebrity, sports etc. around the world, Total Licensing magazine is the only tool you need to keep ahead of the competition.

souvenirs - memorabilia - sports merchandise


Stuart Abbott Dassi

Ben Biffen Saracens

Stuart Abbott is CEO of Dassi Limited, the only UK manufacturer of carbon frame road bikes. Stuart’s background is in aerospace design and manufacturing having worked for many years at Rolls Royce in the early part of his career. He also worked in management consultancy and the chemicals industry before founding Dassi. Inspired by fresh ideas and bold approaches, Dassi’s vision is to deliver the most sought after luxury bike brand delivering unparalleled levels of innovation to define a new era in British bike manufacturing. Stuart will be sharing his insights on “Building a Brand” at SMMEX International at Wembley Stadium this year.

Ben is currently Business Development Manager of Saracens Rugby Club. He is responsible for growing sales for the match day sponsorship, major events, LED Screens, conferencing and events business at Allianz Park. From humble beginnings, ‘Saracens’ have developed into one of world rugby’s most respected, renowned and recognisable teams and last year were League and European Champions. Within 4 years Ben has been instrumental in the creation, growth and development of Saracens conferencing and events business from zero into one of the main venues in North London, grossing over £1.3 million per annum. Ben will be hosting a seminar session at SMMEX International about how to “Create New Revenue Streams Using the Facilities you Already Have”.


WBC A leading UK producer of printed Bags For Life. They supply jute, cotton and juco bags famous for their superb quality. Whether you’re looking to further promote your business, make a tidy profit or simply help the planet, Bags For Life are a no brainer. WBC offer services to fit every budget – from as little as £1.16 and delivered in just 7 days! Meet them for the first time at SMMEX and see what they can do.

the football league paper The Football League Paper offers fans of football outside the Premier League their own dedicated newspaper. It offers extensive coverage for all 72 Football League clubs with news, features and gossip plus comprehensive match reports.

Norfolk china ltd A leading manufacturer and decorator of fine bone china, ceramic and textile merchandise within the UK. They offer bespoke printed mugs, tea towels, drinks coasters, fridge magnets, cushions and bags, all of which can be bespoke printed and ordered in low quantities. Visit their stand to see what they can do for your club or organisation.

souvenirs - memorabilia - sports merchandise


Chester King British eSports Association

matt cook england netball

Chester King is a co-owner of the International Group of companies, whose clients have included 24 Governments, 3 Royal Families, United Nations, the Football Association, the Miami Dolphins and Wanda Group.

Matt has worked in the sports industry for the past 16 years, working across rights holders, sponsors and agencies in a number of sports.

Chester is the CEO of the eGames Group, which created The eGames, an international eSports competition where pro gamers represent their country for medals and not prize money. The eGames was showcased in Rio 2016 alongside the Olympics within British House. Chester also founded the ‘British eSports Association’ – a new not for profit national body for eSports in the UK. Join Chester at SMMEX International where he will be discussing “How to Crack the Competitive Gaming Market”.

With just over two years in the role Director of Marketing & Commercial at England Netball, he has learnt the real benefit of the unique position that netball holds within female sport. After gaining an MBA in Football Industries, Matt worked for the Football Association before moving to work on the home nations’ sponsorships at Nationwide Building Society, including the England Team sponsorship and as one of the FA’s five partners, taking in the FA Cup and women’s football. Come and listen to Matt talk about “Working Together” with other representatives from other England teams at SMMEX International on 6th March.


passamar A Portuguese company dedicated to sports merchandise production. Their core business is the manufacturing of personalised scarves, in any required quantity: Woven 100% acrylic, high definition, printed and circular knitted scarves. Their portfolio also includes hats, flags, lanyards, pillows as well as key rings and bracelets.

Sports Licensing and Tailgate Show A sports merchandise exhibition in the U.S. More than 5,000 attendees come to Las Vegas each January to see the latest products from over 350 exhibiting licensees who represent all of the professional and collegiate leagues and teams. Attendees are buyers from all types of retailers – department stores, sporting goods stores, gift shops, fan shops, mass merchandise stores, online retailers.

tungate Tungate are a diverse and complex business supplying print products and print services across many market sectors within the UK and continental Europe. In particular they are universally acknowledged as one of the market leading suppliers of flexible print and packaging products to niche brands.

souvenirs - memorabilia - sports merchandise


ecocup uk ltd The reusable cup - environmentally friendly and addresses waste issues during events. Ecocup provides the sale and rental of reusable and customisable cups (Silk screen and IML) for individuals and professionals. The personalised image of the event encourages festivalgoers to keep the cups as souvenirs. Ecocup is present in over 5000 festivals, sporting events and festivals worldwide.

Kazachok Kazachok is a news agency and event company based in Paris, entirely dedicated to the licensing market since 2001. The company goal is to deliver reliable and factual information to licensing professionals as an editor, event organiser, consultancy and training organisation. Kazachok is the planner of the only licensing event in France.

hamburger sv The team from Hamburger SV will be returning to SMMEX International to talk to you about the Merchandise Show Hamburg – Volksparkstadion.

marketing - souvenirs - memorabilia


sport executive Sport is about passion. Sport is about emotion. It is about being able to perform in a split second after years of training. But today, sport is also about big business and politics, and that is what the Sport Executive dedicates its focus to.

mavic sports Manufacturers of high quality soccer goalkeeper gloves and sportswear as well as team uniforms for hockey, lacrosse, basketball, volleyball, rugby and baseball. Meet the team at SMMEX at Wembley Stadium on stand 36.

love rugby league Love Rugby League is the leading rugby league website in the UK, including news, features, gossip, stats and information from the 13-man game. They have a significant social media community & mobile app reaching hundreds of thousands or users each month.

souvenirs - memorabilia - sports merchandise


Marcello Fabiano – Social Chain / SPORF

Dean Hardman England Athletics

Marcello Fabiano heads up the exciting Sport’s department at Social Chain as well as directing one of the world’s largest sports networks, SPORF. In his role, Marcello works with some of the biggest names in sport, from Eurosport to PUMA, and manages a network with over 15 million followers. Speaking at a number of high-profile events in the industry, Marcello has established himself as one of the most exciting speakers in this field.

Dean Hardman is Head of Business Development and Communications at England Athletics. He is responsible for England Athletics’ business partnerships and also oversees a department that covers membership services, communications, events and business development activity.

Come and listen to Marcello at SMMEX International where he will discuss how going to a deeper level by making people ‘feel’ something is the driving force behind engagement.

Dean will be contributing to the round table discussion “Working Together” along with representatives from other English teams.


the cricket paper The UK’s only all cricketing weekly newspaper covering cricket matches from around the world, from elite level to local domestic cricket. They cover more than 60 match reports, round-ups from all 25 ECB county leagues and comprehensive results service during the domestic season. Off-Season, The Cricket Paper becomes more feature-led, carrying more in-depth interviews and focusing on the issues of the week.

EmbroideryBadgeUK EmbroideryBadgeUK specialise in school badges, military patches, football, sports, Scouts, Cubs badges and more. They offer a super-fast delivery from 7-9 days for embroidered badges and 12-14 days for woven badges. Embroidery machine, appliquĂŠ badges, heat seal & iron on badges, stitch on badges as well as adhesive badges. Visit their team at SMMEX International to find out more.

brand licensing europe A definitive event for the European licensing industry, taking place in October at Olympia, London. Whether you are a retailer, licensee or manufacturer, BLE 2017 will enable you to: Meet with over 300 brand owners; Discover thousands of the hottest brands & characters available for license; Network with thousands of leading professionals; and keep up-to-date through seminars, workshops and panel discussions.

souvenirs - memorabilia - sports merchandise


NEW STYLE NIKE TEAM NAMES, NUMBERS & LETTERS Available colours:

WHITE BLACK RED Polyformes is a UK manufacturer of plain and printed foam products ROYAL for BLU

polyformes

promotional displays, creative packaging and presentation, point of sale, signage, seat mats and gift box inserts. Attend SMMEX International to meet the Polyformes team and see a selection of their products on display.

Licensing Industry Merchandisers’ Association polygraphic Worldwide manufacturing and distribution of licensed and non-licensed products to major sports brands, football clubs and leagues. Polygraphic supplies eco-friendly heat transfers, Flock (3D), woven or embroidered and textured badges for the apparel industry. They are Nike Teamsport name and number license holder. See what they can do at SMMEX International in March 2017.

marketing - souvenirs - memorabilia

LIMA is a leading trade organisation for the global licensing industry. LIMA’s mission is to foster the growth licensed byraise www.polygraphic.com and expansion ofExclusively licensing, the level of professionalism, and create greater awareness of the benefits of licensing. Members enjoy an array of benefits, including LIMANET – licensing’s interactive, global directory – extensive educational programming, worldwide networking events,, with the latest in news, deals and trends.

Personalise your Nike teamwear now with the official licensed player names and numbers.


harrowden turf Wherever you are in the UK, the chances are that you have seen, walked upon or in some way used at least one of the products grown by Harrowden Turf Ltd. They grow and supply soft landscaping and green roofing materials from lawn turf to wild flower matting.

the hockey paper The first weekly newspaper dedicated to hockey. It will present a unique package of information, ranging from breaking news stories, in-depth interviews with star players, analysis and gossip. The Hockey Paper will cover all matches played in the men’s and women’s Premier Divisions and extensive round-ups of the six Conferences below.

artforfans Face stickers are a new product on the market, which offers new ideas and possibilities for promotions or merchandising. Applied just before the game, the stickers enable fans to display positive emotions and team spirit – and to take spectacular selfies. ArtForFans offers a wide range of products – classic designs or customised combinations of club or national colours with corporate logos.

souvenirs - memorabilia - sports merchandise


daniel mcgeehan smiley company

chris pearce england handball

Daniel is an International Licensing Manager at the Smiley Company - one of the TOP150 brand licensing companies in the world.

Chris is Marketing and Communications Manager at England Handball. His main roles are to raise the profile of handball in England, and strengthen the brand of the sport and England Handball. Previous to joining England Handball Chris was Press and Communications Officer at sports coach UK, the national coaching agency. He is also a sports journalist with 20-years’ experience, and has worked for national agencies and newspapers.   Register for SMMEX International for free to listen to Chris and his peers discuss “Working Together”.

He is responsible for driving the growth of Smiley in the UK and Nordics, harnessing the power of happiness to inspire sports collaborations and product ranges. Before joining the team at Smiley, Daniel managed the business development of sports licensing programmes at CPLG for top tier clients including England Rugby (RFU), West Ham United F.C, Le Tour de France and St Andrews links. Daniel will be sharing his knowledge on how to “Build a Sports Brand through Positivity” at SMMEX this year. Register for free to listen to what he has to say.


frangooes international New to SMMEX International this year, Frangooes are leading manufacturers and exporters of hand-made embroidery badges, motorbike suits and much more. Their 100 skilled workers with their extraordinary experience & craftsmanship are developing a new range of products to the same high standard of quality.

The non-league football paper The Non-League Football Paper is the only paper that covers Non-League football from top to bottom and is the recognised authority on non-league football. It has been established since 2000 as the pre-eminent publication dealing with the national game below the Football League, covering football from the Conference Premier down to grass roots.

qantas sports Qantas will be at SMMEX International to display a sample from their range of products that include: soccer uniforms, rugby jerseys, basketball & baseball uniforms, ice hockey jerseys, football uniforms, cycling wears, tracksuits, hoodies & t-shirts, caps, bags and sports gloves. They can provide full customisation through sublimation, embroidery and screen printing.

souvenirs - memorabilia - sports merchandise


dassi limited Dassi designs, develops and manufactures bespoke carbon frame road bikes and is currently the only manufacturer of carbon bikes in Britain. Each bike is unique; hand sprayed, hand assembled and individually finished to the customer’s exact requirements in terms of graphic design, paint finish, saddle coverings and components.

cplg CPLG is one of the world’s leading entertainment, sport and brand licensing agencies. CPLG has more than 40 years of experience in the licensing industry. It provides each of its clients with dedicated licensing and marketing industry professionals and a fully-integrated product development, legal and accounting service. CPLG represents the licensing rights for Jurassic World, British Airways, St Andrews Links and England Rugby.

marketing - souvenirs - memorabilia

stoccado martial sports industry New to SMMEX International Stoccado are importers and exporters of sports products based in Pakistan. Their main purpose is to provide high quality material competitive prices in line with your requirements. Meet the team on their stand this year at Wembley Stadium.


brand jam Brand Jam’s mission is to watch, categorise, and compile every sensitive move in the licensing and branding market, mainly “live”, at trade fairs, in a way that allows them to understand the dynamics of a relentless market. Brand Jam shares its contents with an international community of thousands of marketers, buyers, licensors and licensees.

ARAUN Sports Merchandise ARAUN Sports Merchandise is a cosmetics supplier. They offer sports clubs like yours the possibility to launch high quality products in your merchandising department with a professional look in reasonably small amounts. They supply all types of business with a wide range of care products including shower gel, shampoo, shower gel, sunscreen lotion, styling gel, hand cream & similar products. Meet them for the first time at SMMEX International.

Blogsrelease BlogsRelease believe that partnerships between brands and influencers are wonderful opportunities for brands to pro¬mote their product in an organic way and for bloggers to have their voices heard. That’s why they’re always excited to connect great blogs and great brands for amazing and innovative campaigns. Simply upload your pitch, select your desired categories and countries of interest, and let the bloggers come to you!

souvenirs - memorabilia - sports merchandise


Danny Stroud - UCFB Wembley & UCFB Etihad Campus

Kelvyn Gardner LIMA

A UCFB graduate and now member of the staff at UCFB, Danny manages UCFB’s Employability Partnerships, covering a number of areas in the unique Complementary Curriculum offering at the institution. Working on linking the institution with potential employers and placement providers for its students, Danny has noticed the fantastic brand growth of UCFB in recent years; pushing students to the four corners of the world in a number of jobs and sporting organisations. Danny will be speaking at SMMEX International with his colleague James McKeown about “Multi-Layered Partnerships”.

Kelvyn has been involved in the international licensing business for over thirty years. After a successful period at Italian children’s collectables company, Panini, Kelvyn and three colleagues started Merlin Publishing in 1989 to market licensed stickers and trading cards. Kelvyn has also worked as a consultant through his company, Asgard Media. Clients include Yoplait, The Topps Company and Finsbury Food Group. At the 2013 Licensing Awards in London, Kelvyn was presented with the Honorary Achievement Award for his work in licensing. Since 2006 he has held the mantle of Managing Director of the UK division of LIMA, the Licensing Industry Merchandisers Association. Learn from Kelvyn’s experience in the licensing sector at SMMEX International.


thermopatch sports Thermopatch have been enhancing garment branding and servicing across all market sectors since 1934. Providing intuitive and Innovative customer driven product developments for garments operating in all environments, Thermopatch Sports utilise high performance and technically advanced yet fashionably-sensitive materials. They are ready for the dynamic demands of the modern sports athlete and the devoted fans.

footballtradedirectory.com FTD is a leading online resource for suppliers with over 2,000 companies in over 240 categories listed. They are leaders in on-line marketing and their original aim: ‘put clubs in front of business - put business in front of clubs’ holds true today. They have a variety of advertising platforms to suit most sports business. Visit the team at SMMEX International for their 11th year.

ctr sports industry CTR Sports Industry is now producing fully customised sportswear for clubs and institutional teams complete with team name, team logo, and player name all embroidered by using applique or direct embroidery. The team consists of highly-skilled workers who produce designs exactly as specified by the customer. See samples of their work on their stand at SMMEX International.

souvenirs - memorabilia - sports merchandise


starbutton ltd Returning to SMMEX International this year, Starbutton will be displaying samples from their product range including their changeable design button system as well as beanie hats.

retail focus Retail Focus provides accurate, high-quality, unbiased editorial content to the retail design community. Each month, Retail Focus offers an insightful and timely mix of news, projects, opinions, interviews and feature articles for those professionals working in this highly innovative and creative sector.

marketing - souvenirs - memorabilia

discountif A unique and innovative marketing tool, which gameifies transactions and increases engagement for any business. With DiscountIF’s reward platform, brands are able to increase sales and retention by strengthening the emotional connection between the brand and the customer. Each reward is linked to a live event, which may be a sporting event, TV show or even the weather.


sgb For over 40 years, Sporting Goods Business (SGB) has been read by independent and multiple sports retail buyers. SGB provides informed and unbiased editorial, all housed in a highquality printed magazine.

the golf paper The first weekly newspaper dedicated to golf. Containing topline writers and guest columnists such as David Howell and Oliver Wilson, The Golf Paper presents a unique package of information, ranging from breaking news stories, in-depth interviews, analysis and gossip. The Golf Paper covers all the tournament play throughout the world from the Majors, through the women’s tour to the junior competitions.

inkart international INKART have focused on digital printing for many years and provide many high-quality products including scarves, flags, banners and sportswear. Their MOQ is as low as 1 piece and delivery in just 1 to 2 working days with any design of your choosing.

souvenirs - memorabilia - sports merchandise


cliff crown brentford fc

Sophie Galasinski British Rowing

After a career spanning 29 years as a partner in leading firms of accountants in London, Cliff left private practice in 2010 to become CFO of a group of companies owned by Matthew Benham who was at that time a minority shareholder in Brentford. One of his early tasks was to represent Matthew on the Board and subsequently Cliff advised Matthew to exercise his option to take control of the club which he did in 2012. Cliff became a Director of the club and one year later succeeded Greg Dyke as Chairman following Greg’s appointment as Chairman of the FA. The club have thrived over the last 7 years moving from League 2 to establishing themselves as a top 10 club in the Championship.   Join Cliff on the 6th March at Wembley Stadium to hear his insights on how to “Run a Football Club as a Business”

Sophie Galasinski is Head of Communications and Marketing at British Rowing. She is responsible for communications and marketing activity for the sport of rowing, from grass-roots participation in England through to GB’s national rowing teams, sports governance and administration. Prior to this, Sophie has over six years’ experience in corporate and consumer communications, insights and research. She has worked for, and on behalf of, several blue chip and high profile organisations including Deloitte, the City of London Corporation, VisitBritain, Standard Life Investments, and eBay.   Sophie will be speaking at SMMEX International as part of a discussion on how to “Work Together”.


the rugby paper The Rugby Paper, a top selling rugby title, brings you exclusive stories, reports and features on a weekly basis. It contains renowned journalists such as Nick Cain and Peter Jackson, as well as famous former players as columnists including Jeremy Guscott and Jeff Probyn. The Paper covers Rugby Union from national teams and Premiership / Pro12 down to grass roots.

Tarespa New to SMMEX International this year, Tarespa will be displaying just a sample from their range of handcrafted stadium models. Come to Wembley Stadium to meet the team.

Total brand licensing Total Brand Licensing magazine has been created as a direct response to market demand for a publication that fully serves the corporate, trademark and brand sectors. It looks at best practices, innovative programs, new retail and merchandising opportunities and creates a forum for brand licensors to promote and enhance their brands.

souvenirs - memorabilia - sports merchandise


creative awards Creative Awards has been producing high quality, contemporary awards and trophies for more than 35 years. All of their custom made awards are produced in the UK. They have produced bespoke awards in glass, pewter, brass, silver, stainless steel, acrylic and timber. Meet them at SMMEX International for the first time.

total guide to the licensing world The Total Guide to the Licensing World is the ultimate interactive, fully searchable and updated source of information about all sectors of the licensing industry. It is a truly global platform that provides the most comprehensive information available for the industry. You can search the Guide by contact, company, territory and product or service.

marketing - souvenirs - memorabilia

sto RO-WE SNC DI BRUSATERRA R. & C. Ro-We has been producing promotional articles since 1981.They are a leader in the field thanks to the use of technologically advanced machines and a series of products including over 200 different models. Visit them for the first time at SMMEX International.


POLYMARK, Applied Transfer Technology Polymark is proud of producing innovative heat transfers, badges and embroidered patches that offer several solutions to your branding needs. Using the latest digital technology, there is virtually no limit to the design creativity, colours or complexity. Whether you need a soft hand performance transfer or a tough, durable transfer designed to withstand industrial washing, Polymark leads the field.

SMM BUYERS’ DIRECTORY The SMM Buyers Directory covers 300 product categories and is available to over 20,000 key decision makers. These contacts are from over 70 countries, covering 5 continents and serving all industries. For your copy please visit our stand.

PLANIT PRODUCTS Faceball is an innovative new product in the form of a display or LED table lamp that is available in any team colours. The product can be customised and lights up images and club logos. These are easily changed and images may be purchased or downloaded from the faceball website. The product is also available in kit form or can be made up into a personalised team trophy.

souvenirs - memorabilia - sports merchandise


al keck infinity nation

darren bernstein english squash

Founder and Managing Director of Infinity Nation, one of the leading e-commerce digital agencies in the South, Al really knows how to make websites and online marketing work commercially. He has been a senior figure in digital marketing for over 17 years, winning awards for digital strategy. He has helped grow many sports and lifestyle brands including Cotswold Outdoor, Rapha, Trekwear and Weird Fish. As an approved Growth Accelerator Coach Al regularly advises businesses, on how they can grow through digital strategies.   With over 17 years of experience, Al has seen first-hand the rise of digital marketing and how it has changed the face of retail forever.   Al will be sharing his experience on “Finding the Gold in your Customer Database” this year at SMMEX International.

Darren joined England Squash as Director of Marketing and Communications in June 2015, having joined from The Football Association where he was Business Support Manager for 6 years. He has overseen the rebrand of the organisation incorporating new visual identity and values in order to bring about a change in perception of the sport and increase participation. Visit SMMEX International at Wembley Stadium this year to hear what Darren and his peers across a number of other English teams have to say on “Working Together”.


bloon New to SMMEX this year, Bloon are one of the UK’s leading inflatable and aerial marketing agencies. From supporter engagement to sponsorship branding, Bloon can design, supply and manage all your inflatable needs. Visit them on stand 76 to see their range of inflatable mascots, helium inflatables and much more.

Extra large group ELG have been established for over 15 years specialising in wide format digital print and dye sublimated textiles. With 5m wide UV, flatbeds and dye sublimation machines they can print onto almost any substrate or rigid material at any size. Extra Large also offers bespoke Aluminum tension framing systems (Tensity) and full installation services across the UK and Europe. Visit them on their stand at SMMEX International.

Epsom Incentives Ltd Epsom Incentives are a UK supplier of promotional merchandise, corporate giveaways and branded clothing. promotional pens, printed umbrellas and branded mugs are a just a few of the corporate gifts they can supply. See just a selection on their stand at SMMEX International.

souvenirs - memorabilia - sports merchandise


Club Collectables / URMOJI Specialists in the development of full retail branded merchandise for Sports Clubs, Museums and Retailers. URMOJI develop licensed collections for clubs globally, giving them an additional revenue stream through the fans’ digital conversations.

Sphere Time SA

british ice hockey

Sphere Time is specialised in the design and production of bespoke watches and clocks intended for merchandising purposes. They offer a large choice of different watches that can be completely personalised with the team’s logo or design. See just a sample of their timepieces on their stand at SMMEX International.

British Ice Hockey is the best place for all the latest breaking news, features, results and rumours from across the Elite League, Premier League and National Leagues.

marketing - souvenirs - memorabilia


Alexander global promotions Alexander Global Promotions is a Global Leader in increasing match day revenue for professional sports teams. Since 1996, AGP’s custom bobbleheads, figurines, replicas, collectibles and commemoratives are highly sought after by fans and collectors, and provide high value sponsorship opportunities for its clients. See them at SMMEX International for the first time in March.

ATHENA At Athena they make and print exceptional quality art, wall décor and beautifully finished handmade picture frames. They sell artworks as individual prints or beautifully finished in their own handmade frames. To get the first glimpses of their brand-new product range and find out how they can help you and your business visit their stand at SMMEX this year.

Staples Promotional Products Staples Promotional Products Europe Ltd is a trusted source for branded solutions. For more than 65 years, their company has partnered with brands large and small to help them strengthen customer and employee relationships and grow mindshare through branded merchandise, personalised gifts and incentive and reward programs tailored to their clients’ needs.

souvenirs - memorabilia - sports merchandise


Hilarius Design Hilarius Design develops and produces one hundred and one products made of board including desktop calendars, packaging for wine, chocolate and candies, as well as ball puzzles. See a selection of their products on display at their stand at SMMEX International.

British Christmas Jumpers Feuerdesign by Limatec AG New to SMMEX this year, Limatec AG is an electronic household appliances trader and producer of minikitchens. Feuerdesign is a small portable charcoal table BBQ. The Feuerdesign BBQ comes with a practical carry bag and a pair of tongs. Their BBQ’s can be carried and used everywhere - on a camping site, afloat, on a hike or with friends and family on a balcony. The coal basket is closed thus offering a safe handling.

marketing - souvenirs - memorabilia

A specialist manufacturer of festive apparel. With in-house design and sampling teams they can create bespoke collections of jumpers, beanies, scarves, fashion inspired knitwear and Christmas knitwear for your brand. Their clients include England Rugby and Help for Heroes. With MOQs starting from 200 pieces on accessories and 300 pieces on adults and children’s clothing. Visit their stand to browse their collections or to view their bespoke Christmas collections.


RETAILPRAXIS Gmbh A distributor, producer and developer of retail concepts of international sports and lifestyle brands (ellesse, ecko Unltd., ZOOYORK). They work in close partnership with leading German Bundesliga football clubs. Production of high class streetwear collections for the fashion-focused younger target group is their goal. All collections are offered in fashion stores on the high street and focus on stylish details, natural materials and outstanding quality. They are looking forward to meeting you on their stand at SMMEX 2017.

STAINER Schriften & Siebdruck GmbH & Co. KG Temporary tattoos are a popular trend at events and the perfect connection between people and brands. From small to big amounts there are no limits set. Their tattoos are only produced in Austria in a high quality printing process after cosmetics ordinance EG 1223/2009. See them for the first time at SMMEX International 2017.

Orbitvu Sales Ltd ORBITVU provides efficient and simple to use solutions for automated product photography, 360 degree presentations and product videos. It generates 4 ready to use product pictures in just 40 seconds. Simple and automated postprocessing allows anyone to make product photography in house. Thanks to ORBITVU solutions the online sellers can make product faster and optimise costs at the same time.

souvenirs - memorabilia - sports merchandise


Paul James Knitwear Paul James Knitwear is a specialist manufacturer of knitted apparel. Their stock service of essential knits is the ideal low MOQ solution to your merchandising needs. Specialising in both 100% cotton and 100% merino wool they can offer your customers both commercially focused or premium price points. Visit their stand to browse their collections or to view their bespoke collections

Mark S G Enterprises Ltd Mark SG Enterprises arrives at SMMEX with a unique compliment of goods and services to present to the sports sector. Their Promofoam division offers full design and factory-direct production of printed foam merchandise including foam hands, seat cushions and foam head-wear. Promofoam also manufacture foam padding and protective barrier products including their renowned pitch-side “toblerones”. Their Neopremia business line manufactures bespoke neoprene material products for sport and leisure including cases, medical sup ports, bags and promotional items.

marketing - souvenirs - memorabilia

ProtoProducts Co. Ltd. ProtoProducts is a product design and development company. They also design their own range of products and will be displaying The Smallwall ™ a new sports device that will improve the fundamental movements of its users. It comes in different sizes and can be installed permanently if required. It is designed so it can be used by both individuals and teams and it can be adjusted easily to suit every user of all ages and skills.


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SMMEX International 2017 - Show Guide  

With a few weeks still to go until the show we thought you would like just a small taste of what you will be able to see at this year’s SMME...

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