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Greeting card writer Do you want your writing to be read by millions of people all over the world? Many writers struggle to find an audience for their work, but the writers employed to craft the greetings inside Hallmark cards are guaranteed that their work will reach a large and varied audience. Popularised by the character played by Joseph Gordon-Levitt in (500) Days of Summer, it’s clear there’s no glory or fame attached to being a professional greeting card writer, but there are many other benefits that make this creative career an enticing one. Firstly, you get paid a wage to write – something that represents the Holy Grail for many an unemployed or underemployed writer. Secondly, your work is shared with a very wide audience – much wider than the circulation of most print newspapers or the number of clicks an average online article receives. So with greeting card writing you get a steady income and a huge readership. The dream for most writers, right? Usually working in an office, greeting card writers work yearround, creating clever copy for cards of all kinds that celebrate and commemorate everything from weddings to engagements, anniversaries, graduations and birthdays. The writers are charged with developing text about a wide range of topics. With the art of creating mass-produced greeting cards being an exercise in pure sentimentality, cynics, grumps and grinches need not apply for this role. Perfectly suited for talented writers with an optimistic streak and an inventive approach to their craft, greeting card writing represents an opportunity to bring joy and comfort to the lives of people you’ll never meet. The ability to write to a brief is also a fundamental skill needed to be a successful greeting card writer. There is no point coming

up with a witty zinger if your assignment is to write copy for a condolence card. Setting aside your burning feelings of contempt for Valentine’s Day is a necessary skill, so is burying your atheist leanings when it comes to Easter and Christmas time. When you’re a greeting card writer, you need to deliver the goods time and time again, regardless of the occasion, irrespective of how you’re feeling. Think of yourself as a vessel for sprinkling sunshine all over the world and you’ll go far. So with the digital age transforming the way we communicate, is there a long-term future in greeting card writing? Admittedly, the market share of large greeting card companies is in decline. However, 6.5 billion greeting cards are still purchased in the USA every year. And in the UK, greeting card sales are up year-on-year. So, while digital communication is changing the industry, greeting cards still have a place in society. If you want to be really savvy about this creative career, look to the emerging trends. Unique, quirky greetings cards are on the up, as are progressive greeting cards that use inclusive language and imagery (think LGBTQI + wedding). Greeting card companies that remain nimble and responsive to global trends will weather the digital storm. If you’re thinking of becoming a greeting card writer, hitch your creative wagon to a progressive star and you’ll all but guarantee career longevity.

The lowdown

Education or qualifications: None, but a degree in Arts, Media or Communications would be helpful. Experience required: Writing experience is usually necessary to be hired as a greeting card writer. Training: None. Restrictions: None.

I can get paid for that?  

NOTE: This e-gallery is for press purposes only. No images or other copyrighted materials seen here may be reproduced. Contact patrick@smi...

I can get paid for that?  

NOTE: This e-gallery is for press purposes only. No images or other copyrighted materials seen here may be reproduced. Contact patrick@smi...

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