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10:00 a.m. – 11:00 a.m. (Concurrent Sessions) Your Affiliation, Our Story: How to Maximize and Manage Your Message Room 3031, S. Dillon Ripley Center Pherabe Kolb, Associate Director of Strategic Communications, Office of Communications and External Affairs, Smithsonian Institution Elizabeth Bugbee, External Affairs Coordinator, Smithsonian Affiliations Using the Smithsonian’s recent brand research as a model, the first part of this session will give an overview of the branding tools and mechanics needed to evaluate your own brand. In the second part of the session, Affiliates in the audience will be challenged to connect their own brand messages to the Smithsonian in an activity using lessons learned from the Smithsonian’s brand strategy.

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2012 Affiliations National Conference Guidebook  

This year, Affiliate and Smithsonian staff come together to share models of innovative education programs; pitch available collaborative opp...

2012 Affiliations National Conference Guidebook  

This year, Affiliate and Smithsonian staff come together to share models of innovative education programs; pitch available collaborative opp...

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