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Pay-TV in Latin America: Multiplay Service Bundling and Investment in FTTH/B to Drive Service Adoption

No of Pages: 34 Published: December 2016 Single User PDF: US$ 1195

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Pay-TV subscriptions by country, Latin America

Introduction Pay-TV in Latin America: Multiplay Service Bundling and Investment in FTTH/B to Drive Service Adoption', a Telecom Insider by provides an executive-level overview of the pay-TV market in Latin America, with forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the pay-TV services market, analyzing key trends on service adoption, and the main drivers and challenges for pay-TV services to grow in the market, mainly focusing on the impact of competitive, regulatory, demand and technology forces. It provides in-depth analysis of the following: -

Market size and forecast; a look at the total market size and forecast for pay-TV services in Latin America, with an overview analysis on selected countries.


Drivers and Challenges; an overview on the key drivers and challenges impacting the pay-TV market in Latin America under regulatory, competitive, demand and technology perspectives;


Case studies; this section details the business model and strategy of three pay-TV service providers in Latin America to succeed in this market; - Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for cable operators, pay-TV service providers, and regulators.


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Pay-TV subscriptions by country, Latin America

Scope •

- Despite we expect DTH/satellite and cable to remain as the most popular pay-tv technologies during the 20162021 period, we anticipate both technologies will progressively lose weight to IPTV. This trend will be supported by operators' investments in FTTH/B, which have been increasing over the last several years in response to the growing demand for faster Internet connectivity, as well as to support the launch of convergent service offerings, where media and pay-tv services play a key role.

Incumbent telecom operators in Argentina and Mexico have been historically banned from launching pay-tv services in order to prevent the market concentration the market concentration that would occur if operators with substantial market power were allowed to launch pay-tv services. The expected liberalization of the pay-tv market in these two countries will create greater incentives for fiber investments, supporting the eventual launch of IPTV services.

The demand for OTT video services will experience a strong uptake over the next five years, a trend that most pay-tv service providers see as a long-term challenge to their traditional pay-TV business. As a result, a number of pay-tv operators in the region have launched or are in the process of launching their own OTT platforms, while others are establishing partnerships with pure OTT players such as Netflix.

Telecom operators are increasingly leveraging multiply service bundles as a tool to increase pay-tv subscribership and better compete with cable operators, traditionally well established in this market.

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Pay-TV subscriptions by country, Latin America

Table of Content List of Tables

List of Figures Introduction: Global and regional pay-tv market context Pay-Tv market worldwide

Pay-Tv market in Latin America Drivers and challenges: The impacts on the pay-tv market in Latin America Competitive market challenge Regulatory market challenge Demand market driver

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Pay-TV subscriptions by country, Latin America

Market details: Case studies Chile: Movistar Chile

Mexico: Izzi Regional: DIRECTV Conclusions: Key findings and recommendations

Appendix: Acronyms and definitions

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DIRECTV broadband operations in Latin America  

Pay-TV in Latin America: Multiplay Service Bundling and Investment in FTTH/B to Drive Service Adoption', a Telecom Insider by provides an ex...

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