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perception depth


perception depth

Portfolio of Sarah Howard


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and your ear to the ground keep your eye to the sky

CONCEPT

Take the cues to the depths Human beings have the ability to see in three dimensions, otherwise known as depth perception. It is a crucial part of vision that allows us to navigate through space and time. Designers have depth perception of a different nature. They have a trained eye to percieve potential in images, typography and objects. They can see clarity in chaos, and meaning in everything. With careful eyes, designers bring the depth that we don’t see into a useful reality.


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contents table of 008 026 048 064 080 096 110 126 148

025

French Paper Promotion

047

Vintage Fashion Expo

063

Alpha Omega Wine

079

Placebo Lecture Materials

095

Barbie Skin Care

109

Louder Than Bombs

125

Kohl’s Packaging System

147

Typeface Promotion

157

Identity Work


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of personality a cult

01

PROJECT

PROJECT OVERVIEW

Promotional Materials Paper is a crucial, yet highly underrated aspect of design with thousands of options to choose from. While budget influences many paper choices, a well-designed set of promotional materials can be the catalyst to turn a good project into a great project. In order to design appropriate promotional materials, a specific paper line was chosen to develop a detailed concept derived from the name and paper qualities. This concept was then expanded into a promotional book, poster, and swatch card set aimed at distribution among professional graphic designers. SOLUTION

Construction of Personality Construction is a line of durable paper offered by the French Paper Company. The name led to an exploration of how people are constructed of many traits that make a complete personality. Socionics studies these traits, and has attempted to create a system of symbols to simplify this complex set of ideas. The final pieces illustrate the symbol system of socionics as well as how different personalities act and react to each other.

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009


CLASS

Ty po g r a ph y 3

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Fre nch Pa pe r Promoti on


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D e pt h Pe r c e pt i o n

010

011


CLASS

Ty po g r a ph y 3

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Fre nch Pa pe r Promoti on


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Depth Perception

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013


CLASS

Ty po g r a ph y 3

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Fre nch Pa pe r Promoti on


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Depth Perception

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015


CLASS

Ty po g r a ph y 3

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Fre nch Pa pe r Promoti on


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Depth Perception

RESEARCH

Socionics By using four symbols (square, triangle, circle, and L-shape), psychologists have labeled and classified major personality traits that are common among most people. The dominant idea of this classification method is that everyone has certain traits that are dominant (labeled as extroverted) and subservient (labeled as introverted). The four symbols can be further combined to form sixteen different personality types that everyone can identify with. These personalities and their traits are crucial to interpersonal relationships, with suitable matches for each individual that will create the most rewarding relationship between two parties. On the other hand, there are combinations of personalities that are detrimental to each person, thus forming a relationship that will fail. The relations are specific to each personality type and their compatibility with others, but relationships can be generalized and placed into fourteen categories. The knowledge of a person’s personality and the personalities surrounding them can be beneficial for understanding their situations in life. Throughout the book, these symbols’ meanings are explained along with the major personality traits for each type. The overall concept relies on the color coding of extroversion and introversion for further classification. The information is presented simply, with some types given a more in-depth study to convey the large amounts of information regarding this system. Also included are brief descriptions of the types of relationships one could find themselves involved in, and the best intertype relations to be involved in based on degree of comfort within one’s own personality type.

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Depth Perception

Swatch Cards Final Size 3" x 5"

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021


CLASS

Ty po g r a ph y 3

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Fre nch Pa pe r Promoti on


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023


CLASS

Ty po g r a ph y 3

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Fre nch Pa pe r Promoti on


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CLASS

Ty po g r a ph y 3

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Fre nch Pa pe r Promoti on


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Depth Perception

in with the old out with the new

02

PROJECT

PROJECT OVERVIEW

Exposition Collateral Development Numerous expositions and conferences are held annually all over the world, with each specializing in very specific areas of interest. Developing a visual system introduces not only the products or services but gives a face and personality to those that attend. In this case, an existing or hypothetical event was chosen to develop a graphic system that would promote and encourage attendance. SOLUTION

Layers of History The Vintage Fashion Expo is held annually in San Francisco and promotes the exchange of vintage fashions between specialty vendors, fashion professionals, and the public. To promote the vast amount of fashions and accessories that are made available at the expo, a system of patterned layers and colors were used behind the silhouettes of iconic fashion designs. This visually shows the ten decades of fashions available without placing importance on any specific time period.

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027


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

Nic ol e Fl ore s

PROJECT TITLE

Vinta ge Fa s hion Ex po


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Depth Perception

028

029


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

Nic ol e Fl ore s

PROJECT TITLE

Vinta ge Fa s hion Ex po


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Depth Perception

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031


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

PROJECT TITLE

Nic ol e Fl ore s

Vinta ge Fa s hion Ex po

RESEARCH

Exposition History Founded in 1988, the Vintage Fashion Exposition began as a consolidation of vintage clothing dealers and buyers due to growing interest in older fashions and accessories. One year later it had grown to be the largest vintage clothing show in the nation. It continues today as one of the nation’s largest and most varied vintage fashion shows, and the longest running, two-day vintage fashion show in the country. Each expo includes 75 to 100 dealers from across the country showcasing clothing, textiles, jewelry, shoes and accessories covering a span of more than 125 years. K E Y A DJ EC T I V E S

Feminine Luxurious Retro Nostalgic Sophisticated Historic Multifaceted


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Poster Series Final Size 36" x 24"

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033


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

Nic ol e Fl ore s

PROJECT TITLE

Vinta ge Fa s hion Ex po


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Depth Perception

034

035


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

Nic ol e Fl ore s

PROJECT TITLE

Vinta ge Fa s hion Ex po


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037


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

Nic ol e Fl ore s

PROJECT TITLE

Vinta ge Fa s hion Ex po


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039


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

Nic ol e Fl ore s

PROJECT TITLE

Vinta ge Fa s hion Ex po


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043


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

PROJECT TITLE

Nic ol e Fl ore s

Vinta ge Fa s hion Ex po

Staff Name:

Vendor Name:

$20.00

Early Buyer Pass Good only on Saturday March 20


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045


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

Nic ol e Fl ore s

PROJECT TITLE

Vinta ge Fa s hion Ex po


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Depth Perception

046

047


CLASS

G r a ph i c D e s ig n 3

INSTRUCTOR

Nic ol e Fl ore s

PROJECT TITLE

Vinta ge Fa s hion Ex po


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elixir magical

03

PROJECT

PROJECT OVERVIEW

Wine Brand Packaging System Alcohol packaging can be a difficult undertaking due to the fact that there are thousands of different brands out in stores. While many liquors have obvious differences that can be used to separate themselves from each other, wines have overwhelming similarities that can present a challenge when designing. Because of this, concept, history, and storytelling become necessary devices for the designer to use when creating distinctive packaging for the wine market. For this project, an existing Napa Valley winery was selected to create a new packaging system for both low and high priced wines. SOLUTION

Alchemy and Alcohol Alpha Omega is a unique Napa Valley winery that uses “old world� techniques in the production of their wines. For their new label design they propose a revival of alchemy for the year 2010. This ancient practice of elemental transformation led to the discovery of many chemicals and processes used today in the making and preservation of wine and the distillation of other alcohols.

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CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Al pha Ome ga Wi n e


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051


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Al pha Ome ga Wi n e


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Depth Perception

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053


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Al pha Ome ga Wi n e


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055


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Al pha Ome ga Wi n e


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RESEARCH

Alpha Omega Alpha Omega was established in July 2006, when co-owners Robin Baggett and Erik Sklar purchased a 12-acre property with a winery in the geographic heart of Napa Valley in Rutherford, California. With the goal of creating world-class, elegant wines that combine the Old World’s European balanced style with the New World’s powerful fruit and tannins found in Napa Valley. Their winemaking process is more labor-intensive than most wineries, in part because the wines are naturally fermented in the barrel using their native yeast, barrel-aged, unfiltered and unrefined. From beginning to end, Alpha Omega wines are handcrafted to the highest possible quality with an average annual production reaching 8,000 cases. K E Y A DJ EC T I V E S

Boutique Rare Luxury Handcrafted Rustic Old World Lavish Unique Exclusive Masculine Distinctive Sophisticated

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CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

PROJECT TITLE

Th o ma s McNul ty

Al pha Ome ga Wi n e

P ro • 750 ML •

duced & Bottled By • Contains Sulfites •

Rutherford, California www.aowinery.com

GOVERNMENT WARNING:

(1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.


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058

059


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Al pha Ome ga Wi n e


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060

061


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Al pha Ome ga Wi n e


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063


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Al pha Ome ga Wi n e


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is believing seeing

04

PROJECT

PROJECT OVERVIEW

Lecture Promotional Materials TED is a nonprofit organization dedicated to spreading ideas about Technology, Entertainment and Design. Each year, conferences are held to allow forward-thinking individuals to explain and discuss a multitude of topics ranging from video game design to medical technologies. A lecture featuring a specific topic and speaker known throughout their field of study was chosen to develop a graphic system of materials to encourage attendance as well as provide extra information for those interested in further study of the topic. SOLUTION

Mind Over Matter Sugar pills, injections of nothing—studies show that more often than you’d expect, placebos really work. At TEDMED, magician Eric Mead demonstrates that even when you know something’s not real, you can still react a powerfully as if it is. The placebo effect seems to be growing stronger throughout the world, and its influence can be seen in the design and marketing of prescription drugs.

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CLASS

P r i nt 1

INSTRUCTOR

Meg umi Kiy a ma

PROJECT TITLE

Pl a ce bo Le cture Ma te ri a l s


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067


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CLASS

P r i nt 1

Poster Series Final Size 12" x 18"

INSTRUCTOR

Meg umi Kiy a ma

PROJECT TITLE

Pl a ce bo Le cture Ma te ri a l s


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071


CLASS

P r i nt 1

INSTRUCTOR

PROJECT TITLE

Meg umi Kiy a ma

Pl a ce bo Le cture Ma te ri a l s

CONCEPT

The Illusion of Relief Our minds are powerful and greatly influenced by our vision. In fact, a majority of the nuances of pharmaceutical development are in the size, shape, and color of pills. In order to use this idea of vision influencing such a strange phenomenon, simple patterns from optical illusions were integrated into the typography of this project. The result creates a dizzying visual that furthers the idea of the confusing nature of placebos. The popular expression “mind over body” is deeply connected to the placebo effect in that our minds can overpower physical reality. By replacing the word ‘body’ with physical ailments, the many facets of the placebo effect can be shown. K E Y A DJ EC T I V E S

Scientific Logical Humanistic Unusual Confusing


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073


CLASS

P r i nt 1

INSTRUCTOR

Meg umi Kiy a ma

PROJECT TITLE

Pl a ce bo Le cture Ma te ri a l s


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075


CLASS

P r i nt 1

INSTRUCTOR

Meg umi Kiy a ma

PROJECT TITLE

Pl a ce bo Le cture Ma te ri a l s


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CLASS

P r i nt 1

INSTRUCTOR

Meg umi Kiy a ma

PROJECT TITLE

Pl a ce bo Le cture Ma te ri a l s


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fantastic plastic

05

PROJECT

PROJECT OVERVIEW

Skin Care Packaging Development The retail world of cosmetics and skin care is constantly expanding with new brands entering the market on a daily basis. Established brands are making attempts to enter this market with the intention of appealing to the lifestyle already established through other products. In this instance, a company with no product experience in cosmetics was chosen to introduce a new skin care line embodying their brand personality. SOLUTION

Forever Young Barbie has been a well-known beauty figure for over 50 years. Her glitz and glamour have made a lasting impact on popular culture, with fans ranging from young to old. To reach the thousands of older collectors, Barbie will introduce her own skin care line for her fans that have aged alongside her. The objective of the final design was to create a sophisticated skin care system that could be found on display in Barbie’s own Boudoir.

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CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Ba rbie S k in Ca r e


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082

083


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Ba rbie S k in Ca r e


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084

085


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

PROJECT TITLE

Th o ma s McNul ty

Ba rbie S k in Ca r e

RESEARCH

Brand History Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for over fifty years, and has been the subject of numerous controversies and lawsuits-often involving parodies of the doll and her lifestyle. The first Barbie doll made her debut at the American International Toy Fair in New York on March 9, 1959. Barbie was one of the first toys to have a marketing strategy based extensively on television advertising. It is estimated that over a billion Barbie dolls have been sold worldwide in 150 countries, with three Barbie dolls being sold every second. Barbie dolls are extremely collectible, with 90% of collectors being women with an average age of 40. The doll and its image are now established as a toy and cultural icon. K E Y A DJ EC T I V E S

Fun Feminine Fantasy Youth Fashionable Historic Ironic Cross-Generational Romantic Nostalgic Classic


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086

087


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Ba rbie S k in Ca r e


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088

089


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Ba rbie S k in Ca r e


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090

091


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Ba rbie S k in Ca r e


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Depth Perception

092

093


CLASS

Pa c k a g e D e s ig n 3

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Ba rbie S k in Ca r e


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094

095


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Depth Perception

not bombs bass lines

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PROJECT

PROJECT OVERVIEW

Experimental Typography Book We now live in a world where a multitude of social and political issues are constantly developing and changing. In order to arouse awareness and general interest, one specific issue was chosen to develop an experimental typography book that illustrates the complexity and social impact of what is happening in the world today. SOLUTION

Music As a Weapon Music has long been associated with all aspects of life—including war. Louder than bombs takes a look at the tradition of anti-war songs and their lyrics. While all are written about different wars from different time periods, it is interesting to see that much of the same attitudes and ideas are still being expressed today through song.

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CLASS

Ty po g r a ph y 2

INSTRUCTOR

Jen nife r S te rl ing

PROJECT TITLE

Loude r Tha n Bombs


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Depth Perception

098

099


CLASS

Ty po g r a ph y 2

INSTRUCTOR

Jen nife r S te rl ing

PROJECT TITLE

Loude r Tha n Bombs


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101


CLASS

Ty po g r a ph y 2

INSTRUCTOR

Jen nife r S te rl ing

PROJECT TITLE

Loude r Tha n Bombs


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CLASS

Ty po g r a ph y 2

INSTRUCTOR

Jen nife r S te rl ing

PROJECT TITLE

Loude r Tha n Bombs


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Depth Perception

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105


CLASS

Ty po g r a ph y 2

INSTRUCTOR

Jen nife r S te rl ing

PROJECT TITLE

Loude r Tha n Bombs


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Depth Perception

106

107


CLASS

Ty po g r a ph y 2

INSTRUCTOR

Jen nife r S te rl ing

PROJECT TITLE

Loude r Tha n Bombs


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Depth Perception

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109


CLASS

Ty po g r a ph y 2

INSTRUCTOR

Jen nife r S te rl ing

PROJECT TITLE

Loude r Tha n Bombs


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Depth Perception

great things expect

07

PROJECT

PROJECT OVERVIEW

Kohl’s Packaging Group Project Kohl’s mission is to better know their customer’s expectations in order to give them more than they ask for. Whether it is through products, packaging, or the in-store experience, customers of Kohl’s can truly expect the greatest things. CONCEPT

Expect the Unexpected Kohl’s current tag line is “Expect Great Things.” Our package designs will focus on the expectation of what the customer is buying and also adding unexpected elements to make the packaging more interactive. D E S I G N S T R AT EGY

Luxuriously Green Since none of Kohl’s current private brands are positioned in the “better” or “best” categories in terms of quality, one main goal will be to expand their merchandise into these or “luxury” categories through design. Kohl’s is very environmentally conscious in the building and operation of their stores. Expanding their focus on the environment and fair labor practices with their products and packaging will further their message of high “green” standards. Their current documented recycled items that the customer directly interacts with are gift boxes, restroom papers, merchandise bags, online shipping cartons, and promotional papers. GROUP MEMBERS

Sarah Howard, Lily Wang, Yashanyu Qi

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CLASS

Pa c k a g e D e s ig n 4

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Kohl ’s Pa ck a ging S ys t em


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Depth Perception

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113


CLASS

Pa c k a g e D e s ig n 4

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Kohl ’s Pa ck a ging S ys t em


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MARKET RESEARCH

Established Consumer Lifestyles Classic - A Traditional, timeless look that is smart, put together and always in style. Consists of 37% of merchandise sales. Modern Classic - A modern classic look that is rooted in layering unique trend pieces. Consists of 40% of merchandise sales. Contemporary - A modern fashion forward, contemporary look that incorporates the latest trends. Consists of 23% of merchandise sales.

Demographics Kohl’s Shopper - Typically working women from 30 to 40 years old, with a family. Annual household income of $40 - 70,000 per year. Vs. Target Shopper - 81% Female with a median age of 42. 33% have children at home. 51% have completed college. Annual household income of $60,000 per year. K E Y A DJ EC T I V E S

Quality Family Higher-Margins Environment Replinishment Associate Interaction Competitive Prices Consistency Versatility Stylish Trendy Clarity

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Brand Matrix

P R I VAT E B R A N D N A M E

P R I VAT E B R A N D N A M E

Surface

Market Square

Kitchen Appliances

Dry, Packaged Foods

K E Y A DJ EC T I V E S

K E Y A DJ EC T I V E S

Modern

Modern Organic

Contemporary

Contemporary

Bright

Appetising

High Tech

Healthy

Simple

Specialty

Clean

Quality Ingredients Gourmet

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CLASS

INSTRUCTOR

Pa c k a g e D e s ig n 4

PROJECT TITLE

Th o ma s McNul ty

P R I VAT E B R A N D N A M E

Kohl ’s Pa ck a ging S ys t em

P R I VAT E B R A N D N A M E

Villa Collection

Blue Ribbon

Bathroom Decor

Pet Food and Supplies

K E Y A DJ EC T I V E S

K E Y A DJ EC T I V E S

Luxury

Quality

Classic

Ingredients

Bold

Organic

Dark

Friendly

Neutral

Modern Classic

Comfortable

Specialty

Quality Relaxing


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119


CLASS

Pa c k a g e D e s ig n 4

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Kohl ’s Pa ck a ging S ys t em


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120

121


CLASS

Pa c k a g e D e s ig n 4

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Kohl ’s Pa ck a ging S ys t em


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122

123


CLASS

Pa c k a g e D e s ig n 4

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Kohl ’s Pa ck a ging S ys t em


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Depth Perception

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125


CLASS

Pa c k a g e D e s ig n 4

INSTRUCTOR

Th o ma s McNul ty

PROJECT TITLE

Kohl ’s Pa ck a ging S ys t em


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Depth Perception

then they build us first we build the tools

08

PROJECT

PROJECT OVERVIEW

Typeface Promotional Materials Digital typefaces are a dime a dozen, especially with the ease and speed of the internet. In order to appeal to professional designers and separate themselves from the numerous low-quality free online fonts, a new quality typeface needs the appropriate materials to prove its worth. For this project, a new typeface from an online foundry was chosen to develop a promotional system using a concept derived from the typeface itself. SOLUTION

The Impact of Singularity Netto: A Danish/Norwegian/German word meaning “net�, as in something that exists after deductions. FF Netto is exactly that. It is the typeface that exists after all historical attributes and nuances are gone. It is strictly technical and simplistic to allow for clarity and to maximize the amount of information presented. A separate set of symbols accompany each weight to illustrate complex ideas in the simplest way possible. It is the typeface for the digital future where an enormous amount of information will need to be housed in the smallest of places. It is the typeface for the Singularity.

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CLASS

Ty po g r a ph y 4

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Type f a ce Promoti on


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129


CLASS

Ty po g r a ph y 4

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Type f a ce Promoti on


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130

131


CLASS

Ty po g r a ph y 4

INSTRUCTOR

PROJECT TITLE

Ar ie l Gre y

Type f a ce Promoti on

TYPEFACE

FF Netto FOUNDRY

FontFont TYPE DESIGNER

Daniel Utz YEAR DESIGNED

2008 C L A S S I F I C AT I O N

Geometric Sans-Serif


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135


CLASS

Ty po g r a ph y 4

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Type f a ce Promoti on


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RESEARCH

The Singularity The Singularity will allow us to transcend these limitations of our biological bodies and brains. We will gain power over our fates. Our mortality will be in our own hands. We will be able to live as long as we want (a subtly different statement from saying we will live forever). We will fully understand human thinking and will vastly extend and expand its reach. By the end of this century, the nonbiological portion of our intelligence will be trillions of trillions of times more powerful than unaided human intelligence. We are now in the early stages of this transition. The acceleration of paradigm shift (the rate at which we change fundamental technical approaches) as well as the exponential growth of the capacity of information technology are both beginning to reach the “knee of the curve,” which is the stage at which an exponential trend becomes noticeable. Before the middle of this century, the growth rates of our technology-which will be indistinguishable from ourselves-will be so steep as to appear essentially vertical. From a strictly mathematical perspective, the growth rates will still be finite but so extreme that the changes they bring about will appear to rupture the fabric of human history. The Singularity will represent the culmination of the merger of our biological thinking and existence with our technology, resulting in a world that is still human but that transcends our biological roots. There will be no distinction, post-Singularity, between human and machine or between physical and virtual reality. If you wonder what will remain unequivocally human in such a world, it’s simply this quality: ours is the species that inherently seeks to extend its physical and mental reach beyond current limitations.

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CLASS

Ty po g r a ph y 4

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Type f a ce Promoti on


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CLASS

Ty po g r a ph y 4

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Type f a ce Promoti on


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CLASS

Ty po g r a ph y 4

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Type f a ce Promoti on


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CLASS

Ty po g r a ph y 4

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Type f a ce Promoti on


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CLASS

Ty po g r a ph y 4

INSTRUCTOR

Ar ie l Gre y

PROJECT TITLE

Type f a ce Promoti on


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work identity

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thanks special B AC K AT H O M E

Texas Folks I’d like to thank everyone who supported and encouraged me to keep going and do something great. It has been the hardest thing i’ve ever done, and it has been worth it. Thank you Mom, Dad & Jake. I always get a good laugh from talking to you everyday. I love you. Thank you Grandma, Lee Ann, Doug and the entire Potter family, and Aunt Cathy along with her entourage. I always miss the insanity, but it’s a good miss. And thanks to Jennifer for being a great friend for such a long time. We’re grownups now.

CALIFORNIA CHAPTER

The On-location Cast & Crew Thank you to all my instructors at the Academy of Art University. I went from knowing absolutley nothing about design, to knowing what is necessary to keep learning. Thanks Mary Scott, Thomas McNulty, Ariel Grey, Nicole Flores, Megumi Kiyama, and countless others for teaching me about good design. Thank you to all my fellow students that I have come to know and collaborate with. I look forward to hearing stories of your success in the future, and being able to say “I went to school with them!”.


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this book about DESIGNED BY

Sarah Howard E-MAIL ADDRESS

smh8527@yahoo.com DAT E

Fall 2011 CLASS

GR 460 - Senior Portfolio INSTRUCTOR

Mary Scott TEXT STOCK

Mohawk Superfine Eggshell Ultrawhite PRINTER & BINDER

Blurb.com CAMERA

Canon Powershot SX10IS PHOTOGRAPHY

Sarah Howard, Robin Golata S P EC I A L A S S I S TA N T

Robin Golata TYPEFACES

Filosofia Verlag Light

SCHOOL

Academy of Art University 79 New Montgomery San Francisco, CA 94106

COPYRIGHT

Š 2011. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or any means without the written permission of Sarah Howard.


Depth Perception  

Portfolio of Sarah Howard, BFA in Graphic Design from the Academy of Art University in San Francisco. Fall 2011 Graduate.

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