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From where it all begins... With ever increasing high profile ‘Royal’ support for the wool industry, Martin and Simon Curtis, Joint Managing Directors at Curtis Wool Direct, are passionate about engaging all sectors in the often forgotten and possibly unknown side of the supply chain. SMG’s Executive Chairman, Chris Moffat, recently had the privilege of attending the opening of the new Wessex ‘Campaign for Wool’ showroom in Bradford. He witnessed at first hand, the Curtis’ immense passion in their quest to spread the word to the retail ‘sharp end’ and believes that the story should be shared with all SMG members and suppliers... Royal Visits... For the second time in the past two years, a major Yorkshire city extended its hospitality to royalty when Her Royal Highness the Countess of Wessex visited Bradford based Haworth Scouring and Combing Companies on 24th July. The visit gave the Countess of Wessex an insight into the workings of the wool industry from the British Wool Marketing Board (BWMB) who collect and grade British fleece wools direct from farms, through early stage processing and then onto spinning yarns and tufting carpets. Bradford may not be, as it once was, the epicentre of the world`s wool trade but what the Countess saw at first hand, from farm to finished product, was arguably the best manufacturing process of its kind in the world! The visit by the Countess of Wessex follows on from the visit made in

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November 2010 by His Royal Highness the Prince of Wales. The Prince convened the ‘Campaign for Wool’ and has since become its patron. The Prince of Wales has taken great interest in the wool industry and has managed to bring together the major wool producing countries of the world under one body which has the aim of creating greater awareness of the benefits of wool and indeed the sheep which grow it.

“The Prince of Wales has taken great interest in the wool industry and has managed to bring together the major wool producing countries of the world under one body” The main wool growing countries who contribute to the ‘Campaign for Wool’ include Great Britain, Norway, Australia, New Zealand, South Africa, and the USA.

Never before have all these countries been united under the same banner and it gives much greater strength to the ...continued Campaign because of it. smgnews 19 30/10/2012 13:59:42

SMG News - Autumn 2012  

The official publication of SMG The National Flooring & Furnishing Group.

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