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YOUR INVITATION TO EXHIBIT AT

CONDÉ NAST


30TH SEPT - 2ND OCT 2016

Business Design Centre London

WELCOME TO

Brides The Show

Jenny Packham showcased her S/S 2016 collection and gowns from her New York ready-to-wear catwalk at October’s Brides The Show

IN MY ROLE AS THE EDITOR OF THE UK’S BEST-SELLING AND MOST LUXURIOUS BRIDAL MAGAZINE, I see every day how

‘This was our third year exhibiting at Brides The Show and it was – without a doubt – the best one yet! We had a great weekend and saw so many brides.’ Ingrid Usher at Naomi Neoh

brides-to-be are constantly striving for more inspired and stylish ideas. Never has there been so much thirst for original ways to style their day. And the one brand they trust to deliver that is Brides – the creative force behind Brides The Show. This event is your opportunity to get your brand in front of Brides readers, as the show – our fifth – returns to The Business Design Centre, where 6,000 visitors from across the UK will enjoy a visual feast of inspiration from top designers, luxury travel operators, award-winning florists, bespoke stationers and cakemakers. Ours is a discerning bride who does not attend other mass-market shows, so put 30th September – 2nd October in your diary now, and JADE BEER, BRIDES EDITOR read on for what you can expect.


The audience Brides The Show will give your business direct access to 1,000s of affluent brides-to-be, all of whom are actively researching suppliers as they organise the biggest – and most expensive – day of their life. Sell, promote, and establish your brand as a key supplier in high-end weddings, aligning yourself with the UK’s No.1 bridal magazine, Condé Nast Brides, at London’s definitive luxury bridal event.

51%

live in central London

80%

Rate their top three are getting planning Over married within resources as bridal shows, 12-18 months come to source magazines and products and blogs

80% services

Over

90%

6,000 visitors 70% do not

attend other wedding shows

regularly read

Brides

Average wedding spend of £30,110 (43% higher than the UK average)

CONDÉ NAST

facebook.com/ bridestheshow

instagram.com/ bridestheshow

twitter.com/ bridestheshow

pinterest.com/ bridestheshow

Visit us at bridestheshow.co.uk


Backed by a targeted national marketing campaign, Brides The Show will deliver more than 6,000 high-spending brides-to-be and their bridal parties. The promotional campaign draws on the power of Brides, the UK’s best-selling and most luxurious bridal magazine, and the wider Condé Nast portfolio, supported by a diverse media mix across print, digital and outdoor advertising, as well as extensive editorial and social media engagement.

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‘It was brilliant! This was a very professional show, with great engagement and loads of data capture. The show definitely met objectives and I already have loads of ideas for how to make it better this year. The only thing I need to plan for 2016 is more staff!’ Hayes & Jarvis

THE UK’S NO.1 BRIDAL MAGAZINE

3

Launched in 1955, Condé Nast Brides is Britain’s longest-established wedding title and the consistent market leader. The magazine enjoys the highest circulation and readership figures within the bridal industry, providing advertisers with a captive, receptive and high-purchasing audience.

222,000 magazine readers

152,000+ Twitter followers

2.2m

Facebook fans

Promotional partners


What you can expect...

The feature areas at Brides The Show are hugely popular with our visitors and reflect the very hottest bridal trends. A number of visible and cost-effective partnership opportunities are available at the show, as well as bespoke sponsorship packages for brands wanting to stand out from the competition.

The Catwalk

Bridal Beauty

The highlight of the weekend is our stunning daily catwalk shows, featuring top UK and international designers – and all styled by Brides fashion director, Bryony Toogood.

Are you in the business of bridal pampering? Experts in make-up, hair, skincare and nails will be offering first-hand advice and consultations to our brides-to-be.

The Imagination Room One of the most popular features, The Imagination Room, offers visitors a programme of hands-on workshops and demonstrations, encouraging brides-to-be to get crafty.

On The Sofa A line-up of talks and Q&A sessions with the best in the business, giving brides the inside track on wedding planning, from perfecting their bridal make-up to unique styling tips.

Lookbook Live Gorgeous wedding themes inspired by some of the most popular pages within Brides bring your brand or products to life – and all styled in conjunction with Brides lifestyle editors.

The Wine Workshop Showcasing the finest wines, champagnes, food trends and pairings, in this interactive tastings area every wedding tipple is catered for.

Dream Destinations This is an interactive travel hub for both UK and international tour operators, honeymoon specialists and boutique hotels wanting to meet couples looking for their trip-of-a-lifetime.


Get involved We welcome applications from all aspects of the wedding industry, including: Accessories

Honeymoon

Bridalwear

Lingerie

Bridesmaids

Marquees

Cakes & catering

Menswear

Car Hire

Mother of the bride

Décor

Planners

Favours

Jewellery

Florists

Shoes

Hair & beauty

Venues & hotels

‘The show was wonderful! It felt everyone had put so much into it – organisers and exhibitors – and it looked amazing; the stands, the graphics, the features, not to mention the breathtaking design of the catwalk.’ Sofia at Lila Lila

Stand rates

Stand Type

Inclusion

Rate per sq m

Shell Scheme

Carpet & Shell Stand

£410

Space Only

Floor Space Only

£360

For more information on exhibiting Contact Danae Prassides on danae@smelondon.co.uk or 0207 886 3075

For sponsorship opportunities Contact Susie Roberts on susie@smelondon.co.uk

Created by:


Brides the Show 2016 Sales Brochure