JanSport, Inc. a division of VF Outdoor, Inc. 2011 Farallon Drive San Leandro, CA 94577 phone: 510.614.4000 www.jansport.com
Position: JanSport Student Ambassador Date: Duration of Fall Semester Contact: Matt Schory Marketing Coordinator JanSport, a division of VF Outdoor, Inc. 2011 Farallon Drive San Leandro, California 94577 p: 510-614-4062 f: 510-614-4021 e: firstname.lastname@example.org Hours: 10 hours per week Brief Job Description: Join the team! JanSport is currently seeking outgoing, highly motivated college students who are familiar with the landscape and culture of their campuses and communities to assist in the marketing and promotion of JanSport Collegiate Apparel and Backpacks, (available in your campus bookstore) and other related programs within the JanSport company. Serving as an on-campus consultant for JanSport, student ambassadors will increase the awareness of JanSport Collegiate Apparel and Backpacks through grassroots, event, internet, and peer-to-peer marketing tactics. Each student ambassador will be the on-campus eyes and ears of JanSport and will get an inside look at the JanSport company through continuous dialogue with the marketing team. Throughout the course of the semester, student ambassadors will gain firsthand experience in a variety of marketing techniques. The students will learn how a global brand like JanSport markets their products to a wide demographic in innovative ways. The students will develop and execute an on-campus marketing plan and will have control over their own marketing budget. They will also gain great experience in event, internet, and guerilla marketing. Requirements: 1. Students who are currently enrolled in the university with two or more years completed (incoming juniors and seniors). 2. Must be available on campus for Fall 2011 semester (i.e. not studying abroad). 3. Ambassadors need to be comfortable talking with other students, and act as a liaison between JanSport and the general public, campus newspapers, and other student organizations. 4. Excellent verbal and written communication skills.
5. Students must have an excellent understanding of Microsoft Office applications, social networking sites such as the Facebook and Twitter, and basic internet applications. 6. Ambassadors will be spending around 10 hours per week working on JanSport related activities. Time commitments may vary according to school internship requirements and activities. 7. Ambassadors will submit bi-weekly reports (photos, surveys, etc.) of on campus events and/or promotions, conduct marketing research, and present organized and detailed reports. 8. Must have access to phone, email, internet, and a digital camera 9. Access to transportation is helpful, but not required. 10. Must be available to interview on campus in the beginning of April and attend training in San Francisco in the middle of July. Compensation: Students will receive a stipend for their semesterâ€™s worth of work. Students may also apply to have this internship approved for course credit through their major department. Position includes a trip to JanSport corporate headquarters in San Francisco. Ambassadors will receive JanSport merchandise and apparel throughout the semester, as well as other incentives. Lastly, this internship will be a great resume builder with one of the worldâ€™s most recognized brands and an experience that one will never forget. Additional Information: While this internship is open to students majoring in business, marketing, advertising, communications, and sports marketing, other majors will be considered. Must be available to interview on campus in April. Must be available for training in late July, in San Francisco, CA. To learn more about the JanSport brand please visit www.jansport.com To apply: Please email your resume and cover letter to: email@example.com