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A day in the life of...

Mohamed Kashif Joosub

Light House Studio is a modern studio that offers studio and equipment rental, as well as photography and production services. They cater to photography needs for events, fashion shoots, portraits, weddings and products. CEO and Chief Photographer, Mohamed Kashif Joosub, takes us through a typical day in his life.

SNAP SHOT At a time when many are looking to switch industries or try something different, we bring you first person accounts of the lives of entrepreneurs or senior executives, outlining a typical day in their business. Who knows, maybe the perfect idea is waiting for you. Read on and get inspired. My day starts early as I arrive at the studio, greet the team and kick-off the day with a quick staff meeting. Today’s photo shoot is an outdoor commercial shoot for Jaguar at Dubai Festival City Marina.

8:00 am

I get on with the bit of admin work and check my e-mails while enjoying a cup of green tea. I make a couple of phone calls to ensure the agency, make-up artist and model are all on the way to the location.

8:30 am

I help the team load the photography and lighting equipments into the company van.

9:00 am

I arrive at the Marina entrance 9:45 am of Dubai Festival City and I’m greeted by the Ad agency team and the manager of the yacht club who is there to assist us with the day’s work. While my team is unloading our equipment, I sit down with the ad team to finalise the script and the story board for the photo shoot. The model, stylist and make-up artist arrive on the set of the shoot. I brief them on the final agreed concept and story board.

10:00 am

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My team and I scout around the area, looking at possible areas for the shoot, taking into consideration the position of the sun, which plays a big role in outdoor shoots. It is also a bit windy and cloudy today, so we have to make sure the equipment is well protected.

10:15 am

We find our first location, the Helipad, which is located next to the yachts and have the Jaguar placed on to it – then we set up our lighting and do some test shots with our cameras.

10:40 am

The model is ready, dressed in typical yacht gear. The lightings are all setup up and so we start shooting the first scene, the model is excellent, which always helps make our job a bit easier.

11:10 am

Completed the first location, the photos look amazing and our clients are very impressed far. The model heads back for a quick wardrobe change and get a touch-up on the make-up and hair and then we make our way to the second location.

12:30 pm

1:15 pm

SME ADVISOR MIDDLE EAST FEBRUARY 2012

Lighting is setup in the next location, the car is placed

between two super yachts. The model joins us on the second location, and we get started on the shooting of the second scene. We are done with the second shoot and take lunch. I use this time to check through e-mails. The clients are very happy with the outcome of the photo shoot so far and we get great feedback from them.

2:00 pm

The model gets her new look for the next session – a very Arabic style make-up – and this time we start to shoot some interior shots of the car.

3:15 pm

We have found a beautiful spot with a full view of the Burj Khalifa, the Marina yachts and beautiful sunset for our final shoot – it’s a perfect back drop for the photos.

4:40 pm

6:00 pm

It’s a wrap! The shoots are complete.

We reach the studio after a long day, upload images from the camera to the server and work on the day’s pending admin work.

7:30 pm

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