SME Advisor Middle East - April 2014

Page 55

GETTING FINANCE

WE ALL SURELY AGREE THAT THE PRIME MOTIVATOR FOR DOING BUSINESS IS PROFIT. TRADITIONALLY, PROFIT HAS TWO CRUCIAL ELEMENTS – REVENUE AND COST. IN FACT, THE STANDARD EQUATION TO ASCERTAIN THE PROFIT OF YOUR BUSINESS IS PROFIT = TOTAL REVENUES – TOTAL COSTS

Without an accurate measure of your costs or revenues, it is impossible to ascertain where your business stands. This is where the concept of FRVW DFFRXQWLQJ FDQ SOD\ D VLJQL¿FDQW role in managing your SME. While

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it is highly recommended for every SME to hire an experienced and TXDOL¿HG DFFRXQWDQW KDYLQJ D EDVLF understanding of how costs work can be of tremendous help in the day-today operations of a business.

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