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design & innovation for sustainable living


•  design and innovation •  strategic planning •  capacity building


Product - Service Systems (PSS) A PSS  can  be  defined  as  the  result  of  an  innova6on  strategy,   shi:ing   the   business   focus   from   designing   and   selling   physical   products   only,   to   selling   a   system   of   products   and   services   which  are  jointly  capable  of  fulfilling  specific  client  needs   Ezio  Manzini  


PSS

Tukker and  Tischner  2004  


why PSS? •  •  •  •  •  • 

Closing material  cycles   Reduced  consump6on   Increased  resource  produc6vity  and  dematerializa6on     Improvement  of  resource  and  func6onal  efficiency   Collabora6on  of  stakeholders   Engagement  of  stakeholders  towards  a  common  goal  


Our goal Our   business’   aims   to   assist   in   re-­‐orien6ng   current   unsustainable   trends   in   produc6on   and   consump6on   prac6ces   by   designing   product-­‐service  systems  where  products  and  services  complement   each   other   in   the   most   efficient   way   and   are   able   to   sa6sfy   fundamental  human  needs.      


Unsustainable Take-Make-Waste Model ENVIRONMENT Degradation of nature by physical means

TAKE Increasing concentrations of waste from extraction

SOCIETY ECONOMY MAKE

WASTE Increasing concentrations of waste from manufacturing, use, and disposal

Products Overconsumption and undermining people s ability to meet their needs

Bob Doppelt, The Power of Sustainable Thinking; Peter Senge et al., The Necessary Revolution; The Natural Step s four systems conditions


Sustainable Borrow-Use-Return Model ENVIRONMENT Radical resource productivity: Factor 4, 10, 100

BORROW

Service and Flow economy

SOCIETY ECONOMY

USE

RETURN

SERVICES Investment in natural capital

Biomimicry / ecological redesign and closedloop production

Responsible consumption of services and support for people s ability to meet their needs

Based on Amory Lovins, Hunter Lovins, and Paul Hawken, Natural Capitalism; Bob Doppelt, The Power of Sustainable Thinking; Peter Senge et al., The Necessary Revolution; and Ray Anderson, Mid-Course Correction


Challenges! •  •  •  •  •  •  •  •  •  •   

Short-­‐term thinking  in  decision  making   Lack  of  resources  for  R&D   Design    prac6ces  not  taking  sustainability  into  considera6on   Lack  of  ins6tu6onal  structure  and  capabili6es   Economically  vulnerability  of  SMEs-­‐  %63  are  vanishing  in  6  years.   Lack  of  collabora6on     Low  tolerance  for  taking  risks     Business  as  usual  mindset   Confusion  about  defining  sustainability   The  gap  in  terms  of  the  level  of  awareness,  knowledge,  skills  and   implementa6on  between  developed  countries  an  Turkey  


Sustainability ‘a  rising  star’    

Changing interna6onal  regula6ons     Increasing  demand  of  mul6na6onals  on  their  supply  chains  

 

Policies suppor6ng  entrepreneurship  and  innova6on.       Having  professional  background  and  related  interna6onal  network  


Structuring Ideas! Â


karabirrdt dragon dreaming by john croft Â

Presentations _Design and Innovation for Sustainable Living  

Presentation entrepreneurs, Design and Innovation for suatinabel living, Turkey