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2012 rate card

1 zone

6x

NW - Northwest Baltimore (Min 47,000 homes)

RATES per insertion 5x 3-4x 1-2x

$1395 $1475 $1585 $1745

N - York Road Corridor (Min 50,000 homes)

1520 1595 1705 1865

HC - Howard County (Min 53,500 homes)

1395

1475

1585

1745

AA - Anne Arundel (Min 55,300 homes)

1395

1475

1585

1745

2 zones

NW + N (Min 97,000 homes)

$2785 $2935 $3140 $3450

NW + HC (Min 100,500 homes)

2675

NW + AA (Min 102,300 homes)

2675 2820 3025 3335

N + HC (Min 103,500 homes)

2785 2935 3140 3450

2820

3025

3335

N + AA (Min 105,300 homes)

2785 2935 3140 3450

HC + AA (Min 108,800 homes)

2675 2820 3025 3335

NW + N + HC (Min 150,500 homes)

$3930 $4135 $4435 $4875

3 zones

NW + N + AA (Min 152,300 homes)

3930

4135

4435

4875

NW + HC + AA (Min 155,800 homes)

3820

4025

4330

4765

N + HC + AA (Min 158,800 homes)

3930

4135

4435

4875

4 zones

N + NW + HC + AA (Min 205,800 homes)

$4995 $5265 $5650 $6210

Rates and household counts effective January 1, 2012

smart shopper, inc.

1777 Reisterstown Road, Suite 240, Baltimore, Maryland 21208 PH 410.486.4988 • TF 888.486.4988 • FX 410.486.8925 info@smartshoppermag.com • www.ShoppingHeights.com


TERMS

• All rates are net. • 50% payment due upon contract, balance due on publication until credit is established. • Advertisers will be short-rated for unfulfilled contract agreements. • Cancellations–THERE ARE NO CANCELLATIONS. Ad space will be filled, at Publisher’s option, with copy deemed suitable by the Publisher and billed in the usual manner once space deadline has passed.

OPTIONAL CHARGES

• Covers 2, 3, & 4 are 33% additional. • Any guaranteed non-cover positions are 20% additional.

PHOTOGRAPHY CHARGES

• Photo shoots (up to 4 hours): $150–first hour; $95 each additional hour. Includes photographer’s travel time. • In-House: $150 flat fee, maximum 8 products. For more information ask your Account Manager.

DIGITAL SUBMISSION

• Email submission is preferred on files smaller than 5MB to art@smartshoppermag.com. • FTP transfers - Please contact our Production Manager (410.486.4988 x106) for password information and instructions.

ACCEPTABLE FILE FORMATS

• ACROBAT PDF 9.0 or lower - must be saved at the highest quality (press quality) and must have fonts embedded. • PHOTOSHOP CS5 or lower - must be in CMYK color mode. • ILLUSTRATOR CS5 or lower - create outlines of type and include any linked files in Illustrator vector files.

IMAGES

• Halftone images must be at least 300 dpi. We do not guarantee quality results on images submitted at lower resolutions. • Bitmap image files must be at least 600 dpi. • All fonts must be embedded in the PDF or outlined in Illustrator. • Copy should be set in 100% black for camera ready art. • RGB and Pantone colors will be converted to CMYK.

• MATCHED Color is not guaranteed.

AD SPECS

Standard and Bannered Special Section Ads full page full page with certificate without certificate Body: 6.5 in.(w) x 7.125 in.(h) Body: 6.5 in.(w) x 9.875 in.(h) Certificate: 6.32 in.(w) x 2.45 in.(h) For questions regarding file formats and submission of artwork, please contact our Production Manager at 410.486.4988 x106.

in-home dates and

DEADLINES EARLY SPRING ‘12 February – March

In-Home* | Feb 9 Space Reservation | Jan 10 Copy/Camera-Ready | Jan 12

SPRING ‘12 April – May

In-Home* | Apr 5 Space Reservation | Mar 6 Copy & Camera Ready | Mar 8

SUMMER ‘12 June – July

In-Home* | May 31 Space Reservation | May 1 Copy & Camera Ready | May 3

EARLY FALL ‘12 August – September

In-Home* | Aug 9 Space Reservation | July 10 Copy & Camera Ready | July 12

FALL ‘12 October – November

In-Home* | Sep 27 Space Reservation | Aug 28 Copy & Camera Ready | Aug 30

HOLIDAY ‘12 December – January ‘13 In-Home* | Nov 15 Space Reservation | Oct 16 Copy & Camera Ready | Oct 18 *All in-home dates are approximate.

Ask us about ShoppingHeights.com , our digital companion to Smart Shopper Magazine . TM

TM

2012 Rate Card  

See our 2012 rate card for pricing.

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