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Advertise with Blue Air

On Board Advertising Opportunities Winter Season

Last Update: September 2010


A SHORT PRESENTATION

Blue Air

is the only Romanian airline company with 100% private equity.

The company was founded on December 13th 2004 with the desire to create a safe, comfortable and affordable flight alternative. It was a turning point – for the first time in Romania, a company was offering passengers cheap flights to the most important destinations in Europe. Blue Air operates at the Aurel Vlaicu International Airport (Baneasa), 10 km distance from Bucharest centre.

It is the only airline company in the world being awarded the Golden Apple (Pomme D’Or) in 2009 – the Oscar for tourism excellence, from the international travel organization FIJET.


DESTINATIONS

1

2

3

Brussels

Larnaca

Nice Paris Beauvais

4 Stuttgart

5 London Luton

6

7

8

9

Dublin

Bologna

Bacau

Barcelona

Catania

Bucharest

Madrid

MilanBergamo

Sibiu

Malaga

Naples

Rome

Valencia


DESTINATIONS MAP


SMART FLYING

Blue Air is always a step ahead, this is a fact materialized today through its smart flying carrier unique positioning: • • • •

Highly experienced pilots Specialized personnel on all airports where we operate 9 countries, focused on external destinations 24/7 Call Center, 24 Blue Air agencies & over 2.000 partner agencies, both in Romania and abroad

Programs & services: • My Blue Smart Money, Priority Smart Check In, Corporate Program, Corporate Jets, Groups, Cargo etc.


BUSINESS FIGURES 2005 more than 24.000.000 Euro more than 240.000 passengers 2006 more than 50.000.000 Euro

more than 443.000 passengers 2007

95.000.000 Euro More than 900.000 passengers 2008

124.130.000 euro more than1.110.000 passengers 2009

170.000.000 euro more than 1.600.000 passengers

2010 forecast: over 2.000.000 passengers

Until now, over 4.500.000 passengers chose to fly with Blue Air.


OUR FLEET

Blue Air operates on Winter 2010-2011 6 Boeing aircrafts •

Blue Air fleet is formed from: three 737-300 series (144 seats) two 737-400 series (162 and 167 seats) one 737-500 series (126 seats)

•

The 737 Next Generation airplane family is the most technically advanced of its class on the aircraft market. Aviation community financial investors constantly labeled the series as being their favorite because its high efficiency and reduced operating costs.


OUR CREW

Blue Air crew is formed of 120 pilots and 190 flight attendants. •

Blue Air has the most experienced pilots and flight attendants in Europe.

Our active pilots have over 10,000 flight hours on various types of aircrafts, performed at famous European airlines, operating successfully worldwide.

Blue Air control crew is licensed in accordance with European regulation requirements JAR-FCL 1 (Joint Aviation Requirements - Flight Crew Licensing).


ADVERTISE WITH US

Blue Air advertising opportunities offer marketers the ability to reach millions of captive consumers with over 2,000 times the impact of traditional media Now advertisers have the amazing opportunity to place their advertising campaigns onboard each Blue Air aircraft and reach the affluent traveler throughout Blue Air’s range of destinations across Europe. Passengers see the brand and message throughout the flight in a captive environment, with an average of 2.5 hours of undistracted impression time!

Studies show that as high as 85-94% of all passengers can remember the brand and message presented in the aircraft. We are able to create unique packages and can even offer exclusivity to specific product categories based on campaign length.


ADVERTISING PROPOSALS 1. SAMPLING -

On Board Sampling Blue Air Agencies

2. AIRCRAFT INTERIOR -

Bulkhead Wraps Overhead Bin Sidewall Panels Tray Table Back Seat Insert Headrest Covers Wet Wipes

3. JOURNEY PLANNING -

Flight Ticket Pocket Electronic Flight Ticket

4. AIRCRAFT EXTERIOR -

Aircraft Exterior Design


SAMPLING ON BOARD

Blue Air is the first flying company in Romania that allows products advertisement on board.

Our offer includes:

- Products sampling to each passenger during the flight time - Audio announce during the flight time

- Distribution of flyers - One round trip to the client for supervising purposes

- Report of the sampling activity


SAMPLING ON BOARD

On Winter 2010-2011 Blue Air operates 6 aircrafts, expecting 90.0000 passengers per month

SAMPLING campaign Flights/Routes Minimum

3

All routes, all aircrafts

Time

Price

1 round trip

€1.500

1 month

€30.000


SAMPLING @ AGENCIES

Rate Card Sampling

City Arad

at the Agencies - ROMANIA

Agency

No. of Agencies

Blue Air Arad - Airport

1

Blue Air Bacau – Airport Blue Air Bacau- Centre

2

Ambasador(Hotel Ambassador) Baneasa Airport Bucuresti Mall Otopeni Airport Plaza Romania Mall

5

Cluj

Blue Air Cluj - Centre

1

Sibiu

Blue Air Sibiu – Airport Blue Air Sibiu - Centre

2

Blue Air Suceava - Airport Blue Air Suceava - Centre

2

Bacau Bucharest

Suceava

Price

€ 1.500 each Agency/month

15


SAMPLING @ AGENCIES

1 Month Campaign Cost – ABROAD Agencies Abroad Agencies

Time

Price

12

1 month

€ 1.500 each agency

Sampling

ITALY: Bologna Rome (3 agencies)

SPAIN: Madrid Barcelona Valencia Castellon Malaga

FRANCE: Paris

GERMANY: Düsseldorf

GREAT BRITAIN: London


AIRCRAFT INTERIOR

Bulkhead Wraps This provides the first message passengers see when they enter the aircraft and the main image they see when walking up or down the aisle during the flight. Rate Card Bulkhead

Wraps

Destination

No. of Aircraft

Time

Price

Production Cost (one time)

9 countries

6

1 month

€295/piece

€ 3.328 (all aircrafts)


AIRCRAFT INTERIOR Overhead Bin The opportunities to communicate are endless in that you can advertise in a story board format from the front to the back of the aircraft on each bin, using as many languages as necessary in order to reach your ever expanding audience.

Rate Card Overhead

Bin

Overhead Places/aircraft

Destination

No. of Aircraft

Time

Monthly Rate Card

Production Cost (one time)

Between 40 and 52/aircraft

9 countries

6

1 month

â‚Ź90/piece

â‚Ź 15.274 (all aircrafts)

NOTE: The fleet is not sold on a country by country basis because aircraft may fly to different destinations.


AIRCRAFT INTERIOR Sidewall Panels – Above Window Areas This area is visible to all passengers when looking above the windows. This high visibility area further strengthens your brand and message as you decorate the cabin with creative images. Rate Card Sidewall

Panels

Destination

No. of Aircraft

Time

Monthly Rate Card

Production Cost (one time)

All (9 countries)

6

1 month

€55/piece

€ 15.274 (all aircrafts)


AIRCRAFT INTERIOR Tray Table Tray table Advertising allows for a key message that grabs the passenger’s attention for at least one hour during each flight and at all times if the tray table is not being used.

Rate Card Tray

Table

Tables

Destination

Time

Price

Production Cost (one time)

All 6 aircrafts *

All

1 month

€25/piece

€ 9.130 All aircrafts

* See number of seats on slide No. 7


AIRCRAFT INTERIOR Back Seat Insert Space dedicated to insert the security information, in flight magazine and also your flyer, brochure or catalogue.

Rate Card Back

Seat Insert

Seats

Destination

Time

Monthly Passengers Average 2010

Price

All 6 aircrafts (*)

All

1 month

90.000

â‚Ź 9.000

* See number of seats on slide No. 7


AIRCRAFT INTERIOR

Headrest Covers

Rate Card Headrest Seats / Blue Air fleet 887 seats

Destination All 9 countries

Passengers Average 90.000/month

Covers

No. of Aircraft

6

Minimum booking: 2 months Format: 440x240cm Price includes production costs

Time

Price

1 month 2 months 3 months 1 year

€ 10.000 € 25.000 € 20.000 € 40.000


AIRCRAFT INTERIOR Wet Wipes Full colour printed envelope (7x10cms) with a high quality textil wet wipe (16/18 cms). Your logo or company information on one side and Blue Air logo on the other side. Around 380 flights per month. Rate Card Wet

Wipes

Destination

No. of Aircraft

Time

Passengers Average

Price

All 9 countries

6

1 month 2 months 3 months 1 year

90.000/month

€ 5.000 € 8.000 € 12.000 € 20.000

Production Cost: € 4.000 - 100.000 pieces/month


JOURNEY PLANNING Flight Ticket Pocket Print your logo or advertising layout in the outside face of the ticket/invoice pocket Insert your promotional flyer! Rate Ticket/Invoice Quantity

Sales Point

POCKET

Inside Flyer

Time

Price

(Romanian Agencies)

15.000

15

Yes

30 days

5.000 €

30.000

15

Yes

60 days

10.000 €

45.000

15

Yes

90 days

15.000 €

90.000

15

Yes

180 days

30.000 €

180.000

15

Yes

365 days

45.000 €


JOURNEY PLANNING Booking Confirmation / Electronic Ticket Reach almost 40.000 passengers per month throughout all our destinations. The banner is placed directly next to vital data for the passenger (flight time, gate, etc.). The booking confirmation is the key travel document that passengers carry with them throughout their entire journey. Repeated exposure to the advertising message is therefore guaranteed.

Advertise here 190 x 400mm banner

Price: 5.000 â‚Ź/month


AIRCRAFT EXTERIOR

Airplanes as Billboards - Inventive Marketing‌ and the possibilities never end. Contact us for further details.


Contact

CONTACT PERSON

Maria Elena STOICA Ancillary Revenues Specialist Blue Air 71 Buzesti St. 4th Floor. District 1 Bucharest 010992 - Romania

Phone: +40 21 208.86.60 Mobile: +40 757-08.66.70 E-mail: maria.stoica@blue-air.ro www.blueairweb.com


Blue Air OnBoard Advertising_Winter 2010-2011