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Smarter Reach Complete Marketing Solutions


"Many thanks Smarter Reach for our new website and rebranding you made the process really seamless and it helped that you have a good understanding of education" Louise Ling, SEND Teaching School

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Smarter Reach offers specialist marketing and digital services to schools and educational organisations across London, the South East and surrounding areas. Our portfolio of products and services includes everything a school could need to market itself both through traditional and digital media. From designing and producing your school’s prospectus to building and managing your website and social media, Smarter Reach packages provide the complete service.

About Smarter Reach

Smarter Reach is different to other agencies. Directors, Vicky and Ana are marketing specialists and importantly, also parents, who have experience of OFSTED and working in schools and other educational establishments. They believe in delivering only the best, whether that be a banner to advertise an open day or a fully functional website, optimised for online searches. Vicky and Ana use their combined experience and skills to provide a service that is tailored to your needs, at a reasonable price. Working with Smarter Reach gives you the experience of having another member of staff working on your team, but without the associated costs!

To find out more about marketing your school through the many traditional and digital marketing channels, contact us today.

We are proud of the marketing expertise that we offer to schools and are confident that we offer an unparalleled level of service.

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Websites and digital media including social media

The majority of searches for a product or service begin online, many of them on a mobile device. School searches are no different.

Parents who are looking at schools for their children may already have an opinion about your school, picked up from conversations with parents or representations through the media. Their next step will be to consult with Google! At this Only if a prospective point, it is imperative that your parent is satisfied by website presents an impression of excellence, highlighting your school’s what he or she reads strengths and unique character.

Your online presence is at least as important as the welcoming nature of your school site and the accuracy of the information in your school prospectus.

online, will they progress to the next level… a visit to your school.

We have a highly skilled and experienced team, led by our Design Director, Ana, who not only build mobile responsive websites with great functionality but also offer a whole host of digital solutions, including:Website build and optimisation Digital Brochures

Social Media Content marketing

Email marketing Online Display advertising

Our team will advise you of the best marketing solutions for your school, then carry out the work required. From producing a digital banner advertising an open day to planning and executing an entire digital strategy, your school will be in safe hands.

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“Extremely professional, reliable and a pleasure to do business with...� Mrs. M Martin, Headteacher Coloma Convent Girls School

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We researched widely and got a number of quotes, but none of them compared to the oer from Smarter Reach. Tim Rome, Woodcote Primary School

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Before the evolution of online marketing, the image of your school was portrayed through your logo, prospectus, signage and newspaper or magazine adverts. These were the staples of marketing for any establishment and are still an important part of the marketing mix today. Smarter Reach is able to cater for all forms of marketing from the traditional to the digital brand that represents you.

Other Services

Whether you need help with a small element of your marketing plan, or a complete solution, Smarter Reach can tailor a bespoke campaign for you.

TraDiTiOnal MarkETing

DigiTal MarkETing

Prospectus Design and Print

Website Design and Management

newsletter Design and Distribution

Social Media Management

Open Day advertising

Promotional Videos

logos, Branding and Stationery Design

Digital Prospectus

Press Strategy Design and Delivery

Online advertising

Promotion Strategy Design and Delivery

Email Marketing

Photography

Content Creation

recruitment advertising

Search Engine Optimisation

Print adverts and Signage

Daily, Weekly & Monthly analytics

Branded Merchandise Digitalisation of Forms advertising

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Promotional Videos “If a picture is worth a thousand words, a video says it all” Videos are an effective and accessible way for schools to market themselves. A video can be used across all digital channels, embedded in your website or included in your email marketing campaign. Videos convey far more than pictures and images. They show prospective parents your facilities, staff and children at work and give an accurate representation of your school’s values and its character. They are easy to share using social media platforms such as Facebook, Google+ and LinkedIn. A video is far easier for busy parents to consume than a lengthy and wordy prospectus. A professionally scripted, well-presented and expertly edited video of the right length is key. It must be long enough to deliver key information effectively but short enough to guarantee the attention of the viewer.

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“I really love the filming. The sensitive way that the children have been viewed is fabulous. I showed some of the staff and they are so thrilled with what you have produced. The teacher in the SEN nursery had tears in her eyes!! Thank you for what you have done.” Gillian Gandolfo, Headteacher, Gilbert Scott Primary

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Smarter Reach was founded in 2014 by Directors Ana Gracey and Vicky Burley after they collaborated on a project together, having worked individually with different skills in marketing for many years. Their complementary expertise, quality of work and a solid commitment to providing an excellent service, gave them the tools they needed to set up a business providing effective marketing services to schools and educational establishments.

About Smarter Reach founders

The name? Well that’s easy to explain.

S

Specific

M

Measurable

A We are thrilled with our new website. Vicky and Ana took the time to understand our ethos, and tailored a site that reflects the achievements of our students and the unique features of our school. Annie Hills, School Business Manager, Clifton Hill School

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Achievable

R

Relevant

T

Time-bound


“We offer complete management of all projects undertaken. When you work with Smarter Reach it is like having a member of staff acting on behalf of your school without all the costs but with the school’s best interests in mind.” Director of Digital and Design Ana Gracey

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“As former school employees and parents ourselves, we understand the needs of your school and the input required to deliver a successful marketing project. We will execute your plan with minimal fuss without drawing on your valuable time and resources.” Managing Director Vicky Burley


Contact

“Proactive and creative thinkers who understand the pressures of the school environment and work to provide hassle free solutions to all of our marketing and promotional needs.�

info@smarterreach.co.uk 0800 240 4526

Smarter reach have provided us with an excellent service. The compliments on the quality of my website are ongoing! Ms K Campbell, Headteacher, Rushy Meadow Primary School

www.smarterreach.co.uk

Mr A Crofts, Principal, The Quest Academy

Smarter Reach | Marketing for Schools Brochure  
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