Page 1

10

bytes for business Insights from the SmartCompany Business Technology Survey


www.smartcompany.com.au

1Introduction This year’s SmartCompany Technology Survey received an overwhelming response, with 4094 people telling us how they use technology and which gadgets they want to get their hands on. Most respondents came from businesses with 20 or fewer staff and almost a fifth came from companies with more than 200 employees. More than 48% of respondents were business owners. There are a few key messages from the survey. First, the survey confirmed how much Australians love technology and how much time they spend online – at work, on the train, in cafés and even in the car. Secondly, the survey underlined how internet-enabled smartphones, notebooks and tablets have allowed Australian businesses to become more flexible and more efficient. In this eBook we examine the 10 key take-outs from the SmartCompany Technology survey, ranging from the importance of developing mobile content through to buying intentions for the next 12 months. Who is using technology and how they are using it may surprise you. James Thomson, SmartCompany editor

10 bytes for business: Insights from the SmartCompany Technology Survey

2


www.smartcompany.com.au

1Key Findings

84.3% of tablet users use an iPad.

77.5% of respondents used mobile devices for business purposes on the commute to and from work.

$1-$5 a month – the typical amount spent on apps each month.

41% of mobile users have a data allowance of more than 1GB.

50.6% of respondents have a notebook.

44% of respondents intent to buy a tablet in the next 12 months.

55.3% of mobile phone users own an iPhone.

$50-$99 was the typical monthly mobile bill of respondents.

3


www.smartcompany.com.au

Vodafone’s new network. Better, faster, stronger Rolling out now. We’re rolling out the red carpet for our new network. By investing $1 billion we’re building you a better network today that’s ready for 4G. That means better indoor coverage, faster downloads and a stronger signal than ever before from Vodafone. Vodafone, the world’s largest global mobile network. vodafone.com.au/network

Vodafone Pty Limited ABN 76 062 954 554.

10 bytes for business: Insights from the SmartCompany Technology Survey

HOST11-K1951

4


www.smartcompany.com.au

1 Time for businesses to think about mobile content Perhaps the clearest message from the survey is rapid growth in the use of mobile devices to connect to the internet. Two-thirds of respondents (66.2%) browse the internet from their smartphones – and it’s not just casual browsing.

What do  you  use  your  mobile  phone  for?   110.0%   100.0%   90.0%   80.0%   70.0%   60.0%   50.0%   40.0%   30.0%   20.0%   10.0%   0.0%  

The typical data allowance that mobile phone users have attached to their is plan is big – the survey shows that 21.5% have a monthly data allowance between one and two gigabytes, while 19.4% can use more than 2GB under the terms of their contract.

10 bytes for business: Insights from the SmartCompany Technology Survey

5


www.smartcompany.com.au

What is  your  mobile  phone  data  allowance?   25.0%  

20.0%

15.0%

10.0%

5.0%

0.0% 1-­‐50MB  

+51-­‐100MB

1-­‐2GB 101-­‐200MB  

201-­‐400MB

401-­‐500MB

2GB+

501-­‐750MB 751MB-­‐1GB  

+I don't  have  a   I  don't  know   data  allowance  

For business owners the message is clear – chances are that your customers are going to be increasingly using a mobile device – most likely a smartphone in the first instance – to interact with you, so you better be ready. Do you have a website made specifically for mobile devices? Your current website may work well on a smartphone but in many cases businesses will need to think about creating a stripped-down version of their site designed to be navigated on a small-screen device. Has your website or web presence been optimised for mobile search? Plenty of entrepreneurs pour resources into SEO for their main website but mobile search is another frontier entirely. Do you need to consider ways to deliver content to mobile users, perhaps through an app? It’s time for some serious thinking from entrepreneurs.

10 bytes for business: Insights from the SmartCompany Technology Survey

6


www.smartcompany.com.au

2 Staff turn into super commuters The SmartCompany Technology survey suggests that for many employees the working day starts well before they get to the workplace. Across Australia – on trains, buses, trams and ferries – workers are clocking in and logging on to check emails, to catch up on business news and to review documents. The survey showed more than three-quarters (77.5%) of respondents used mobile devices for business purposes on the commute to and from work. That is a statistic that suggest the smartphone has become part of the toolkit for a flexible workforce, maybe the most important part. Data from the survey indicated that 74.7% of netbook users, as well as 61% of tablet users, utilise the device for business purposes while commuting. And that’s good news for business owners, who should feel happy that their workforces are engaged, passionate and diligent enough to get their working day off to an early start. But all that commute-working raises some questions, particularly about security. If a mobile device is lost or stolen what company data might be lost or compromised? Could client lists, financial reports or strategy papers end up sitting on the 8:10 to the city for all to see? It underlines that technology security does not start and end at the workplace door.

10 bytes for business: Insights from the SmartCompany Technology Survey

7


www.smartcompany.com.au

3 Apple dominates key categories of Australian tech The SmartCompany Technology survey hammered home Australia’s love of all things Apple. That company simply “owns” the smartphone category – 55.3% of respondents said use one iPhone model or another. No other phone commanded more than 3.5% of the survey. Respondents said Apple has 20.3% of the notebook market in front of Dell with 19.9% and Apple has an impressive 84.3% of the tablet market thanks to the dominant iPad. Apple’s dominance clearly means that rival phone and tablet manufacturers will have a difficult time if they want to grab a slice of those markets. The dominance of Apple could be an advantage to smart companies because having most employees using the same phone model should make it easier to provide technical assistance and support. There could also be an opportunity to share knowledge about favourite tips, tricks and apps. Why not keep a list of your team’s favourite apps that can be shared with everyone? It could even help businesses standardise certain apps across the workforce.

10 bytes for business: Insights from the SmartCompany Technology Survey

8


www.smartcompany.com.au

4 Addicted to apps Where the smartphone comes apps must follow and so it was with survey respondents, who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008. And it’s not all games like Angry Birds and Words With Friends – 65% of respondents said they used apps for business purposes. The most popular tasks apps help with include email management, note taking, banking, travel management and social networking – yes, that does count as work if you are monitoring corporate accounts. Australia’s love for apps suggests that there could be good opportunities for companies prepared to develop their own apps. With 57% of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app. But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates. According to the survey 44% of respondents said they spend $0 on apps every month and 37.5% spend between $1-$5. The message is clear – if you are going to build an app make it free or very cheap. Favourite PAID  apps Docs  to  Go LogMeIn  Igni;on Tom  Tom Things 2Do QuickOffice CamCard GoodReader Todo Weatherzone  Plus

Favourite FREE  apps Facebook Dropbox LinkedIn TwiBer Google  Maps EverNote Bloomberg ANZgoMoney Westpac Commbank

10 bytes for business: Insights from the SmartCompany Technology Survey

9


www.smartcompany.com.au

5 Our blooming love affair with the tablet The iPad might only be two years old but Australia’s love affair with the tablet appears to be blooming. According to the SmartCompany Technology Survey 18% of respondents have one and 39% said somebody in their business was using a tablet.

Which  of  the  following  statements  best  describes  your  situa6on  in  rela6on   to  tablets?   70.0%  

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0% !Nobody  uses  tablets  in  my  company  

5I don't  use  a  tablet  but  some  people  in   0I'm  the  only  person  using  a  tablet  in  my  4I  use  a  tablet  along  with  other  people  in   my  company  do   company   my  company  

If we don’t have a tablet many of us want one, with an impressive 44% of respondents saying they would get one during the next 12 months. And when we say tablet, we really mean iPad – a staggering 84.3% of those who have a tablet said they use the iPad. The next most popular tablet brand was Samsung, used by 3.9% of respondents.

10 bytes for business: Insights from the SmartCompany Technology Survey

10


www.smartcompany.com.au

Four-fifths of tablet owners said they use it for personal and work purposes – most said 31%-75% of their time on the tablet was business-related. Respondents who owned a tablet said their main benefit was flexibility (72% of tabletowning respondents). Other popular uses included travel (67.9%), presenting to clients (55.6%) and accessing systems in the field (44.6%).

What are  the  main  uses  of  a  tablet  in  your  business?   80.0%   70.0%   60.0%   50.0%   40.0%   30.0%   20.0%   10.0%  

Other (please  specify)  

Taking/processing payments  

Accessing systems  in  the  field  

Presen>ng to  clients  

To be  used  when  travelling  

$To help  with  flexible  work  prac>ces  

0.0%

Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks. Opinion was divided on whether the tablet allows you to do away with the other devices – 51.4% said the tablet had replaced the netbook or notebook as their favourite device but 48.6% said it has not.

10 bytes for business: Insights from the SmartCompany Technology Survey

11


www.smartcompany.com.au

Work smarter and play harder with Vodafone Business

BlackBerry® Bold™ 9780 & PlayBook™ 16GB Tablet Bundle

75

$

Per month

Over 24 months. Total min. cost $1,8001

Includes the $65 Vodafone Infinite Business Plan, so when in Australia you get:

Infinite BlackBerry® Email & Internet browsing Infinite calls to standard national numbers on any network Infinite TXT to any personal mobiles here and to overseas Infinite voicemail

2

3

4

To find out more, call 1300 111 111 or visit vodafone.com.au/business 1 month expiry for all inclusions and for use in Australia only. Not for commercial or resale purposes. 1Approved customers only. Minimum monthly spend is $75. Early exit fee: $75 x months left on contract. 2Pack gives you infinite BlackBerry® data for use within Australia (BlackBerry® Internet Service (BIS) version only – excludes BlackBerry® Enterprise Solution (BES) version) which includes BlackBerry® Email and Internet browsing, BlackBerry® Messenger, BlackBerry® App World™ downloads, Facebook® and other official BlackBerry® applications, when accessed via the BlackBerry® APN. Vodafone’s Fair Use Policy vodafone.com.au/fairuse applies. Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB. Included voice value cannot be used for data. Additional mobile internet data usage rate is $0.25/MB (min 50KB session). Additional charges will apply for all BlackBerry® data usage when roaming outside of Australia. See vodafone.com.au/personal/internationalroaming/emailinternet-overseas/index.htm for more details. Slower speeds (2.5G GPRS or 2.75G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100/850Mhz or 3G 2100/900Mhz). See vodafone.com. au/devicefrequency for details of devices and their frequencies. See vodafone.com.au/coverage for coverage details. Service subject to device capabilities, network limitations & customer location. See vodafone.com.au/coverage for details. 3Infinite excludes international calls, 13 / 1800 numbers, Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types. 4Offer applies to standard personal TXT/PXT® sent to individuals from within Australia. Excludes premium and re-routed TXT/PXT®. TXT to Pivotel network not available. BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited. YouTube is a trademark of Google Inc. Vodafone Pty Limited ABN 76 062 954 554.

10 bytes for business: Insights from the SmartCompany Technology Survey

12


www.smartcompany.com.au

6 A nation of tech lovers The fragile state of Australia’s retail environment has been well documented but there appears to be one area where consumers remain very ready to spend – technology. According to the survey tech buying intentions are strong. In the mobile phone area 46.5% of respondents intend to buy or upgrade their smartphone during the next 12 months. Current buying intentions suggest that phone makers most likely to benefit are Apple – which is likely to release an updated iPhone during that period – as well as Blackberry, Samsung and emerging smartphone power HTC. Buying intentions are equally strong with tablets, with 44% intending to buy one during the next 12 months. Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsung’s Galaxy tablet is the next most likely to grab the attention of buyers. Notebook buying intentions are also reasonably strong, with 26.3% of respondents saying they intend to buy a laptop computer. But retailers shouldn’t expect shoppers to rush stores looking for netbooks – only 6.9% of respondents intend to buy in the coming year.

10 bytes for business: Insights from the SmartCompany Technology Survey

13


www.smartcompany.com.au

Do you  intend  to  buy  or  upgrade  one  of  the  following  devices  in  the  next  12   months?   50.0%   45.0%   40.0%   35.0%   30.0%   25.0%   20.0%   15.0%   10.0%   5.0%   0.0%   QSmartphone  (a  mobile  phone   with  more  advanced  compu>ng   ability  and  connec>vity)  

BNotebook

Netbook

Tablet

10 bytes for business: Insights from the SmartCompany Technology Survey

@I do  not  intend  to  buy  any  of   these  things  in  the  next  12   months  

14


www.smartcompany.com.au

7 The cost of staying mobile How big are mobile bills in your business? If they are more than $100 a month you might have a few account statements to check. According to the survey the most common spend is $50-$99 a month on mobile services while 10.6% spend between $200-$399. There appear to be more than a few respondents who live on their phone – amazingly 3.7% of people said they spent more than $1000 a month.

What is  your  average  monthly  spend  on  your  mobile  phone?   40.0%  

35.0%

30.0%

25.0%

20.0%

15.0%

10.0%

5.0%

0.0% $0-­‐19  

$20-­‐49

$50-­‐99

-$100-­‐199

-$200-­‐399

-$400-­‐799

10 bytes for business: Insights from the SmartCompany Technology Survey

-$800-­‐999

$1000+

15


www.smartcompany.com.au

The rise of the smartphone means data is now a big component of monthly spending. Almost 41% of respondents had a data limit of more than 1GB and 19.4% said they had a monthly allowance of more than 2GB. There is still a worrying large proportion of mobile users who don’t know their mobile data allowance, with 18% conceding they’re none the wiser. That is down from last year’s survey, when 26.2% of respondents confessed that they did not know their data allowance, which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded.

10 bytes for business: Insights from the SmartCompany Technology Survey

16


www.smartcompany.com.au

8 Security a concern but little willingness to act Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technology… but only a bit. Slightly under 58% of respondents said they were not concerned about the security of their mobile devices and 42% admitted to having some worries. The biggest concerns were around hacking and unauthorised access (79.2% of respondents who were concerned about security), loss of confidential data (69.4% of respondents), loss or theft of the device (56.7%) and viruses (55.3%).

What concerns  you  most  about  the  security  of  any  of  your  mobile  devices?   90.0%  

80.0%

70.0%

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0% Hacking  or  unauthorised  access  

Loss of  confiden@al  data  

Viruses

Other (please  specify)  

Loss or  theB  

10 bytes for business: Insights from the SmartCompany Technology Survey

17


www.smartcompany.com.au

But what are those concerned tech owners doing about it? Not much. Four in five respondents said they used password protection and just over 60% were using anti-virus technology. One-fifth of respondents said they were using anti-theft measures. Just under 13% of respondents who said they were concerned about security admitted that they hadn’t taken any steps to improve the situation.

Have you  taken  ac-ve  steps  to  improve  the  safety  of  your  mobile  devices?   90.0%   80.0%   70.0%   60.0%   50.0%   40.0%   30.0%   20.0%   10.0%   0.0%   Password  protec9on  

An9-­‐virus technology  

An9-­‐theD technology  

ENo, I  haven't  taken  any  steps  

Other (please  specify)  

The amount of time workers spend on mobile devices means companies must pay more attention to security issues. Staff should be instructed on safe computing and forced to take measures to prevent hacking, viruses and theft. The potential cost of a hacked or stolen device is just too big to ignore.

10 bytes for business: Insights from the SmartCompany Technology Survey

18


www.smartcompany.com.au

9 Internet anywhere, anytime The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices – just about anywhere. More than 15% of notebook users connect to the internet in a public space such as a café or restaurant every few days or every day and more than 8% admitted to connecting in their car at least once a week. When it comes to the tablet in-car connecting is even more prevalent, with almost 30% of users admitting they connect there at least once a week and 10.5% saying they do it every day. Just under 18% of tablet users utilise their device almost every day in a public space and 11.7% use their tablet on public transport every day.

Where do  you  connect  with  your  tablet  almost  every  day?   80.0%  

70.0%

60.0%

50.0%

40.0%

30.0%

20.0%

10.0%

0.0% Home  

Office

Public Spaces  (cafes,   restaurants,  parks  etc.)  

Offsite (client  meeFngs,   trade  shows  etc.)  

Public Transport  

10 bytes for business: Insights from the SmartCompany Technology Survey

Car

19


www.smartcompany.com.au

An interesting fact unearthed by the survey was the preference for wireless connections. If we look at the way respondents who use a notebook computer connect we see 60% connect via a wireless device – a router, embedded modem or USB modem. Tablets, smartphones and netbooks are favoured for the flexibility they provide and so is wireless.

10 bytes for business: Insights from the SmartCompany Technology Survey

20


www.smartcompany.com.au

10 To the bosses go the spoils Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that it’s the top brass who get their hands on the best gear. When asked who receives a company-provided notebook in their business 27.8% of respondents said executives and 25.3% said managers, with IT staff least likely to receive a company-provided notebook. When it came to netbooks executives were twice as likely as IT staff to receive a companyprovided netbook and executives were almost three times more likely to receive a company-provided tablet. – When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices. Almost 65% of notebook and 55% of netbooks were company provided while 60% of smartphones and 53% of tablets were purchased by staff.

10 bytes for business: Insights from the SmartCompany Technology Survey

21


www.smartcompany.com.au

Work smarter and play harder with Vodafone Business

BlackBerry® Bold™ 9780 & PlayBook™ 16GB Tablet Bundle

75

$

Per month

Over 24 months. Total min. cost $1,8001

Includes the $65 Vodafone Infinite Business Plan, so when in Australia you get:

Infinite BlackBerry® Email & Internet browsing Infinite calls to standard national numbers on any network Infinite TXT to any personal mobiles here and to overseas Infinite voicemail

2

3

4

To find out more, call 1300 111 111 or visit vodafone.com.au/business 1 month expiry for all inclusions and for use in Australia only. Not for commercial or resale purposes. 1Approved customers only. Minimum monthly spend is $75. Early exit fee: $75 x months left on contract. 2Pack gives you infinite BlackBerry® data for use within Australia (BlackBerry® Internet Service (BIS) version only – excludes BlackBerry® Enterprise Solution (BES) version) which includes BlackBerry® Email and Internet browsing, BlackBerry® Messenger, BlackBerry® App World™ downloads, Facebook® and other official BlackBerry® applications, when accessed via the BlackBerry® APN. Vodafone’s Fair Use Policy vodafone.com.au/fairuse applies. Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB. Included voice value cannot be used for data. Additional mobile internet data usage rate is $0.25/MB (min 50KB session). Additional charges will apply for all BlackBerry® data usage when roaming outside of Australia. See vodafone.com.au/personal/internationalroaming/emailinternet-overseas/index.htm for more details. Slower speeds (2.5G GPRS or 2.75G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100/850Mhz or 3G 2100/900Mhz). See vodafone.com. au/devicefrequency for details of devices and their frequencies. See vodafone.com.au/coverage for coverage details. Service subject to device capabilities, network limitations & customer location. See vodafone.com.au/coverage for details. 3Infinite excludes international calls, 13 / 1800 numbers, Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types. 4Offer applies to standard personal TXT/PXT® sent to individuals from within Australia. Excludes premium and re-routed TXT/PXT®. TXT to Pivotel network not available. BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. Used under license from Research In Motion Limited. YouTube is a trademark of Google Inc. Vodafone Pty Limited ABN 76 062 954 554.

10 bytes for business: Insights from the SmartCompany Technology Survey

22

10 Bytes for Business  

Insights from the 2011 SmartCompany Business Technology Survey

Read more
Read more
Similar to
Popular now
Just for you