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RESUME For Porsche

English version

08.20 2012 By Lee, SangMin

Self Introduction

Passion Everyone likes Car It seems not like me There is no substitute


I have worked about 9 years for Brand and Marketing filed and made effective marketing plan

Multiple Player

The reason I indeed mention multiple player is all around intergrated marketing Brand / Promotion / Digital / PR / CRM

Basic Resume

Basic Profile Name

Lee, Sangmin

Year of Birth

1975 (37 Yrs old)

Marital Status



In 4 weeks after notifying


Seoul, Korea

Current salary

43,000,000 Won

Expected salary






219-14, nonhyun-dong, Kangnam Gu, Seoul

Education & Other Professional Qualifications Educations 02.2002

Bachelor of advertising and PR, Mokwon Univ. (Daejeon, S Korea)

Trainings 08.2000~08.2001

04.2004 05.2004 10.2004 04.2005 05.2007

Exchange Student in CA Orange County, USA - Hope International Univ. Marketing and Design Advertising planning class completion in Social Education of Korea Broadcast advertising Corp. PR class completion (excellent) in Social Education of Korea Broadcast advertising Corp. Marketing strategy class in Social Education of Korea Broadcast advertising Corp AE Workshop class in Social Education of Korea Broadcast advertising Corp Advertising Copy class in Social Education of Korea Broadcast advertising Corp

Computer Skills -office work : Word – high level, Excel – high and middle level, Powerpoint – high level -Internet : Web surfing – high level -Graphic : Adobe Photoshop - intermediate level, Flash – beginning level -Multi Media : Adobe Premier editing video – intermediate level, Cooledit sound editing intermediate level Social Activity -The broadcasting club at high school ( engineer part ) -Web Video broadcasting jockey -manage and staff of internet community ( Club aspire – Kia aspire car community Etc.)

Certifications & Qualifications ▪ Amateur Ham Radio – third grade Record of Honor ▪1999. Korea Photo contest – Silver medal

Working Experience ■ 12.2011 ~ Present

VOLVO H Motors (Biggest affiliated company) Marketing assistant chief - type of business : imported car selling and service - sales scale in year : 45,000,000,000 Won - employees : about 100 1. Main work ■ Brand marketing -Working for H Motors Branding with VOLVO -Making PR Contents for marketing invigoration -Digital Marketing planning and managing ( Blog and social media ) -Renewal of company website ( -Making blog contents -H Motors Blog ( -H Motors Facebook ( -Managing agency ■Show Room -Planning promotion and campaign -Planning event for visiting showroom -Planning CRM system -Managing Customer DateBase Marketing -Planning and managing gift for showroom promotion ■ Service Center Marketing -Planning Regular scheduled promotion -Planning CRM for sales drive

Working Experience ■ 01.2010 ~ 03.2011

Maideas promotion team 1 / Assistant chief (team leader) - type of business : Advertising and conversions marketing agency - sales scale in year : 80,000,000,000 Won - employees : about 20 1. -

■ 05.2008 – 07.2008

Main work Planning promotion of GM DAEWOO Alpheon launching show (4 big cites) Planning internet promotion for LGE HE Planning website renewal and promotion for tourist Board of Macoa Planning marketing Brown thermometer in Korea

NXP Korea Marketing and communication team / Section chief (contract worker) - type of business : chip maker - sales scale in year : 20,000,000,000 Won - employees : 300 1. Main work - Planning marketing for B to B ( Hyundai car company ) - Planning product load show - Internet Marketing Web site glocalization in domestic - Making and managing PR contents

Working Experience ■11.2006 – 12.2007

BBDO Korea Proximity Head Quarter / deputy section chief - type of business : Full-service agency - sales scale in year : 20,000,000,000 - employees : 90 1. Main work - Planning New Media advertising - Managing New Media company - Managing joint advertising campaign for global client -

Planning Planning Planning Planning

digital part of IOPE Whitegen campaign for Amore Pacific digital part of launching campaign Jeep Compass. Chrysler Korea internet promotion for FedEx internet advertising for new product of KT&G

Working Experience â– 01.2005 ~ 09.2006

Dinno Communication / deputy section chief of Mobile division - type of business : Convergence Advertising Agency 1. Main work - Planning experiential promotion for SK Telecom. - Planning Mobile UI and Process for SK Telecom. - Managing Internet media - Planning co-promotion for SK Telecom.

â– 05.2002 ~ 01.2005

ComnAD / deputy section chief of Mobile strategy team - type of business : Mobile Advertising Agency 1. Main work - Planning and Managing for advertising product of KTF Mobile - Development of Advertising product of KTF Mobile - Planning interlinked online and mobile marketing campaign -

Acquisition managing license of KTF Mobile Advertising Planning UI of KTF Mobile ad server Planning event for National Intelligence Service Planning mobile event for KT SODIS Planning promotion for receive agreement of KTF Mobile gathering over 1 million

Working Experience â– 11.2001 ~ 03.2002

Cheil communication / Contract worker - type of business : Full-service agency 1. Main work Managing internet media

There is no substitute

There is no as like of me

Get the call to 010-9808-5112

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