Page 1




LOVE evolution... grapefruit gluten free matters momma said love life by Rosa hack your bath


Rosa sits down to talk about her team on a short break from overseeing the bottling of every bottle of EO and Everyone product here in our 40,000 square foot facility in San Rafael, California. For the last five years Rosa has taken a personal interest in the lives of her team members. She’d worked at factories where personal problems were brought to work and she’d seen the unhappy work environments that created. Rosa resolved that this place would be different. Rosa knew from her experience of being a single mom of four daughters that the surest path to success was through communication and empowerment. She had her work cut out for her, her employees had problems at home that were significant and leaving those worries at the door was a challenge. Rosa takes that challenge head on. She begins every day with music, dancing and hugs. She gives herself and the team she oversees a chance to shake off whatever may have happened before they walked through that door. She looks closely at her dancing, laughing group every morning. “It’s easy to see the ones that are still holding on to something,” she says, “those are the ones I take aside. It doesn’t take much for them to break and tell me what’s worrying them. If there’s an answer,

we find it quickly. If not, we put it behind us

...we come to work for love.

and move on. That’s how life is. Sometimes we’re headed down a path and suddenly a huge boulder just drops in front of us. That’s when we get to see other paths that we may have never taken.” She is psychologist, mentor and friend to the people around her, she is the matriarch of this family. The factory is a bustling, happy and productive place. People on the line come to her when product looks less than perfect, there’s a sense of ownership and pride in what is being made here. “I show my people how to love life,” says Rosa, “and that love goes into everything we do. I tell them we don’t just come to work for money, we come to work for a sense of family...we come to work for love.” • #loveeveryone • 800.570.3775


Grapefruit There is an old Spanish legend that tells of a benevolent witch who gives a man with six children to feed six grapefruits. Although confused as to how this could help, he trusts the woman and brings the fruit home. The next morning he woke to find the grapefruits had become perfect, round orbs of pure gold. Although not as precious as gold, these amazing fruits are valued by both traditional and modern medicine for their countless health benefits.

Grapefruit Bath Drops A tonifying additive to your bath 5 drops Grapefruit essential oil 1 drop Mint essential oil 2 drops Black Pepper essential oil 2 drops Vetiver essential oil

Appropriately named the happy fruit, Grapefruit has been ranked one of the world’s healthiest foods. High in antioxidants and vitamin C, grapefruit has been known to help prevent certain types of cancer, fight the common cold and even repair DNA. Grapefruit has been linked to reduction of cellulite, improving skin conditions like

Grapefruit & Campari Granita:

acne, and stimulating the digestive and lymphatic systems.

Serves 6 2 cups fresh ruby red or pink grapefruit juice, divided 6 tablespoons sugar 2/3 cup Campari 1 tablespoon (packed) finely grated ruby red or pink grapefruit peel Fresh Mint for garnish In a small saucepan, combine 1 cup grapefruit juice and sugar. Heat and stir until sugar is dissolved. Add the rest of the juice, Campari and grated peel. Carefully pour into a shallow baking dish and freeze overnight. Using a fork, scrape the frozen mixture into icy flakes and place directly into glasses. Garnish with fresh mint.

Grapefruit essential oil is as prized as the fruit itself. This lighthearted and uplifting essence is our reminder to be spontaneous and joyful. Aromatherapists use this happy oil to awaken body, mind and spirit. Diffusing grapefruit essential oil is like breakfast in bed for the spirit. This lovely oil is often used to assist the user in shedding ego and regaining harmony with the world around them. When using grapefruit essential oil in aromatherapy, be aware of how sudden happiness can be and welcome that spontaneous joy into your life. Grapefruit mixes well with mint oils such as spearmint and peppermint as well as lavender, bergamot and cardamom. • #loveeveryone • 800.570.3775

EVOLUTION I: You mentioned the customer being ready, what do you mean by that?

S: Well, American women have been a little reluctant to embrace things like face oils. Pure plant oils are the cleanest and most regenerative way to get great skin texture and moisture, but if women won’t try it there’s no point in putting it on the shelves. There was this old fear that oil would make your face greasy or break out. In fact, synergistic oils actually help tone and balance skin, making oily skin less oily and dry skin less dry. It seems today’s customers are more savvy, more evolved, more open and aware and they’re ready for skin care that works. I: You’re an expert on essential oils and you have a company that makes skin care for millions of people, so what do you use on your face? S: (laughing) I use a Rose face oil that we made 20 years ago. Now it’s time has come. It will be part of the skin care line that we’ll be releasing this Fall. It works so beautifully. It’s a combination of 26 plant oils and essential oils. I think it’s the synergy of the essential oils with the plant based oils that makes it really special. I: Talk to us about synergy.

talkin’ bout an evolution

S: I think synergy is so important. There are blends of essential oils that create a scent and effect that the individual notes just can’t reproduce. I see the same effect with people. For the last three years we’ve had an in house creative team. We have this group of creative individuals, each with their own talents, coming to work excited to be working with each other on our products. We end up with ideas that we would have never dreamed up alone. It’s synergy. I love it. These people love what they do, they respect and admire each other. The concepts that come out of this kind of collaboration are so exciting. It’s really inspiring to come to work these days. I: Can you give us an example of what the team has helped create?

Sitting down with Susan Griffin-Black, co-CEO of SWTC to talk about the evolution of the EO brand, skin care and synergy.

S: Well, yes. Basically everything we’ve created in the last three years. I suppose the biggest thing that’s happened is the launch of the Everyone brand. It’s been highly successful. Everyone has allowed more freedom with EO. We were hesitant to make EO too exclusive in past years because we wanted these plant based products to be available to as many people as possible. Now, with Everyone, we can start releasing the EO products that we’ve been dreaming of. I: Want to give us a sneak peek at what to expect from EO?

Issue: EO has been around for 20 years, where is it headed next? Susan: Over the last twenty years, EO has grown both as a brand and a line of products. Plant chemistry has changed, and we have evolved with it. Plant based ingredients have progressed and are more readily available. I feel like the market has finally caught up to our original vision. We have had the dream of making skin care, luxury bath collections and perfumes from the purest essential oils. It seems like the customers are ready, the materials are there and we have the experience. It’s time to bring EO into the eco luxe world through the use of active, exotic pure essential oils.

S: Mmm, it’s going to be so lovely. We’ve just finished creating two body serums, those will be available this Spring. The next thing we’re working on is a face care line that we’ve scheduled for Fall. Luxury bath collections and advanced hair care are also being talked about. I’m most excited about finally being ready to create essential oil based perfumes. There really isn’t a non-synthetic fragrance in the luxury perfume market. We’re ready to create exclusive plant based scents. Our team is brainstorming on all of these ideas right now. Like I said, it’s inspiring to come to work these days. • #loveeveryone • 800.570.3775

EOis.. ®

essential oils

...these pure plant essences the magic the joy and the driving force behind EO products

synergy pure indulgence

...essential oils and pure plant extracts in synergistic blends that work with your body the way nature intended ...give yourself over to the scents of pure essential oils and the revitalization that only pure plant power can allow



everyone loves to dance in the rain. everyone loves to make faces in the mirror. everyone loves to play air guitar. everyone loves to go to the front of the line. everyone loves to be healthy. everyone works hard. everyone is a star. • #loveeveryone • 800.570.3775

hack the art of a

vanilla coconut

+ tangerine

The essences of vanilla, coconut and tangerine come together to create a tropical indulgence. Essential oils are reminders and this trio reminds us to relax and enjoy. Vanilla is our reminder that life is good. Coconut speaks of the simple richness of life. Tangerine is the bright reminder that happiness is apparent. These three scents have been paired to create an experience that is indulgent any time you need an escape. The aromatherapeutic synergy of these extracts creates a feeling of release, contentment and happiness without the jet lag or sand in your suit.

Our company was founded on the art of hacking products; making them work better, more responsibly and in more interesting ways. In fact, we plan on hacking the entire personal care industry. Everything we do begins with the question, "How can we make this better?" Here’s a few of our favorite product hacks: EveryOne 3-in-1 Soap is also a great pet shampoo

EO Body Oil makes a lovely smoothing serum for hair (just rub a small amount between your hands and smooth it onto hair to control flyaways) EO Lavender Body Oil is a luxurious, soothing addition to a hot bath EO or EveryOne Sanitizer Sprays make great room or car sprays


Are you a product hacker? Share your best hacks with us on Facebook, Twitter, Instagram or Pinterest, #artofhack

have less, do more

It’s not about having the most stuff. It’s about doing fun stuff. It’s about enjoying your time and being content. Having less stuff is easier on our brains, reduces stress and makes cleaning the house a heck of a lot easier. There’s all these products out there in the marketplace with very specific uses….but does anyone really need a baby toenail exfoliating scrub? Ok, there isn’t really a baby toenail exfoliating scrub out there, but you know what we mean. It’s gotten overwhelming out there in the marketplace and we’re tired of it. So we did what we usually do when things get a little silly, we went the other way. Everyone makes 3-in-1 Soaps for every body and every use. Made from pure botanical extracts, Everyone 3-in-1 Soap is expert crafted to be used as a body wash, shampoo and bubble bath. One soap to rule them all….well, one soap for all your bathing needs. It’s a great soap but it probably won’t unite the world. What it will do is show what a team of experts can create when they put their minds to it. This soap is gentle enough for skin and cleansing enough for hair and that ain’t no easy task. Oh, and take off the cap and pour it into some running water and you got yourself a great bubble bath, too. • #loveeveryone • 800.570.3775

gluten free


% 0 0 1 said

There is a growing awareness of how gluten affects some people, and gluten free diets are more common than ever. For those people affected by gluten intolerance finding foods that will not result in rashes, digestive problems and other symptoms is incredibly important.

What many people suffering from these problems don’t always consider is what they’re putting on their skin. While we tend to think of diet as only pertaining to what we put into our bodies, what we put on our bodies is just as important. Our skin is the largest organ in our bodies and one of the most important. Our skin absorbs everything it is exposed to including lotions, shampoos and soaps. So, for anyone with a gluten intolerance, using products that don’t contain gluten can help create a life free of symptoms and discomfort. Every EO and Everyone product is gluten free, because we understand that gluten free matters. Enjoy some gluten free skin food, your skin will love you for it.


For Mother’s Day we asked our team to share the best advice they got from their moms….

“Take risks and go after what you want, what's the worst that could happen?”

My mom always uses this philosophy from Confucius. "Do not impose on others what you yourself do not desire" “Nothing good happens after midnight” “If you cannot say something or do something in my presence, than you should not be saying it or doing it!” “Wash your face. Always take your make-up off at night. Say please and thank you!” “I tell my kids that I trust them.”

My mom's advice since I've been alive: you are what you eat- always read labels and eat a healthy diet. My mom was all about "organic" before "organic" became known. “Smile every morning when you rise, you have been given a second chance at life because tomorrow’s smiles are never promised. This is why I smile a lot !”

What’s your best advice from mom? Drop us a line on our Facebook page and let us know! #mommasaid

“Don’t play with your food” • #loveeveryone • 800.570.3775



loves your hair

LOOK GOOD XO. Essential oils are synergistic, they work with your body to create balance. Humans evolved with plants and our bodies know how to work with them. No one needs a few hundred synthetic ingredients to micromanage every step your body takes, all we need for excellent personal care is carefully blended plant extracts. It begins with quinoa protein, a plant based protein that binds to hair shafts leaving them stronger and more flexible. Then there are the blends...Balance, Nourish and Volume each with its own essential oils brought together for specific purpose. Balance uses the power of tea tree oil to restore balance to hair and scalp. Nourish brings in an extra dose of quinoa and blends it with lemon essential oil, creating a replenishing mixture that leaves dry, damaged hair feeling brand new.

hair everyone


Volume is a blend of essential oils centered around rosemary, an oil that is known to tone and balance skin and stimulate hair growth. This line of hair products is made for all hair types with the intention of your hair looking good. So, look good! love, everyone • #loveeveryone • 800.570.3775

Summer Love - Issue #4  

Quarterly news from Small World Trading Company, home of EO and EveryOne. Issue: evolution | grapefruit, | gluten free matters | momma said...

Read more
Read more
Similar to
Popular now
Just for you