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Small Business Festival 2017

Victoria’s vibrant and innovative small businesses play a crucial role in keeping our economy strong and the Andrews Labor Government is working harder than ever to help them succeed. One of the great privileges of my job is that I get to meet so many small businesses and see first-hand how hard they work and how important they are to their local communities. This government deeply values the contribution small businesses make to our economy and our society. Victoria has more than 556,000 small businesses which deliver nearly half of the state’s private sector jobs and contribute a third of the state’s output in goods and services. That is why we are getting on with the job of lowering taxes, cutting red tape, creating the right conditions for growth and making sure small businesses get a fair go. We have brought forward payroll tax cuts, strengthened the Victorian Small Business Commissioner’s remit to resolve disputes and introduced a Fair Payment Code to address the issue of late payments.

Small Business Festival Victoria is a celebration of this great sector and a great chance to share new ideas and skills and make sure small business owners and entrepreneurs have the resources they need to be successful. This year’s festival is bigger and better than ever with more than 500 events spread across regional Victoria and metroMelbourne covering topics ranging from business planning to marketing, to social media, networking and financial management. A real focus of this year’s festival will be how emerging technologies are affecting small businesses and how we can harness them to improve productivity and open up new opportunities. Another new initiative is a week-long celebration of the fantastic contribution women in business make to the sector.

One of the great strengths of Victoria is that we are an open, globally connected and diverse society. This year’s festival will celebrate the rich diversity of Victoria’s multicultural business community and there will be sessions on how we can tap into international networks to track business trends and access new markets. Nearly 30,000 people attend the festival each year and it is a great chance for small businesses to network, to learn about the range of government services available year-round and to hear inspiring stories from successful business leaders. Whether you are running a small business or thinking about starting one, I encourage you to get involved in this year’s festival and look forward to meeting many of you there. The Hon. Philip Dalidakis, MP Minister for Small Business, Innovation and Trade


Principal partner / Major partners

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Commonwealth Bank of Australia At CommBank, we believe the future is an exciting place to do business. Whether you are starting, buying, growing or managing a business of today, we know that change is a constant and brands need to be future-fit. We are delighted to partner with the Victorian Government to deliver the Small Business Festival, and provide a place for small business to be inspired, connect with other businesses and take-away practical tips and tactics, and we invite everyone along to join in on the conversations, opinions, thoughts and ideas of some of the brightest minds from Victoria and abroad.

insights, intelligence and interactive experiences to provoke different thinking and uncover big ideas.

We will be opening the doors to our Pop Up Innovation Lab in the Melbourne CBD during the festival, taking businesses behind the scenes to access

The Pop Up Innovation Lab is more than informative – it’s inspirational. And we can’t wait to have Small Business Festival visitors come innovate with us!

In an action packed month, we will be running thought leadership events, innovation workshops and discovery tours within the space for visitors to witness the stages of the innovation process as they happen, from idea to execution.

commbank.com.au/business/ business.html


5

Small Business Festival 2017

Australia Post Australia Post has partnered with small business for over 200 years Advocating for small business – helping to go online, grow their business and sell overseas – Australia Post supports entrepreneurship as part of its purpose of helping everyone, everywhere, every day. Delivering to 11.5 million addresses and maintaining over 4,000 post offices, the largest network in the country, Australia

Post is uniquely placed to help small business connect to advice, opportunities, customers, other small businesses and communities. Australia Post continues to innovate and invest in new solutions to help small business with online selling, international sending and making business simpler.

auspost.com.au/small-business

Vodafone Vodafone is proud to be a major partner of the Small Business Festival, and to be a supporter of small businesses Over 80% of small businesses believe exploiting mobile will be crucial to their business, yet only 22% believe their current systems deliver the flexibility and responsiveness they need.

Vodafone wants to change this, which is why we offer personalised plans and support to make technology easy. We can’t wait to connect with you at one of our events during the Festival.

vodafone.com.au/business


Partners / How to find events

6

Digital partner

Media partners

SmartCompany.com.au is Australia’s one-stop shop for SMEs and entrepreneurs, featuring news, advice and insights relevant to those working in the fast-paced world of small business. SmartCompany’s archive of news, feature articles, entrepreneur interviews and webinars covers the gamut of business content, including finance, advertising and marketing, startups, growing a business, superannuation, HR, tax and more.

Hosted by Ricardo Goncalves, find out the secrets to running a successful Australian business each week on Small Business Secrets. Sundays at 5pm on SBS and on SBS On Demand. sbs.com.au/news/ small-business-secrets

Melbourne’s own 3AW 693 offers hard hitting, honest, entertaining radio that empowers listeners. We strive to deliver content as diverse as the city we broadcast to, and proudly call our own. Openline 96 900 693. 3aw.com.au

smartcompany.com.au

Supporting partners

Working for yourself needn’t mean working by yourself. We exist to support those going it alone in business and our 100,000+ community are simply the friendliest group of likeminded individuals around. Membership brings a host of professional development tools, promotional benefits and more. We’d love you to join us! flyingsolo.com.au

HerBusiness trains women business owners how to market, operate and grow their business so that their results line up with their vision. HerBusiness is for YOU if you want to: »» Grow your business »» Make connections »» Promote your business »» Get new skills »» Become confident »» Get a mentor herbusiness.com

Netregistry is Australia’s most trusted online provider. We offer all the services you need to grow online, from domain names, web hosting, and intuitive DIY options, to fully managed online marketing and web design solutions – all designed to help you succeed online while saving time and money. netregistry.com.au


Ministerial message

03

Principal partner

04

Major partners

05

Festival partners

06

How to find events

08

Feature events

09

Festival Roadshow

09

Small Business BIG Ideas

11

Events Hub

13

Digital Innovation Festival

16

Webinars 17 Small Business Bus

20

Spotlight Events

21

Women in Business Week

23

Featured events by region

25

Melbourne CBD

25

Eastern Metropolitan

27

Northern Metropolitan

29

Western Metropolitan

30

Mornington Peninsula & Frankston

31

Ballarat 32 Bendigo 34 Geelong & surrounds

35

Gippsland 36 Shepparton & surrounds

37

Mildura & surrounds

38

North East Victoria

39

Great South Coast

40

Western & Central Victoria

41

Western Wimmera Southern Mallee

42

Podcasts

43


What is the Small Business Festival? Australia’s largest small business festival provides information, ideas and inspiration to people who are starting or growing a business

festival.business.vic.gov.au

The Small Business Festival website has detailed descriptions of 500+ events across the state. You can search the full program and filter events by topic, date and location. Book events online through the website or by phone on 13 22 15.

The annual five-week Small Business Festival takes place during August and September and features more than 500 events, workshops and seminars across metropolitan and regional Victoria.

The Victorian Government coordinates the popular event through Small Business Victoria and collaborates with industry groups, private organisations and agencies across three levels of government to deliver the program.

We are confident you will gain valuable knowledge and skills to help your business prosper. Enjoy the Festival!

Webinars 17

Geelong & surrounds

Melbourne CBD

25

Gippsland 36

Eastern Metropolitan

27

Shepparton & surrounds

37

Northern Metropolitan

29

Mildura & surrounds

38

Featured events for each region are listed in this guide, but for a full list of 500+ events, visit:

Western Metropolitan

30

North East Victoria

39

Great South Coast

40

Western & Central Victoria

41

festival.business.vic.gov.au

Ballarat 32

Western Wimmera Southern Mallee

42

How to find your events

Mornington Peninsula & Frankston

31

Bendigo 34

Topics and areas of interest

»» Business development »» Business planning

»» Exporting and importing »» Digital business and technology »» Financial management »» Franchising »» Sustainable practices »» Innovation »» Managing risk »» Marketing and social media »» Networking »» Sales »» Starting a business »» Workplace health and safety »» Home-based business »» Grants and assistance

»» Employing and managing people

»» Customer service

Festival events fall into the broad topics listed below. There are hundreds of additional events on the festival website, so be sure to check online. You can also filter your online search by topic, making it easy to find events matching your areas of interest.

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How to book Online: festival.business.vic.gov.au Phone: 13 22 15

Ticket prices Adult pricing is shown in this guide. Member, concession and early-bird offers may also be available, so be sure to check our website for details.


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Small Business Festival 2017

Want your business to soar? Meet Lydia Lassila OAM Lydia Lassila is an Olympic gold medalist, mother and successful businesswoman who will inspire you with her story of how she turned adversity into advantage. The aerial skier, who is training for her fifth Winter Olympics next year in South Korea, founded BodyICE in 2006 after suffering a career-threatening injury. While jumping in the semi-finals of her second Winter Olympics in 2006, Lydia landed badly and ruptured her knee. Frustrated with the inefficiency of the cold therapy products available during rehabilitation, Lydia set her sights on designing and developing a product to fulfil her needs.

BodyICE – a range of travelsmart icepacks – was born. Since having children, Lydia has also expanded the range to include remedial maternal and child-friendly cold and heat packs that are sold around the world. Join Lydia for dinner and learn how having a clear, unwavering vision means you can not only achieve your goals, but take your business to new heights.

The Festival Roadshow travels through Bendigo, Geelong, Warrnambool, Wangaratta, Ballarat and Traralgon. See overleaf for a location near you.


Festival Roadshow continued / Small Business BIG Ideas

10

Festival Roadshow with Lydia Lassila, OAM Visit the website for special offers and secure your place today

Event ID: E19039

Event ID: E19062

Event ID: E19069

When: 2 August, 6pm – 8.30pm

When: 15 August, 6pm – 8.30pm

When: 16 August, 6pm – 8.30pm

Where: Ulumbarra Theatre, Gaol Road, Bendigo

Where: Truffleduck, 66 Hyland Street (Hamilton Highway) Fyansford, Geelong

Where: Lighthouse Theatre, 185 Timor Street, Warrnambool

Cost: Early Bird $45 Full Price $60 (includes two course dinner) Bookings: festival.business.vic.gov.au/ roadshow

Cost: Early Bird $45 Full Price $60 (includes two course dinner) Bookings: festival.business.vic.gov.au/ roadshow

Cost: Early Bird $45 Full Price $60 (includes two course dinner) Bookings: festival.business.vic.gov.au/ roadshow

Event ID: E19171

Event ID: E19172

Event ID: E19173

When: 29 August, 6pm – 8.30pm

When: 30 August, 6pm – 8.30pm

When: 31 August, 6pm – 8.30pm

Where: Wangaratta Performing Arts Centre, 33-37 Ford Street, Wangaratta

Where: Mercure Ballarat Hotel and Convention Centre, 613 Main Road, Ballarat

Where: Premiere Function Centre, 29 Grey Street, Traralgon

Cost: Early Bird $45 Full Price $60 (includes two course dinner)

Cost: Early Bird $45 Full Price $60 (includes two course dinner)

Cost: Early Bird $45 Full Price $60 (includes two course dinner)

Bookings: festival.business.vic.gov.au/ roadshow

Bookings: festival.business.vic.gov.au/ roadshow

Bookings: festival.business.vic.gov.au/ roadshow


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Small Business Festival 2017

Small Business BIG Ideas is Small Business Festival’s premier event. Discover the latest developments in technology, innovation and marketing – and how you can use them to drive success in your business. Small Business BIG Ideas examines your whole business landscape, with a focus on innovation and technology. Marketing remains a key focus of this headline event, but this year we also look at how new trends – such as digital disruption – need to form part of your strategy. As a small business owner, you’ll learn how technology is driving opportunity and upheaval, plus the tips and traps for getting ahead in your market.

Just $45 (Early Bird)

Event ID: E19025 Date: Monday 4 September Time: 9am – 3pm

Six great reasons to come along Whether you want to start, grow or manage a small business, you’ll find plenty of practical advice and amazing inspiration at our 2017 event: 01

04

Learn from the experiences of world-class presenters.

Get the lowdown on the latest marketing trends and techniques.

02

05

Grow your perspective by hearing from thought leaders. Understand global shifts in how to successfully do business.

Get out there and meet people. You’ll pick up contacts and great tips at the Small Business Services Exhibition and the dedicated networking session.

03

Work out how to navigate the technologies that underpin the future.

Where: Melbourne Convention and Exhibition Centre, Plenary 3 (Doors 9 & 10), 1 Convention Centre Place, South Wharf

06

Pick the brains of small business experts with one-on-one opportunities on offer.

Cost: $45 Early Bird, $60 Full Price Bookings: festival.business.vic.gov.au/big


BIG Ideas speakers / Events hub

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Keynote speakers

Gus Balbontin

Dr. Amantha Imber

Yvonne Adele

Startup founder, investor and advisor and former Executive Director and CTO of Lonely Planet

Creativity and innovation psychologist and founder of innovation consultancy Inventium

Technology expert and business consultant

Gus led Lonely Planet’s large global restructure which reinstated the company’s financial health and strengthened its ability to manage future disruption. Gus is a talented entrepreneur who is heavily involved with the startup scene and is the current Entrepreneur in Residence at Victoria University.

With a PhD in organisational psychology, Amantha has helped companies such as Google, Coca-Cola, Disney, LEGO, Red Bull, American Express, Virgin Australia, Commonwealth Bank and many others innovate more successfully. Amantha brings practical, science-based tools that you can use to immediately get your brain unstuck, get the creative juices flowing and uncover great ideas that will lead to business growth.

Yvonne returns this year as your MC and networking expert. As well as an accomplished speaker, business consultant and author Yvonne has helped thousands of Australians to embrace new technology as the Today Show’s IT Reporter – Ms Megabyte.

He will take us behind the scenes of the massive digital transformations that have affected all industries in the past two decades and share stories about companies who have mishandled this change and how business leaders can capitalise on the disruption that is still happening today.

A columnist for Women’s Day, Women’s Weekly and author of Conquer your Computer and PCs for Dummies, Yvonne now works with small businesses on creative thinking and social media marketing. Join Yvonne in the foyer for a pre-event networking session to ensure you get the most out the connections you make.


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Small Business Festival 2017

Donkey Wheel House Are you in need of an effective content strategy? Does your social media need some scrubbing up? Is exporting on your horizon? Or maybe you just need to find some financial freedom?

When: 8 – 25 August Where: Donkey Wheel House Level 2/673 Bourke Street, Melbourne Cost: Varied (either free or low cost)

You’ll get expert advice on all this and more at our popular Events Hub.

Bookings: festival.business.vic.gov.au/hub

All under one roof, these high-quality, affordable events will help you boost your business profile, manage risks and achieve more with less. Many events are free, but get in quick as places are limited.

Events Hub Series: Week 1 Title

Event ID Date

Start

End

Presented by

Cost

Write copy people actually read

E19185

8 August

10am

11.30am

Rachel Kurzyp

$15

How to start, build and grow your business online

E18877

8 August

1pm

3pm

Netregistry

$15

How to manage stress in your small business E18943

8 August

4pm

5pm

Experiential Mindfulness Melbourne

$15

How to leverage Facebook for business

E18884

9 August

9.30am

11.30am

Netregistry

$15

Creating a mentally healthy workplace

E19032

9 August

12.30pm

2.30pm

Victorian Small Business Commissioner

Free

Build a business with purpose and thrive

E19046

9 August

4pm

5pm

Do It Diff

$13

How artificial intelligence can save your business thousands

E19427

9 August

6pm

7.30pm

Quantum Business Consulting

Free

Meet the regulators

E18932

10 August

1.30pm

3.30pm

Australian Taxation Office

Free

Five things I wish I knew starting out

E18699

10 August

5pm

6pm

Melbourne Osteopathy Sports Injury Centre

$10

Writing a hi-fi marketing communications brief

E18817

11 August

9.30am

11.30am

Writers Victoria

$30

Plan, prepare, protect and prosper. Practical SME tips

E18615

11 August

12.30pm

2pm

Victorian Innovation Centre Ltd. (INNOVIC)

Free


Events hub continued

14

Events Hub Series: Week 2 Title

Event ID Date

Start

End

Presented by

Cost

How to disrupt your industry with influential leadership

E18517

14 August

10am

12pm

Federico Re

$35– $45

Your website performance health check

E19088

14 August

1.30pm

3.30pm

Arrow Digital

$25– $29

Shifting to self-employment for professional women

E18842

15 August

11am

1pm

13th Beach Marketing Services

$15

Meeting demands of customers in a new era of ecommerce

E19298

15 August

2.30pm

4.30pm

Vodafone

Free

Taking the leap: women in business panel discussion

E18876

15 August

6pm

8pm

Of Kin

$40– $50

LinkedIn business brand booster blueprint for women

E18933

16 August

11am

12.30pm

Newcomers Network

Free

Achieve more by doing less

E18951

16 August

2pm

4pm

Jeff Podbury – Maximum Impact Training & Development

$15

Women in small business networking evening E19285

16 August

5.30pm

7.30pm

Australia Post

Free

How to maximise your networking investment E18608

17 August

10.30am

12.30pm

Your Time Matters

$40

The innovation exchange

E18477

17 August

2pm

4pm

BKindred

$59– $69

Empowering financial freedom for women

E18709

17 August

5.30pm

7.30pm

Sofcorp Financial Services

$35

Sustainable social enterprise, capitalism and money

E18931

18 August

7.30am

9am

The School of Life

Free

Establishing a new product pipeline

E18958

18 August

10am

12pm

What Your Customers Want $25

Life design for startups and business leaders E19137

18 August

1.30pm

3pm

Now to Next

$27.50 –$33

Starting a podcast for your business

19 August

10am

12pm

Impactiv8

$30– $40

E18751

Events Hub Series: Week 3 Title

Event ID Date

Start

End

Presented by

Cost

Attracting customers and cashflow to small businesses

E19226

21 August

10am

11.30am

Your Business Network

$15

Mobile web secrets for your business

E18497

21 August

1pm

2pm

Red Pants Mobile Websites $19

How to develop an effective content strategy E18887

21 August

3.30pm

5pm

Avion Communications

$25

OHS for SMEs

E18606

22 August

10am

11am

Action OHS Consulting

Free

Exporting overseas? Mind your intellectual property

E19065

22 August

12pm

1pm

MDP Law

$15

Marketing for small business

E18960

22 August

2pm

4pm

Ross Pepper

$15

Simple smartphone video marketing

E19286

22 August

5.30pm

7.30pm

Zoe Hollingsworth Zebrafish Digital Media

$29

Small business 101: marketing, legal, accounting

E19379

23 August

1.30pm

3.30pm

Marketing Entourage

Free

Get connected and grow your business through networking

E18622

23 August

5.30pm

7.30pm

Melbourne Business Network

$25

Be a GoodSmith: bring social purpose to everyday business

E19246

24 August

9am

6pm

GoodSmiths

$20– $90*

Keeping your startup culture compliant for entrepreneurs

E18796

25 August

10.30am

11.30am

Learning Seat

Free

* session dependent


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Small Business Festival 2017


Digital Innovation Festival / Webinars

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Digital innovation events run throughout the five-week Festival, but from 23 August to 6 September we will showcase Victoria and Australia’s best and brightest digital talent Join in and celebrate the ‘Victorian Difference’ that drives industry, entrepreneurs and students to not only be different, but make a difference through digital technology.

Experience an exciting variety of crowdsourced, curated and free Digital Innovation Festival (DIF) events held across the state. Meet up with like-minded people at the DIF Hubs from Melbourne CBD to regional Victoria.

celebrate the economic and social benefits that innovation and technology deliver. Discover how diversity of gender and ideas is central to success, as is the growth of partnerships between sectors and within networks.

Digital Innovation Festival will showcase Australia’s talent through the iAwards and will

Join Us, go to: vic.gov.au/digitalinnovation

Festival of artificial intelligence

GCUC global coworking conference

National iAwards gala dinner

Presented by IJCAI 2017

Presented by Hub Australia

Presented by AIIA

Connect with local and national innovators, thought leaders, technologists, startups, digital natives, entrepreneurs, students, educators and industry partners.

Event ID: E19626

Event ID: E19267

Event ID: E19627

When: 19 – 25 August

When: 24 – 25 August 9am – 5pm

When: 30 August, 6pm – 11pm

Cost: $100 Student $200 Early Bird $300 Full Price

Cost: AIIA members $250, Non-members $320

Cost: Free Where: Various locations Bookings: ijcai-17.org

Where: Hub Southern Cross

Where: MCEC Bookings: iawards.com.au


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Presented by KBB Digital

Kochie and his experts unveil the newest digital marketing trends. Drive past your competitors with the inside knowledge of the opportunities available in the next six months. Best known as one of the hosts of Seven Network’s breakfast program Sunrise, David Koch (aka Kochie)’s company, KBB Digital, specialises in digital marketing solutions for clients across Australia.

Getting Started: What I wish I knew!

Presented by Flying Solo

There’s rarely a shortage of passion and excitement when you’re starting a business, but without careful design, positive sentiments can quickly turn to pressure and confusion. In this webinar we hear from members of the Flying Solo community as they share what they learned, what they know now, and what they wish they’d known at the start.

How to name your brand or product Presented by Amey Lee, Heart Content Still scratching your head about a good name for your business? (After all, who would have thought naming a business “Apple” was a good idea!) Find out what makes a good name, and what you need to get right before you even start thinking about it and how can you protect that name from competitors. Discover where to start and all the tips and tricks behind choosing a name.

Webinar: Shattering glass ceilings and the status quo Presented by Private Media Talk of gender equality in the workplace is not new. March figures reveal the pay gap is alive and well, with full-time Australian women paid, on average, 16 per cent less than men. Inside ASX 200 companies, just nine women were CEOs and only 10 were chairing boards. There are women, however, who are breaking though glass ceilings and becoming champions to those coming up the ranks. Find out what success can look like for women in the modern workplace and what it really means to shatter that ceiling in this webinar.

Event ID: E19264 When: 23 August, 1pm – 2pm Cost: Free Bookings: kbbdigital.com.au/sbv

Event ID: E19253 When: 2 August, 10am – 11am Cost: Free Bookings: flyingsolo.com.au/SBFV

How to find your ideal mentor Presented by Experienced Mentors and Mentees Do you often wish you had a sounding board for your ideas? If you’re ready to ditch the feeling of being “overwhelmed”, ready to have more clarity and ready for more support in your business, then a mentor could be right for you! Discover how to get your very own mentor and what to look for.

Event ID: E19387

Event ID: E18814

Event ID: E19388

When: 3 August, 11am – 12pm

When: 4 August, 12.30pm – 1.15pm

When: 10 August, 11am – 12pm

Cost: Free

Cost: Free

Cost: Free

Bookings: herbusiness.com/ name-your-product

Bookings: smartcompany.com. au/partner-content/webinars/ webinar-shattering-glassceilings-challenging-statusquo-4-august/

Bookings: herbusiness.com/ find-your-mentor

Small Business Festival 2017

Kochie’s expert panel: Stay ahead of the curve


Webinars continued

18

Getting traction: Attract customers, accelerate success Presented by Flying Solo So there you are with a great website, cool logo and a snappy profile, but things are a little quieter than you’d like. All too often the frenzy of launch can be followed by a period where time seems to stand still. Fear not – it happens to all of us and there’s a community here to help you get past the dips and move onwards into a thriving business. In preparation for this session, we invited established soloists to think back to their early days and let us in on their secrets to accelerate success. The outcome is a webinar brimming with learned wisdom gold.

How to succeed in email marketing Presented by Michelle Falzon, We Are Content Are your email subscribers not opening your emails? Or maybe when they do, they’re not that interested? Perhaps you feel unsure about where to send your list? If you struggle to send anything at all, or you’ve fallen into the trap of sending everything to everyone, discover the easiest and fastest ways to send better emails – and get better results.

Kochie’s expert panel: Business growth Presented by KBB Digital Best known as one of the hosts of Seven Network’s breakfast program Sunrise, David Koch (aka Kochie)’s company, KBB Digital, specialises in digital marketing solutions for clients across Australia. Join Kochie and his expert panel as they reveal their top digital marketing secrets during this live webinar. Get the tools and techniques that will deliver the most effective outcomes and give you more bang for buck.

Event ID: E19254

Event ID: E19389

Event ID: E19263

When: 16 August, 10am – 11am

When: 17 August, 11am – 12pm

When: 15 August, 1pm – 2pm

Cost: Free

Cost: Free

Cost: Free

Bookings: flyingsolo.com.au/sbfv

Bookings: herbusiness.com/ success-email

Bookings: kbbdigital.com.au/sbv

How I got started

Getting organised: Do more with less

Boomers to millennials – why diversity matters

Presented by HerBusiness

Presented by Flying Solo

Presented by Private Media

Life as a startup can be a rollercoaster ride – but you don’t have to ride it alone. You’re in good company with thousands of Australians who start businesses every day. Find out from their experiences what it takes to make a great business. What challenges will you need to overcome and how do you stay true to your purpose in the face of difficulties? Plus, how can the right technology get your small business on the right track to success, faster? Get answers to all these questions and more at this ‘How I got started’ webinar.

Keeping busy in a small business is rarely a problem. But staying motivated and maintaining focus on the issues that really matter presents more of a challenge. Research, observation and discussion confirms that being overwhelmed is a rapidly growing concern at the small end of town – there is so much to do and so little time. Happily, our supportive community has again provided ready answers to help you create a sustainable and profitable venture in this informative webinar of tried-and-tested wisdom.

The benefits to be gained from hiring an age-diverse workforce are immeasurable. Combining the value of experience with the skills and insights from a younger generation can keep your business relevant for decades to come. This webinar delves into the benefits of hiring from the whole age spectrum – from experienced baby boomers to millennials and everyone in between. Discover why diversity in the workplace matters, how to avoid unconscious bias and how to hire for potential.

Event ID: E18815 Event ID: E18819

Event ID: E19255

When: 28 August, 11am – 12.30pm

When: 30 August, 10am – 11am

Cost: Free

Cost: Free

Bookings: herbusiness.com/ how-i-got-started-2017

Bookings: flyingsolo.com.au/sbfv

When: 30 August, 12.30pm – 1.15pm Cost: Free Bookings: smartcompany.com. au/partner-content/webinars/ webinar-boomers-millennialsimportant-age-diversitybusiness-31-august/


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Small Business Festival 2017


Small Business Bus / Spotlight events

20

The Small Business Bus will visit locations across Victoria throughout the Festival

Venue suburb

Event ID

First session start date

Venue suburb

Event ID

First session start date

Bendigo

E19390

1 August

Ocean Grove

E19408

17 August

Tallangatta

E19393

1 August

Cowes

E19409

21 August

Wodonga

E19394

2 August

Bairnsdale

E19413

21 August

Bendigo

E19391

2 August

Sale

E19414

22 August

Beechworth

E19395

3 August

Pakenham

E19410

22 August

Book a free mentoring session on board for specialist advice on starting or growing your business, or drop by to speak to an Information Officer about small business programs and services that can help you. The bus will be on site each day from 10am to 4pm.

Ararat

E19392

3 August

Traralgon

E19415

23 August

Bright

E19396

4 August

Cranbourne

E19411

23 August

Broadmeadows E19399

7 August

Mirboo North

E19416

24 August

Box Hill

E19400

8 August

Frankston

E19412

24 August

Mildura

E19397

8 August

Horsham

E19417

28 August

Mildura

E19398

9 August

Hamilton

E19419

29 August

Footscray

E19401

9 August

Wangaratta

E19422

29 August

For details, go to business.vic.gov.au/sbb or call 13 22 15

Portland

E19402

14 August

Ballarat

E19420

30 August

Port Fairy

E19403

15 August

Benalla

E19423

30 August

Geelong

E19406

15 August

Kialla

E19424

31 August

Geelong

E19407

16 August

Ballarat

E19421

31 August

Warrnambool

E19404

16 August

Seymour

E19425

1 September

Camperdown

E19405

17 August


21

Presented by Netregistry

Create awareness, drive traffic and generate leads for your business from the valuable business intelligence Facebook puts at your fingertips. Just over 65% of the Australian population actively use Facebook, making it one of the most efficient digital marketing tools for businesses for anyone wanting to target the right audience at a relatively low cost and easily measure return on investment. Find out how to work smarter with effective use of Facebook data to engage customers, stay on top of consumer trends and one step ahead of your competitors.

Event ID: E18884 When: 9 August, 9.30am – 11.30am Where: Donkey Wheel House Level 2/673 Bourke Street, Melbourne Cost: $15 Bookings: eventbrite.com.au/e/ melb-how-to-leverage-facebookfor-business-facebook-adstickets-34059342410

Reed Gift Fair (Trade event only)

Meeting demands of customers in a new era of ecommerce

Women in Small Business Networking Evening

Presented by Reed Exhibitions

Presented by Vodafone

Presented by Australia Post

“Prepare yourself for the Christmas rush. Be the first to uncover the latest innovations and stay one step ahead of your competitors as you source thousands of trending pieces and favourite products across eight distinct categories at the Reed Gift Fair. Attend industry-leading education sessions at this trade-only fair that will bring together 800 brand new and returning exhibitors across two enormous venues (MCEC & Melbourne Showgrounds). Please note; Reed Gift Fairs is a trade-only event and admission is free upon validation of the necessary trade credentials and completion of the registration process.

We live in a culture of instant gratification that is both exciting and helpful. But for small businesses, customer expectations of rapid and personalised service can create a demand that is challenging to meet – particularly when you’re up against large companies already delivering it. This session will share strategies to thrive in this non-stop economy that small-business owners can apply straight away: from making your business smartphone friendly, to hiring staff whose job it is to rapidly respond to customers.

The number of Australian women operating their own businesses has steadily increased over the past 20 years. Celebrate their inspirational stories at this free event hosted by Australia Post that champions the accomplishments of women in small business. Share practical knowledge and experience, tips and helpful ideas from small business owners guest speakers. A strong network is a key step to success. Network with like-minded women afterwards and take advantage of this chance to build some wonderful business connections, while learning how to improve and grow your small business. For anyone already in business or those aspiring to start one.

Event ID: E19298 Event ID: E19437 When: 5 August, 9am – 6pm Where: MCEC & Melbourne Showgrounds, Doors 1-6 / 2 Clarendon Street, Southbank Cost: Free Bookings: reedgiftfairs.com.au/ melbourne-august/

When: 15 August, 2.30pm – 4.30pm Where: Donkey Wheel House Level 2/673 Bourke Street, Melbourne Cost: Free Bookings: eventbrite.com/e/ successful-women-intechnology-how-to-bring-yoursmall-business-onlinetickets-34265314478

Event ID: E19285 When: 16 August, 5.30pm – 7.30pm Where: Donkey Wheel House Level 2/673 Bourke Street, Melbourne Cost: Free Bookings: auspost.com.au/sbevents

Small Business Festival 2017

How to leverage Facebook for business


Women in Business Week 22


23

Small Business Festival 2017

Celebrating women in business with Melbourne Business Network

Empowering financial freedom for women

Smart women: How to succeed in small business

Presented by Melbourne Business Network

Presented by Sofcorp Financial Services

Presented by Private Media

Be inspired by a panel of successful women who have faced and conquered the challenges that can hold women back from achieving in the business world. Hear their success stories and how they not only broke through these barriers but inspired others to follow. Learn, be inspired, meet other women and build your knowledge of how others have made an impact on their business to achieve success.

Prepare yourself to achieve financial freedom and achieve your goals. Women’s financial independence has not only changed personal lives, it has paved the advancement of women in society. Understand the importance of financial freedom and the role it has played in how far women have come. Learn how to achieve wealth creation from specific examples and take your own steps towards furthering your own financial education and literacy. Learn, grow and develop yourself, your team and your business at this workshop delivered by business, professional and entrepreneur of the year Tracey Sofra.

Three women who grew incredible small businesses from scratch share their recipes for success. Hear from Smart50 Award Kate Morris (founder of Adore Beauty), Danielle Michaels (co-founder of b.box for kids) and Karen Justice (founder of Just for Pets). SmartCompany’s flagship event, the Smart50 Awards, recognises businesses with three years of demonstrable growth and highlights excellence in categories including exporting, community focus and retail, among others. Coinciding with Women In Business Week, this event is not just for women, but for everyone navigating the water of small business with their eye on success.

Event ID: E18621

Event ID: E18708

Event ID: E18813

When: 17 August, 5pm – 7.30pm

When: 16 August, 5.30pm – 8pm

When: 17 August, 6pm – 9pm

Where: The Cluster, Level 20, 31 Queen Street, Melbourne

Where: The Carrington, 505 Wyndham Street, Shepparton

Where: Further details available online

Cost: $35

Cost: $35

Bookings: celebrating-womenin-business2017.eventbrite.com.au

Bookings: eventbrite.com.au/e/ empowering-financial-freedomfor-women-tickets-34643151599

Cost: $20 Bookings: eventbrite.com.au/e/ smart-women-what-it-takes-tosucceed-in-small-businesstickets- 33844909034


Women in Business Week continued / Melbourne CBD

24

Women in Business: Schedule of Events Title

Event ID Date

Start

End

Presented by

Cost

Networking for Northside creative women

E18515

14 August

6pm

9pm

Northside Events

$35

Surviving and thriving mumpreneurs

E18821

14 August

7pm

8.30pm

City of Maribyrnong

Free

Dynamic local leadership

E18972

14 August

7.15am

9am

Destiny Pursuit Coaching & Training

$35

How to be a mumpreneur and have it all

E18989

14 August

6pm

8pm

Geelong Women In Business

$20

Sisters doing it for themselves

E19114

14 August

6pm

8.30pm

AP Marketing Works

$25– $35

Modern leadership for the modern woman

E19372

14 August

7.30pm

9pm

Motivational Leadership

$20

Global sisters: Women In Business standing tall

E18828

15 August

9.30am

2.30pm

Global Sisters

Free

The female advantage to better business

E18840

15 August

9.30am

11.30am

Brimbank City Council

$20

Shifting to self-employment for professional women

E18842

15 August

11am

1pm

13th Beach Marketing Services Pty Ltd

$15

Taking the leap: Women In Business panel discussion

E18876

15 August

6pm

8pm

Of Kin

$40– $50

Women In Business networking breakfast

E18891

15 August

7am

9.30am

City of Maribyrnong

Free

Transitioning your idea into a business

E19004

15 August

7pm

8.30pm

UPTURN Business Advisory

Free

Women In Business: Strategies for success

E19239

15 August

12pm

2pm

Be Brilliant Now

$52

Productivity formula for Women In Business

E19373

15 August

7.30pm

9pm

Motivational Leadership

$20

Women Who Startup

E19385

15 August

5pm

6.30pm

RMIT

Free

Women In Business

E18627

16 August

11am

2pm

Whitehorse City Council

$65

Empowering financial freedom for women

E18708

16 August

5.30pm

8pm

Sofcorp Financial Services

$35

Women In Business lunch: Breaking workplace barriers

E18838

16 August

11.30am

2pm

Brimbank City Council

$45

LinkedIn business brand booster blueprint for women

E18933

16 August

11am

12.30pm

Newcomers Network

Free

Women in Small Business Networking Evening

E19285

16 August

5.30pm

7.30pm

Australia Post

Free

Women In Business: Engaging your team for success

E19374

16 August

7.30pm

9pm

Motivational Leadership

$20

Tactics for collaboration success

E18477

17 August

2pm

4pm

BKindred Pty Ltd

$59– $69

I made it work: Women in small business

E18590

17 August

6pm

8pm

BEC@Kangan

$20

Celebrating Women In Business with Melbourne Business Network

E18621

17 August

5pm

7.30pm

Melbourne Business Network

$25

Empowering financial freedom for women

E18709

17 August

5.30pm

7.30pm

Sofcorp Financial Services

$35

Leading mindfully

E18731

17 August

3pm

5pm

Leadership Ballarat & Western Region

$25– $35

Project startup: The ultimate guide for women

E18801

17 August

10am

12pm

City of Maribyrnong

Free

Smart women: How to succeed in small business

E18813

17 August

6pm

9am

Private Media

$20

Global sisters: Women In Business standing tall

E18829

17 August

9.30am

2.30pm

Global Sisters Pty Ltd

Free

Women in Front Networking lunch with Dr Susan Carland

E18845

17 August

12pm

2.30pm

Hume City Council

$65

Women In Business: Meeting the challenge

E18969

17 August

12.30pm

2pm

City of Boroondara

$15

How to be the employer of choice for women

E19371

17 August

5.15pm

7pm

OFRM Pty Ltd

Free

Global sisters: Women In Business standing tall

E18827

18 August

9.30am

2.30pm

Global Sisters

Free

Rendezvous with inspirational Women In Business

E19123

18 August

5.45pm

8pm

Women in Leadership TV

$50– $75

Four ways for women to use LinkedIn for business E19335

18 August

10am

11am

Think Bespoke Pty Ltd

$27

Work from home and actually make money!

19 August

9.30am

12pm

Augustus Media

$25

E18997


25

Small Business Festival 2017

LGBT Small business owners networking evening

Event ID: E19133

Presented by Gay and Lesbian Organisation of Business and Enterprise (GLOBE)

When: 16 August, 6.30pm – 8pm

Come along for an evening of networking with other LGBT small business owners and hear from two inspiring guest speakers. The evening will provide an opportunity to meet other LGBT small business members, swap ideas and war stories and hear about available support. Guest speakers include one of the owners of the iconic Hares & Hyenas bookstore who will speak about their experience starting and running a small business; and Mark Kukanesan, Vice-President of GLOBE Melbourne, on the support available for LGBT small business members.

Cost: Member – Free Non-member $17

Where: Hare Hole, Hares & Hyenas, 63 Johnston St, Fitzroy

Bookings: eventbrite.com.au/e/ lgbt-small-business-ownersnetworking-evening-tickets34312405328

Funding your startup

GCUC co-working conference

Vodafone national small business summit 2017

Presented by RMIT University

Presented by Hub Australia

Presented by Council of Small Business Australia

If you have an idea, project or business to fund, there are plenty of ways to raise the money to get it started. Crowd funding, angel investment, loans and funding schemes, discover all the options available from a panel of experts and get tips on how to make successful applications, bids, pitches and campaigns.

Everything you ever wanted to know about the world of co-working – where solo practitioners, at-home professionals and independent contractors choose to work beneath the umbrella of a shared workplace. It’s a way of working that can open doors to invaluable opportunities to collaborate, share resources, knowledge and values. The GCUC Australia Co-working Conference presents a two-day program of events, resources and information for the curious, those already enjoying the benefits of co-working and anyone weighing it up.

Meet face to face with government leaders and add your voice to the small business sector’s input into policy development and review. The Vodafone National Small Business Summit aims to: » Promote and support the development of small businesses in Australia » Advocate to advance the interests of small business in Australia, including through policy change and regulatory reform.

Event ID: E19367 When: 23 August, 5pm – 6.30pm Where: RMIT Building 16 / Storey Hall, 336-348 Swanston Street, Melbourne Cost: Free Bookings: eventbrite.com.au/e/ funding-your-startuptickets-33882014016

Event ID: E19267 When: 24 August, 9am – 5pm Where: Hub Australia, 696 Bourke Street, Melbourne Cost: $100 Student, $200 Early Bird, $300 Full Price Bookings: au.gcuc.co

Event ID: E19170 When: 23-25 August, 8am – 5pm Where: Events Centre – Collins Square, 727 Collins St, Melbourne Cost: $890 Bookings: cosboansbs.com.au/ welcome


Eastern Metropolitan 26


27

Small Business Festival 2017

Casey Cardinia women’s business lunch: creativity for business success

Economic and investment breakfast

Being influential in business

Presented by Casey Cardinia Region

Presented by Whitehorse City Council

Presented by City of Boroondara

Proudly hosted by the Casey Cardinia Region, this lunch will provide you with the perfect opportunity to network with other local business women (and men), enjoy a beautiful two course lunch, along with a glass of bubbly on arrival. Join us for lunch to hear from ARIA Award winning musician, Logie nominated actress, founder of Big Hearted Business, and ABC Radio Melbourne presenter Clare Bowditch.

Get a window into the future with Bernard Salt. His leading work in demographics for KPMG Australia delivers vital insights into societal changes that impact decision making. Bernard’s work has predicted major trends, including the baby boomer ‘sea change’, ‘Gen-Y career and lifestyle expectations’ and the ‘man drought’. His recent theory about the impact of smashed avocado on Gen-Y property aspirations went viral. Discover what demographic trends tell us about the bigger picture and how that will impact our tomorrow. Widely regarded as one of Australia’s leading social commentators, Bernard’s presentation is not to be missed.

We are all unique, each with our own way of doing and behaving in different situations. Learn how to identify and appreciate these differences in those you meet, improve your communication and become more effective. Discover the four main energy types and how they can help you to understand and communicate with everyone you meet. Learn the characteristics of each type and apply them to yourself, your friends and work colleagues. Then learn how to hit the right buttons with your behaviour and communication style so you can be more effective in influencing them.

Event ID: E18770 When: 4 August, 11.30am – 2pm Where: Cardinia Cultural Centre, Lakeside Drive, Pakenham Cost: $90 Bookings: caseycardinia.com. au/businesslunch

Event ID: E18783

Event ID: E18970

When: 17 August, 7.30am – 9am

When: 24 August, 6pm – 8.30pm

Where: Whitehorse City Council, The Point, Level 1, Building BC, 221 Burwood Highway, Burwood

Where: The Boroondara Room, 4 Inglesby Road, Camberwell

Cost: $55 Bookings: wbiz.com.au

Cost: $20 Bookings: trybooking.com/PTJN


Northern Metropolitan 28


29

Small Business Festival 2017

Grow your business through online marketing

Women in Front Networking lunch with Dr Susan Carland

Instajam: Strategies to grow your business on instagram

Presented by FAB Marketing

Presented by Hume City Council

Presented by Nell Casey Creative

Billions of people search products and services online. So how do you stay front of mind and ensure your customers and prospects choose you when they are ready to buy? Join this workshop to learn how to simplify your approach and walk away with easy-to implement tactics to put your marketing on auto-pilot, and grow your business.

Author, academic and social commentator Dr Susan Carland will speak on feminism, leadership and diversity at this year’s Women in Front Networking Lunch. Named on the 20 Most Influential Australian Female Voices list by The Age in 2012, Susan regularly appears online, on radio, on television and in print writing about contemporary Australia. She is the author of recently published Fighting Hislam, Women, Faith and Sexism; has a PhD from Monash University’s School of Social Sciences and is a lecturer and researcher at Monash University’s National Centre for Australian Studies.

Forget about posting pictures of your lunch on Instagram. Find out how to take full advantage of this amazing platform for small businesses to connect with their customers and increase sales. This practical workshop will have you posting, hashtagging and making valuable connections with ease. Gain the skills to capitalise on this active and engaging social media platform to grow your business.

Event ID: E19129

Event ID: E18845

Event ID: E19047

When: 14 August, 10am – 2pm

When: 17 August, 12pm – 2.30pm

When: 11 August, 10am – 1pm

Where: The Cowork Collective, 421 Lygon Street, Brunswick East

Where: Melrose Melbourne, Corner Melrose & Carrick Drive, Tullamarine

Where: The Cowork Collective, 421 Lygon Street, Brunswick East

Cost: $30 Bookings: eventbrite.com/e/ grow-your-business-throughonline-marketingtickets-34058582136

Cost: $65 Bookings: womeninfront. eventbrite.com.au

Cost: $55 Bookings: eventbrite.com.au/e/ instajam-strategies-to-growyour-business-on-instagram2017-tickets-34060823841


Western Metropolitan / Mornginton Peninsula & Frankston

30

NBN and cloud apps

Office hours at Inspire9 Footscray

Marketing muckups and how to avoid them

Presented by FLYONIT

Presented by City of Maribyrnong

Presented by AP Marketing Works

The cloud. What is it, where is it and how does it work? Collect answers to all these questions and pick up innovative cloud solutions to improve you and your business performance. Discover how cloud technology is taking business to next level, improving service delivery, speeding up response times and delivering greater satisfaction to clients. Prepare yourself for the great change the NBN is bringing to the way business operates.

Do you have a business or social impact idea? Sit down with Conrad Tracey from Inspire9 for a FREE 30-minute session. Conrad will be happy to listen to your idea, give you feedback and help you to develop the idea to its full potential.

Mucking up your marketing costs not only takes time and money, but the missed opportunity of new customers. Learn from the marketing mistakes of others so you can skip past them and jump straight into a more efficient and successful approach. Small business marketing expert Ailsa Page shares common and costly marketing mistakes and how you can avoid them in this fun and engaging workshop. Whether experienced or startup, take away marketing gold that you can immediately apply to your business.

Event ID: E18966

Event ID: E18793

Event ID: E19108

When: 2 August, 9.30am – 10.30am

When: 3 August, 12pm – 3pm

When: 8 August, 8am – 10am

Where: Laverton Community Hub, 95-105 Railway Avenue, Laverton

Where: Dream Factory 90 Maribyrnong Street, Footscray

Where: Newport Community Hub, 13-15 Mason Street, Newport

Cost: Free

Cost: Free

Bookings: eventbrite.com. au/e/nbn-and-cloud-appstickets-34168694485

Bookings: eventbrite.com.au/ myevent?eid=33693074894

Cost: $20 Early Bird, $30 Full Price Bookings: eventbrite.com/e/ marketing-muckupstickets-33982156545


31

Small Business Festival 2017

Peninsula connect

PeninsulaHack

Guerrilla marketing: The art of grabbing attention

Presented by Peninsula Business Networking

Presented by Frankston City Council

Presented by Zeemo

Celebrate the Small Business Festival, connect with like-minded professionals and toast future success in a relaxing environment at this event hosted by Peninsula Business Networking. Includes a glass of wine on arrival and light refreshments.

Mornington Peninsula’s inaugural Hackathon brings together the region’s best creative, business and technical problem-solvers to fix the specific challenges facing the region. Kicking off with a Friday morning business breakfast featuring special guest speakers in the startup scene, the event continues with parallel streams of open lectures and workshops on business and technology.

Is your business struggling to stand out? Brainstorm clever, low-cost marketing ideas for your small business at this interactive workshop. Learn to surprise your audience when they least expect it, evoke curiosity about your product or service and generate that all-important word-of-mouth. If you find yourself using the same advertising techniques year after year, consider this alternative advertising style that uses creative techniques to deliver maximum impact on a small budget. Breakfast provided to get your creative juices flowing.

Event ID: E19470 When: 1 August, 6pm – 7.30pm Where: Brooklands of Mornington, 99 Tanti Avenue, Mornington Cost: $22 Early Bird, $29 Full Price Bookings: peninsulabusinessnetwork.org. au/content.aspx?page_ id=87&club_id=705616&item_ id=663509

Event ID: E18913

Event ID: E18787

When: 11 August, 7am – 5pm

When: 15 August, 7.30am – 9am

Where: Frankston Foundry, 1 Keys Street, Frankston

Where: Zeemo, Building 1 / Ground Floor Suite 2 / 66 Victor Crescent, Narre Warren

Cost: $60 breakfast, free Hackathon Bookings: peninsulahack.org/ register

Cost: $25 Bookings: guerrilla-marketingthe-art-of-grabbing-attention. eventbrite.com.au


Ballarat

32

BisNet breakfast: Susan Alberti

Setting your business up to grow

Young professionals network: Coffee catch up

Presented by Commerce Ballarat

Presented by Harwood Andrews

Presented by Commerce Ballarat

Start the day with breakfast inspiration from businesswoman, philanthropist and passionate champion for women’s AFL, Susan. Former Western Bulldogs Vice President and National Women’s League Advisory Group Director, Susan Alberti is also a tireless advocate for the prevention, treatment and cure of Type1 diabetes. Susan’s achievement saw her appointed a Companion of the Order of Australia in 2016 for eminent service to the community for philanthropic and fundraising support for a range of medical research, education and sporting organisations, as an advocate for improved healthcare services for the disadvantaged and as role model and mentor to young women.

Give your business the best chance of success and get up to speed with all the legal essentials for diversifying or setting up your business for growth. Learn what company structure is right for your business and how best to protect your personal assets from business risk. If you’re increasing staff, diversifying products or services, moving online or entering a new market, this is the session for you. Presented by Harwood Andrews principal, and accredited Specialist in business law Rod Payne and lawyer Stephen Kirby.

Pop in for a quick chat and coffee before work, or feel free to stay longer. Take a break from your usual routine to catch up and network with like-minded young professionals in a relaxed setting.

Event ID: E18462

Event ID: E18710

Event ID: E18944

When: 1 August, 7am – 8.45am

When: 23 August, 9am – 11am

When: 31 August, 7.30am – 9am

Where: North Ballarat Sports Club, 725 Creswick Road, Ballarat

Where: Provincial Hotel – The Ivy Room, 121 Lydiard Street North, Ballarat

Where: Eclectic Tastes Café & Pantry, 2 Burnbank Street, Ballarat

Cost: $30 Member, $45 Non-member

Cost: Free

Cost: Free

Bookings: harwoodandrews. com.au/b31-business-growth

Bookings: commerceballarat.com.au

Bookings: commerceballarat. com.au/cb_pages/event_ details.php?mevent_id=4016


33

Small Business Festival 2017


Bendigo / Geeling & surrounds

34

Regional womens’ business week

How to price your product & service

Pitch perfect: 100 words to success

Presented by Centre Management

Presented by Finance Academy Australia

Presented by Words on a Page

The Regional Womens’ Business Market will showcase products and services by businesswomen in business. Applicants of the Regional Womens’ Business Awards will be invited to have a stall at the Regional Womens’ Business Market at Bendigo Marketplace from the 10th – 13th August. We invite you to come along and see what’s on offer from businesses run by women in our region. The Regional Womens’ Business Awards are a Bendigo Marketplace community-driven awards program, designed to celebrate, support and empower women. No booking necessary.

Little or no financial background can lead people in business to implement pricing strategies that fail from a customer perspective. If you’ve ever felt nervous about putting up your prices or confused when asked for a discount, then this seminar is for you.

Forget the social media hoopla for just a second. One of the biggest tools you have are the words coming out of your mouth. What do you really say when someone asks what you do? Can you deliver a perfect pitch in the 60-second limelight of a network meeting? Find out how to master your message, nail your narrative and get your pitch perfect at this interactive workshop presented by Natalie J. Dowling.

Gain insights about: »» Critical things to consider when setting a price »» Factors that affect pricing »» How to bundle and package »» Developing a value-based pricing model for your business.

Event ID: E19090 Event ID: E19463

Event ID: E18657

When: 10-13 August, 10am – 4pm

When: 11 August, 6pm – 8pm

Where: Bendigo Marketplace, 116–120 Mitchell street, Bendigo

Where: All Seasons Bendigo, 171/183 McIvor Road, Bendigo

Where: Bendigo Library, Activity Room 1, 251–259 Hargreaves Street, Bendigo

Cost: $20

Cost: $24.50

Bookings: eventbrite.com. au/e/how-to-price-yourproduct-service-bendigotickets-33952460724

Bookings: eventbrite.com. au/e/pitch-perfect-100words-to-successtickets-33748895856

Cost: Free Bookings: bendigomarketplace.com.au

When: 22 August, 5.30pm – 7pm


35

Small Business Festival 2017

My jagged line to success with Carolyn Creswell

Simple energy and $ savings for your business

Presented by City of Greater Geelong

Presented by City of Greater Geelong

Meet muesli mogul Carolyn Creswell and be inspired by the remarkable story of how she grew her business, Carman’s, into a highly successful multinational company with an investment of just $1000.

Do you want to reduce your energy bills? Not sure where to start? This event will provide answers to your questions. Come and learn about how to cut your energy bills, the availability of energy assessment grants and financing options for initiatives. Local service providers to help you put it all into action will be available to provide advice. This event will be an expo style networking event with short presentations and displays detailing real case study results from local businesses who have saved energy and $$. Tea coffee and light breakfast refreshments available.

Build a better brain for business Presented by City of Greater Geelong and Small Business Smart Business Discover how to lead your team towards the innovative thinking that will help them to manage the complexities of business – not just today but into the future. Building a business requires both creative and linear thinking as well as the ability to collaborate and build rapport quickly. Throw in the use of technology and it’s no wonder you and your team feel overwhelmed. Relax over dinner and find out how to bring innovation into your working life. Fiona Kerr is a prominent thought leader in the fields of social cognitive neuroscience and human connectivity who speaks regularly on the neuroscience of leadership, collaboration and innovation.

Event ID: E18700

Event ID: E18883

Event ID: E18702

When: 3 August, 6pm – 8.30pm

When: 22 August, 8.30am – 11.15am

When: 31 August, 5.45pm – 8.30pm

Where: Truffleduck, 66 Hyland Street, Fyansford, Geelong

Where: City of Greater Geelong, City Hall, 30 Geringhap Street, Geelong

Where: Truffleduck, 66 Hyland Street, Fyansford, Geelong

Cost: $55

Cost: Free

Cost: $50

Bookings: geelongaustralia. com.au/ct/forms/form. aspx?form_id=20271

Bookings: geelongaustralia. com.au/ct/forms/form. aspx?form_id=20270

Bookings: trybooking.com/PWPT


Gippsland / Shepparton & Surrounds

36

Why creativity matters: Dee Madigan Award-winning creative director and ABC TV Gruen Transfer panelist, Dee Madigan understands the power of creativity to persuade an audience and that effective messages are always based on brand truths

Don’t miss this opportunity to share what Dee knows about developing and rolling out a truly integrated campaign, from TV ads and traditional media, through to digital and social media.

Event ID: E18830

Event ID: E18850

Event ID: E18962

When: 28 August, 7am – 9am

When: 28 August, 6.30pm – 8.30pm

When: 29 August, 7am – 9am

Where: East Gippsland Shire Council Main Hotel, 270 Main Street, Bairnsdale

Where: Criterion Hotel, 90 MacAlister Steet, Sale

Where: Momo, 103 Seymour Street, Traralgon

Cost: $35

Cost: $25

Bookings: trybooking.com/247277

Bookings: deemadiganwellington. eventbrite.com.au

Bookings: deemadiganlatrobe. eventbrite.com.au

Event ID: E18858

Event ID: E18847

Event ID: E18825

When: 29 August, 6.30pm – 8.30pm

When: 30 August, 7am – 9am

When: 30 August, 12pm – 2pm

Where: Djinta Djinta, Stevens Road, Kardella South

Where: Phillip Island RSL, 225 Thompson Avenue, Cowes

Cost: $35

Cost: $25

Where: Warragul Country Club, 41 Sutton Street, Warragul

Bookings: deemadigansouthgippsland. eventbrite.com.au

Bookings: deemadiganbasscoast. eventbrite.com.au

Cost: $25

Cost: $30 Bookings: eventbrite.com. au/e/why-creativity-mattersin-marketing-tickets33693212305?utm_ term=eventurl_text


37

Small Business Festival 2017

Master the secrets of a LinkedIn Ninja Presented by Shepparton Chamber of Commerce and Industry Many people and organisations have a presence on LinkedIn, but the magic lies in how you use it. Learn tips and tricks from the Asia Pacific region’s only certified LinkedIn Ninja, Jillian Bullock. Discover how to make the most of your personal profile and your company page on LinkedIn. Hear how you can create a healthy workplace and healthy connections by using LinkedIn to generate new business leads and recruit staff. What works, what doesn’t – come along and find out.

Empowering financial freedom for women

Schnitz founder Roman Dyduk

Presented by Sofcorp Financial Services

Presented by GV BRaIN

Workshop style presentation outlining the importance of financial independence given the changes to society and how far we have come as women. Tracey Sofra will help you focus on gaining financial education and literacy with specific examples of how to achieve clarity, confidence and the ability to manage your own money.

Meet the name and the business brain behind Schnitz. Schnitz began its business journey in 2007 when Roman opened with a single restaurant. The Polish-born schnitzel expert had been at the helm of restaurants in the past, all featuring his signature schnitzel on the menu. But this was different. This time, Roman and his sons, Andrew and Tom, had a single-minded focus to perfect the art of schnitzel making. The Schnitz way is not a production line, but a perfection line – with each schnitzel made to order. Since those humble but dedicated beginnings, Schnitz has grown from one restaurant to more than 60. To continue being the benchmark in schnitzel making is their sole aim, combining culinary tradition with modern methods and the freshest ingredients Australia has to offer.

Event ID: E19055

Event ID: E18708

When: 2 August, 6pm – 8pm

When: 16 August, 5.30pm – 8pm

Event ID: E19241

Where: The Hotel Australia (The Aussie), 73 Fryers Street, Shepparton

Where: The Carrington, 505 Wyndham Street, Shepparton

When: 30 August, 6pm – 9.30pm

Cost: $35

Where: The Woolshed @ Emerald Bank, 7719 Goulburn Valley Hwy, Kialla

Cost: $10 Bookings: eventbrite.com.au/e/ master-the-secrets-of-alinkedin-ninja-tickets33978419367

Bookings: eventbrite.com.au /e/empowering-financialfreedom-for-womentickets-34643151599

Cost: $75 Bookings: riverlinksvenues.com.au


Mildura & surrounds / North East Victoria

38

ANZ Mildura presents: #womenempoweringwomen

The art of listening

Future Crunch networking luncheon

Presented by Mildura Regional Development

Presented by Mildura Regional Development

Presented by Mildura Regional Development

Join us at this truly inspiring evening as our female panel share their insights, stories and the key tips that have helped to carry and sustain each of them along their professional and personal journeys. Be energised and empowered by the life-changing experiences of others as you network with like-minded women.

No wonder it’s hard to pay attention. The average person spends nearly half their time ‘mind wandering’ – that is, doing one thing but thinking about something else. According to American Advertising Association estimates, consumers receive 3,000 marketing messages per day, all competing for their attention. Neurologists studying this phenomenon have found people are overwhelmed, easily distracted and ‘shutting down’. In this noisy and fast-paced world, the ability to listen with focus and clarity has become a must-have skill. Come along to this fascinating presentation and discover what the art of listening can add to your business and personal life.

Get an unexpected perspective on what the future looks like from Dr Angus Hervey and Tané Hunter, the dynamic duo better known as Future Crunch. Together they deliver mind-blowing presentations to generate optimism, shift perceptions and create new and better ways of doing things in the 21st Century. Future Crunch is a collective of innovative brains who combine expertise in economics, coding, politics and data analytics, with design, art and music. Each Future Crunch experience is a rich fusion of customised research designed to ‘crunch’ your particular industry’s future. This presentation includes a two-course meal and drinks at bar prices.

Event ID: E19162

Event ID: E19165

Event ID: E19169

When: 3 August, 6pm – 8.30pm

When: 14 August, 9.30am – 1.30pm

When: 31 August, 12pm – 2.30pm

Where: Mildura Arts Centre, Cureton Avenue, Mildura

Where: Quest Mildura, 15 Madden Avenue, Mildura

Cost: $10

Cost: $10

Where: Quality Hotel Mildura Grand, Seventh Street, Mildura

Bookings: localtickets.com. au/whats-on?term= Mildura&date=

Bookings: localtickets.com. au/whats-on?term= Mildura&date=

Cost: $50 Bookings: localtickets.com. au/whats-on?term= Mildura&date=


39

Small Business Festival 2017

The power of small business: It’s a team sport

Creating your visual voice

Online sales strategies: James Hunter

Presented by Benalla Rural City Council

Presented Rural City of Wangaratta

Presented by Rural City of Wangaratta

Unleash the power of small. Whether you’re a solo operator or employ up to 20 staff, whether you’re home based or have a shopfront, all successful businesses need to surround themselves with a strong support team. Join Rod Fraser and Ellyn Martin from Wodonga’s Business Growth Strategies to ensure you’re on track to create your dream team for small business success. Discover your business purpose at this insightful discussion over lunch. Join us to kick off the 2017 Small Business Festival with the first of 44 free or low-cost events held across North East Victoria in August.

Learn how to create your visual voice at this two-hour combined presentation / workshop. Join Simon Duncan from 3rd Man Films as he takes you through the hows and whys of creating an online video presence. Starting with 45 minute presentation about the online video market, this session will be followed by a one and a quarter hour practical workshop as Simon takes out the techno-babble to explain the ins and outs of creating a video marketing strategy for your business.

Small businesses confront the daunting reality of online business every day. Learn simple sales strategies that work and practical ways to harness social media to extract the best outcomes. Co-founder of cycling apparel brand Hunter Bros Cycling, James Hunter draws on his experience in senior sales roles with some of Australia’s best-known consumer brands to outline a simple, stepped approach to growing sales in an online environment. After growing up in North East Victoria, James is now based between Collingwood and the Kiewa Valley. For further information please check out James on Redbank & Hunter and Hunter Bros Cycling.

Event ID: E19194

Event ID: E19223

Event ID: E19195

When: 1 August, 12pm – 1.30pm

When: 3 August, 5.30pm – 7.30pm

When: 17 August, 10am – 11.30am

Where: Serendipity Cafe, 3 Bridge Street East, Benalla

Where: Rural City of Wangaratta, 62-68 Ovens Street, Wangaratta

Where: Rural City of Wangaratta, 62-68 Ovens Street, Wangaratta

Cost: $20

Cost: $20

Bookings: eventbrite.com.au/e/ creating-your-visual-voicetickets-34312662096

Bookings: eventbrite.com.au/e/ online-sales-strategiestickets-34312808534

Cost: $15 Bookings: eventbrite.com.au/ edit?eid=34275967341


Great South Coast / Western & Central Victoria

40

State of the city: Warrnambool’s economic perspective

Moyne: Strategic direction and economic snapshot

Great South Coast infrastructure update

Presented by Warrnambool City Council

Presented by Moyne Shire Council

Presented by GSC Group of Councils

Business owners and community members are invited to hear the recent findings of the 2017 Warrnambool Business Survey first-hand and find out the very latest on Warrnambool’s current economic conditions.

Familiarise yourself with the economic landscape of the Barwon South West region and get the latest on Moyne Shire Council’s strategic direction to 2021. This snapshot presentation will have you forewarned and forearmed to futureproof your business plans. Light refreshments provided.

Find out about the opportunities for your business created by the range of infrastructure projects proposed for Victoria’s Great South Coast region. Includes presentations from the Shires of Corangamite, Moyne and Southern Grampians and the City of Warrnambool, who represent the region’s key cities and towns, including Warrnambool, Port Fairy, Camperdown and Hamilton.

Event ID: E18512

Event ID: E18839

Event ID: E18882

When: 15 August, 12pm – 2pm

When: 23 August, 7pm – 9pm

When: 30 August, 6pm – 7.30pm

Where: Lady Bay Resort, 2 Pertobe Road, Warrnambool

Where: Grasmere Hall, Grasmere Road, Grasmere

Where: SWTafe, Timor Street, Warrnambool

Cost: Free

Cost: Free

Bookings: moyne.vic.gov.au

Bookings: moyne.vic.gov.au

Cost: Free Bookings: business. warrnambool.vic.gov.au


41

Small Business Festival 2017

Maximising your online presence Presented by Central Goldfields Business Group Join us for an energizing 90 minutes that will help you work through the ever changing maze of having an ‘online presence’, presented by awardwinning BOUNCE Australia. As local demographics change and the shopping preferences of your target audience shift, you too will need to consider ways to engage the growing online market while staying relevant to your traditional customer base.

Get your big girls pants on: Business lunch

How to price your product or service

Presented by Leigh Tomkinson

Presented by Finance Academy Australia

Recharge over lunch with fellow professional women at this inspiring networking event hosted by the Macedon Ranges Business Networking Group. Hear from Nicky Buckley, Ambassador for Ovarian Cancer Australia and Rodan and Fields Consultant and take part in a panel discussion that will provide practical insights from leading Central Victorian professional women. Lunch (including glass of sparkling on arrival, two-course shared table menu, tea and coffee) provided.

Get to grips with pricing and how to calculate what to charge. If you’ve ever felt your product or service is worth more than what you’re charging but are confused about the numbers, this commonsense seminar will strip the jargon from the business finance essentials that everyone needs to use when pricing.

Event ID: E19213

Event ID: E19056

Event ID: E18655

When: 4 August, 6pm – 7.30pm

When: 16 August, 12pm – 2.30pm

When: 28 August, 6pm – 8pm

Where: Bounce Consulting Australia, 62 Sutton Road, Maryborough

Where: Macedon Wine Room, 652 Black Forest Drive, Macedon

Where: Central Springs Inn, 6 Camp Street, Daylesford

Cost: $25

Cost: $69

Bookings: goldfieldsbusiness. com.au/events/

Bookings: womeninbusiness lunchcentralvictoria. eventbrite.com.au

Cost: $20 Bookings: eventbrite.com. au/e/how-to-price-yourproduct-service-hepburnshire-tickets-33952820801


Western Wimmera & Southern Mallee / Podcasts

42

Customer service Presented by Horsham Rural City Council trading as Wimmera Business Centre Are you a service-industry small business or retailer? Discover how you can establish higher customer services standards and boost your customer rapport at this engaging 2 hour seminar.

Handling your own PR Presented by Jules Brooke

Get help to promote your products, whether online or within a bricks and mortar retailer. If you are in a muddle about the media and the part they play in the PR merry-go-round, this session will guide you through the whole PR process, from writing a media release that will get results to the best way to send it out to the media. Come away with a kit bag chockfull of the tricks of the trade that will help you to score free media coverage.

How to build a high profit marketing campaign Presented by Horsham Rural City Council trading as Wimmera Business Centre Enjoy the festival launch over dinner as you discover the secrets to planning a high profit marketing campaign. Learn how to set a budget, execute a strategy and reap the rewards in sales and growth. Ticket price includes dinner.

Event ID: E19305

Event ID: E19303

Event ID: E19302

When: 2 August, 6pm – 8pm

When: 8 August, 6pm – 8pm

When: 15 August, 5.30pm – 8.30pm

Where: Kaniva Link, 50 Commerical Street, Kavina

Where: Council Chambers Nhill, 92 Nelson Street, Nhill

Cost: $20

Cost: $20

Where: Horsham Sports and Community Club, 177-179 Baillie Street, Horsham

Bookings: eventbrite.com.au/e/ customer-servicetickets-34222131316

Bookings: eventbrite.com. au/e/handling-your-ownpr-tickets-34097650992

Cost: $45 Bookings: eventbrite.com.au/e/ how-to-build-a-high-profitmarketing-campaigntickets-34305474598


Launches 1 August For more information visit festival.business.vic.gov.au/ podcasts Episode #1 Humanising work

movers and shakers, are women. This podcast explores why women become entrepreneurs, the challenges and the benefits and the stories of those who’ve done it.

Episode #3 Taking the leap: delve into the mind of a startup

It’s easy to get lost in the constant busyness of doing everything in your startup. But as your businesses’ #1 asset, how will you find the balance between work and well-being?

What makes a person take the leap from employee to entrepreneur?

Episode #2 The women of small business

Victoria is on the cusp of a social enterprise startup boom, with businesses from all industries taking up the mantle of social

In Victoria, a huge number of small business owners, starters,

Episode #4 Social enterprises: doing business for a purpose

Faces of Small Business

A digital exhibition A showcase of small businesses with big ideas in Metro & Regional Victoria.

Visit faces.business.vic.gov.au Or festival.business.vic.gov.au

good and community activism. We talk with founders building businesses for social good.

Episode #5 Innovation: the nuts & bolts behind the buzzword It’s the business buzzword that has everyone talking, but what exactly does it mean to be innovative?

Episode #6 Beyond the leap: growing your business So you’ve been up and running for a few years... Now what?

43

Small Business Festival 2017

Get business tips and inspiration on the go with our special podcast series! Presented by Kylie Lewis, our Festival Podcast Series delves into the latest on key topics in Victoria’s business space.


Small Business Festival 2017 - Event Guide  

A web version of the printed event guide of the Small Business Festival 2017 – A Victorian Government event in August and September that cel...

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