Small Business Expo | Dallas 2025 Show Guide

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NOVEMBER 19, 2025

KAY BAILEY HUTCHISON CONVENTION CENTER, HALL A

FEATURED SHOW AREAS

Exhibitor Hall

Meet great vendors with unique services to help your business grow.

Workshops

30 minute sessions led by Industry Experts in various fields.

Keynote Theatre

Learn from iconic Business Leaders on The Main Stage.

Speed Networking

Meet 1-on-1 with other Businesses in these quick & efficient mini 2-minute networking sessions. (Silver, Gold, Platinum & VIP Badges)

Industry Meet-Ups

Meet & Network with Business Professionals in your Industry or other Industries of interest.

Networking Happy Hour

Join us to wind down the day in a relaxed, fun networking atmosphere. Perfect for fostering new connections made during SBE. (Gold, Platinum & VIP Badges)

Business Card Exchange

Market yourself & your business to other SBE attendees by displaying your business card.

Photo Opps

Capture memorable moments at our designated Photo Opp Backdrops and share them on social media tagging #smallbusinessexpo

TODAY’S AGENDA

10:30AM - 11:00AM

W Help! My Employees Are Driving Me Nuts!

Aaron Mannan, Bison Executive

Overwhelmed by team chaos? Aaron, Bison Executive founder, guides SMBs to hire right, train fast, retain stars. In “Help! My Employees are Driving Me Nuts!”, get a 3-step plan to unlock millions in revenue and take confidence in change with you.

Lead Gen Mastery: Transform Your Business by Being a Guest on Podcasts

Gini Trask, Aligned Speaker Academy

Joe Moghaizel, Aligned Speaker Academy

Are you sick and tired of trying to get leads from social media? What if you could create consistent leads and sales, week in and week out with just 2 simple steps? Learn how we generated over $1M in revenue without even having a website.

The Ultimate Guide to Digital Marketing

Riley Hoogendoorn, Hoagy Marketing W

No one will buy your stuff, if no one knows that your business exists. Digital marketing is the key to getting consistent sales, which is the life blood of your business. In this workshop, we’ll teach you how to truly grow through digital marketing.

Outsmart the System & Build Wealth Like a Bank

Workshop Room 1 (Exit Exhibitor Hall & Go to Floor 3)

Workshop Room 2

(Exit Exhibitor Hall & Go to Floor 3)

11:15AM - 11:45AM

W Simple Steps to Secure Your Brand from Cyberthreats

Ramon Ray, Bitdefender

Your business is your passion—don’t let scammers steal it. Join this workshop to learn simple, powerful ways to protect your client data and brand reputation from cyber threats, save money, build trust, and keep your business growing securely.

W

Ready, Set, Exit: Preparing for Retirement as a Business Owner

Phil Workman, Fisher Investments

Join Financial Planning expert Phil Workman from Fisher Investments for a look into common business sale challenges and considerations. Turn those big questions into tangible next steps.

11:20AM - 11:40AM

M

W

W

Ron Harris, Financial Literacy Group

The financial system is designed to keep the middle class stuck in a cycle of debt, but you don’t have to play by its rules. This workshop uncovers how banks grow wealth—and how you can apply the same strategies. Learn how overfunding life insurance policies can turn debt into income-generating assets, helping you build long-term financial security and independence.

Why Your Company Needs an App and How to Make It

Dan Ostler, Lightning Kite

Think apps are only for big brands? Think again. Learn how a custom app can boost visibility, streamline operations, and drive growth—plus avoid costly mistakes and build one your customers will love (and use).

10:40AM - 11:00AM Franchises Industry Meet-Up

M

11:00AM - 11:20AM Banking, Insurance, Real Estate, Finance, Investors Industry Meet-Up

M

11:00AM - 11:45AM Speed Networking Session

Silver, Gold, Platinum & VIP Only

11:15AM - 11:45AM

W

W

Workshop Room 4

(Exit Exhibitor Hall & Go to Floor 3)

Workshop Room 5

(Exit Exhibitor Hall & Go to Floor 3)

W

Calvin Jackson, Verizon

Vanessa Jackson, Verizon

Your brand is more than a logo, it’s how people feel when they experience your business and the story they remember long after. Join Calvin and Vanessa Jackson, founders of The Lemon Ad Stand, for an interactive workshop designed to help you clarify your story, values, and vision, define what sets your business apart, and strengthen emotional connections with your audience. Walk away with the clarity and momentum to stand out and thrive in any climate.

Building

a

Workshop Room 4 (Exit Exhibitor Hall & Go to Floor 3)

Workshop Room 5 (Exit Exhibitor Hall & Go to Floor 3)

Industry Meet-Ups (Back Right of Exhibitor Hall)

Industry Meet-Ups (Back Right of Exhibitor Hall)

Workshop Room 3 (Exit Exhibitor Hall & Go to Floor 3) Speed Networking (Back Left of Exhibitor Hall)

The Brand Refresh Lab: Build Clarity. Create Momentum.

Workshop Room 1 (Exit Exhibitor Hall & Go to Floor 3)

Benefits Plan That Attracts and Retains Talent

This session explores how to design a benefits strategy that aligns with employee expectations, supports diverse workforce needs, and reinforces your employer brand. Whether you’re starting from scratch or refining an existing plan, this is for you.

Strategies of the Ultra-Wealthy - A Mindshift

Michael Clanin, O.N.C.E. Business Strategies

Susan Wolrab, O.N.C.E. Business Strategies

Still operating your business in a corporation?

Your money & assets are tracked, taxed, and exposed. Discover how the ultra-wealthy own nothing, control everything, and protect their wealth with business structures and tax-saving strategies.

Workshop Room 2

(Exit Exhibitor Hall & Go to Floor 3)

Workshop Room 3 (Exit Exhibitor Hall & Go to Floor 3)

Social Media, Marketing, Advertising, PR Industry Meet-Up

11:40AM - 12:00PM

Web Services, Apps, IT, Software, Technology Industry Meet-Up M

12:00PM - 12:45PM S Speed Networking Session

Silver, Gold, Platinum & VIP Only

12:00PM - 12:45PM FEATURED KEYNOTE PRESENTATION

K

Foundations of Digital Marketing Success

Dave Charest, Constant Contact

Industry Meet-Ups

(Back Right of Exhibitor Hall)

(Back Right of Exhibitor Hall)

Join Dave Charest, Constant Contact’s Director of Small Business Success, to unravel the mystery behind online marketing and discover a simple and adaptable framework that’ll become your strategic compass for digital growth.

1:00PM - 1:30PM

Strategic Growth: Six Strategies to Successfully Scale VR Small, Veteran Women’s Enterprise Center (VWEC)

Ready to take your business to the next level?

Whether you’re launching a startup or scaling a multi-million-dollar enterprise, sustained success in today’s fast-evolving market requires a strategic growth plan. Join us for Strategic Growth: Six Strategies to Successfully Scale, where you’ll discover proven methods to drive measurable value— not just to your bottom line, but to your customers, employees, and stakeholders. This is your opportunity to position yourself as an industry leader and achieve long-term, sustainable growth. Ready to scale smarter? Let’s make it happen!

Find

Your

Franchise Fit: Aligning Skills, Goals & Opportunities

Tamika Franklyn, Precision Franchise

Ready to start your next business? In this interactive workshop, you’ll evaluate franchise opportunities within the context of your own abilities and goals. Come find your bespoke path to long-term business success.

Top Performer Playbook: CRM Strategy for Client Loyalty

Jeffrey Eichenlaub, SMB Dynamics

Got leads? Curious how top-performing businesses consistently turn interest into loyal clients? Explore CRM systems – the often missed key to unlocking hidden potential by mastering the entire customer journey.

Sell. Scale. Win. – Lessons from $2 Billion in Sales

Billy Cox, The MVMT

Step into the room with Billy Cox—entrepreneur, bestselling author, and sales powerhouse behind $2 billion in results. Learn how to build confidence that sells, scale with speed, and create unstoppable momentum in your business and life.

Workshop Room 3

(Exit Exhibitor Hall & Go to Floor 3)

Build Your Dream Team: Train & Hire with Funded Apprenticeships

Navonna Morrison, OpenClassrooms

Struggling to find skilled talent? Looking for cost-effective training solutions? Want to future-proof your workforce? Join us to learn how funded apprenticeships can help you train, hire, and retain top talent without stretching your budget.

Keynote Theatre (Exit Exhibitor Hall & Follow Signs)
Speed Networking (Back Left of Exhibitor Hall)

1:00PM - 1:20PM

M eCommerce, Manufacturers, Retail, Distributors Industry Meet-Up

1:00PM - 1:45PM

Industry Meet-Ups (Back Right of Exhibitor Hall)

S Speed Networking (Back Left of Exhibitor Hall)

Speed Networking Session Silver, Gold, Platinum & VIP Only

1:20PM - 1:40PM

M

Professional Services Industry Meet-Up

1:40PM - 2:00PM

M

Healthcare, HR, Employee Services Industry Meet-Up

1:45PM - 2:30PM

FEATURED KEYNOTE PRESENTATION

Nicole Denise, meMarketing Rasmus Barfred, THEMAGIC5 Douglas Marshall, The GameFace Company Yve-Car Momperousse, Kreyol Essence

Shark Tank Success Stories: Behind the Pitch — A Candid Conversation With Successful Founders Dive “behind the tank” with entrepreneurs who landed deals on ABC’s hit show Shark Tank as they share how they turned bold ideas into booming businesses. Discover their inspiring journeys, key lessons, and powerful strategies for overcoming challenges and scaling success. Moderated by Nicole Denise, an Entrepreneurial Powerhouse and Brand Strategist.

Shark Tank is a registered trademark of Sony Pictures Television Inc. and ABC. This event is not affiliated with or endorsed by Shark Tank, Sony Pictures, or ABC.

2:00PM - 2:45PM

Industry Meet-Ups (Back Right of Exhibitor Hall)

Industry Meet-Ups

(Back Right of Exhibitor Hall)

Keynote Theatre (Exit Exhibitor Hall & Follow Signs)

3:00PM - 3:20PM

Hospitality, Travel, Transportation, Recreation Industry Meet-Up

3:00PM - 3:45PM

S Speed Networking Session Silver, Gold, Platinum & VIP Only

3:20PM - 3:40PM

M Government, Non-Profit, Associations, Education Industry Meet-Up

3:30PM - 4:00PM

Powerful Funding Strategies for Business & Real Estate Success

Yusef Muhammad, SCORE

This seminar is designed to help real estate investors navigate the diverse funding options available to finance their investment projects. From traditional loans to creative financing methods, learn keys to scaling a successful real estate portfolio

Lead Gen Mastery: How Being a Guest on Podcasts Can Transform Your Business

Gini Trask, Need A Guest Joe Moghaizel, Need A Guest

Are you sick and tired of trying to get leads from social media? What if you could create consistent leads and sales, week in and week out with just 2 simple steps? Learn how we generated over $1M in revenue without even having a website.

Understanding ICHRA

Chess Woods, Ambetter Health

ICHRA (An Individual Coverage HRA) is a smart, ACA-compliant option for employer groups seeking an alternative to traditional group health insurance. ICHRA offers a solution, with benefits both for your business and for your employees.

If This Happened to You, Would Your Business and Family Survive?

Industry Meet-Ups

(Back Right of Exhibitor Hall)

Speed Networking (Back Left of Exhibitor Hall)

Industry Meet-Ups

(Back Right of Exhibitor Hall)

3)

S Speed Networking (Back Left of Exhibitor Hall) Speed Networking Session Silver, Gold, Platinum & VIP Only

2:45PM - 3:15PM

From Fixer to Influencer: Become a Leader Others WANT to Follow

Sean Olson, Renogize Professional Coaching

This session empowers leaders to shift from being problem-solvers to impactful influencers. It is ideal for leaders and business owners seeking to lead intentionally, develop their teams, and unlock their full leadership potential.

How to Print Money with Employee Benefits

Jacob Guidi, Thrive Benefits Group Jordan Little, Thrive Benefits Group

Add money back to your bottom line every month by offering fully funded employee benefits—at no cost to your organization or your employees. Ideal for companies with at least 5 Fulltime W2’s.

W Stress to Success: Visioneering Your Breakthrough Year

Angela Kim, Guiding Angels Life Coach

Break free from overwhelm and clarify your vision!

Discover practical steps to turn stress into success and create your breakthrough year in this inspiring, hands-on Visioneering workshop.

Your Kitchen’s On Fire, But Your Sales Ain’t

Jennifer Hines, Accelerated Sales & Leadership

If your business feels like a Waffle House at 2 am, this session’s for you! Sales Coach Jennifer Hines will help you cool the chaos, turn up the sales heat, and serve sizzling results hotter than a Texas summer - built to last and no syrup required!

Workshop Room 1 (Exit Exhibitor Hall & Go to Floor 3)

Workshop Room 2 (Exit Exhibitor Hall & Go to Floor 3)

Workshop Room 4 (Exit Exhibitor Hall & Go to Floor 3)

Celeste Moya, Robin Glen Kris Stegall, Robin Glen

When you run a business, your greatest risks aren’t always the ones you can see. We will unpack 3 true life stories of business owners who faced the unthinkable and what those moments revealed about the hidden dangers every successful business faces.

Beyond the Post: Creating Content That Connects

Nicole Denise Phillip, meMarketing

Join Nicole Denise Phillip for an insightful workshop on creating content that captivates, connects, and converts. Discover strategies to engage your audience, foster authentic relationships, and turn your followers into devoted customers without losing yourself in the process.

3:40PM - 4:00PM Art, Entertainment, Creative, Designer Industry Meet-Up

Workshop Room 5 (Exit Exhibitor Hall & Go to Floor 3) 4:00PM - 5:00PM Networking Happy Hour

End your day in a more casual and fun networking environment. Complimentary Alcoholic Beverages Provided. Gold, Platinum & VIP Only

Workshop Room 5

(Exit Exhibitor Hall & Go to Floor 3)

Industry Meet-Ups

(Back Right of Exhibitor Hall)

Happy Hour
3, Near Workshop Rooms)

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