Continued from page 11 Networking Tips When Dealing with International Prospects
slate and with as few presuppositions as possible. This will allow for a much more fluid and natural interaction. Finally, thanks to globalization there is a plethora of knowledge in published works and online about social interaction between cultures. If you know you are going to have personal or business dealings with someone from a particular culture, it makes good sense to utilize such tools and prepare for your cultural interchange. Therefore, the most important takeaway is that in a networking opportunity, you want to make the other person feel as comfortable as he or she can by mirroring their actions and behaviors. This kind of mutual respect will allow you to go far in multicultural business dealings and create long-lasting relationships.
Ludmila (Mila) Rusakova Golovine is the Founder, CEO and President, MasterWord Services, Inc. Contact her at mgolovine@masterword.com or 281-589-0810 www.masterword.com
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SMALL BUSINESS TODAY MAGAZINE MAY 2013 | PG 41