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FREE Please take one

SUMMER 2015

FREE Please take one

FREE Please take one

Macarthur Region Business to Business Magazine

B 2 B COMMUNITY

KEEP IT LOCAL Benefits of shopping locally

POWER OF SOLAR We already have it, in abundance

CODING FOR KIDS

MUMS IN BUSINESS

Guerrilla Marketing Tips

Benefits of starting them young

PLANES TRAINS AND AUTOMOBILES MACARTHUR ON THE MOVE

Your business...our passion


CONTENTS LOCAL NEWS 06 10 Reasons to Keep it Local Benefits of shopping locally 09 Summer of Signature Seafood Award winning cuisine 11 March Election

FROM THE EDITOR

14 Top of the Hill Turning passion into a business LOCAL NEWS: MACARTHUR’S 2015 STATE ELECTION (P11)

16 Shift your business into High Gear in 2015 21 Trains, Planes and Automobiles Macarthur on the move LEADERSHIP 28 Mummypreneurs Tips for Mums to succeed in business 30 Letting go The best things in life are not things! 31 One Minute Coach – Loyal Customers Keep bringing them back! MARKETING

COVER STORY: BUSINESS TIPS FOR MUMS (P24)

32 How  to do business with Non-Profits What businesses don’t know - but should! 34 Renewable Energy We already have it, in abundance 38 Guerrilla Marketing Low cost strategies TECHNOLOGY 40 E-Commerce Solutions Free vs Paid, which one’s right for you 43 Coding for Kids Benefits of starting them young

TECHNOLOGY: CODING FOR KIDS (P40) Disclaimer This publication provides only general news and information, Nothing in this publication constitutes or is intended to constitute financial, investment or legal advice. Before making any decisions, readers are strongly encouraged to seek independent financial, investment and/or legal advice based on their own individual circumstances. In compiling this publication, Smarter Media has relied on information and material prepared by or on behalf of third party advertisers and other contributors. It is the responsibility of the third parties to ensure that all information and material submitted for publication is accurate and complete. Smarter Media does not endorse or approve, and has not independently reviewed or verified, any information or material received from third parties. Smarter Media, its officers, employees and agents make no representations or warranties whatsoever, either expressly or impliedly, in relation to the accuracy, reliability or completeness of the published information and material. To the full extent allowed by law, Smarter Media, its officers, employees and agents disclaim any and all liability for any loss or damage or other consequences of any type arising out of, or in any way connected with, any use of, or reliance on, any information, statement, opinion, advertisement, representation or omission in this publication.

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Macarthur Region Business to Business Magazine

Editor Welcome to the Summer edition of Smarter Macarthur B2B Magazine! A really warm reception for our first issue, very encouraging and much appreciated! Roni’s Letterbox did a marvellous job hand delivering 3,000 copies to business owners, and Eng,Terry and Ian took care of everything aspect of producing and selling the magazine, even drip feeding the remaining 2,000 keeping sports clubs, waiting rooms, networking groups, restaurants and more supplied with healthy stocks. I hope you enjoy sharing this magazine with us, if you feel you have a story to share, ideas for features or be featured yourself please let us know. “Congratulations on the success of your magazine. A real winner with a high quality presentation and great content . The big point of difference is the calibre of advertisers and I am sure they will have the same results as I have reaching the local businesses and decision makers. All the very best for your next edition and count me in for ongoing advertising and support.” Best regards, Ken O’Keefe Managing Director, The Ultimate Suspension

Rob Park Editor

Eng Ung Media and IT Director.

Our second issue has been a lot of fun putting together, and the optimism amongst local business owners ever so apparent with current and expected growth around Macarthur. March’s upcoming election, Badgery’s Creek and Solar power in abundance to name a few features inside; also Terry Diomis please visit the sponsors inside, and Sales and Marketing Director mention where you found them!

Great to see local business supporting our quality publication. This edition features some of the ‘Best Businesses’ in Macarthur. I’m looking forward to helping highlight you ‘The Business Owner’ & your business to the local business marketplace. Anything to do with Sales & Marketing, give me a call. ‘Your Business, My Passion!’

I live in Leumeah so it’s great to be involved with my neighbours! Often in my line of work business is conducted remotely, but being involved with Smarter Macarthur B2B Magazine and having the opportunity to meet everyone face to face is fantastic.

After working in the design and advertising business for many years its been refreshing to be able to create this new look magazine with Smarter Macarthur and has been an all round good experience for us all to help this new venture progress forward into the future.

Ian Wallis Creative Director

info@smartermedia.com.au www.smartermedia.com.au

CALL 1300 793 600

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Macarthur Region Business to Business Magazine

Why is Wellness Important for Every Single Employer – Big or Small?

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s we face the reality of not only the current obesity epidemic, but it’s nearly certain continued increase to sky-high rates, it is more important than ever that we – as a society – try to find new ways to get Australians’ health back on track. From the perspective of an employer, this is particularly vital. 1. Obesity-related absenteeism costs employers an estimated $7.4 billion each year and 2. Productivity loss – known as “presenteeism” – of a staggering $30 billion. Did you know that • 59% of employees do not get adequate exercise

• 50% or more have high cholesterol

• 27% have cardiovascular disease

• 26% are overweight by 20 percent or more

• 24% have high blood pressure

Employers play an important role Changing our behaviour is ultimately up to each of us as individuals. However, employers have a tremendous opportunity to help their employees see the value of adopting healthier behaviours so that they can live healthier lives.

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A workplace culture sets the tone for its employees. A supportive work environment, where leaders reinforce a sound wellness strategy, can keep employees motivated and engaged. Wellness programs can be used to drive and reinforce healthy behaviours, bringing benefits to the employer, the employee, and to the community. Employers may utilize a wide range of wellness initiatives such as quit smoking programs, flu shots, gym memberships, and more. Many businesses have achieved savings or increased productivity with just a few simple activities that promote healthy behaviours. What’s most important is to commit to wellness promotion in the organization. Success is largely dependent on factors outside employers’ control; BUT to reap the benefits of a wellness program, employers must maximize employee buy-in and participation. Most industry literature and research agrees that the typical return on a wellness program is said to be from $3-$6 for every $1 invested, with savings realised


Macarthur Region Business to Business Magazine

2-3 years after implementation.

• Membership allows access to clubs worldwide

Worksite health promotion is an investment in a business’ most important asset, its employees. Studies show that employees are more likely to be on the job and performing well when they are in optimal health.

• Our mission for every Australian is to ‘feel something better’

Benefits of implementing a wellness program include:

At Anytime Fitness we offer:

• Free online health and wellness program for members

• Anytime Health is your free online personalised wellness dashboard

• Attracting the most talented workers

• Reducing absenteeism and lost time

• Improving on-the-job time utilization, decision making and productivity

• Track your workouts, watch exercise videos and so much more

• Connect with a community of like-minded people and receive expert advice

• Whatever your fitness needs, our team of Personal Trainers can provide the motivation and support to achieve your health and fitness needs • Invaluable expertise and support for devising a smart workout strategy

• Improving employee morale

• Reduction in turnover

• Improved disease management and prevention, and a healthier workforce in general, both of which contribute to lower health care costs.

At Anytime Fitness, we are here to support you and your employees. We are:

• Largest 24-hour fitness chain in the world • Over 2,500 clubs globally

• Over 380 Club in Australia and growing

• Rapid expansion growth plan to open another 200 clubs in the next 18 months in Australia

Advertorial

• Exclusive Anytime Fitness Rewards – We will reward you for your visits and efforts

For details on how Anytime Fitness can help you develop a wellness program to help your employees Feel Something Better, call us on 1300 ANYTIME and we can discuss how the Anytime Fitness MacArthur group can support your businesses.

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Macarthur Region Business to Business Magazine

Ten Reasons to Keep it Local

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ational and multinational chains and mega stores continue to displace locally owned businesses. This trend is occurring not only in the Macarthur area, but throughout much of the country and much of the world as well. The perception is that larger corporate entities provide a better value for the consumer, in time and money. But is this the reality? Here are ten factors to consider:

1. Jobs and wages Larger companies often tout the number of jobs they may create in a community where they take root. Studies show, however that these corporations displace as many jobs as they create. Moreover, locally owned businesses often supply more stable and secure employment with better wages and benefits. They also hire local solicitors, accountants, consultants and contractors. 2. Local economic boost More often than not, when the chain comes to town, it simply shifts any tax revenue streams from smaller businesses to itself. Rarely do tax revenues increase significantly. Further, monies spent at the chain then migrate to corporate headquarters, rather than being spent locally. Contrast this with the small business with its roots in the community. The owner and his or her employees will plough dollars back into other neighbourhood concerns. 3. Community character and well-being Locally owned businesses help communities stay strong. They preserve social and economic relationships, and often give to non-profits and local charities, contributing to their neighbours.

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4. Local prosperity When a city or town maintains its culturally distinctive look, it tends to attract consumers looking for that experience. In a world where plain vanilla is becoming the norm, the variety offered by local entrepreneurs is a plus. 5. Decisions made at a local level It’s common sense that if decisions about a company’s plans, expansions, or operations are made in-town rather than at some far distant corporate headquarters, the local environs are better served. 6. Benefits of entrepreneurship As economies shift from manufacturing to service to information-providing, middle-class jobs are disappearing from not only MacArthur, but across the country and the world as well. Aside from specific occupations such as healthcare or engineering, the new paradigm for achieving and maintaining a good standard of living and beyond is entrepreneurship. 7. Better for the environment Local shops and merchants are often walk-able, or


Macarthur Region Business to Business Magazine

accessible by public transportation. Big-box retailers tend to locate outside city centres, where land is more available in large chunks and is less costly. This leads to greater environmental costs and poor sustainability. 8. Competition benefits the public When a powerful few determine our options, price shopping becomes more problematic. Basic economic theory tells us that all are better served when a multitude of providers are available. 9. More providers means more products and services While a single independent store may not carry as many products as one big box or chain retailer, a multiplicity of independent shops offer the consumer the best variety. We have seen the effect of domination by multinationals affecting our choices in news sources, books and music. The existence of smaller, more numerous and more nimble players in the marketplace generates more options for the customer. The local, independent merchant can also

pay closer attention to the tastes and preferences of his neighbourhood. 10. Monies spent locally stay local Numerous studies confirm that purchases made with local merchants are returned back into the community at more than three times the rate of purchases from a chain store. This creates a multiplier effect in the local economy, resulting in a more vibrant business base and community. Local business owners often invest their life savings in their businesses, and have a vested interest in seeing their community thrive. We all enjoy the character that independent shops add to our neighbourhood, but sometimes forget that our patronage ensures their survival. As we mindfully reflect upon where we spend our dollars, we need to understand the full consequences of our actions, and how this bodes for the future of our town or city.

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Macarthur Region Business to Business Magazine Macarthur Region Business to Business Magazine Macarthur Region Business to Business Magazine

Summer Summer of of Signature Signature Seafood Seafood Summer of Signature Seafood

TT

he signature of summer in Sydney is seafood and without doubt, if he signature of summer in Sydney is seafood and without doubt, if you are anywhere within a million kilometre radius of south west you anywhere within a in million kilometre radius south west heare signature summer Sydney is seafood andof without Sydney, the bestofway to savour it is with the signature dish atdoubt, Vinnie’sif Sydney, the best way to savour it is with the signature dish at you are anywhere within a million kilometre radius of southVinnie’s west Ristorante in Casula: The Seafood Platter for Two. Ristorante in Casula: The Seafood Platter for Two. Sydney, the best way to savour it is with the signature dish at Vinnie’s Ristorante in Casula: TheVinnies Seafood PlatterPlatter for Two. An experience more than a dish, the Seafood surpasses all before An experience more than a dish, the Vinnies Seafood Platter surpasses all before it and turns culinary dreams into reality. This dish truly has the WOW factor and it and experience turns culinary dreams reality. This dish truly has the WOW factor more than into a dish, the customers Vinnies Seafood Platter surpasses alland before hasAn developed a cult following of loyal who return over and over hasit developed a cult following of loyal customers who return over and over and turns culinary dreams into reality. This dish truly has the WOW factor again to this popular Italian restaurant specifically to savour the sight, aromas and again to this popular Italian restaurant specifically to savour the sight, aromas has developed a cult following and taste of the seafood platter. of loyal customers who return over and over and tastetoofthis thepopular seafoodItalian platter. again restaurant specifically to savour the sight, aromas Tony Rizzotto is passionate about andRizzotto taste ofisthe seafood about platter.his Tony passionate his Vinnies Ristorante and proud to serve all local produce Vinnies Ristorante and proud to serve all local produce on Tony Rizzotto is passionate about on his signature dish: king prawns, Balmain bugs, clams, hishis signature dish: king prawns, Balmain bugs, vonVinnies Ristorante and proud to serve all clams, local produce vongole, mussels, baby octopus, calamari, served with gole, mussels, baby octopus, calamari, served with perch on his dish:oysters king prawns, Balmain bugs, perch andsignature Sydney rock and topped with justclams, one and Sydney rock oysters and topped with just one interstate vongole, mussels, baby octopus, calamari, served with interstate interloper, the Western Australian lobster. interloper, theSydney Western Australian lobster. rock oysters Platter and topped with just one Butperch whatand makes Vinnies’ Seafood even more Butinterstate what makes Vinnies’ Seafood Platter even more interloper, the Western Australian lobster. special, if that is even possible, is the way it is cooked. special, if that is even possible, is the way it is cooked. But what makes Vinnies’ Seafood Platter even more “Nothing deep specialise in BBQ seafood special,is that isfried. evenWe possible, is the way styled it is cooked. “Nothing isif deep fried. We specialise in BBQ styled seafood in the classic Italian mode, which really brings out the in the classic Italian mode, which really brings out the natural “Nothing is deep We specialise BBQ styled natural flavours andfried. distinctive taste of in each piece onseafood the flavours and distinctive taste of eachreally piecebrings on theout platter, in the classic Italian which the ” platter, ” Tony said, “and mode, it is a much healthier way to cook Tony said, “and it isand a much healthier way to cook and enjoy natural and enjoy flavours seafood.” distinctive taste of each piece on the seafood. ” platter,” Tony said, “and it is a much healthier way to cook Ofand course there is an a-la-carte menu with other dishes to enjoy seafood. ” Of course there is an a-la-carte menu with other dishes to choose from but Tony says the seafood platter is by far the choose from but Tony says the seafood platter is by far the Of course most popularthere dish.is an a-la-carte menu with other dishes to most popular dish. choose from but Tony says the seafood platter is by far the What a great waydish. to achieve your New Year resolution of most popular What a great way to achieve your New Year resolution of eating more healthily without compromising on eating healthily compromising on Whatmore way towithout achieve your New resolution of flavour ora great indulgence. Make sure lunch orYear dinner at flavour or indulgence. Make sure lunch or dinner at eatingRistorante more healthily without on Vinnies is in your diarycompromising this summer…and Vinnies Ristorante is in your diary this summer…and flavour or indulgence. Make sure lunch or dinner at autumn and winter and spring. autumn and winter and spring. Vinnies Ristorante is in your diary this summer…and autumn and winter andand spring. Make a reservation now why not plan ahead and book early for your celebrations and Make a reservation now and why not plan ahead and book early for your celebrations and functions for 2015. functions 2015. now and why not plan ahead and book early for your celebrations and Make a for reservation Vinnies Ristorante functions for 2015. Vinnies Ristorante Vinnies Ristorante

Advertorial

568 Hume Highway, Casula Ph 9602 8873 | www.vinniesristorante.com.au 568 Hume Highway, Casula Ph 9602 8873 | www.vinniesristorante.com.au

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Putting you on the map Make 2015 the year that you put your business on the map! •Roni’s Letterbox Deliveries has been putting businesses on the map for over 22 years by connecting them to new customers and expanding markets with their existing customers. •Macarthur is an expansive and expanding region and it’s essential for businesses to connect with a large number of customers across a wide area to build their businesses. •Despite the popularity of social media and digital marketing, letterbox deliveries are still a highly effective and great value method to get your message to a wide audience in a relatively short period of time. •Whether your business is B2C or B2B, Roni’s has you covered around Macarthur, delivering to household and commercial letterboxes across the region.

Warragamba

•Blanket coverage or targeted approach: with 17,052 businesses within Macarthur (census 2011), Roni’s will target your letterbox campaign specifically to suit your specified market.

Badgery’s Creek

Bringelley

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Narellan

•With a population in excess of ¼ million and growing (census 2011 was 245,948) in the region, Roni’s will connect your business with those potential customers, delivering your message directly into the letterboxes of a huge B2C local market.

Camden Mount Annan

Campbelltown

Menangle

•Roni’s will assist you in planning and implementing your entire campaign. From designing an effective flyer which will best suit the letterbox and your message, through printing the material, selecting the best areas or streets and delivering the flyers.

Appin

•All campaigns are backed up by Veronica’s personal guarantee of follow-up and completion. •Roni’s is a local, family business which is passionate about assisting other local businesses to grow and is ready to put your business on the Macarthur map in 2015. •Testimonial from Smarter Macarthur B2B Magazine: “A seemingly daunting marketing job was extremely well done. Connecting with businesses is not always easy, but our target market of businesses was effectively covered by Roni’s, on time, and with great results! Veronica and Brian are a pleasure to work with, and their vast experience maximised our success. 11/10.”

www.ronisletterbox.com.au ph 9606 4650


Macarthur Region Business to Business Magazine

March Election 2015

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ew South Wales goes to the poles on the 28th March 2015 to elect the next state government. Smarter Macarthur was wondering what this could mean for Campbelltown, and the Macarthur region. We decided to interview some candidates, and some prominent members of the community to get their opinions.

This article is a short summary taken from our interviews with Bryan Doyle, Greg Warren, Rick Fitzpatrick and Cr Paul Lake. For the full interviews, please visit our website www.smartermedia.com.au. By Rolf Fuchs

The major concerns and themes that came through consistently are Infrastructure, Narellan Road upgrade, South West Rail to Narellan, Badgally road and Eagleview Drive, local jobs and moving government departments to Campbelltown. Bryan Doyle Bryan is the current member for Campbelltown and is seeking re-election. He has lived in Campbelltown for 30 years and was a NSW police officer for 27 years.

Q. What do you see as the major issues for Campbelltown leading into the state election? A. Infrastructure and developing on our status as a regional city. Q. What do you see as the major opportunities for Campbelltown and Macarthur at the moment? A. Our health precinct, with stage one of the hospital close to completion and stage two should be announced soon and the clinical school training locally trained doctors. Greg Warren Greg is the Labor candidate for the state election. He has lived in the local area for 18 years and is the manager for Grace Records Management in Campbelltown.

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Macarthur Region Business to Business Magazine

Q. What do you see as the major issues for Campbelltown leading into the state election? A. Definitely I think services as well as infrastructure, as well as resources for our growing region. With a growing population as everyone knows you need those services to keep up. Q. What do you see as the major opportunities for Campbelltown and Macarthur at the moment? A. I think moving with the growth is one of the major opportunities, we are seeing the growth coming in. We are seeing the opportunities for businesses to expand. I would personally like to see more government departments come out here. Paul Lake Cr Paul Lake is the current Mayor of Campbelltown. Paul has lived in the local area for 40 years. Q. How do you think the state government can help businesses in Campbelltown? A. Now that we have been named as the new

regional city, Campbelltown will grow substantially in the next 10 to 20 years. The government will no doubt have discussions with council about what we require in this area to assist in job creation, and that will flow through to infrastructure. Q. Along with the regional city announcement, what do you see as the other major opportunities for Campbelltown and the Macarthur area? A. I think it means people will not have to leave the area to go searching for jobs. It won’t only benefit Campbelltown, it will also benefit surrounding areas such as Camden and Wollondilly. We are really known as the Macarthur region, now that we have the status as a regional city everything will be a hub around this area. This will also help the university where over 120 doctors recently graduated. We are looking at an additional roughly 25,000 homes going south towards Appin, and possibly about 15,000 apartments in the Campbelltown LGA by the year 2030. You will probably find a massive change in Queen Street

How was your 2014? Do you want a better 2015? I can give you the steps to success. Contact a Fox Coach Find out how Fox Coaching can help you to move forward.

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Macarthur Region Business to Business Magazine Macarthur region business to business magazine

THE BEST CARE For Your Car We understand that your car is a huge investment and we ensure that it is always kept in the best condition possible through regular servicing and maintenance schedules. We offer a full range of services from major mechanical repairs, restorations, conversions, and modifications, to regular log book servicing. • We are also LPG Conversion Specialists, and are able to do LPG Regos and repairs. • We also offer after hours breakdown service. With the recently introduced Child Restraints laws, why not visit us to have your child restraints checked. We recommend regular checks on child restraints as they can come loose with use and to have them adjusted as your child grows. We also offer capsule hire for newborns. • 4WD’s a speciality!

CAMDEN AUTOMOTIVE 02 4655 7805 0414 752 685 16-18 Cawdor Rd Camden in the years ahead multi story living up to 14 Referralswith are important to your business, especially youacan stories or so, which shouldones bring lot trust. of businesses that around 98% of businesses back into Statistics the area.show Campbelltown is the future of heavily rely on referrals to help increase their the Sydney area. business. It also shows that only 2% of them have a system in place to measure this. Rick Fitzpatrick

Rick is the Principle of The Fitzpatrick Group and president of the Campbelltown Chamber of INTRODUCING Commerce. Rick has had an accountancy practice Referron makes it easy forover you to 27 share referrals in your network. in Campbelltown for years.

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you to send and receive at the tap of a button……can well, three Q. How do you thinkreferrals the state government taps actually! help businesses in Campbelltown?

A. I think we are a voice for the small business in the area. The chamber voice has grown substantially in the last few years between Campbelltown, Narellan and Camden. We are always getting the local government representation, we are also getting everyone who is involved in state politics. We also occasionally get Russell Matherson from the federal government attending. Everyone has probably heard about the Business Event of the Year, we get 600 people along to that. The greater the numbers we get together the greater voice we have

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AT LAST AN EXCLUSIVE REFERRAL SYSTEM AT THE TIP In Summary OF YOUR FINGERS! A. This is one of the things I was reflecting on - Mowing, trimming With the state election aedge little under three months KEY BENEFITS OF Referron are: earlier. I don’t think anyone is talking about the Pruning, hedge trimming away now is the time to contact your local FAST: You’ll receive the referral immediately so you can ‘strike whilst the irons tax hot!’ side of things. I think payroll tax is still an issue Garden cleanups candidates -and let them know what is important. thatCONVENIENT: keeps getting swept under the carpet. Areferrals, lot identiAutomatically compiles a detailed list of your - Weeding See the full video interview with Bryan Doyle fying who made each referral. more businesses are now having to pay payroll REWARDING: Makes it easy for you to appropriately thank and reward peo(Liberal), Greg Warren (Labor), Paul weeds Lake - Spraying of lawn tax.ple It for seems a ridiculous tax to have to pay for referring you. (Campbelltown Mayor) and Rick Fitzpatrick & fertilising lawns employing people. Stamp duty also needs to be To be part of a group & for the Ultimate Management experience of your (Campbelltown Chamber of Commerce) at Referron Referron Business Portal Member. looked at,system, it is abecome heavya impost on home purchasers. - Removal of garden waste

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Macarthur Region Business to Business Magazine

From the Top of the Hill

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ycling is universally popular and whether you’re in it for exercise, transport, recreation, amateur competition or elite racing, the people you need to catch up with for all things cycling are Paul Hillbrick and his team at Hillbrick Bicycles in Smeaton Grange.

When we say ‘all things’ we truly mean ‘all’. Paul has pretty much done it all, has it all, reached the top of the hill and shares not only his passion and love for cycling but his knowledge, skills and experience in designing and building bikes for riders at all stages. From young ones getting their first bike, through to recreational riders heading out for a ride with family and friends, to those wanting to lose weight and keep fit, right up to athletes competing on the local club racing scene and the world stage, Hillbrick is your complete cycling centre. Hillbrick Bicycles design, build, wholesale and retail bikes, parts and clothes as well as hire

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and fit superior quality bikes, made to measure frames and production bicycles utilising the latest in materials and design technology for safety, comfort and durability for road, track, mountain, BMX and single speed riders. Paul Hillbrick is somewhat of the behind-thescenes superhero of Australian cycling, having built the business up over the past 26 years with an enviable reputation, list of credits and achievements, a strong customer base and an impressive client list of ‘names’. “I’d been building bikes for myself since I was 12 years old and with my experience at elite racing combined with skills in aircraft manufacturing, I ventured into my own business building custom frames in 1988,” Paul Hillbrick recalls. “It was a dream come true being able to turn my passion and sports hobby into a viable business.” And an extremely viable business it has developed into. The business expanded into parts distribution, then progressed into areas


Macarthur region Regionbusiness Businesstotobusiness Business Magazine Macarthur magazine

including repairs, hire, clothing and accessories and the recent opening of their own on-site Indoor Cycle Spin Studio.

for the 1996 Atlanta Olympic Games closing ceremony (remember those Kangaroo bikes), for Paralympians, for riders who have reached the pinnacle of world cycling including Michael Rogers and for those who have reached the pinnacle in other fields, including well-known cycling enthusiast, Prime Minister Tony Abbott.

ALL ROUND HANDYMAN

“The spin studio is a great place for both our customers and anyone else to come in for a fitness spin workout and also doubles as a working showroom for our Body Bike and A-Z other custom-developed bikes,” Paul explains.

HOME “When MAINTENANCE I first started out, my aim was to get one of

my bikes into the Lodge in Canberra, so now that Over the past 26 years, Paul has significantly goal is achieved,” Paul said with satisfaction. diversified the business, applying his skills as a Asmaster a longbike serving maintenance and all round handyman and trade But while his background is in developing racing frame builder to developing bikes for certified welder/ boilermaker the Macarthur there no jobthat his knowledge and skills bikes, Paulisstresses specific applications such as thein highly successful area, too big Police or tooBike, small. are not exclusively available for the elite or the ‘Hawk’ which he designed and enthusiast. Hillbrick products and services are developed for the NSW Police Force. If your needing any handyman job, home maintenance, or lawn available for everyone and his business focus is “Police officers were spending up to 40 hours per & garden work you have come to the right place. very much on building bikes which are affordable. week on their bikes, covering a variety of mixed “Because terrains off theregion shelf bikes just not I service theand Macarthur and mywere fair prices make it worth your while, we evencome to from the customised rather than an off-the-shelf background, we have a more working for them, ” Paul said. “We considered every call me for a small job. I provide no-obligation free quotes in your home or business flexible approach to working with each individual ofor both the bike andout thetodemands oraspect by Phone Email. I will come your homeof orpolice business fast and will have to fit them with the right bike. A bike, which is ideal work and delivered a custom made rapidwith response the job completed in no time. I am well equipped all the bits and pieces to comfor both their bike that meets these demands and is also being plete the job. So if you’re looking for an honest, hardworking local handyman in size the and their purpose,” Paul stresses. can work with everyone to make sure they used in area the security andtoambulance fields.” to give you“We Macarthur I would love have the opportunity an estimate today. Paul Hillbrick has also designed and built bikes

ride away happy on a Hillbrick.”

Call now and find out what it’s like to deal with a real local! ph graham 0413 368 963 www.a-zhomemaintenance.com

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Macarthur Region Business to Business Magazine

“Very few bike shops offer proper sizing services and an ill-fitting bike results in sore backs, sore knees and sore temperaments. People give up on the sport because, let’s face it, they’re uncomfortable and unhappy, because they’ve been sold a bike which isn’t right for them,” Paul said. Hillbrick pride themselves on the quality of their products as well as their services and provide a personalised sizing service for everyone from age 8 to 80, to ensure the right person rides on the right bike for comfort, safety and durability. So if you’re considering a bicycle as a Christmas present, for that get-fit New Year’s resolution, getting into cycling to be part of the global phenomenon or taking your competitive cycling to another level, make the yellow jersey decision to catch up with Paul Hillbrick and his team Hillbrick Bicycles. Advertorial

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• Hired out his matchbox cars in kindergarten. • Lived on a busy road and hence, was not allowed to have a bike till age 12. • By then, he had collected all the parts and built his own! • Competed in first bike race at age 14 and won. And won and won and raced competitively for 7 years. • Apprenticeship in aircraft manufacturing industry at age 16. that your car is a huge investment and we ensure that it is alw We understand possible through regular servicing and maintenance schedules. We offer a fu • Designed and built bikes for a young Michael Rogers. mechanical repairs, restorations, • Mmajor ore Australian track titles won on Hillbrick bikesconversions, than any otherand modifications, to r manufacturer. • We are also LPG Conversion Specialists, and are able to do LPG Regos a • Leading industry supplier trackbreakdown cycling. • We also offer after for hours service. • FWith irst company to introduce affordable competitive components the recently introduced Child Restraints laws,which why not visit us to hav encouraged cyclists back to track. We recommend regular checks on child restraints as they can come loose w • Oadjusted ffer range as of products for single speed, your child grows. WeRetro alsoriders. offer capsule hire for newborns. • Worked with AIS & NSWIS cycling & sponsored BMX high performance • 4WD’s a speciality! teams. • Still gets time to head out for a cycle every week.

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Macarthur region business to business magazine

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Macarthur Region Business to Business Magazine

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Macarthur region business to business magazine

AV Cleaning Living Does your leather lounge appear dry and tired, lost its shine? As all things in life requires regular maintenance, your leather lounge also needs care and service. As time goes by, debris, dirt, etc creates a barrier, thus not allowing leather to breathe and causing the leather to deteriorate. Please call AV Clean Living today for superior Leather cleaning and restoration service. We will not just clean dirt, debris and stains away from your leather, but will also replenish the essential oils and apply protection which is a must for any family with kids and pets. Call us today for free Softener treatment on 8006 7565 or email us on clean@sydneyleathercleaners.com.au.

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Macarthur Region Business to Business Magazine

10 Ways to Shift Your Business Into High Gear in 2015

E

very year, we’re bombarded with articles on New Year’s resolutions. Well, this is another one, but the difference is that these resolutions don’t involve kicking the cigarette habit or losing those extra kilos. These are 10 resolutions to consider if you want your business to thrive in 2015.

1. Staffing Take a good long look at By: Eng Ung staffing. Do you have enough help? Many businesses try to cut corners here, making one employee do the work of 2.5 or letting the unpaid interns pick up the slack. However, if you want your business to operate at peak efficiency, you need the right people, and you need enough people to get the job done right. 2. Social Media Stop ignoring the digital world. Facebook, Twitter, LinkedIn, and Pinterest aren’t fads. They’re not going away, and you need to start using them effectively. 3. Website Content Don’t treat your website like a billboard. By that I mean don’t put it up and forget about it. Make sure your site is working properly and add new content regularly. 4. SEO Get serious about SEO. Search engine optimization is another one of those ideas that isn’t going away. There are many good firms that can help your company rise in the online search results. Maybe y ou can’t be number one on Google, but at least try to move up several spots. 5. Customer Feedback Create or improve customer feedback. How often do you actually hear from customers? The best companies know what their customers are thinking. You need to know as well.

6. Using Customer Feedback Use your customer feedback. It’s not enough to simply find out what customers want; you need to offer it. 7. Routines Eliminate one old procedure. Every company has some tradition that simply doesn’t make sense anymore. Whether it’s how you order office supplies or how often you have planning sessions, take a look at your routines and shake them up. 8. Competition Spend one day looking at the competition. Take a day and look at every company you can find that offers goods or services similar to yours. What are they doing? How are they setting themselves apart from the pack? Borrow at least one good idea from a competitor and apply it to your business. 9. Goals Setting Make a short-term goal. Too many times, companies look at the long term, which although important, doesn’t provide immediate satisfaction. Develop an achievable short-term goal for your company and then celebrate when that goal is met. 10. Business Plans Look at the plan. Every business needs a business plan, so if you don’t have one, write one. If you do have one, look it over and make sure it still works. If not, revise it and refer to it frequently.

Expert Interviews: Geoffrey D. Ellis, The Profit Advantage Group Do you need more inspiration to shift your business into high gear? See our interview with small business guru Geoffrey D. Ellis. Geoff gives us his top 5 tips to make your business shine in 2015. See the full interview at: www.smartermedia.com.au

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Macarthur Region Business to Business Magazine

Est. 2008

F

or Chris and his son Sandro Gabriel, the barber shop business is a family tradition dating back several generations, to an era well before manscaping and foils. “We pride ourselves on the classic techniques we use and have adapted to suit today’s man,” Sandro said, “Many are somewhat of a secret in men’s grooming and handed down through our family of specialist barbers and are still some of the best ways to achieve a sleek gentlemen’s style.” With combined experience of over 60 years, Chris Stylin Barber embrace traditions, evolved from 1930s 40s and 50s. Think the stylish looks of Mad Men and Gatsby, through to the full range of today’s catwalk and sidewalk men’s styles. Chris Stylin Barber shops in Narellan Town Centre and Macarthur Square provide a comprehensive range of services and for all ages and all styles. “We believe in quality and professionalism and providing men with a full range of services including simple and complex cuts, professional shaves and hot towel treatment for proper pampering,” Sandro said.

Your partner bugging you to get your hair cut! Need a sharp look to score that new job or promotion. NY resolution to make the most of your natural great looks. Or just had enough of embarrassing cuts with stylists that just don’t get it when it comes to cutting men’s hair. Then make an appointment with someone who really knows what men want and what men need - Chris Stylin Barber, the traditional men’s barber shop.

2 GREAT LOCATIONS: Macarthur Square PH: 46286687

Narellan Town Centre PH: 46476603

Chris Stylin Barber is also one of the few places in the area that has experts in the rare string threading process for shaping and removing facial hair. So make an appointment today. Whether it’s a traditional trim, conservative cut, modern manscaping, sharp shave or professional pampering, Chris Stylin Barber is the family barber shop for all your family.

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Macarthur Macarthur Region Business to Business Magazine MacarthurRegion RegionBusiness Businessto toBusiness BusinessMagazine Magazine Macarthur Region Business to Business Magazine

OzGalore Finds Their Niche OzGalore Finds Their Niche

OO

zGalore zGalore Catering Supplies is great example of finding your niche zGaloreCatering CateringSupplies Suppliesis isaaagreat greatexample exampleof offinding findingyour yourniche niche zGalore Catering Supplies on is athe great example of finding your niche in business and capitalising on the opportunities. Amin Tabibzada, in business and capitalising opportunities. Amin Tabibzada, in business and capitalising on the opportunities. Amin Tabibzada, in business and capitalising the opportunities. Amin Tabibzada, owner of shares experiences. owner of OzGalore, shares his experiences. owner ofOzGalore, OzGalore, shareshis hison experiences. owner of OzGalore, shares his experiences.

have come come from from an an average average working working family family with with no no business business “I“I“I have have come from an average no business “I have come from an averageworking workingfamily family with with no business experience. My interest in running my made me experience. My profound interest in running my own own business business has has made me experience. Myprofound profound interest inin running hasmade mademe me experience. My profound interest runningmy myown own business business has what I am today, I tried a few ideas before I started university in 1999, including what I am today, I tried a few ideas before I started university in 1999, including whatwhat I amI today, I tried a few ideas before 1999,including including am today, I tried a few ideas beforeI started I starteduniversity university in in 1999, exporting hand made carpets to Thailand, but it didn’t work. Just before exporting hand made carpets to Thailand, but it didn’t work. Just before exporting hand made carpets to Thailand, but it didn’t work. Just before exporting hand made carpets to Thailand, but it didn’t work. Just before graduation fromfrom thethe UWS in 2003, 2003, started selling online as hobby, which graduation from the UWS in III started which graduation from the UWS in 2003, started selling online as hobby, which graduation UWS in 2003, I startedselling sellingonline onlineas asaaa hobby, hobby, which became aaafull job soon after graduation. of diverse became full time job soon after graduation. We moved whole heap of diverse became fulla time time jobjob soon after graduation. We moved whole heapof ofdiverse diverse became full time soon after graduation.We Wemoved movedaaawhole whole heap heap products through Ebay with several full time employees for seven years, but then products through Ebay with several full time employees for seven years, but then products through Ebay with several timeemployees employees for for seven seven years, products through Ebay with several fullfulltime years,but butthen then because of margins and heavy workload, something because of reducing margins and heavy workload, decided to start something because of reducing margins and heavy workload,IIIIdecided decided to because ofreducing reducing margins and heavy workload, decided tostart startsomething something new, fresh and put many years of business experience into it to make itaaaasuccess. success. new, fresh and put many years of business experience into it to make success. new, fresh and put many years of business experience into ” ””” new, fresh and put many years of business experience into it to makeititit success. In 2010, I closed warehouse and movedto Minto,specialising specialising in In IIIclosed my warehouse and moved catering In 2010, closed my warehouse and moved to Minto, specialising in catering In2010, 2010, closed mymy warehouse and moved totoMinto, Minto, specialising incatering catering goods, supplying takeaway shops, restaurantsand andcafés cafésmainly mainly within within Macarthur goods, supplying takeaway shops, restaurants and cafés mainly within Macarthur goods, supplying takeaway shops, restaurants goods, supplying takeaway shops, restaurants and cafés mainly within Macarthur Macarthur and the surrounding districts. This niche market has been working perfectly. and and the surrounding districts. This niche market has been working perfectly. andthe thesurrounding surroundingdistricts. districts.This Thisniche nichemarket markethas hasbeen beenworking workingperfectly. perfectly.I III have expanded my product line extensively and now cater for several have expanded expanded my my product product line line extensively extensively and and now now cater cater for for several severalhundred hundred have hundred have expanded my product line extensively and now cater for several hundred items from napkins to coffee cups, disposable products to takeaway containers items from items from napkins to coffee cups, disposable products to takeaway containers items fromnapkins napkinsto tocoffee coffeecups, cups,disposable disposableproducts productsto totakeaway takeawaycontainers containers and list goes on. and list goes on. and list goes on. and list goes on. We believe we should create a personal bond with our customers, listen to them,

We we create aaapersonal with our listen to We believe we should create personal bond with our customers, listen to them, Webelieve believe weshould should create personal bond with ourcustomers, customers, listen tothem, them, source and meet their requirements inbond a timely manner. Building long term source and meet their requirements in a timely manner. Building long term source and meet their requirements in a timely manner. Building long term source and meetwith theirour requirements a timely manner. Building term relationships suppliers andin using our buying power, as welllong as eliminating relationships with our suppliers and using our buying power, as well as eliminating relationships with our suppliers and using our buying power, as well as eliminating relationships with our suppliers and using our buying power, as well as eliminating costly overhead expenses means offering lower prices to our customers.” costly overhead overhead expenses expenses means means offering offering lower lower prices prices to to our our customers. customers.””” costly costly overhead expenses means offering lower prices to our customers.

Amin delivers to regular customer Tony at Vinnies

Amin delivers delivers to to regular regular customer customer Tony Tony at at Vinnies Vinnies Amin Amin delivers to regular customer Tony at Vinnies Amin won’t be beaten on price and offers a further 15% discount on sales over $1,000 if you mention this advert!

Call won’t 0401 683 193 & 9603 4428 to discuss ways we can15% work together! Amin Amin be beaten on price and offers further discount on sales over Aminwon’t won’tbe bebeaten beatenon onprice priceand andoffers offersaaafurther further15% 15%discount discounton onsales salesover over $1,000 $1,000 you mention this advert! $1,000ifififyou youmention mentionthis thisadvert! advert! Call Call 0401 683 193 & 9603 4428 to discuss ways we can work together! Call0401 0401683 683193 193& &9603 96034428 4428to todiscuss discussways wayswe wecan canwork worktogether! together!

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Macarthur Region Business to Business Magazine

Trains, Planes and Automobiles

W

hatever your preferred mode of freight or travel, transport is the hot topic in Sydney’s Macarthur region with not just all roads, but better still, all transport links leading to South Western Sydney.

After all the talk, talk, talk we are finally seeing work, work, work with major infrastructure projects underway by both State and Federal governments, delivering opportunities and benefits to residents and businesses alike. Transport is the second largest growth industry in the world and the developments in the Macarthur region are driven by a combination of factors including population growth and the need for residents to access jobs and services, demands of the burgeoning Australian tourism industry, the relocation of distribution centres of several major companies and the increase in online shopping and resulting demand for product delivery. To meet these transport demands in both the short and longer term, major projects are well underway to improve road, rail and air transport in the region. Many of these projects have a long term completion date, so astute business operators can take advantage of the works schedule to plan their own growth and development.

So grab a ticket and come along for the ride! Western Sydney Airport: Prepare for Take-off The largest transport project for Macarthur is of course Sydney’s second airport, now referred to as Western Sydney Airport, which is to be built at Badgery’s Creek. After 50 years of talk, the decision has been made and no matter whether you are for or against it, an airport at Badgery’s Creek is becoming a reality and a reality that business owners can turn to their advantage. While the new airport will not be fully operational for about 10 years, the planning and pre-works stages have commenced with construction due to start in 2016. According to the Australian Government, the airport will be good for economic growth and good for jobs both in Western Sydney and nationally, as airports are unique in that they employ more people when operational than during construction. This is unlike many other

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Macarthur Region Business to Business Magazine

infrastructure projects such as roads, where the job creation is primarily in the construction phase. The government states that while the initial construction phase is expected to generate around 4,000 jobs, the airport development is expected to create 35,000 jobs by 2035, increasing to 60,000 over time and by 2060 the new airport has the potential to drive an increase in Australian gross domestic product (GDP) of almost $24 billion. ¹ The project is currently in the preliminary stages with the NSW Government working with the Australian Government on developing an infrastructure package to support the new airport, both through the short term development phase and longer term operational phase. The centrepiece of this infrastructure package is the development of public transport corridors to link existing networks with the new airport and provide access for both workers and suppliers during construction and for all airport users in the long term. Community consultation inviting feedback on the proposed public transport corridors was initially opened from April through June 2014 and then extended to 29 August 2014 with an additional community information and feedback session held on the 7 August 2014 at St Marys. The comments are currently being considered by the relevant government authorities and a second phase of community consultation on the specific alignment options is scheduled for later this year. Western Sydney Airport is a major long-term infrastructure project and will require extensive development and upgrades of road and rail support services so the Australian Government’s approach is to first build the roads and then the airport. Transport Corridors Driving Development To support the new airport in the long term and meet the transport needs of the area’s growing population in the short term, Transport for NSW is planning several transport corridors, both road and rail, for Western Sydney.

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Truck traffic in particular, continues to increase significantly and will continue to, driven very much by the ever increasing online shopping industry. People buy online from all over the world and those parcels are delivered primarily by small commercial trucks, but not before many of the imported goods are offloaded from container freight terminals in Melbourne and Sydney and then transported by road to the retailer distribution centres. Located at arguably the epicentre of Australia’s busiest national transport routes, the Macarthur region is now the epicentre of transport development in NSW. As reported on their website, Transport for NSW is planning for ‘the protection of several transport corridors in Western Sydney including the South West Rail Link and the Outer Sydney Orbital corridor’, with multi-staged consultation processes to be undertaken. Roads and Maritime Services has commenced planning and building for the progressive upgrade of major arterial roads in the area with works commenced on the upgrade of Camden Valley Way; upgrade of Cowpasture Road completed; upgrade to Hoxton Park Road to a four-lane divided road continuing; and the stage delivery of the F5 Freeway. The $138 million F5 Freeway from Brooks Road to Narellan Road involves widening from four to eight lanes between Brooks Road and Raby Road and from four to six lanes between Raby Road and Narellan Road. These and other improvements to the local road network will not only alleviate congestion and make all our travel lives so much more enjoyable, but will also allow for the expected growth in the truck transport industry to meet the demands of population growth and especially online shopping. In the longer term, the Outer Sydney Orbital corridor will link into the local road network and allow for faster transportation of goods around and beyond the greater Sydney area.


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Making Tracks As the population in the area grows, there are more people that need to get to work and while jobs growth in the area is expected to increase, many residents still choose or need to access work places and services outside the local area and rail is by far the fastest and most efficient mode of moving large numbers of people. The South West Rail Link extension is a critical element of the overall transport plan for the area and an element which the NSW Government intends will future proof public transport in south western Sydney. The South West Rail Link extension will connect with the South West Rail Link and into the existing rail network to support local residents in the short term and the needs of the new airport in the long term.

The new 11.4 kilometre rail link from Glenfield to Leppington is on track to be completed in 2015 and further extensions proposed to connect Leppington Station to Bringelly and then north to the western line near St Marys and south to Narellan. Planning is now underway to identify potential new station locations to expand this transport corridor. The Minister for Transport, Gladys Berejiklian recently announced that the South West Rail Link was under budget and ahead of schedule, with the Glenfield flyover now open. The flyover separates the T2 South Line and Airport Line services to allow the network to flow more effectively and predictably.

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Macarthur Region Business to Business Magazine

Macarthur on the Move With so much infrastructure development underway in the area, why not hitch up to the bandwagon and see how your business can benefit from this growth in transport links in your area. A better road network may mean faster delivery times for your goods and allow you to expand your distribution area and perhaps your online offerings. If you don’t already have an online store, now could be the time to e-volve. While the improved rail network will allow locals easier access to jobs and services outside the area, it also means easier access for workers coming into the area. Macarthur should become more attractive to job seekers from a wider geographical area and in turn allow businesses to attract workers with new skills to grow their business. And what goods and services can you provide to the construction sector during all this development? And of course, astute businesses will be expanding and new businesses moving into the area to take

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advantage of the wide range of opportunities, which will open up with the new airport. How can you expand your business to capitalise on this growth? Yes, Macarthur is really on the move, by train, plane and automobile, so fasten your seat belt and get ready for take-off. REFERENCES Joint Press Release, Western Sydney Airport to Deliver Jobs and Infrastructure, www.pm.gov.au 15 April 2014 South West Rail Link and Road Updates www.transport.nsw.gov.au


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Macarthur Region Business to Business Magazine

Mummypreneurs: Tips for Mums to Succeed in Business

S

upermum is a difficult occupation to manage but, as you know, it’s immensely rewarding. Equipped with the best playtime ideas, fair judgment for the benefit of all, and a knack for the most delicious snacks, there’s nothing you can’t do! It’s important to take pride in your joys and responsibilities as a mother and also take charge in achieving your goals and dreams.

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Mummypreneurs are a special breed and so the stream of advice is more specialized than a general business venture concept. Unlike other occupations, parenting doesn’t have a cut-off point or set time off. Hopefully this list of mummypreneur tips will give you the confidence and insight to start your own business and see it into success.

will encourage your children to live courageously when they grow up. Don’t be afraid to dream big! If you’re having trouble finding you passion and you don’t know where to start then you may consider starting the journey at home, where you currently are, and note all of the things that make your family run, or could use improvement, as sources of inspiration.

1. Do What You Love Passion is a primary component that drives a person’s success in any industry, especially when there are a number of family-related reasons that may encourage you to quit. As a hard working mother, you deserve to feel fulfilled and excited about life and the possibilities that surround it. Following your own dreams and pursuing success

2. Set a Family-Friendly Schedule On the other hand, your work life shouldn’t be a passionate affair that takes away from your family dynamic. Before you start on your business venture, it’s important to plan ahead for the responsibilities that will be required of you and set schedules so that you can work efficiently and be successful in business without losing vital connections with your


Macarthur Region Business to Business Magazine

E

S

family. To ensure success with a family balance, it’s so important that you look ahead and plan ground rules before you get going.

5. Stay Focused When you start to see success, take a breather, celebrate with a much-needed glass of wine. Take another assessment of your family situation and think about where things are going next, and then focus on seeing your business through its next phase.

arly on in your marriage, start a family and enjoy your marriage and your time together with your kids ... later, once your family life and finances is more established, consider starting and running your own business. Anshu Nair, Avon District Sales Manager (Campbelltown)

3. Build Up Your Support System Your spouse, family, and friends can help set you up for success by offering their support and encouragement. No matter how well things are scheduled and planned, there will be faults in the system and you’ll feel so much more comfortable with your dedication to both business and family if you have a supportive group around you who understands your true personality. 4. Keep Start-up Costs Low Like it or not, some mummypreneurs have trouble reaching success or getting their business up and running. Leave expensive marketing strategies for later on in the process when you’re beginning to see trends of success that you can count on. There’s nothing wrong with supporting your business financially, but you should also ensure that it doesn’t come at the cost of your family’s financial stability.

ocial media is the perfect way to market your business on a shoe string budget. It’s important to remember it takes time, patience and persistence. Melita Valcich Envious Solutions

6. Get Creative Some of the best innovation and invention in business comes from mothers who seek a new way of doing things that more seamlessly fits with the stay-at-home position that they hold. If a part of your business model is tricky for you to manage with kids or you feel like there should be a better, more efficient way to do something then it’s up to you to find it. Your creativity and courageous passion in business may just change and improve things forever!

Expert Interviews: Anshu Nair, Avon District Sales Manager (Campbelltown) Anshu Nair helps to drive sales of Avon products by empowering 300+ Avon representatives in the Campbelltown district. In this interview she offers tips to stay-at-home and working mums, to help them balance their work and family life. See the full interview at: www.smartermedia.com.au

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Macarthur Region Business to Business Magazine

Macarthur region business to business magazine

Your Daily

Most people have it wrong.

Stretches Here are 4 things Most folks think that by gathering more stuff, they'll finally find happiness - the best things in life are not things!

that you can let go of that will make you a happier, more peaceful person - immediately!

“The following stretches take 6 minutes to perform. Let go of the need to impress Let go of the to be right In 12 simple movements, everyothers muscle group in your body willneed be engaged, lengthened and the If you're a human being, chances are you care about Sometimes when we feel we’ve been mistreated or blood and nutrient supply increased. In my work with stressed business owners, another huge what other people think of you - we're social misunderstood by someone, we can get caught up benefi t toafter stretching is to still the mind. With approximately thoughts per day (that’s almost creatures, all into wanting50,000 that person to admit they’ve wronged us 1 per»second), we finding that more and more highly successful are learning to still their » Spending tooare much time, money, & energy »» And we want people an apology! trying and to impress & get approval, thoughts tune others in to those that provide you with andacknowledgement focus. Once you get that »» clarity Or at least that wepast are right you're not being true to YOU and on they’re “I’m too busy...I jog once a week...” the calming effect thewrong. mind :)will keep you super »» There's no need to try and be something »» Buttonot all people see things from the same focused at work, or ready play!” you're not, because who you are right now is FABULOUS! »» F ocus instead on living the most authentic version of YOU »» W  hen you fully embrace who you are and share it with others, you'll find that people will appreciate how REAL you are and will flock to you effortlessly

perspective. In your world, you’re right… in theirs, so are they

»» T here are definitely times where an apology is necessary, but - most other times, it may be best to ask yourself this: “Do I want to be right? Or do I want to be happy?”

Let go of the desire to gossip

Let go of the past

Gossip is just a cheap way to make yourself feel good

It’s easy to dwell on the past, especially when the future is so unknown!

»» W  e all know that gossiping about other people is… well, not so good »» B  ut when the people around you are doing it, it can be easy to slip into doing it, too! »» T he quality of your life depends greatly on the quality of the conversations you have

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»» L ooking to the past can feel safe… we know what has happened and we know what we could do to change things… if only we had the chance

»» If you want to live a more fulfilling life, start by embracing the power of your word. Your voice is powerful! And what you have to say makes a difference

»» T he truth is, you never will have the chance to change the past - Not unless scientists invent a time machine. ;)Your past has served its purpose - it’s brought you to the place you are today and made you the person you are now. And who you are right now is absolutely perfect

»» B  e committed to having more positive conversations about things that matter… not people… and you’ll be surprised how quickly you’ll brighten your outlook on life

»» B  e grateful for your experiences, but know that NOW is all you have. So do your best to enjoy each moment. Give yourself the gift of being present! To your everlasting happiness.

Your challenge:-

Out of these four things, what one are you willing to take on THIS WEEK for your own happiness?


Profit Advantage Group -

“One Minute Coach”

LOYAL CUSTOMERS – B  ring them back again and again!  on’t spend all your hard-earned profits chasing new customers when your D best source of additional sales are right under your nose. If it now costs you $100 to find each new customer, it should only cost you $20 to retain an existing one:

»»

In order to bring your existing customers back to your business more often you must first know who they are

»»

This is the absolute minimum you should know about your customers – their names, addresses, phone numbers and buying preferences

»»

If yours is predominantly a cash transaction business, then run a small competition that requires customers to fill out an entry form with this information

»»

Transpose these details on to your computer database

»»

Then use the computer generated customer list to drive your future targeted marketing activity

»»

Concurrently, conduct an audit of how many customers you have, how often they buy from you and how much they spend on average each time they shop

»»

Once you know these numbers, you can then decide what percentage increase you will target with your next promotion

»»

Then issue each customer with a Customer Loyalty Card, similar to a “Fly Buys” card, so you can record the frequency and quantity of their purchases and reward them when they achieve your pre-determined target figures

»»

Always ensure that your point of sale records are linked to your database so that you can keep records of individual buying preferences

»»

Then when you want to move slow moving or aged stock, you can run promotions that target customers known to you who have purchased similar products from you in the past

»»

Learn more about their preferences in relation to travel, dining etc

»»

Then, you can target ad-hoc promotions that reward extra purchases by providing prizes that you know will appeal to them

»»

Run these promotions to ensure trading is buoyant at times of the year when otherwise it has been traditionally slow

»»

If your products are seasonal by nature, you can use your database once again to invite selected customers to an exclusive pre-season closed door launch where they will have the pick of the new season’s products, perhaps even at a small discount

»»

Even at those times when you may not be running any promotions, keep in touch with customers – whether it be in person, by phone or by newsletter. Get known, be seen and move ahead!

»»

Know that the time to market and promote your business is when things are going well, not when you are already in a slump. You must promote persistently and consistently.

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Macarthur Region Business to Business Magazine

How to Do Business with Non-profits

F

rom time to time, businesses may find it to their advantage to conduct business with a non-profit agency. And although there are some similarities between for-profits and non-profits, there are several notable differences between the two. Mission and Values

It’s important to know that most individuals who work with, manage, or operate a non-profit have a passion for the agency’s mission. It is usually something they have been thinking about for the better part of their life. And, at some point, the opportunity arose for them to join an organization to bring their passion to life on a day-to-day level. When you present a proposal, make sure that you fully understand the agency's mission and values. By: Eng Ung

Volunteers vs Full-time Staff Depending on the agency, the individuals who work at or with the agency are full-time employees or volunteers. Like all business entities that work

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with volunteers, one cannot always rely on them to fulfil their promises, through no fault of their own. They may have all the good intentions in the world of helping with a particular project, but something may come up in their personal life that they cannot possibly ignore. And the agency’s event will have to take a back-seat. Business Practices Another thing to consider is that many folks who work at, manage, or operate a non-profit agency do not come from the business world. They may be totally unfamiliar with the business culture and business practices, like marketing, branding, etc. There are more than a few executive directors of non-profit agencies who come from a business


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criteria and mission of the non-profit. The more detailed the research and the proposal, the better. And, finally, it is important to know that all non-profits are under the direction of a board Swimwear of directors. Some boards give their executive directors a lot of space to make decisions without their approval. In other words, if a business approaches a non-profit agency with a proposal, the executive director may be able to make a decision without having to go before the board and presenting it. Other non-profit agency executive directors may have to gain the board’s approval before a decision is made. Because of this, it is sometimes vital for a business to be aware of the decision-making process before a proposal is presented.

Non-profit Smeaton Grangeagencies NSW 2567 are accustomed to creating proposals for funding and development. They may also be restricted in what services they can provide as a result of their funding. So, if a business is interested in working in collaboration with a non-profit agency, it should conduct research and create a proposal that addresses the

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Macarthur Region Business to Business Magazine

Renewable Energy

B By Ben Moroney

en Moroney is a PhD student at the University of Western Sydney, with a Bachelor of Science and First-Class Honours in Nanotechnology. He is also a member of the Greens NSW, and is the candidate for Campbelltown at the upcoming State election.

Renewable energy is the future. Not in an airy-fairy, wouldn’t-it-be-nice way, but in a ‘serious- decisions-being-made-by-seriouspeople’ sort of way. The recent announcements of the WA Anglican Church and the Australian National University divesting from fossil fuels are just some of the many movements that global governments

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and financial institutions are making away from carbon-based energy sources: India’s solar plans, China’s coal imports tariff and carbon emissions price, Bloomberg and Goldman Sachs no longer investing in new coal mines or carbon-based generation, the list goes on. Even without further government intervention, within a generation, renewable energy will form a significant portion of our energy production. Contemporary renewable energy technology is often presented as being at best a supplement to traditional energy generation. Wind turbines deliver unreliable supply and require an equal amount of coal or gas-fired generation backup, solar panels only work in daylight and the possibility of wave or tidal energy in the future. Grid-level renewable energy is a sci-fi tale for the future. But, 100% renewable energy for Australia is


Sponsoring is a great way to showcase your services and products, and to donate your current and outdated inventory. It provides you an invaluable opportunity to develop customer relationships with Macarthur Region Business to Business Magazine both existing and prospective clients. Get creative when looking for sponsorship opportunities—and However, storing this energy is difficult. Electrical achievable and affordable. The technology is in your community remain consistent involvement energy can only be stored in batteries or available to deliver 24/7 supply and, though as your business continues to grow.

capacitors, which are expensive, degrade quickly carrying a higher initial cost, would be cheaper and lose storage capability. As seen with smartthan fossil fuels over the lifespan of the phones, standard lithium-ion (Li-ion) batteries can equipment, without accounting for the external drop considerably with normal use. Converting cost of greenhouse gas emissions, achieved this energy to other forms causes a loss of energy while still maintaining or improving our standard that reduces the efficiency of the panels. The key of living and providing the necessary power for liesyou’ll in capturing a form which maintaining strong processing and manufacturing If you’re of a certain vintage, recall thesolar energy in“It’s no diff erentcan than recognising be easily stored. industries., the key to a renewable supply of Remmington Razor commercial with its’ catchphrase an award is a powerful morale bo energy is the inclusion of concentrating solar “I was so impressed I bought the company”.solar That’s monthly, quarterly Concentrating thermal plants come in two or annually. I thermal power generation. more or less how Kathy Potts felt when she went from clients that regularly major varieties: power-tower and parabolic trough place order

customer to owner of Ingleburn almost plants.Trophies Both consist of15 fields of employees, mirrors. it seems to create co Concentrating Solar Thermal years ago.

strong productivity from the feed

Power-tower (the most common design) have flat Most people relate solar energy to solar panels “As a customer plaques for arranged “There’s also been or trophies, slightly curved mirrors to track and a steady incre installed on a roof. This technology is solar I would order miniature pinscher dog shows. When the business sponsoring things reflect sunlight onto a central receiving tower, like local spor photovoltaic, using light to directly generate a came up forefficient sale I hadand alreadythrough had a great experience events. from the feedback which is piped a thermal fluid,Again, generally voltage. Photovoltaics are reasonably and was confi dent I could give the best service and no brainer. ” molten potassium sulphate salt. Parabolic trough fairly cheap to manufacture and install, hence its understanding to help customers designsselect pipe just the the fluid throughWalking the focalaround point the of showroom, e popularity in the residential market. As a guide, products. “ worth parabolic mirrors. theses panels will generate right roughly 5 hours catered for, tasteful plaques to ad of their nameplate capacity As perwe day, i.e. 2 kW of talk, I notice framed The images dogs workshops shine fluidofissmall heated by the receiver and sent to ain unison. panels will generate 10 kWhproudly of electricity per by dayKathy’s displayed desk, “I still breed heat exchanger where it is used to now boil water to 1000 trophie “We have over on average. and show my min pins, now I’m also my own drive a steam generator; similar to the turbines

customer! Trophies are a great recognition of all the hard work that goes into training and grooming. Owners are hugely proud of their dogs and a trophy rewards this and gives a carthur region business to business magazine lasting memory.”

medals on display. I attend regul keep up to date with the latest p customers interstate, overseas an with the growth of the internet an position, and because our range i specialise in mainstream and nich

Trophies at Your Service

A

Next time you give a well earned b

fter 15 years of running her business Ingleburn Trophies from a showwhy not recognise them with som room, Kathy Potts has closed the bricks and mortar premises and taken Ingleburn Trophies, it’s sure to le her business totally mobile.

Or sponsor a local kid’s sports tea

Now you can source the awards for your staff, sponsor requirements, sportcommunity that supports you. ing teams, landmark celebrations and commemorations by simply calling “2015 is going to bring some ver Kathy.

Ingleburn Trophies – with moder practice which With her wealth of experience in the business, Kathy canwill set us apart fr

Macarthur region business to business magazine

soring is a great way to showcase your es and products, and to donate your current utdated inventory. It provides you an invaluable rtunity to develop customer relationships with existing and prospective clients. Get creative looking for sponsorship opportunities—and n consistent in your community involvement iffbusiness erent than recognising excellence at work; ur continues to grow.

d is a powerful morale booster, whether quarterly or annually. I have several local hat regularly place orders to reward their es, it seems to create competitiveness and roductivity from the feedback I receive.”

advise exactly what is the most appropriate award for the Join us on Facebook to keep up t occasion and to suit your budget and your business.

happening and all the latest spec

So for the full range of trophies, plaques, medal and ribbons, corporate awards and more, all engraved and presented professionally and magnificently, call Kathy Potts atwww.facebook.com/IN Ingleburn Trophies.

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’re of a certain vintage, you’ll recall the “It’s no different than recognising excellence at work; also been steady increase in businesses mington Razoracommercial with its’ catchphrase an award is a powerful morale booster, whether ng things like local teams, charity so impressed I bought thesporting company”. That’s monthly, quarterly or annually. I have several local

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Macarthur region business to business magazine

used in coal-fired power stations. The key to the plant design is the thermal stability of molten salt, and hence its heat storage capacity. Once the fluid is heated, it loses only approximately one degree per hour, so it can be stored in a tank and piped out to generate electricity when it is needed. Even when the plant is not collecting energy it can still generate electricity by running off stored heat in the molten salt tank. Simply, by storing solar energy as heat, rather than as electrical or chemical energy, and generating electricity from this stored heat, solar thermal plants can operate 24 hours a day. The output of the plant can also be tuned by adjusting the salt flow. This is the second reason solar thermal is the lynchpin of a 100% renewable energy grid – by adjusting its output, it forms the perfect complement to intermittent wind generation. As it is simply based around heating up the molten salt, in the event of a protracted lack of sufficient insulation the solar thermal plants do not have to shut down. They can also maintain a secondary burner, which can be powered using agricultural waste or other waste biomass, to heat up the salt. A 100% Renewable Grid In its 2010 Zero Carbon Australia 2020 Plan, nonprofit research organisation Beyond Zero Emissions gave an overview of the Australian grid in a 100% renewable energy scenario, naming three key components to the zero-carbon grid: renewable supply, electrification and demand reduction. Renewable supply is quite straightforward, and based on solar thermal, wind generation and an upgrade to the grid, particularly an interconnecting network of high-voltage lines. The wind and solar would be linked by highvoltage lines for interoperability. A small amount of energy (less than 2% on conservative modelling) would be made up by biomass and hydroelectric backup. While the capital expenditure of these plants is higher than fossil fuels, over thirty years, they would be cheaper to build and run. Electrification replaces current direct usage of fossil fuels with electrical alternatives, which

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are generally more efficient, despite the rise in electricity consumption would rise. It is anticipated that in a 100% renewable scenario, electrified public transport would be the primary method (more than 50% of urban commuting) with some use of biofuels or electric vehicles. Demand reduction is the final key. Energy that can be saved by insulating, retrofitting efficient lighting and appliances or compensating with rooftop solar is energy that does not have to be generated in the first place and BZE anticipates a large-scale rollout of such initiatives. However, these are not mutually dependent – renewable supply can be gradually introduced, electrification can occur in stages and properties can be gradually retrofitted allowing industries time to establish and expand. What Does It Mean for Macarthur? Aside from global issues the large-scale decarbonisation of the Australian economy could mean great things for our region, as long as business and government are forward-thinking. The major benefit is jobs. Green energy, far from being a “job killer” as claimed by some, is employment-rich at all stages of its implementation. The University of Western Sydney already has links to industrial clean energy research, and could be a hub for renewables research and development. The manufacturing, of course, is skilled work and would add value to our iron and minerals production rather than simply exporting them and strengthening our economy. Installation and maintenance cannot be offshored and will be a long-term source of local employment. This will have indirect effects on the entire economy supporting our service sector. As Macarthur grows, our energy needs will increase, as will the pressures on the region to deliver economic opportunity and growth while still remaining as vibrant, unspoiled and natural as it is currently. Renewable energy could be the key to supplying all of this, as well as saving the planet into the bargain. It’s possible, affordable and essential.


Macarthur Region Business to Business Magazine

WANT TO GET NOTICED!!!

As a business person, you want to have a sign that stands out and compels a customer to walk into your business. A good sign can translate to more purchases for your business and increase your profit. A well designed sign must have a specific and clear cut message. With limited space on a sign it is important to inform the public of what your business is about in a nutshell.

Almost 50% of your clients come to you because they saw your signs while travelling past your premises.

These days, signage can be anything from billboards, pull up banners, shop fronts, to company cars so it is important to use the materials best suited for the application of the sign. Without signs, apart from you and your current contacts how will new clients know what you do when they travel past your business?

If your signs are worn or dated, by simply changing and updating them periodically you will give the illusion of something new happening and your sales will increase on average 4.50%-12.50%.

Checkout www.facebook.com/wildfxgroup to see some of the works WILD FX have completed and how they can help you build sales. For more info call WILD FX on 87308874 or visit www.wildfx.net.au

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Macarthur Region Business to Business Magazine

Guerrilla Marketing: 7 Inexpensive Strategies for Your Small Business

G

uerrilla Marketing is a term that refers to the use of low-cost, unconventional methods of marketing to sell your products or services. Jay Conrad Levinson coined the term “Guerrilla Marketing” in his bestselling book of the same name. Levinson emphasised that the true secret to effective Guerrilla Marketing is trying several low-cost marketing techniques. Select your techniques with care, and fully commit to carrying them out.

By: Eng Ung

There are people who will remain unknown in the marketplace simply because they don’t experiment and try to find the right marketing strategy. The best marketing strategy comes from trying out different methods, discarding the ones that don’t work and sticking with those that do. Here are some inexpensive tactics to try out that you can easily incorporate into your own marketing plan.

1. Canvassing Politicians have been using canvassing for ages; it may not be very glamorous, but it definitely works. It doesn’t cost anything for you to knock on the door of a house and tell someone directly about your business or product. 2. Business Cards There are plenty of places where you can get a load of business cards printed cheaply. Once you have your cards just hand them out or stick them on advertising/ bulletin boards. Put your contact details on one side, and on the other side put a call to action.

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3. Telemarketing While a lot of people are annoyed by telemarketers the reason the industry remains alive is because it still works and it’s cheap to do. It’s another good marketing strategy to use when you’re on a tight budget. At around 25 cents a call, it’s a more efficient way to reach your clients than canvassing from door-to-door. 4. Gift Cards If you have a product to sell, consider handing out gift cards for your products. People are willing to buy almost anything if there’s a discount and if you, the business owner, are personally giving them one, then that’s just an added plus. It shows how friendly and warm you are.


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5. Newsletters If you’re a writer with a lot of great ideas, why not put this skill into a newsletter that you can send to your existing customer base? You can easily send newsletters through free email providers such as Gmail, Yahoo Mail or Outlook. com, or better still, open a free newsletter account such as MailChimp. 6. Mailing Lists Let’s never forget the good old-fashioned mailing list. There are two ways to go about a mailing list: literal snail mail and now email. If you have a website then include a contact form where people can give you their address to join a mailing list. If you’re not tech savvy, try MailChimp, the free newsletter account. Not only can you send

newsletters, but MailChimp will also help you to create sign-up forms that you can use on your own website. 7. Flyers Flyers are another great option, if a bit messy. It’s better to just hand flyers out like you would a business card, or find a place to hang them or stick them to. They’re cheap to print, and they’re great if you want to advertise products and events – keep it visual and ensure you have a call to action. Whatever marketing strategy you choose, remember that guerrilla marketing can give you a much needed boost when you need it.

Expert Interviews: Steve Wiseby, Two Rocks Marketing & Communications When it comes to marketing your business, Steve Wiseby from Two Rocks Marketing and Communications is the person to speak to. Steve shares with you some insights to help you with your marketing efforts. See the video interviews at: www.smartermedia.com.au

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Free vs. Paid e-Commerce Solutions: Which One is Right for You?

I

By: Eng Ung

If you want to start an online shop, then you have two choices: opt for a free e-commerce platform or use a paid solution. There are many options available, from the Wordpress-based WooCommerce, to Zen Cart, Magento, PrestaShop and many others. Today, I’ll provide an overview of the options so you can determine which solution is best for your needs.

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t probably comes as no surprise that the e-commerce marketplace is booming! Consumers expect to pay less when they shop online, and that is what is driving the surge in online sales. According to NAB’s November 2014 report: “we estimate Australians spent $15.9 billion on online retail in the 12 months to September 2014”, this is 12.8% higher compared to online spending in 2013. The Set Up Process When it comes to creating your web shop with a free e-commerce shopping cart platform, you generally need to oversee the entire set-up process. Conversely, many paid e-commerce platforms tend to offer hosting and do much of the set-up process on your behalf. Paid Platform There are many pros and cons associated with a paid e-commerce solution for your web shop.


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Macarthur Region Business to Business Magazine

Pros:

Cons:

All paid platforms offer help and support for virtually any problem that arises.

Easy set-up and installation is typical for hosted e-commerce solutions, which means you don’t need the technical savvy, nor will you need to hire a developer to assist with anything that’s over your head.

You’re largely on your own when it comes to developing the site, which could be a problem if you run into a question or dilemma while setting up or managing the e-commerce site.

Many free platforms require a fair amount of technical knowledge in order to alter the look of the shop (also called a theme) or perform updates. Some not-so-technical folks may need to hire a developer to assist with updates or alterations.

Unless you know what you’re doing, security may not be as robust as with paid platforms.

Security is quite robust on hosted e-commerce platforms. Security updates don’t rest on your shoulders; they’re the company’s concern.

You can choose from 1000s of free site designs or themes.

It’s important to remember that if you pick a template for your shop, there may be hundreds or even thousands of other shops using that same theme. This can be dicey in terms of branding. Cons: •

You may be tied into a contract with a monthly fee of $30 or more per month.

There’s less flexibility when it comes to site design and features. You generally don’t have access to the core files, making it impossible to fully customize your site.

One of the worst possible scenarios of using a hosted site is the risk of the platform going out of business. In the case of Yahoo! Geocities, this is exactly what happened. In 2009, Yahoo announced that it would shut down Geocities – and at least 38 million user-built pages on GeoCities were shut down. Free Platform There are lots of pros of opting for a free e-commerce platform, including the following: •

It’s free!

There’s no commitment, so if the platform isn’t quite what you expected or needed, then you can walk away and find a new solution.

You maintain full control over your e-shop.

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As with many things in life, there’s no one-size-fitsall solution. When choosing between a free or a hosted e-commerce solution, it all depends upon your unique needs, preferences and technical abilities. If you’re a fairly technical savvy individual who prefers total flexibility/control of your own online shop, then a free e-commerce platform may be right for you. If you have limited technical skills and want easy, efficient integration, then a paid solution may be the better option.


Macarthur Region Business to Business Magazine

Above: Teaching kids to code at Leumeah Public School. With kids from the Science and Technology class. From right to left: Ariq Abdullah, Taha Amir, Haleeman Rahman and Sharmila Rahman.

Why We Should Teach Our Kids to Code

K

ids today are increasingly familiar with technology. They have phones, tablets, and laptops and are often more adept at using them than their parents. One piece of the technology puzzle is still missing, though: coding.

While coding may seem like an advanced skill necessary only for computer whizzes, it’s actually a very important skill that has all sorts of applications.

opportunities out there for talented programmers and people who know how to code. Even if your child doesn’t necessarily want to go into the technology industry, learning to code is a valuable skill that can be applied in almost any field.

The Must Have Job Skill of the Future

Coding as a Form of Creativity

Many of today’s most successful people started learning coding when they were young. Bill Gates and Mark Zuckerberg are among the enthusiasts for teaching children to code at a young age.

Bill Gates believes that if you’re familiar with addition and subtraction, you can learn to code. This means that coding can be included in school curricula at an early stage.

Coding is at the heart of today’s most successful tech start-ups. This means that there are many job

Once young children are exposed to the principles of programming as well as their practical

By: Eng Ung

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Chinese cuisine

Macarthur Region Business to Business Magazine

Dining Discount

Over 40 years of family traditional Oriental Chinese cooking techniques handed down to head chef Shaun go into every dish created daily at The ‘New Hong Loch Chinese Restaurant’, Curran’s Hill. After hugely successful restaurants in country NSW at Parkes where Shaun’s sister continues to run the original ‘Hong Loch Restaurant’, and Trundle, in August 2013 Shaun and his wife Mei returned to Sydney to be closer to their respective families.

New Hong Loch Chinese Restaurant is offering 10% discount for dine-in meals if you mention this advert. Enjoy Shaun and Mei’s classic Chinese cuisine with a sensational range of specialties, open 7 nights. Chinese cuisine

Chinese cuisine

“After school I worked as a kitchen hand for my sister, I then moved to Sydney at 20 to become head chef at ‘Noodle Plus’ Town Hall.” Over 40 years of family traditional Oriental Chinese cooking techniques handed down to head chef “The experiences helped when we opened our Shaun go into every dish created daily at The ‘New first Restaurant in Trundle. We took over the local Hong Loch Chinese Restaurant’, Curran’s Hill. After RSL ‘Trundle Chinese’ and increased profit from hugely successful restaurants in country NSW at $8,000 the previous financial year to $180,000 in Parkes where Shaun’s sister continues to run the our first year”.

New Hong Loch Chinese Restaurant

2/5 Iando Way, Currans HillRestaurant’ NSW , and Trundle, in original ‘Hong Loch August Shaun and his wife Mei returned to Ph2013 4646 1530 Sydney to be closer to their respective families. www.newhongloch.com.au

With Mei’s customer service and Shaun’s cooking, a winning formula was set.

“It’s so important to build your business by giving “After school I worked as a kitchen hand for my your local customers the best produce and service”. sister, I then moved to Sydney at 20 to become head “Curran’s Hill has a similar community feel to Trundle, chef at ‘Noodle Plus’ Town Hall.” every week we are privileged to entertain new “The experiences helped when we opened our first Restaurant in Trundle. We took over the local RSL ‘Trundle Chinese’ and increased profit from $8,000 the previous financial year to $180,000 in our first year”.

customers and build friendships”. No matter what occasions or events you are celebrating, why not contact Shaun and Mei, who can comfortably cater for up to 50 guests.

With Mei’s customer service and Shaun’s cooking, a winning formula was set.

Technology plays an important role in the applications, such as creating simple games, web 2/5they Iando Way, Hill development of our future. By gaining digital pages to orbuild basic learn toCurran’s “It’s so important yoursmart businessphone by giving apps, your local customers the best produce and service”. Ph (02) 4646 1530 fluency at an early age, our children can make develop important design and problem-solving “Curran’s Hill has a similar community feel to Trundle, www.newhongloch.com.au every week we are privileged to entertain new use of technology as well as contribute towards a skills. customers and build friendships”. brighter future. Coding is Just Plain Fun No matter what occasions or events you are celebrating, why not contact Shaun and Mei, who can comfortably cater for up to 50 guests.

For children, there are plenty of fun applications for coding, such as creating 2/5simple Iando games, Way, Curran’s web Hill Ph (02) 4646 1530 pages and apps. Mark www.newhongloch.com.au Zuckerberg, the founder of Facebook, started first coding project by creating a game for himself and his sisters. Digital Fluency Learning to code is a great part of helping children to become more fluent in using technology. Just as in reading, we can define the concept of fluency by the “speed, accuracy, comprehension and ease” by which a student reads a book. Similarly, a student is considered fluent in the use of technology by the way they navigate programs, apps or completes tasks on different platforms and media devices.

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“Everybody in this country should learn how to program a computer... because it teaches you to 15 think.” Steve Jobs co-founder, Apple Inc Coding is a valuable skill in any field. In fact, not being familiar with technology can be a major setback. Learning to code gives children more opportunities for the future and increases their chances of being successful no matter what endeavours they attempt.

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Chemical Cleaning Solutions For 30 years we have been manufacturing and distributing innovative cleaning solutions for the hospitality, building and automotive industries. 1300 722 435 www.chemclean.com.au Designside All your graphic design needs for brochures, logos, posters,banners, photoshop retouching, all printed material and web banners. 9977 6414 www.designside.com.au

Tile Rescue “No job too big or too small” is Laurie’s catchphrase for tile re-grouting, bathroom makeovers, through to commercial hospitality and building industry services. 0438 235 304 www.tilerescue.com.au Dry King Our Services include carpet and upholstery cleaning, verticle blind cleaning, mattress stain removal, dust mite treatment and flood damage. Ask Rafiq about his guarantee that can’t be beaten! 4620 5555 www.drykingcarpetcleaningsydney. com.au


Macarthur Region Business to Business Magazine One Vision We provide professional commercial photography to reflect and enhance your every need providing all your image requirements. Contact Jeff on 0431 217 125 www.onevisionstudios.com.au Ingleburn Trophies For all your trophies and plaque needs, call Kathy who offers a mobile, personalised service around Macarthur and will help you choose the products perfect for your needs. 9605 1575 www.ingleburntrophies.com.au Tezza - Media, Sales & Marketing Specializing in professional MC & Spruiking-Corporate functions, Weddings & Retail Sales

Vinnies Award winning Vinnies Ristorante cater for everyone from business functions to a romantic dinner for two. The seafood platter brings diners from around Sydney and beyond! 9602 8873 www.vinniesristorante.com.au

Also available corporate event, real estate & business awards video & photography service. 0406922551 ThaiTanic Conveniently located around Macarthur, enjoy a healthy business lunch or treat the family for dinner at one of 5 Thaitanic restaurants. www.fivestarthaitanic.com.au

Reliable Stationer A proudly independent stationer, Dilip and his team celebrate 15 years supplying office products at great prices. And also a huge range of art supplies. 4625 2600

New Hong Loch Your hosts Shaun and Mei welcome diners to their Chinese restaurant in Curran’s Hill. Delight in the flavours created the authentic, family way. 4646 1530 www.newhongloch.com.au

Promote Your Business to Macarthur’s Business Community h (tp/:wwws.m artermedaic.o ma.u)

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CALL 1300 793 600 Your text ad will appear in the next edition of Smarter Macarthur 47 B2B Magazine, and in our website directory.


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Smarter Macarthur B2B Summer Edition 2015  

Smarter Macarthur is a free business-to-business magazine that is distributed to local businesses, cafes, restaurants and professional pract...

Smarter Macarthur B2B Summer Edition 2015  

Smarter Macarthur is a free business-to-business magazine that is distributed to local businesses, cafes, restaurants and professional pract...