Jogja has long been known for its exquisite furniture and handicrafts. With beautiful raw materials, a rich history of artisan technique, and a culture that fosters artistic inspiration, some of the finest furniture and handicrafts in the word come from right here and Jogja. In monthâ€™s issue of JogjaMag we met up with Mr. Andre the owner and head designer at Natural House Deco. From this pioneer of the Jogja handicraft industry we hope to find out a little more about the trade and in particular their unique approach to home decor. Raised with an eco-friendly mindset Mr. Andre approaches his work with the idea that he is trying to bring out and accentuate the beauty inherent in nature. He describes it as an effort to combine love, art, and spirit, with what nature provides.
His goal is to create nature-based crafts that show their natural beauty and therefor speak to our desires for a modern minimalist world. Based in Kasongan, an area known as the craft center, Natural House Deco came from humble beginnings to become an up market distributer that sells products all over the world such as Europe, USA and Canada. Today Natural House Deco exports about 50% of its production, the other 50% remains for the growing local market. With products ranging from decorative lights, wall decorations, sculptures, and just about everything in-between Natural House Deco is a place to find all types and classes on home decor. Whenever I tried to pin down their style I would turn the corner and find something totally new. Ethnic concepts, internationally inspired design, and customized pieces can all be found in the same building. Mr Andre is probably right, because he has been rewarded at IFFINA 2013 for â€œthe most inspiring productâ€? Recycling Item category.
Waterfall, mystic cave, handicraft, here is what you will get inJogja Mag this month !