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9. Marketing 10.Finances 11. References

1. Table of Contents 2. What is the DIA? 3. Collections 4. Architcture 5.Artwork 6. Renovation & Expansion 7-8. History

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Detroit Institute of Arts (DIA) The DIA is located in Midtown Detroit,

Michigan, has one of the largest, most significant art collections in the United States. In 2003, the DIA ranked as the second largest municipally owned museum in the United States, with an art collection valued at more than one billion dollars. With over 100 galleries, it covers 658,000 square feet; a major renovation and expansion project completed in 2007 added 58,000 square feet (5,388 m²). The museum building is highly regarded by architects. The original building, designed by Paul Philippe Cret, is flanked by north and so uth wings with the white marble as the main exterior material for the entire structure. It is part of the city’s Cultural Center Historic District listed in the National Register of Historic Places. The museum’s first painting was donated in 1883 and its collection consists of over 65,000 works. The DIA is an encyclopedic museum: its collections span the globe from ancient Egyptian works to contemporary art. The DIA is located in Midtown Detroit’s Cultural Center Historic District, about two miles (3 km) north of the downtown area, near Wayne State University. The Detroit Institute of Arts hosts major art exhibitions and also contains the 1,150-seat Detroit Film Theatre (designed by theatre architect C. Howard Crane).

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Collections

The museum contains 100 galleries of art from around the world. Diego Rivera’s Detroit Industry cycle of frescoes span the upper and lower levels to surround the central grand marble court of the museum. The armor collection of William Randolph Hearst lines the main hall entry way to the grand court. The collection of American art at the DIA is one of the most impressive, and officials at the DIA have ranked the American paintings collection third among museums in the United States. Works by American artists began to be collected immediately following the museum’s founding in 1883. Today the collection is a strong survey of American history, with acknowledged masterpieces of painting, sculpture, furniture and decorative arts from the 18th century, 19th century, and 20th century, with contemporary American art in all media also being collected. In addition to the American and European works, the collections of the Detroit Institute of Arts are generally encyclopedic and extensive, including ancient Greek, Roman, Etruscan, Mesopotamian, and Egyptian material, as well as a wide range of Islamic, African and Asian art of all media. In December 2010, the museum debuted an all new permanent gallery with special colllections of hand, shadow, and string puppets along with programmable lighting and original backgrounds. The museum plans to feature puppet related events and rotation of exhibits drawn from its puppet collections. • • • • • • • • • • • • • • • •

Jan van Eyck,
Saint Jerome in His Study, 1442 Benozzo Gozzoli,
Madonna and Child, c. 1460 Master of the Tiburtine Sibyl,
Crucifixion, 1485 Lucas Cranach the Elder,
Saint Christopher, 1518–20 Pieter Bruegel the Elder,
The Wedding Dance, 1566 Diego Velázquez,
Portrait of a Nobleman, 1623 Rembrandt van Rijn,
The Visitation, 1640 Jacob Isaakszoon van Ruisdael,
The Jewish Cemetery, 1657 Henry Fuseli,
The Nightmare, 1781 John Singleton Copley,
Watson and the Shark, 1782 Edgar Degas,
Violinist and Young Woman, 1870–72 Paul Cézanne,
Bathers, 1879 Vincent van Gogh,
Self-Portrait with Straw Hat, 1887 Vincent van Gogh,
Portrait of the Postman Joseph Roulin, 1888 Paul Gauguin,
Portrait of the Artist with the Idol, 1893 Pablo Picasso
Femme assise (Melancoly Woman), 1902-03

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Architecture Before 1920, a commission was established to choose an architect to design a new building to house the DIA’s expanding collections. The commission included DIA President Ralph H. Booth, William J. Gray, architect Albert Kahn and industrialist Edsel Ford. W.R. Valentiner, the museum director acted as art director and Clyde H. Burroughs was the secretary. The group chose Philadelphia architect Paul Philippe Cret as the lead architect and the firm of Zantzinger, Borie and Medary as associated architects, with Detroit architectural firms of Albert Kahn and C. Howard Crane contributing “advice and suggestions.” The cornerstone for new Beaux-Arts, Italian Renaissance[6] styled building was laid on June 26, 1923 and the finished museum was dedicated on October 7, 1927. The south and north wings were added in 1966 and 1971 respectively. Both were designed by Gunnar Birkerts and were originally faced in black granite to serve as a backdrop for the original white marble building. The south wing was later named in honor of museum benefactors Edsel and Eleanor Ford and the north wing for Jerome Cavanaugh who was Detroit Mayor during the expansion.[6][7] The museum is directly across the street from the Detroit Public Library, also constructed of white marble in the Beaux-Arts, Italian Renaissance style.

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Artwork

Edsel Ford commissioned murals by Diego Rivera for DIA in 1932. Composed in fresco style, the five sets of massive murals are known collectively as Detroit Industry, or Man and Machine. The murals were added to what had been a courtyard; it was roofed over when the work was executed. Widely held to be great works of art today, this was not necessarily the case when they were completed. Architect Henry Sheply, a close friend of Cret’s would write: “These [murals] are harsh in color, scale and composition. They were designed without the slightest thought given to the delicate architecture and ornament. They are quite simply a travesty in the name of art.” Their politically charged themes of proletariat struggle caused lasting friction between admirers and detractors. During the McCarthy era, the murals survived only by means of a prominent sign which identified them as legitimate art; the sign further asserted unambiguously that the political motivations of the artist were “detestable”. Today the murals are celebrated as one of the DIA’s finest assets, and even “one of America’s most significant monuments”. The building also contains intricate iron work by Samuel Yellin, tile from Pewabic Pottery, and architectural sculpture by Leon Hermant.

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Renovation and expansion

In November 2007, the Detroit Institute of Arts building completed a renovation and expansion at a total cost of $158 million. Architects for the renovation included Michael Graves and associates along with the SmithGroup.The project, labeled the Master Plan Project, included expansion and renovation of the north and south wings as well as restoration of the original Paul Cret building, and added 58,000 additional square feet, bringing the total to 658,000 square feet. The renovated exterior of the north and south wings is covered with white marble acquired from the same quarry as the marble on the main building designed by Paul Cret.The major renovation of the Detroit Institute of Arts has provided a significant example of study for museum planning, function, direction, and design.

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History

The Museum had its genesis in an 1881 tour of Europe made by local newspaper magnate James E. Scripps. Scripps kept a journal of his family’s five-month tour of art and culture in Italy, France, Germany, and the Netherlands, portions of which were published in his newspaper The Detroit News. The series proved so popular that it was republished in book form called Five Months Abroad. The popularity inspired William H. Brearley, the manager of the newspaper’s advertising department to organize an art exhibit in 1883, which was also extremely well received. Brearly convinced many leading Detroit citizens to contribute to establish a permanent museum. It was originally named the Detroit Museum of Art. Among the donors were James Scripps, his brother George H. Scripps, Dexter M. Ferry, Christian H. Buhl, Gen. Russell A. Alger, Moses W. Field, James McMillan and Hugh McMillan, George H. Hammond, James F. Joy, Francis Palms, Christopher R. Mabley, Simon J. Murphy, John S. Newberry, Cyrenius A. Newcomb, Sr., Thomas W. Palmer, Philo Parsons, George B. Remick, Allan Shelden, David Whitney Jr., George V. N. Lothrop, and Hiram Walker. Scripps gave the single largest gift of $50,000, which enabled the Detroit Museum of Art to be incorporated on April 16, 1885. The original Romanesque style building on East Jefferson at Hastings opened its doors on September 1, 1888. In 1889, Scripps donated 70 European paintings, valued at $75,000 at the time. Later support for the museum came from Detroit philanthropists such as Charles Lang Freer, and the auto barons: art and funds were donated by the Dodges, the Firestones and the Fords, especially Edsel Ford and his wife Eleanor, and subsequently their children. Robert Hudson Tannahill of the Hudson’s Department Store family, was a major benefactor and supporter of the museum, donating many works during his lifetime. At his death in 1970, he bequeathed a large European art collection, which included works by Paul Cézanne, Vincent van Gogh, Paul Gauguin, Edgar Degas, Georges Seurat, Henri Rousseau, Henri Matisse, Pablo Picasso, Constantin Brâncuși, important works of German Expressionism, a large collection of African art, and an endowment for future acquisitions for the museum. Part of the current support for the museum comes from the state government in exchange for which the museum conducts state-wide programs on art appreciation and provides art conservation services to other museums in Michigan.

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In 1922, Horace Rackham donated a casting of Auguste Rodin’s sculpture, The Thinker, acquired from a German collection, to the museum where it was exhibited while the new building was under construction. The work was placed in the Great Hall of the new museum building. Sometime in the subsequent years the work was moved out of the building and placed on a pedestal in front of the building, facing Woodward Avenue and the Detroit Public Library across the street. In 1949, the museum was among the first to return a work that had been looted by the Nazis, when it returned Claude Monet’s The Seine at Asnières to its rightful owner. The art dealer from whom they had purchased it reimbursed the museum. In 2002, the museum discovered that Ludolf Backhuysen’s A Man-O-War and Other Ships off the Dutch Coast, a 17th-century seascape painting under consideration for purchase by the museum, had been looted from a private European collection by the Nazis. The museum contacted the original owners, paid the rightful restitution, and the family allowed the museum to accession the painting into its collection, adding another painting to the museum’s already prominent Dutch collection. In 1970, Anna Thompson Dodge bequeathed the 18th-century French contents of the music room from her home, Rose Terrace, to the museum upon her death. A 1976 gift of $1 million from Eleanor Ford created the Department of African, Oceanic and New World Cultures.[7] On February 24, 2006, a 12-year-old boy stuck a piece of chewing gum on Helen Frankenthaler’s 1963 abstract work The Bay, leaving a small stain. The painting is valued at $1.5 million as of 2005, and is one of Frankenthaler’s most important works. The museum’s conservation lab successfully cleaned and restored the painting, which was put back on display in late June 2006. It was reported on May 25, 2013 that the city-owned collection was at risk of sale should the Sitty of Detroit file for Chapter 9 bankruptcy.

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Marketing

One of the largest, most significant art museums in the United States, the Detroit Institute of Arts relies on private donations for much of its financial support. It is a prime attraction in the metropolitan region, holding major art exhibitions inside the museum’s 1,150-seat theatre and annual formal entertainment fundraising galas such as Les Carnavel des ArtStars in November. Other Detroit Institute of Arts coordinated events include the annual “Fash Bash,” a leading corporate sponsored fashion event, featuring celebrities and models that showcase the latest fashion trends, typically held in the Renaissance Center’s Winter Garden, the Fox Theatre, or at the Detroit Institute of Arts theatre in August to celebrate Detroit Fashion Week.

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Finance

The museum has sought to increase its endowment balance to provide it financial independence. The city of Detroit technically owns the museum building and collection, but withdrew the city’s financial support. The museum’s endowment totaled $200 million in 1999 and $230 million in 2001. The museum completed a major renovation and expansion in 2007. By 2008, the museum’s endowment reached $350 million; however, a recession, reduced contributions, and unforeseen costs reduced the endowment balance to critical levels. In 2012, the endowment totaled $89.3 million and provided an annual return of about $3.4 million in investment income; while admissions, the museums cafe restaurant, and merchandise and book sales from the museum’s gift shop generated about $3.5 million a year, or just 15 percent of the annual budget. The museum raised $60 million from 2008 to 2012, reduced staffing, and reduced its annual operating budget from $34 million in 2008 to 25.4 million in 2012.In 2012, voters in three of the major metropolitan counties approved a property tax levy or millage for a duration of 10 years, expected to raise $23 million per year, saving the museum from cuts. In August 2012, the museum website expressed appreciation to the voters for their support. In 2012, 79 percent of the institute’s 400,000 annual visitors lived in one of the three surrounding counties Wayne (which includes Detroit), Macomb, and Oakland. The Museum offers Wayne, Oakland, and Macomb County residents free general admission for the 10 year duration of the millage approved in 2012. In 2012, the museum established an updated long term fund raising goal of $400 million to restore its endowment while the millage is in effect.

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References

Corley, Irvin (April 30, 2003).2003–04 Budget Analysis city of Detroit Memorandum to Graham Beal, Director, Arts Department. Retrieved on November 10, 2007. “The Detroit Institute of Arts (DIA) is the second largest municipally owned museum in the United States and contains an encyclopedic art collection worth over one billion dollars.” Detroit Institute of Arts.About the DIA. Retrieved December 6, 2010. AIA Detroit Urban Priorities Committee, (1-10-2006).Top 10 Detroit InteriorsModel D Media “The Puppets Are Coming, The Puppets Are Coming! Detroit Institute of Arts to unveil new puppet gallery December” (Press release). dia.org. 22 November 2010. Retrieved 2011-05-16. The Architecture of the Detroit Institute of Arts, The Detroit Institute of Arts, 1928 Ferry, W. Hawkins, The Buildings of Detroit: A History, Wayne State University Press, Detroit, Michigan, 1968 “It All Began with an Art Show”. Detroit News (detnews.com). November 6, 2007. Retrieved 2010-09-20. Berman Ann E. (July 2001).The Edsel & Eleanor Ford House.Architectural Digest. Retrieved January 22, 2012. Schjeldahl, Peter (28 November 2011). “The Painting on the Wall”. The New Yorker (Condé Nast): 84–85. Retrieved 12 January 2012. Stremmel, Kerstin (2004). Realism. Taschen. pp. 80–81. ISBN 978-3-8228-2942-4. Retrieved 12 January 2012. Vivian Baulch and Patricia Zacharias (July 11, 1997). “The Rouge plant – the art of industry”. The Detroit News (detnews.com). Retrieved 2011-02-24. White, Theo B., Paul Philippe Cret: Architect and Teacher, The Art Alliance Press, Philadelphia, 1973, p.33-34. Gonyea, Don (2009). “Detroit Industry: The Murals of Diego Rivera”. National Public Radio. Retrieved 12 January 2012. Freudenheim, Tom L. (14 August 2010). “When the Motor Sitty Was a Symbol of Strength”. The Wall Street Journal. Retrieved 12 January 2012. Lucy Ament (January 22, 2008). “The New DIA: The Architects”. Model D Media. Retrieved 2010-12-06. Linett, Peter (January 2009).Focus on the Detroit Institute of Arts.Curator: The Museum Journal. Retrieved December 6, 2010. “Masterpiece Back On View After Gum Incident”. Detroit Institute of Arts. June 30, 2006 Serena Maria Daniels, Michael H. Hodges and Christine Ferretti (May 24, 2013).Orr spokesman: DIA failed to move quickly to protect assets. The Detroit News. Judith H. Dobrzynski (August 1, 2012).Where There’s a Mill, There’s a Way. Wall Street Journal http://www.dia.org/calendar/exhibitions.aspx Detroit Institute of Arts calendar of events Hodges, Michael H. (September 8, 2003).Fox Theater’s rebirth ushered in sitty’s renewal. Michigan History, The Detroit News Fash Bash 2011 at the Detroit Institute of Arts. dbusiness.com, July–August 2012. Cohen, Patricia (August 8, 2012).Suburban Taxpayers Vote to Support Detroit Museum. New York Times Laurén Abdel-Razzaq (August 8, 2012), Detroit Institute of Arts tax easily passes in Wayne, Oakland The Detroit News.

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