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MEDIA

KIT

SLOVENIA Green. Active. Healthy. www.slovenia.info #ifeelsLOVEnia


“AT FIRST, THE IDEA WAS TO KEEP SLOVENIA A SECRET.”

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Slovenian Tourist Board

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Slovenia. Green. Active. Healthy.

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Top Media about Slovenia

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Ljubljana & Central Slovenia

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Alpine Slovenia

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Mediterranean & Karst Slovenia

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Thermal Pannonian Slovenia

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Slovenia Culture

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Slovenia UNESCO

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Taste Slovenia

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Slovenia Outdoor

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Special Hints For 2019

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Slovenia Spas

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Events Not to Miss

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Slovenian Tourism in Numbers

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Social Media Guidelines

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Map of Slovenia

Welcome to Slovenia, a pocket-size country which surprises with its vast diversity on every step. If you are eager to step out of the box and experience authenticity at its best, this is the country to put on your bucket list! P.S. Do it before everyone else discovers it! Slovenia is surely the most diverse European country. The crossroads between the Alps, Mediterranean and Karst, the Pannonian Plain and central Slovenia with the capital city of Ljubljana bring together history, cultures, natural beauties and resources from all over Europe. Nowhere else you will find such a diversity packed on such a tiny piece of land. And this makes it so attractive in any time of the year! Let us tell you a little story: at first, the idea was to keep Slovenia a secret. Not to tell anyone about it and to keep it all for ourselves. For the sake of beauty. It would be our little paradise on Earth, or our happy place, if you wish to call it this way. Everybody would live happily ever after, on their little piece of paradise, surrounded by pristine nature and breathtaking scenery. But… (there’s always a but...) Slovenia is so beautiful that it’s simply impossible to keep it secret. Once you visit, you want to tell everybody! It simply makes you passionate and evokes desire to return. So you can imagine how hard it is for the locals to keep their little secret. I.M.P.O.S.S.I.B.L.E. So, we decided to show Slovenia to the world - but keep it GREEN. This is why committed ourselves in developing sustainable tourism and promote Slovenia as a green, active and healthy 5-star destination. We believe that we have all the assets and conditions to make this happen. Numerous awards show that we are on the right track. And also the guests who just can’t stop praising the greenery that surrounds us… pristine, clean, green – these words are often heard when describing Slovenia... This media kit has been put together to inspire you to visit Slovenia. Browse through and step into the world of diversity. Discover what Slovenia has to offer. Then contact us and we will set up a wonderful trip for you, where diversity will follow you on every step. And then, you will understand why we wanted to keep it a secret. P.S. We are a team of young enthusiasts, who are all deeply in love with Slovenia and are eager to show it to you! We promise an unforgettable trip, where you will create longlasting memories. Slovenian Tourist Board Global PR Department

To travel is to live fulfilled. Maša Puklavec

Global Communications Manager press@slovenia.info

+368 1 5898 579

Heart-shaped Road, Špičnik


SLOVENIAN TOURIST BOARD

Slovenia - green and boutique destination We are making efforts to help Slovenia become recognisable as a green boutique global destination for high-end visitors seeking diverse and active five star experiences.

for

Our key goals 2019

The 2018/2019 Work Programme of the Slovenian Tourist Board is based on strategic development and marketing guidelines that are proposed by the new 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism. The key objectives are: • Increasing Slovenia’s recognisability and image as a tourist destination under the brand I feel Slovenia. • Sustainable growth by increasing arrivals and overnight stays throughout the year (365 days of Slovenian tourism).

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By way of innovative content marketing, the I feel Slovenia brand, and the stories of Slovenian tourism, the Board’s activities are focused on increasing Slovenia’s recognisability as a tourist destination and on promoting the marketing of innovative tourist products with added value, which are based on the principles of sustainable development.

• Increasing consumption by extending the average duration of stay and consumption, and strengthening products with higher added value. • Focusing on high-end visitors seeking high-quality, diverse, and active experiences, peace, and personal benefits.

Ljubljana Marshes

Slovenian tourist board

Media Kit SLOVENIA

The Slovenian Tourist Board (STB) is a national tourist board that plans and carries out the marketing of Slovenia’s comprehensive tourist offer in foreign markets and ensures the sustainable development of Slovenian tourism.

• Geographic dispersion of flows across Slovenia – also with the support of implementing the concept of four macro destinations.

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SLOVENIA Green. Active. Healthy.

SO DIFFERENT. SO ACCESSIBLE!

500 km

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If you’re looking for a boutique, sustainable tourism experience, Slovenia is the right choice for you! All the more so since Slovenia is a green, active and healthy country distinguished by globally recognised and locally authentic five-star experiences.

surface area

10,000 km2 of forests

26,000 km of coastline

250 km Vienna Munich

Mt. Triglav 2,864 m the highest peak

Ljubljana

Zagreb

over 10,000 karst caves

13.29 %

of the surface covered by protected areas

Ljubljana the capital

Slovenian

the official language (also Hungarian and Italian in ethnically mixed territories)

1 May 2004 accession to the European Union

Mt Pihavec

Slovenia

Media Kit SLOVENIA

The unique luxury of green diversity is the cornerstone of Slovenia’s exclusive, authentic experiences. Activities in the open air and health-giving thermal waters complemented by excellent cuisine provide additional opportunities for new experiences. Slovenia has been awarded the title of European Region of Gastronomy 2021.

20,273 km2

46.6 km

Venice

Alpine Slovenia amazes with experiences among the highest mountains and the wildest waters. Mediterranean and Karst Slovenia invites you to visit world-famous karst caves and traditional salt pans on the Adriatic coast. Thermal Pannonian Slovenia boasts as many as 13 natural health resorts near thermal springs in the midst of wine-growing hills. Ljubljana and Central Slovenia combine the liveliness of the capital city and the green countryside with primeval forests of European importance.

2.065 million

of watercourses

Authentic experiences for even the most demanding visitors Slovenia, the first country to earn itself the title of green destination of the world, is also the only country with the word ‚love‘ in its name. This ‚love‘ in a unique way connects four large European regions: the Alps with the Mediterranean, the Karst with the Pannonian Plain. It is only about a two-hour drive from the capital of Slovenia to the most remote corners of the country.

population of

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The 1st country in the world with the title of

Global Green Destination 4 geographical regions The Alps, Mediterranean, Karst and Pannonian basin

The green scheme of the Slovenian tourism, the original Slovenian national certification system, which has received professional acclaim around the world, is based on international assessments of quality and sustainability.

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Alpine Slovenia Ljubljana & Central Slovenia

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Thermal Pannonian Slovenia Mediterranean & Karst Slovenia

UNESCO

listings of natural, cultural and intangible heritage

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natural Slovenian health resorts

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seasons destination for

365

days of experiences

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At Slovenia’s initiative, the United Nations proclaimed 20 May as World Bee Day, a day for raising awareness about the extraordinary significance of bees for the survival of humankind.

Velika planina

Slovenia

Media Kit SLOVENIA

20 May

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The landscape surrounding these gently undulating meadows fringed by beech forest is just as impressive in its way, with almost vertical limestone cliffs plummeting from the peaks of the surrounding snow-topped mountain ranges in the Triglav National Park.

„ THE TELEGRAPH,

By the end of the afternoon we reach the summit, a craggy moonscape freckled by snow puddles and alpine moss. Our reward is an extended overnight break at a small but surprisingly modernist bivouac cabin—it’s almost Scandinavian in style, built from blond wood and geometric panes of weatherproof glass.

„ BLOOMBERG,

How Hiking May Hold the Key to Slovenia’s Tourism Future, by Brandon Presser, 12 July 2018

It’s something of a relief to meet other people at the source of the Soca, even if they prove utterly foolhardy. The water springs from a fissure in a granite cliff, settling in a secret pool before spilling over the brim and starting on its way to becoming a river.

Best in Europe, The essential destinations in Europe this year (2018), 9. Vipava Valley, Slovenia

Media Kit SLOVENIA 10

One line I hear frequently, and which guidebooks like to boast about, is that the country is so compact, with such a diversity of terrain, that you can ski in the morning and swim in the ocean in the afternoon. (…) Only one way to find out. One morning in April, I decide to give it a go.

The best of Slovenia in one day: Ski in the morning, take a dip in the sea in the afternoon, by Noah Charney, 4 May 2018

Lake Bled is a glacial lake with stunning blue hues and clear water, perfect for swimming and rowing. In fact, the World Rowing Championships have been held here four times.

„ USA TODAY,

Prepare to fall in love with stunning Slovenia, 24 August 2018 Slovenian Coast

Melania Trump tourism: First lady‘s hometown Sevnica lures visitors, by John Malathrona, 9 May 2018

„ THE WASHINGTON POST,

„ NATIONAL GEOGRAPHIC TRAVELER, Walking the Alpe-Adria Trail, by Adrian Phillips, 18 May 2018

The Posavje countryside, where Melania Trump grew up, is a beautiful hill-strewn region, crisscrossed by rivers like the Mirna and the Krka, fringed by primeval forests of pine, fir, oak and beech. Among the most beautiful areas is Kozjansko Regional Park, east of Sevnica.

„ CNN TRAVEL,

Peppered with terracotta-tiled hamlets and gothic spires, and lined with grapevines stretching along gentle slopes, it would be easy to mistake the Vipava Valley for a rustic Tuscan idyll.

„ LONELY PLANET,

A wildflower explosion in deepest Slovenia, by Tim Richardson, 30 May 2018

The real beauty of the Karst lies in the rusticity and simplicity – the crumbling houses and taverns you might not notice because they don’t have signs up and everything is family-run and on a small scale.

„ THE GUARDIAN,

The wind makes Karst people stay in, and gives them character’: walker and author Nick Hunt, by Jane Dunford, 12 Jan 2018

Others about Slovenia

Highlights of 2018

TOP MEDIA ABOUT SLOVENIA

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LJUBLJANA & CENTRAL SLOVENIA

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Ljubljana & Central Slovenia are a great starting point to fall in love with Slovenia’s special features. The capital, whose name sounds like beloved in Slovenian (Ljubljana– ljubljena), lives with a thousand faces of urban culture and art, festivals and events. It is joined with the marsh where the oldest wheel in the world was discovered. Green trails around Central Slovenia lead to places of UNESCO heritage of humanity and primeval forests. Ljubljana Castle

Ljubljana & Central Slovenia

Media Kit SLOVENIA

Liveliness of the capital and nature hikes – to primeval forests.

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LJUBLJANA AT ITS BEST Discover Plečnik’s Ljubljana in the centre of Slovenia. Hike to the castle, take a boat trip down the river, visit museums and galleries, and enjoy festivals and other events.

2 Cycling in Kočevski Rog

DISCOVER MYSTERIOUS FORESTS Discover the pristine nature and primeval forests of Kočevje during short or multi-day hikes on wellmarked trails. Taste Kočevje forest honey with its Protected Designation of Origin certificate.

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LEARN ABOUT THE SHEPHERDS‘S LOVE STORY 1 Ljubljana

While strolling through the old town centre of Kamnik or hiking to Velika planina, taste typical Kamnik dishes, including trnič cheese, which used to represent a shepherd’s profession of love for a girl from the valley.

Ljubljana & Central Slovenia

Media Kit SLOVENIA

3 Velika planina

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5 River Kolpa

TRAVEL BACK IN TIME & VISIT ANCIENT PILE-DWELLERS The Ljubljana Marshes, with their remains of ancient pile-dwellers’ culture and the oldest wooden wheel in the world, are part of the UNESCO heritage. Several paths and educational trails wind through the marshland.

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Kolpa is Slovenia’s warmest river, with ample opportunities for water sports, and also one of Slovenia’s European Destinations of Excellence. The area where three regions and five nationalities come together will fascinate you with its folk traditions.

Discover more 4 Ljubljana Marshes

Ljubljana & Central Slovenia

Media Kit SLOVENIA

INSPIRED BY THE RIVER

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ALPINE SLOVENIA

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Alpine Slovenia is a world of friendly and accessible mountains and hills. On the one hand, natural treasures of the highest peaks, green valleys and the most beautiful Slovenian lakes are protected by the fairy tale Goldhorn, while on the other, domeshaped hills meet the town with the oldest vine in the world. Hiking and biking trails which take you to beautiful views are only part of exceptional opportunities for activities provided by nature and sport centres all year round. Bled Lake

Alpine Slovenia

Media Kit SLOVENIA

Activities among the highest mountains and the wildest waters.

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2 Soča Valley

EXPLORE TRIGLAV NATIONAL PARK AND DISCOVER NATURE AT ITS PUREST The park’s trails will lead you to countless gems of nature. Observe and take photos of wildlife in the company of a tour guide or visit multi-vision presentations and exhibitions at its tourist information centres.

EXPERIENCE (FIFTY) SHADES OF GREEN Enjoy rafting, canyoning, the longest zip line in Europe, and other sports and adrenalin challenges. Visit natural swimming spots or go fishing. Enjoy views of the Soča from the air or from vantage points on hiking trails. And while you certainly don’t want to miss out on tasting world-renowned culinary delicacies prepared by chef Ana Roš, you could drop by at several other gastronomic stops by the Soča.

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Take a ride in a pletna boat to the island of Lake Bled, the icon of Alpine Slovenia, ring the bell in the church for good luck, visit Bled Castle for the most impressive views, and taste the famous Bled cream cake. 1 Triglav National Park

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Alpine Slovenia

Media Kit SLOVENIA

ENJOY THE COSMOPOLITAN LAKE BLED

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4 Bohinj

LET MARIBOR & POHORJE SURPRISE YOU The oldest vine in the world awaits you in the centre of Maribor. Green hills with ski slopes, hiking and mountain trails, and the Zreče Health Resort are all just a stone’s throw from the city. Feast your eyes on the picturesque vineyard-covered hills on the outskirts of the city. 5 Maribor

FALL IN LOVE WITH PANORAMIC VIEWS OF LOGAR VALLEY You will be taken aback by views of one of the most stunning glacial valleys in Europe along the Solčava panoramic road. Hike to the Rinka Waterfall and visit some artisan homesteads in the area.

Discover more

6 Logar Valley

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Bohinj, an area in the Triglav National Park is part of Alpine Pearls network, which supports sustainable travel. Opt for a public transport here. Hop aboard the museum train and take a ride on the picturesque railway. Visit the International Wildflower Festival.

Alpine Slovenia

Media Kit SLOVENIA

ENJOY BOHINJ RESPONSIBLY

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MEDITERRANEAN & KARST SLOVENIA

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Mediterranean & Karst Slovenia merges the wonders of the Karst and the taste of traditional sea salt. Coastal towns show their beauty in the sun, green Istrian rural areas are home to original cuisine with olive oil and wild plants, Brda is home to world famous wines, while the Karst uncovers the secrets of caves which are among the most visited in Europe. This area is also home to famous white Lipizzaner horses. Cerknica Lake

Mediterranean & Karst Slovenia

Media Kit SLOVENIA

Global surprises from salt pans to karst caves.

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EXPLORE THE CHARMING COASTAL TOWNS Discover the two completely different medieval towns of Piran and Koper. Learn about medicinal traditions and Izola’s fishing tradition or stroll along Portorož’s cosmopolitan promenade. Or head to Istria, the green hinterland of the coastal towns.

1 Piran

OFF-THE-BEATENPATH PLACES

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LEARN ABOUT TRADITIONAL SALT PANS 2 Goriška Brda

Visit the Sečovje Salt Pans, the oldest active salt pans in the world. Ride a bike to the Museum of Salt Making and relax in the outdoor wellness centre right on the salt pans.

Mediterranean & Karst Slovenia

3 Sečovlje Salt Pans

Štanjel will enchant you with Max Fabiani’s architecture. You will love Brda, a land of intoxicating moments, with its world-renowned wines and cuisine. The Vipava Valley with its traditional orchards and vineyards reaches Nova Gorica, a casino town by the Italian border.

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4 Škocjan Caves

5 Lipica

GET TO KNOW THE NOBLE WHITE HORSES After you’ve seen the oldest stud farm of the white Lipizzaner horses in Lipica, why not treat yourself to the Lipica Classical Riding School show, a museum visit, horseback riding or a carriage ride?

Media Kit SLOVENIA

ADMIRE KARST UNESCO HERITAGE

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Hop aboard a train on the oldest cave railway in the world, which will take you deep underground to see the cave formations of the Postojna Cave, the most visited Karst cave in Europe. Another holder of a world record is nearby: The Predjama Castle built within a 123-metre cave mouth.

The Škocjan Caves, a diverse cave system with the largest undeground canyon in the world, are part of the UNESCO’s world heritage. In the caves, you cross a bridge, which is 50 metres above the river and underground canyon. The park at the caves boasts all the characteristics of the Classical Karst. 6 Postojna Cave

Discover more

Mediterranean & Karst Slovenia

VISIT WORLD FAMOUS ATTRACTIONS

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THERMAL PANNONIAN SLOVENIA

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Thermal Pannonian Slovenia is an area of healing waters and the most beautiful paths to well-being. Numerous Slovenian natural health resorts are strung among sunny hills with vineyards. Authentic and hearty local cuisine is provided by welcoming farms. Imagination is stirred by experiences in castles and stories of one of the most powerful noble families in Europe. OtoÄ?ec Castle

Thermal Pannonian Slovenia

Media Kit SLOVENIA

Feeling good between thermal spas and wine-growing hills

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2 Ptuj

MYSTERIOUS CASTLES AND MONASTERIES In addition to historic towns, Ptuj and Celje Castles, and the many castles of the Posavje region, spare some time to visit monasteries where monks have long traditions of herbs-growing, cheese-making, chocolate-making and much more.

1 Terme 3000 - Moravske Toplice

Thermal Pannonian Slovenia is not only home to thermal and mineral waters, but also to the renowned mineral water brands Donat Mg and Radenska. In addition to the healthy waters, health resort programmes, preventive treatments and medicinal wellness, the health resort programmes include a beneficial climate and incorporate peat, medicinal clay and other natural materials.

Media Kit SLOVENIA

RELAX IN THERMAL WATER

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This region of Slovenia boasts as many as 13 natural health resorts and even more spas. Wellness and selfness programmes, swimming, and water fun with water attractions are sure to provide you with a fantastic holiday.

3 Donat Mg Mineral Water in RogaĹĄka Slatina

Thermal Pannonian Slovenia

HEALTHY WATERS

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4 Glamping Olimia Adria Village

TASTE LOCAL The regional cuisine uses local ingredients and recipes that are hundreds of years old. The perfect way to round off your meal is with a glass of fine local wine from the Podravje and Posavje regions, the unique Slovenian wine cviÄ?ek, or a beer brewed with locally-grown hops.

Discover more

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Be it a hotel in a spa or in a town, a tourist farm tourism, an apartment, camping or glamping, a touch with nature is guaranteed throughout your stay. The environmental certificates of high-quality accommodation are yet another proof of this.

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Thermal Pannonian Slovenia

Media Kit SLOVENIA

STAY IN TOUCH WITH NATURE

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Discover the mysterious combination of cultural sights and natural patterns which have had their meeting point here in Slovenia, at the crossroads of nations and regions. Culture opens doors to travellers into the world of artistic creativity and architecture, into the history of culture and the modern way of life. Come on in, it’s Slovenia Culture Time!

Predjama Castle

Slovenia Culture

Media Kit SLOVENIA

SLOVENIA CULTURE

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50,000

year-old

(or more) Neanderthal flute found in the Divje Babe Cave

5,000

500

from the first Slovenian printed books

year-old

the

(or more) wooden wheel with an axle from the Ljubljana Marshes

centuries

of the oldest grapevine in the world from Maribor

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Media Kit SLOVENIA 38

150

in Ljubljana and the birth of the icons of graphic art and festival tradition

50

years

of uninterrupted work by the giant of architecture – Jože Plečnik

UNESCO

sites of natural, cultural, and intangible heritage

over

1950s

The

5th

year-long

season of cultural events, intertwined with the four seasons castles

St. Trinity Church in Hrastovlje

Slovenia Culture

5

years

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United Nations Educational, Scientific and Cultural Organization

World Heritage in Slovenia

SLOVENIA UNESCO 1. Škocjan Caves 2. The second largest mercury mine in the world, Idrija 3. The Škofja Loka Passion Play

5. The Primeval Forests of Krokar and Snežnik-Ždrocle

Media Kit SLOVENIA

6. Door to door rounds of kurenti, Ptuj

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There are 6 cultural, natural, and intangible sights in Slovenia that are on the UNESCO List of World Natural and Cultural Heritage.

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The architecture of Jože Plečnik, the conventional Karst with more than 11,000 subterranean caves, where the science of karstology began developing and spreading worldwide, and the Walk of Peace with World War I heritage are all candidates for inclusion among the world’s heritage elite. Slovenian lace might soon join Doorto-door rounds of Kurenti in Ptuj area and the Škofja Loka Passion Play, the oldest preserved dramatic text in Europe, both on the list of intangible heritage. Slovenia has two geoparks in the UNESCO network – the Karavanke Alps with the Peca underground and Idrija with its geological fault. The UNESCO biosphere reserves include the Julian Alps and its highest peak and the symbol of Slovenia, Mt Triglav, the Karst, Kozjansko, and Obsotelje regions. The capital, Ljubljana, is a UNESCO City of Literature. Kurent

Slovenia UNESCO

4. The heritage of ancient pile-dwellers, Ljubljana marshes

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TASTE SLOVENIA

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gastronomic regions

365

typical local and regional dishes and drinks

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World’s Best Female Chef 2017

Ana Roš

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wine regions

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At the very heart of Europe, at the meeting point of the Germanic world to the north, the Romance lands to the west, the Slavic Balkans to the south and Hungary to the east, is where Slovenian gastronomy evolved through history. Slovenian dishes are made with local ingredients: from produce grown in fields and gardens, to ingredients foraged in meadows and forests, salt harvested from the northern-most Adriatic salt pans, honey made by native bees, and wine that was a common drink around these parts even back in Antiquity, to healthy mineral waters that became the focal point of world-renowned spas centuries ago. Slovenia is a green, healthy and active country. Diverse gastronomy is therefore part of its culture. Slovenians preserve and cultivate it with the utmost respect for the environment and principles of sustainable development.

5 centuries

of the oldest grapevine in the world from Maribor Slovenia has been awarded the prestigious title of

‘European Region of Gastronomy 2021’ Do not wait for 2021 to taste its

5 stars!

Plum-dumplings

Taste Slovenia

Media Kit SLOVENIA

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wine grape varieties

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ALPINE SLOVENIA

Carniolan Sausage

If you haven‘t tasted a slice of bread spread with zaseka, or a few slices of sausage and Bohinj, Kobarid or Bovec cheese, or a spoonfull of honey, you have never visited Slovenia‘s wonderful Alpine region. Grazing livestock, forests rich in forest fruits and wild game, buckwheat and grain fields, crystal-clear rivers and lakes teeming with trout, along with flower-dotted fields luring honeybees are the basic elements contributing to the culinary diversity of this part of Slovenia, which includes tasty varieties of buckwheat and maize žganci mash and buckwheat, millet and barley groats (kaša). Turnips stuffed with groats, cabbage with potatoes, apple sauce with kidney beans, boiled dough dumplings called krapi, stuffed with curds, millet groats or minced dried pears seasoned with melted lard, are local culinary specialities. The local marble trout, Bohinj trout and brook trout are rolled in buckwheat or maize trdinka flour, which is grown in Bohinj, and deep fried.

LJUBLJANA & CENTRAL SLOVENIA Ljubljana and Central Slovenia have long been at the crossroads of culinary influences from the North and the South. According to 17th century records, the locals treated themselves to fish from the Adriatic and Danube, and were among the first to enjoy early fruit from the south. Ljubljana egg dish and Ljubljana štruklji (a kind of rolled dumplings) were mentioned in 1868, which marked one of the earliest geographical indications in Europe. The same is also true for Ljubljana crepes with cottage cheese and tarragon. Prime vegetables were grown in vegetable gardens and fields on the outskirts of town, especially Ljubljana iceberg lettuce and corn salad. There is an ongoing tradition of recipes involving pickled cabbage and turnip, fried frog legs, exquisite beef soup with noodles, boiled and then sauteed potatoes, Šmarna gora ričet (barley porridge boiled with beans) and cooked beef tongue with horse radish sauce. Ljubljana cake tops the list of sweets, followed by a variety of štruklji, poticas and strudels. Ljubljana Lunch

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“Bakala„

The Mediterranean part of Slovenia has been under the culinary influence of the neighbouring Italian province of FriuliVenezia Giulia and the Trieste area for centuries. Each of the cultural and geographical areas (Brda, the lower Soča Valley, the Vipava Valley, the Karst, Brkini and the Karst Margin and the Slovenian part of Istria) has been in close contact with the neighbouring areas across the border, and this has enriched their otherwise frugal everyday and festive diet. The culture of pršut (also known as prosciutto) consumption started to develop particularly after the 19th century. Pršut is accompanied today by other bora wind-dried meat products. The influences of Slovenia‘s western neighbour are evident in pasta dishes, while local innovation or the innovation of individual households can be seen, in particular, in meat and vegetable stews and frtaljas – egg omelettes richly flavoured with aromatic herbs. The local cuisine has also always been associated with fish from the Adriatic. The area‘s culinary culture is supplemented by excellent wines, including some made from native vine varieties.

THERMAL PANNONIAN SLOVENIA

“Prekmurska Gibanica„ Cake

The Pannonian area occupies the north-eastern and south-eastern part of Slovenia. Its culinary tradition is a combination of the cuisine along the Danube and that of the Pannonian plain, which is characterised by grain-based dishes. This is an area noted for its pogače, salty and sweet layered cakes, of which the best known is perhaps prekmurska gibanica. The goulash recipe has been taken from neighbouring Hungary. The locals call it bograč, after the container, i.e. the pot used for the preparation of this exquisite stew. A bograč festival takes place in Lendava every year. Pogače or gibanice, also called kvasenice, postržjače, krapci, and zlejvanke, vary according to the type of dough and fillings which include fresh cream, curd, cracklings, zaseka (minced bacon), poppy seeds, apples, and even cabbage and turnips. Winter is the time of pork meat and sausages. On that occasion, bujta repa, a stew made from pickled turnips, chopped pork meat with bones and millet, is served.

Taste Slovenia

Media Kit SLOVENIA

MEDITERRANEAN & KARST SLOVENIA

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Wines of Slovenia

Potica, the delicious queen of festive dishes

White or red, lushly aromatic, strong, full-bodied or light, dry or sweet – no matter what kind of wine you prefer, you will discover your favourite variety in the three wine-growing regions of Slovenia.

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Potica takes first place among the traditional festive pastries in Slovenia. It‘s a rolled pastry made of leavened dough filled with any of a great variety of fillings. Slovenian housewives also love baking poticas at non-festive times to pamper their loved ones. In households, grandmothers and mothers often have an important task to train their daughters and granddaughters in the skills of baking potica. It’s not easy to make one. You need just enough filling and just enough dough. More than 80 various types of fillings are known. The most characteristic Slovenian poticas are made with walnut, hazelnut, tarragon, poppy seed, cottage cheese and other fillings. Potica

The winegrowing region of noble white wines. The winegrowing hills of eastern Slovenia are renowned for their superior quality white wines as well as for some red wines. What particularly stands out is their qualitytested wines: late harvests, selections, Beerenauslese (BA) wines, ice wines and Trockenbeerenau - slese (TBA) wines. The Wine Roads lead to wonders such as the world ’s oldest grapevine (the Old Vine House in Maribor), one of the biggest tunnel-shaped cellars in this part of Europe (Vinag, Maribor), the cellar with the oldest Slovenian archive wine from 1917 (Ptuj) and many others.

Primorska The vineyards basking in the Mediterranean sun produce excellent red wines, such as Refošk, Teran, Merlot, Shiraz and Cabernet. Gaining in prominence are the characteristic old white varieties, such as the local Rebula, Zelen, Pinela and many others. Visit the House of Refošk in Koper, the winegrowers in Slovenian Istria and Goriška Brda, Karst and the Vipavska areas, the Dobrovo castle cellar and other remarkable features of the Wine Roads.

Posavje The winegrowing region of Cviček and other white and red wines. The land on the right bank of the river Sava boasts Cviček – a registered wine with character, low in alcohol content and with a distinctive acidic taste. There are many who say it has beneficial effects on your health! In addition, the land offers other pleasantly light, rose and white wines. Visit the notable “repnice”, pits dug into quartz sand (Bizeljsko) and other first-class wineries, including those housed in the Rajhenburg Castle under Brestanica and other marvels!

Wine Tasting

Taste Slovenia

Media Kit SLOVENIA

Podravje

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Climb a summit. On foot or by bike. Enjoy lovely ski slopes. Feel the adrenaline. Inhale freshness. In the middle of green forests, on a horse, next to water, on golf courses. Enter the world of active adventures.

Krvavec Ski Resort

Slovenia Outdoor

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SLOVENIA OUTDOOR

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Hiking in Julian Alps

HIKE SLOVENIA

Canoeing on Bohinj Lake

• 10,000 kilometres of marked and arranged hiking trails • 175 mountain huts • Highest mountain: Triglav, 2,864 m

CHOOSE WATER ADVENTURES • Rafting, kayaking, canoeing • Canyoning • Stand-up paddle-boarding

Slovenian peaks are waiting for you to climb them.

It’s time for refreshment in rivers, lakes and the sea.

Snowshoeing across Pokljuka

HOP ON A BIKE!

IT‘S SNOW TIME!

• Road cycling • Family cycling • Mountain biking and bike parks

• Skiing and snowboarding • Cross-country skiing • Ice-skating, snowshoeing, sledding

Push the pedals in Slovenia like champion Primož Roglič.

Descend down steep Slovenian skiing hills.

Cycling in Jamnica, Koroška

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GOLF WITH STUNNING VIEWS • 16 golf courses • Golf courses set in idyllic landscapes • In 1937 the oldest golf course was founded

• Zipline • Sky diving • Adrenaline parks Only for the fearless! Ready, steady, go!

Create your perfect golfing experience

Zipline in Bovec

Playing Golf in Lipica

Slovenia Outdoor

Media Kit SLOVENIA

AN EXPLOSION OF ADRENALINEFILLED FUN

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Martuljek Waterfalls

Special Hints For 2019

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SPECIAL HINTS FOR 2019

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BECOME PART OF THE GREEN SLOVENIA STORY!

As you discover Slovenia’s natural and other attributes, please act sustainably! Think about saving the planet. Experience a sustainable lifestyle and green tourism adventures wherever you see the Slovenia Green label proudly displayed. You will find places and areas involved in Slovenia’s green certification system everywhere: in the cities and in the countryside, near Alpine peaks and the Adriatic Sea, on the Pannonian Plain and on the Karst. Learn more about the Green Scheme of Slovenian Tourism www.slovenia.info/sloveniagreen

37 destinations awarded the title Slovenia Green Destination

22 accommodations providers

Enter in the world of masterpieces painted by extraordinary Slovenian fine artists, a world of art created on Slovenian soil since the High Middle Ages until the 20th century. You can either explore the exhibitions together with a curator or set your own pace by using a digital guide. Nexto interactive stories will take you on a journey full of hidden gems that the paintings are holding secret. Discover more

awarded the title Slovenia Green Accommodation

3 parks awarded the title Slovenia Green Park

READY FOR THE MOUSTACHE TOUR?

2 travel agencies

Media Kit SLOVENIA

awarded the title Slovenia Green Travel Agency

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Cultural tour of Ljubljana, combined with cycling from one spot to another, represents an excellent chance to experience Ljubljana from a completely different perspective. It gives you a chance to cycle along Europe‘s Green Capital of 2016 and get an insight into the everyday lives of the three cultural giants: architect Jože Plečnik, poet and writer Ivan Cankar and painter Rihard Jakopič. Meža River

Moustache Tour

Discover more

Special Hints For 2019

Choose sustainable forms of tourism and green experiences at businesses and destinations with the Slovenia Green label. This original Slovenian national certification system, which has received professional acclaim around the world, is based on international assessments of quality and sustainability. The green scheme of Slovenian tourism is part of a commitment to make Slovenia the first country on Earth with the title of Global Green Destination to become 100-percent green.

CELEBRATE 100 YEARS OF THE NATIONAL GALLERY OF SLOVENIA

National Gallery of Slovenia, Ljubljana

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TIME FOR APITOURISM

TOP GLAMPING RESORTS

On 20 May Slovenia and the rest of the world celebrated the inaugural World Bee Day. Slovenia is home not only to the Carniolan honey bee, but also to Anton Janša, the first beekeeping teacher and the pioneer of modern beekeeping. The love of bees in Slovenia dates far back into the past, and this passion has been passed from generation to generation for decades.

Slovenia as a green destination has become a perfect set for amazing glampings. What makes them so amazing and different from any other in the world is their uniqueness, architecture, design and luxury comfort combined with nature, all wraped in the story behind the resort.

Discover more

Discover more

Honey

TOMAŽ KAVČIČ AND ANA ROŠ, AMONG TOP 300 BEST CHEFS OF 2018 The world’s leading culinary award platform announced TOP 300 best chefs of 2018, among them two Slovenians, Tomaž Kavčič and Ana Roš.

Media Kit SLOVENIA

Both, Kavčič and Roš, received a number of international awards for their creations in the last few years. While Kavčič, whose creations can be tasted at his charming restaurant Gostilna Pri Lojzetu at Zemono Manor in Vipava Valley, received the prestigious Italian title Cuoco d’oro and his restaurant ranked first among Slovenian restaurants many times, Roš received World’s Best Female Chef title in 2017. This year, her restaurant (Hiša Franko) ranked among Top 50 restaurants in the worlds.

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Let this be just a brief introduction into discovering the rich gastronomy of Slovenia and creativity of outstanding Slovenian chefs! Appetizer at Hiša Franko

BEAR WATCHING

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Slovenia has a green heart. Forests cover three-fifths of the surface and almost every Slovenian town is only a few steps away from the woods. Forests and plains are home to many different animal and plant species. It is estimated that there are somewhere between 500 to 700 brown bears living in the green forests of Slovenia. Experience bear watching in the treetops in the south of Slovenia. Join the guide at the Brown Bear Watching Tour. The specialist tour guide will take you through the brown bear habitat, where you can learn how humans coexist with forest animals. Discover more

Brown Bear

AMONG THE BEST: BOHINJ Bohinj is among the top ten destinations to visit in Europe in 2018 according to the European Best Destinations survey. The authors of the European Best Destinations list highlight Bohinj as one of the most beautiful alpine valleys in Slovenia and a perfect destination for active getaway, be it in winter or in summer. Discover more

Bohinj Lake

Special Hints For 2019

Visit a beekeeping museum, or try the beekeeping-themed adventures and educational trips across Slovenia with trained api-tourist guides. The most popular experience at the moment, along with a honey massage and honey sauna, is the comprehensive Api well-being programme. Appreciate the calming buzz, air filled with the aroma of honey, and the feeling of warm wax and honey on your skin while you meditate and enjoy yourself.

Garden Village Glamping Resort Bled

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The natural therapeutic effects of thermal water, the beneficial effect of sea and mountain climates with aerosols, salt water and saltpan mud, therapeutic peloids and peat are the medicinal substances that can be found in abundance in Slovenian nature and that form the basis for the operation of 15 Slovenian natural health resorts. Dolenjske Toplice Thermal Spa

Slovenian Spas

Media Kit SLOVENIA

SLOVENIA SPAS

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HEALTH TREATMENT

ZreÄ?e Thermal Spa

Improve your health with the help of nature, knowledge and experience.

WELLNESS AND SELFNESS

Massage at Terme Olimia

Good well-being = Self-care in Slovenian spas. With their traditions, Slovenian health resorts have always been connected with the preservation and restoration of health. In the last few decades, their placement in the environment, natural factors and modern professional approach have also made them places for self-discovery. Wellness with pampering, relaxation and treatment programmes are supplemented by selfness programmes – selfness is a lifestyle which puts physical and mental health, and good energy at the centre. Relax with wellness experiences, invigorate yourself with selfness discoveries.

Come and improve your health in the worldclass medical centres and clinics at Slovenian natural health resorts. Experienced specialists in various diseases, state-of-the-art diagnostics equipment, and rehabilitation experts await you. Discover more

Discover more

AQUAFUN & THERMAL WATER PARKS

PREVENTION MEDICAL WELLNESS Preserve your health. Prevent diseases.

Thermal water parks = Fun experience in spas.

Programmes for preventing lifestyle diseases take into account the latest medical findings concerning particular indications. They are based on individualised holistic treatment of guests. They combine modern medicine with natural therapeutic factors and traditional medicine experience.

Slovenian spas have an abundance of outdoor and indoor water areas for swimming in all seasons. Moreover, they also have massage and therapeutic pools, and very attractive water parks with slides. Entertainment for children is also available.

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Dolenjske Toplice Thermal Spa

Family fun in Terme Ptuj

Slovenian Spas

Discover more

Discover more

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EVENTS NOT TO MISS The Slovene National Theatre Maribor

APRIL

Snowboard World Cup Rogla, Rogla Natour Alpe-Adria: Tourism and Leisure Time, Ljubljana

World Cup Ski Jumping Ladies Ljubno, Ljubno ob Savinji Golden Fox - FIS Ski World Cup for Women, Maribor-Pohorje Preseren‘s Day, a Slovenian Cultural Holiday, all over Slovenia Prešeren fair, Kranj

International Days of Minerals, Fossils and Environment - MINFOS, Tržič Delicacies of Slovenian Farms, Ptuj Refosco Festival, Marezige Vinska vigred in Bela krajina, Metlika Marathon Three Hearts, Radenci Druga Godba Festival, Ljubljana International Wild Flower Festival, Bohinj Red Bull Goni Pony, Vršič

MARCH

JUNE

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FEBRUARY

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MAY

Kurentovanje- International Masquerade Festival Ptuj, Ptuj Kurentovanje celebrations and Shrovetide Carnivals, all over Slovenia Traditional Masquerade Carnival Cerknica, Cerknica Cerkljanska Laufarija (Carnival), Cerkno Vitranc Cup, FIS Ski World Cup for Men, Kranjska Gora Ljubljana Documentary Film Festival, Ljubljana FIS Ski jumping World Cup Final Planica, Planica Open Kitchen, Ljubljana (every Friday until the end of October) Restaurant Week, across Slovenia European Foot Summit, Ljubljana

Olive, Wine and Fish festival, Izola Franja Marathon - Recreational Road Cycling Competition, across Slovenia Cherry Festival, Dobrovo in Brda Tour of Slovenia, across Slovenia Idrija Lace Festival, Idrija International Rowing Regatta, Bled Jurjevanje in Bela Krajina, Črnomelj Lent Festival, Maribor Ljubljana Jazz Festival, Ljubljana Ljubljana Festival, Ljubljana Soča Outdoor Festival, Tolmin Festival SEVIQC, Brežice and other locations

JULY Bled Festival, Bled Grossmann Fantastic Film and Wine Festival, Ljutomer Beer and Flowers Festival, Laško Music Festival Arsana, Ptuj Metaldays, Tolmin Okarina Festival Bled, Bled Kranfest, Kranj

AUGUST Tartini Festival, Piran International Festival Mladi levi, Ljubljana Days of Poetry and Wine, Ptuj Vinarium Festival - Bogračfest, Lendava Idrija žlikrof Festival, Idrija Saltpans Feast, Piran Radovljica Festival, Radovljica Teran Wine and Prosciutto Festival, Dutovlje

SEPTEMBER Vilenica, international literary festival, Vilenica National Costumes and Clothing Heritage Festival, Kamnik Soča Valley Hiking Festival, Soča Valley IRONMAN 70.3, Slovenian Istria Pippi Longstocking Festival, Velenje International Festival of Desserts - Sweet Istria, Koper Eurovolley 2019, Ljubljana Festival Maribor, Maribor Cows Ball in Bohinj, Bohinj Old Vine Festival, Maribor

OCTOBER Restaurant Week, across Slovenia Maribor Theatre Festival Borštnikovo srečanje, Maribor Volkswagen Ljubljana Marathon, Ljubljana Taste Radol‘ca, Radovljica

NOVEMBER Liffe – Ljubljana International Film Festival, Ljubljana The celebration of St. Martin‘s Day, across Slovenia November Gourmet Ljubljana, Ljubljana

DECEMBER Christmas/New Year‘s fairs, all major Slovenian towns The Living Nativity Scene in Postojna Cave, Postojna Cave Potica Days - Traditional Slovanian pastry on the island of Bled, Bled Outdoor New Year’s Eve celebrations, all over Slovenia

Best Events in Slovenia 2019

JANUARY

Chocolate festival, Radovljica Orange wine festival – International festival of macerated wines, Izola Olive oil and Chard Festival, Padna The 1st May celebration with bonfire, all over Slovenia Slovenian Days of Bobbin Lace Work, Žiri

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Increase in international tourist arrivals

Slovenia Europe World

Municipalities with the highest number of overnight stays

2. Ljubljana

+8.0%

3. Bled

+7.0%

Number and share of employees in tourism sector Municipalities with the highest number of overnight stays and growth 2017/2016

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4,948,080

12,591,562

Total +14.6%

Total +12.6%

3,586,038

8,572,217

Foreign +18.3%

Foreign +16.8%

1,362,042

4,019,345

Domestic +6.0%

Domestic +4.7%

Sunset over Radensko polje

Inflow related to travel and growth

2.43 mrd EUR +11% Total contribution of tourism to GDP

11.9% GDP

Overnight stays by type of accommodation facility and growth 2017/2016

9.6% 5.0%

20.0%

12.3%

2.5 days

56,014 6.5%

57.3%

6.8%

Overnight stays and growth

907,419

26.3%

7.5%

Tourist arrivals and growth

1,548,487

13.4%

27.1%

Average length of stay

1,649,251

1. Piran

+18.3%

Mountain resorts Health (spa) resorts Seaside resorts Ljubljana Urban municipalities Other municipalities

Growth +19.2% +4.6% +10.5% +16.0% +11.9% +22.5%

14.7%

Hotels Camping sites Private accommodation Apartment settlement Other

Growth +8.9% +20.9% +33.6% +0.0% +13.2%

Countries with number of overnight stays and growth 2017/2016

Italy Germany

1,212,427

+5.9%

1,037,225 +26.4%

Austria

925,353 +10.9%

Netherlands

433,201 +35.3%

Russian Federation

282,383 +34.3%

France

227,776 +16.7%

United States

220,740 +20.8%

Switzerland

117,834 +15.4%

392,801

+11.6%

Sweden

62,117 +24.4%

United Kingdom 369,200

+15.9%

Canada

46,287 +26.5%

Croatia

Source: SURS, 2018; Banka Slovenije, 2018; WTTC, 2018

Slovenian Turism in Numbers

SLOVENIAN TOURISM IN NUMBERS

2017, THE FOURTH CONSECUTIVE RECORD YEAR FOR SLOVENIAN TOURISM

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SOCIAL MEDIA GUIDELINES

Slovenian Tourist Board social media channel Slovenian Tourist Board is active on the following social media channels: www.facebook.com/slovenia.info www.instagram.com/feelslovenia www.twitter.com/SloveniaInfo Corporate account www.twitter.com/tourism_slo www.youtube.com/slovenia www.pinterest.com/feelslovenia

Media Kit SLOVENIA

Please find here some basic guidelines for communicating your visit in Slovenia through your social media channels.

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Share your favourite moments on social media with

#ifeelsLOVEnia

BoĹžidar Jakac Art Museum, Kostanjevica na Krki

Social Media Guidelines

www.linkedin.com/company/slovenian-tourist-board

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Posting content about Slovenia and Slovenian tourist board on social media We encourage you to post on your social media channels during your visit. Share photos on Instagram or Twitter, tag our profiles and use a hashtag: #ifeelslovenia or

#ifeelsLOVEnia We will do our best to retweet and share your posts.

Resources As a source of information, please use the www.slovenia.info website.

materials about

Slovenia

Photo/Video Library with hi-res photos and videos of Slovenia

Media Kit SLOVENIA

The Slovenian Tourist Board photo library has over 3,000 high-resolution photographs and over 100 hi-res videos relevant to tourism in Slovenia available for professional use. Registration free of charge needed.

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Photo library: www.slovenia.info/en/media-library/photo Video library: www.slovenia.info/en/media-library/video

Lovrenška Lakes, Pohorje

Centre

You can find the latest press releases from Slovenian Tourist Board here: www.slovenia.info/en/press-centre/press-releases

Additional

information

Slovenian Tourist Board Dimičeva 13, SI-1000 Ljubljana, Slovenija Tel.: 00386 (0)1 5898 550 Fax: 00386 (0)1 5898 560 www.slovenia.info/press Maša Puklavec, Global Communications Manager press@slovenia.info

Social Media Guidelines

Visual

Press

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Bled Castle Bogenšperk Castle Lake Bohinj Franja Partisan Hospital Old Castle of Celje Jeruzalem Wine Road Church of the Holy Trinity, Hrastovlje Old City Centre of Koper Kostanjevica na Krki Kostel Castle Ljubljana Castle and the Triple Bridge King Matjaž, Črna na Koroškem Old City Centre of Kranj Planica Nordic Centre Pottery Tradition in Prekmurje The Oldest Grapevine, Maribor Green George, Bela Krajina Mill on the Mura River Mokrice Castle

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Murska Sobota

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Novo mesto

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Otočec Castle

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Tartini Square in Piran Pleterje Charterhouse Podčetrtek Castle Podsreda Castle Postojna Cave Predjama Castle

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UNESCO Door-to-door rounds of Kurenti, Ptuj Basilica Church of the Virgin Protectress, Ptujska Gora Sečovlje Saltpans Sevnica Castle Snežnik Castle Stone Bridge at Kanal Cistercian Monastery of Stična Sveta Gora - place of pilgrimage Roman Necropolis, Šempeter UNESCO Škocjan Caves Park UNESCO Škofja Loka Passion Play Štanjel Prekmurje - land of storks Mt Triglav - the highest peak in Slovenia Turjak Castle Vače - site of situlae Velenje Castle Velika planina Žiče Charterhouse Žužemberk Castle Dovžan Gorge Apicultural Museum, Radovljica Grad Castle Goriška Brda Lipica Stud Farm Little Castle, Kamnik Brezje - place of pilgrimage Walk of Peace - Isonzo Front Beer Fountain, Žalec UNESCO Heritage of Mercury, Idrija Solčavsko - harmony of three valleys UNESCO Pile-dwellers, Ljubljana Marshes UNESCO Primeval Forests of Krokar and Snežnik - Ždrocle Vinarium Tower, Lendava Cultural Centre of European Space Technologies (KSEVT), Vitanje Rajhenburg Castle Brežice Castle Land of Hayracks, Šentrupert Avsenik Museum, Begunje Slovenian Natural Spas International Airport

Sights And Attractions

SIGHTS AND ATTRACTIONS

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Slovenian Tourist Board Dimičeva ulica 13, SI - 1000 Ljubljana t +386 1 589 85 50 f +386 1 589 85 60 info@slovenia.info www.slovenia.info

Follow us on social networks: Feel Slovenia www.slovenia.info/facebook FeelSlovenia www.slovenia.info/instagram SloveniaInfo www.slovenia.info/twitter Slovenia www.slovenia.info/youtube Feel Slovenia www.slovenia.info/pinterest Slovenia www.slovenia.info/tripadvisor Feel Slovenia www.slovenia.info/googleplus Slovenian Tourist Board www.slovenia.info/linkedin

Published by: Slovenian Tourist Board • Editor: Miha Renko • Assistant Editor: Nataša Kejžar • Design and layout: Terminal Studio d.o.o. • Text: Slovenian Tourist Board • Cover photo: The Great Soča Gorge, Slovenian Tourist Board Archive, I. Medja • Photographs: Slovenian Tourist Board Archive: Nea Culpa d.o.o., J. Gantar, A. Zdešar, N. Jurišič, J. Dales, J. Tolar, T. Jeseničnik, F. Ferjan, A. Pogačar, M. Lenarčič, Arhiv ZTKMŠ Brda, I. Medja, I. Medja - Postojnska jama d.d., I. Medja - RTC Krvavec. d.d., I. Medja - Garden Village Bled, A. Tarfila, A. Frelih, D. Dubokovič, D. Dubokovič - Sava Turizem d.d., J. Ivančič, D. Ernst, M. Klanšek Velej - Sportida d.o.o., M. Vidmar - Kranjska Gora Tourist Board, M. Kambič, C. Sonvilla, Turizem Bohinj Archive, I. Vinovrški; Glamping Olimia Adria Village Archive; Terme Krka Archive; Shutterstock; Nea Culpa d.o.o. • Map: Kartografija d.o.o. • October 2018

Profile for Slovenian Tourist Board

Media Kit I SLOVENIA  

Browse through our media kit and get to know the us! Allow us to inspire you and check out numerous options for discovering Slovenia. Divers...

Media Kit I SLOVENIA  

Browse through our media kit and get to know the us! Allow us to inspire you and check out numerous options for discovering Slovenia. Divers...

Profile for slovenia