To become the model university for the Exercise is Medicine program To increase both the emotional and physical health of Auburn University students, faculty and staff Key Publics: Auburn University students, faculty and staff Key Message: Auburn University students, faculty and staff can achieve a healthier, and therefore happier state by participating in the Exercise is Medicine program Main goal type: Task management-concerned with getting things done. Exercise is Medicine is concerned with the launching a new initiative and convincing students, faculty and staff to participate in it. Objectives 1. Awareness To inform all incoming fall 2013 students about the Exercise is Medicine initiative through Camp War Eagle, SOS and dorm meeting memos and measure this awareness with follow-up surveys •
Distribute media kit materials to Camp War Eagle students (including fact sheets, fliers, FAQs, etc.)
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Distribute media kit materials to SOS students
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Distribute media kit materials to dorm RAs to give on-campus residents during dorm meetings
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Post promotional materials, including memes and fliers throughout campus
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Include QR code on promotional materials to make online information easily accessible
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Make materials such as the brochure available at informational desks throughout campus