the specialist integrated marcomms company
Successful marketing is 90% science and 10%…what, exactly? Art? Maybe. Inspiration? Perhaps. Creativity? Certainly.
When really skilled practitioners in the art of creativity get to work, however, there’s only one word for it: Magic. What happens when creative wizardry and sound business strategy come together? In our case, it’s clients in the construction sector who feel the benefit. First, from our deep industry knowledge and years of experience. And second from that indefinable something that transforms mere marketing communications into a campaign that works its spell on sales, awareness and ROI. You can see it at work in the following case studies. Each one with a single ‘eureka’ moment of creativity that makes all the difference. When you’ve taken a look, why not give us a call and see if we can do the same for you?
the specialist integrated marcomms company
Polypipe Water Management Solutions are a leading provider of Sustainable Drainage Systems (Suds) for surface water management to the building industry. SLG developed this web-based solution that allows specifiers to identify, select and design the optimum waste management solution for their project using a suite of specialised online tools.
Water Management Solutions Project Online specification tool development Tools Website design and build EDM
Project BSEC Exhibition 2009 Tools Exhibition stand design
At a show the size of BSEC, standing out is a tall order. Our stand designs for architects Race Cottam successfully harnessed creativity, light effects and a larger than life giveaway pencil to raise the companyâ€™s profile and perceived market position among the thousands of delegates who attended.
CORUS COLOURS Project Colorcoat HPS200 launch Tools Press advertising Direct mail Literature EDM
The introduction of Corus Colorcoat HPS200 cladding took the specifierâ€™s choice of colours into the hundreds. We examined that notion of evolution and multiplication and created this spectacular DNA style double helix for a dramatic and effective trade press campaign.
Old fashioned copper piping is slow, awkward to handle and a magnet for thieves. We brought those disadvantages to life by creating these â€˜copper charactersâ€™ for a trade press advertising campaign extolling the virtues of the quick, easy, economical Polypipe Systems.
TERRAIN Project Challenging Traditions Tools 3D illustration Press advertising EDM
For Multibuild’s 25th anniversary, we created this attention grabbing DM campaign around two of the most memorable icons of the early eighties. The Rubik’s cube and the Audi Quattro. Mailed to a carefully targeted audience of just over 100, it emphasised the longevity and timelessness of a trusted brand, as well as underlining how far the company had come in the intervening years.
Project Where were we in ‘83 Tools Direct mail
Sometimes, less is more. TriAxTM is a geogrid for stabilising newly laid sub-surfaces with a triangular, rather than a four cornered, mesh. That means itâ€™s stronger and less susceptible to shear. Which in turn can mean using up to 50% less aggregate. When a product benefit is this strong, the best thing you can do is simply show it at workâ€Ś
TENSAR INTERNATIONAL Project TriAx™ Launch 360°/0°
Minimum Tensar biaxial geogrid stiffness Minimum Tensar TriAx geogrid stiffness Tensar biaxial geogrid stiffness Tensar TriAx geogrid stiffness
Tools 3D illustration Direct mail EDM Literature design Advertising
VISTA ENGINEERING Project Merchant literature Tools 3D illustration Literature design
It was Arthur C. Clarke who said, “Any sufficiently advanced technology is virtually indistinguishable from magic.” That’s certainly true for Vista, in whose product catalogues the computer-generated images of wall ties and other building products are virtually indistinguishable from the real thing. By creating 3D illustrations we were able to help Vista compete with and even outperform, much bigger rivals on a much smaller budget.
“If the case studies in this brochure prove anything, it’s that experience, knowledge and strategy are where successful marketing campaigns start life. But it’s inspiration, insight and creativity that actually breathe life into them. We can show you many more examples of how that combination of business brains and creative magic have had a real, long term effect on our clients’ business. Or, we can show you how it can do the same for yours. If you’d like to talk, please don’t hesitate to get in touch.” Mark Gill Managing Director
Tel: 0161 832 5574 email: firstname.lastname@example.org
Race Cottam Associates
Exhibition Design and Management
Alumasc Exterior Building Products
Technical and 3D Animation
Construction Marketing Awards
Winner Agency of the Year High Commendation Best Use of Advertising Finalist Best Product Launch Best Use of Direct Marketing
The SWOT Marketing Awards
Winner Best Direct and Promotional Strategy
B2B Marketing Awards
Highly Commended Best Use of Creative Best Lead Generation Campaign Best Limited Budget Campaign Finalist Best Product Launch Campaign
SLG Marketing Limited John Swift Building 19 Mason Street Manchester M4 5FT Tel: 0161 832 5574 Fax: 0161 833 1072 www.slgmarketing.com
Published on Dec 8, 2010