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November - December 2014

Turkey’s mattress exports developing fast page: 36

Sleep Well Expo Istanbul 2015 shaping up well!

Turkish contract furniture industry

Turkish Sleep Medicine Society


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FROM THE EDITOR Publisher

How would you like to have your egg? Boiled hard or soft? What about your pillow, hard or soft? Sometimes suppliers direct the consumers for better living standards and sometimes the other way. Consumers try something and imagine a better way and try to get what they imagine. They push the manufacturers to do what they need and what they want. But on our time usually the other way works better. The R&D teams think how can we make the consumers more comfortable before the consumers think about it. Bedding suppliers invented hundreds of types of mattresses, mattress ticking fabrics, sheets, quilts, alezes, pillows, etc. for making people more comfortable about hardness and softness of mattresses and pillows to cooling and anti-harmful materials… The new tools of competition have become these features which make products more attractive.

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Consumer is the king Turkey is one of the good markets at ideal sleeping systems. Having almost all kinds of bedding choices to offer to he customers and to foreign markets, a lot of Turkish hotels offer bedding alternatives to their guests. Who knows what else we shall witness in the future about sleep product alternatives. Let’s wait and see! MEHMET SÖZTUTAN | mehmet.soztutan@img.com.tr

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CONTENTS

8 INDEX ADS BRN................................................... Back cover Sefes..................................... Inside back cover SleepWell Expo 2015............ Inside front cover

Nature’s Sleep Kicks Off their 2nd Art Of Sleep Contest

“Invest in a good pillow and mattress”

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Turkey’s mattress exports developing fast

Yatsan................................................................. 1 Polya................................................................... 3 Doğtaş................................................................ 5 Lüx Yalçınlar....................................................... 6 Ilkem................................................................... 9 SPM................................................................... 11 Edina ................................................................ 13 Fidanoğlu......................................................... 15 Köksal.............................................................. 23 Biryat................................................................. 25 Mekan.............................................................. 28 İnterzum........................................................... 47 Unimet..............................................................80 Evger............................................................... 101 IMG..................................................................111

Furniture and interior design industry is looking forward to its leading international trade fair

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Sleep Well Expo Istanbul 2015 shaping up well!


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Turkey’s new logo introduced

A new logo, “Turkey; discover the potential” that replaces the old “Made in Turkey” symbol on exported Turkish origin goods was introduced at a ceremony attended by President Recep Tayyip Erdogan at the Turkish Exporters Assembly (TIM) in Istanbul on September 28. ISTANBUL — Turkish President Recep Tayyip Erdogan announced that a new logo would be used on products produced in Turkey. at the Turkish Exporters’ Assembly’s (TIM) presentation on Sunday. President Erdogan said, “We will promote Turkish products all around the world with this new logo and with “Turkey Discover the Potential” slogan.” Calling the new logo and slogan a symbol of ‘The New Turkey’s self-confidence, Erdogan pointed out the growth trend of Turkish economy and exports and praised TIM members for their efforts to reach the major export target of Turkey; USD 500 billion by 2023. “Turkey should build up new global brands in order to compete with the world,” Erdogan advised, and stressed that major economies like the U.S. or Japan

keep their economies strong with their global brands. Turkish Economy Minister Nihat Zeybekci also made a speech at TIM’s presentation and pointed out that the Turkish foreign trade volume rose up to 475 billion USD from 5 billion USD in early 1980’s. Nihat Zeybekci stated that average export price per kilogram for Turquality – a government funded program to increase and strengthen Turkish brands – firms was USD 3.28, while for the rests of Turkish exports the average was USD


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Nature’s Sleep Kicks Off their 2nd Art Of Sleep Contest

Nature’s Sleep is excited to announce the kickoff of its Art of Sleep contest. The contest calls for the creation of any type of art — such as a painting, a drawing or a photo — that encompasses sleep, a bed or a mattress

ture’s Sleep website. The winning entries, as well as some honorable mentions, will be displayed on the Nature’s Sleep website once the contest concludes.

Nature’s Sleep is excited to announce the kickoff of its Art of Sleep contest. The contest calls for the creation of any type of art — such as a painting, a drawing or a photo — that encompasses sleep, a bed or a mattress. “We had a tremendous response to our contest last year,” said Alan Hirschhorn, Vice President of Marketing for Nature’s Sleep, “that we decided to run it again! We were inundated with an array of more than 10,000 creative entries from some very talented artists all the way to school kids with crayon and colored paper.” Nature’s Sleep will once again be offering some new and exciting prizes for this year’s Art of Sleep winners. The top 5 winners will be able to choose their own amaz-

ing Nature’s Sleep prize which includes a memory foam mattress, a memory foam mattress topper, memory foam pillows and memory foam slippers. Nature’s Sleep will post all of the entries they receive so the public will be able to vote for their favorite piece of sleep art on the Na-

The Art of Sleep contest was inspired by an art exhibition at the Art Basel show in Miami, where artists Wade Guyton and Kelley Walker turned mattresses into a work of art. The designs, colors, and the use of mattresses as a canvas inspired Nature’s Sleep to present this contest. “We are so excited to see the entries that come in this year,” said Mr. Hirschhorn. “This contest is really a collection that shows how much people appreciate the way a mattress makes them feel every night.” Source: prweb.com


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Turkish Sleep Medicine Society operates at world standards!

İIsmail Dogan President of MOSDER

Ismail Dogan, newly elected chairman of Mosder, association of furniture industrialists, organized a festival participated by 56 firms.

Getting the flag from his predecessor Ahmet Gulec, at the 8th general meeting of the association, Ismail Dogan, Dogtas-Kelebek board member, started his term with a festival. He informed about the development in the industry and the association.

Contribution of the festival in furniture and bed industry We expect a growth of 20 to 25 percent in the market, about 500

millions of TL sales this year. It will help the dynamism of the national economy. During the festival, prices may be cut by 70 percent, besides surprise sales and opportunities. It will add a great dynamism in the sector.

About member companies We have a number of bed manufacturers as members. We will assume our responsibility to promote bed as a health product.


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About 15 members are producing bed and furniture only. We know that, out of 9 billion dollar sales of furniture industry, one billion of it belongs to bed producers. Bed is a product that should be replaced in three to five years’ time. However, furniture is replaced in 8 years on the average. Bed is considered as a complementary item besides furniture, though it is a separate industry. We will emphasize on it.

Freight charges are the biggest problem Our industry mostly exports to neighboring countries such as Iraq, Iran, Libya and Azerbaijan. Confusion and distress in these countries hinders developments

in exports. Producers should re-consider their target markets to overcome the problems. They may turn their attention to Far East. For these markets freight charges are the biggest problem. Chinese government support Chinese export-

ers for their transport costs and provide insurance against foreign currency fluctuations. These measures are helpful for exporters.

Mattress gains momentum We will expand our efforts directed to bed industry. Our first priority is to help our members in their efforts to make bed a separate product category, not a supplementary item for furniture. We even think about how it can be sold on prescription in health related retailers. In this regard, we have chosen our board members for our association from among bed manufacturing companies. Bed will be a major topic in our agenda.


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“Invest in a good pillow and mattress” “Think ergonomically”

Experts say that we don’t often think about our spines when we’re lying in bed. They emphasize that our sleep posture can determine our spine wellness – and whether or not we experience back pain. “American Academy of Spine Physicians” listed “30 Tips For Better Spine Health” Some of them are as follows:

Invest in a good pillow and mattress: The average individual spends approximately one third of life sleeping, therefore; proper support of the spine and head during this


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period will strongly influence spine health. A good pillow and mattress will also facilitate more restorative sleep. In some instances an individual may benefit by the use of more the one pillow. There are different types of pillows. When you sleep you do not have conscious control over your body position. A good mattress will support the spine no matter how many times one moves during the night.

Good sleep support: Sleeping on a supportive mattress. Do not sleep on your stomach. If you sleep on your side, place a pillow between your knees to reduce rotation of the low back. If you sleep on your side, try to keep your legs bent at the knees and at the hips, a position which reduces the

stress on the low back.

Invest in good chairs: Individuals spend the majority of their lives in a sitting position. Chairs greatly influence sitting posture. Poor chairs contribute to chronic spine problems; welldesigned chairs promote spine health.

Think ergonomically:

Seek the optimum work environment. This requires an adjustable workstation to properly support the extremities and the spine. An efficient work environment will include proper phone equipment, an adjustable chair, an efficient keyboard and adjustable monitor. The work surface should have adjustable height. It will also require proper lighting. A footrest will contribute to reduced stress on the spine. Assume a relaxed yet supported posture.

Use products that promote good posture and spine health: Utilize products which support the spine from the ground up. Use support-enhancing products that can be added to poorly designed furniture and seating.

For furher information please visit: http://www.spinephysicians.org


RUBINO at all over Turkey

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Started mattress and box spring production about a decade back, Kรถksal Yatak ships mattress with its brand Rubino to all corners of Turkey. The company produces main raw materials as spring and foam at its own facilities Kรถksal Yatak sells the balance of these raw materials to

Besides its mattress production Kรถksal Yatak meets foam needs of other manufacturers with 25% of its foam production


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other producers in domestic market. Pointing out that they started to produce foam, the main raw material of mattresses, about two years ago, Mr. Ahmet Gรถksal, general manager of the company underlined that they sell 25% of their foam production in the country. Gรถksal answered the questions of Sleep Well:

Can we start with your production? We started to produce in 2005. Almost for ten years we have been serving the mattress industry with our brand name Rubino. In addi-


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Ahmet Gรถksal General Manager of Kรถksal Yatak

tion to mattress and box spring manufacturing we started to produce foam two year ago. With this initiation we meet the major raw material requirement by ourselves. We buy other products from other suppliers nearby. We produce every possible type of mattress and bow spring in the market at our facilities located on an area of 10 thousand-square meter covered and 16 thousand square meters total.

Import and export We meet all raw materials needs from domestic market. As I mentioned before the main raw material is foam and we started to produce foam 2 year ago. We are currently not exporting but selling 25% of our foam production in domestic market. But of course we are planning to export in coming years and to contribute to the national economy.


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What kinds of products are you selling in domestic market? Our main target is to meet the needs of domestic customers and domestic consumers. You can find Rubino mattresses all over Turkey. We are shipping to every part of the country through our regional dealers. We have regional reps at all regions of the country and we are planning to increase its

number. We have a wide customer portfolio.

We can’t compete with under the counter production We are now suffering the problem of lack of qualified personnel. We have no problem with raw materials because all materials that we use can be found in Kayseri. We buy only a few items from outside Kayseri and they are not at big quantity.

Another problem is that there is a harsh competition at the sector. Sofa manufacturers produce mattresses on the one hand, furniture manufacturers produce mattress on the other. There are very few companies dedicated to mattress production only. We can’t compete with the companies produce mattress under the counter. I can compete with leading mattress brands but I cannot do it against unregistered production.


Brentano’s Affinity collection shows a soft side 26

New texture-rich sofa fabrics for high-traffic residential interiors

Wheeling, Ill. — Featuring fabrics for every surface — draperies, wall panels and upholsteries — Brentano’s fall Affinity collection balances the technical and budget needs of commercial, hospitality and high-traffic residential spaces with a broad palette of pattern and color. On the softer side, Affinity boasts a collection within a collection of sofa fabrics. The new additions to the Brentano line include Lodge, a small-scale, classic chevron in viscose chenille and cotton; Loft, a resilient cotton chenille with a durable stain resistant finish; and sleek Penthouse whose strié rayon warp and multi-colored weft give the fabric dimension. Joining the texture-rich trio is Thunder, a Teflon-finished, stain resistant, geometric pattern for pillows and upholstery. Practical too, the residential-inspired Loft, Penthouse and Thunder exceed 50,000 double rubs, Lodge 75,000 (Wyzenbeek).

Founded in 1990 by Design Director Iris Wang and her husband, President E-Kwan Chen, Brentano has grown from a modest beginning of eight patterns to an internationally represented textile house. Brentano’s fabrics stem from Wang’s philosophy of balancing beauty + performance. Their growing collection of eco-fabrics expands this ideology by demanding textiles meet thoroughly researched standards of environmental consciousness while maintaining their beauty. Having celebrated their 20th anniversary in 2010, Brentano continues to offer a variety of innovative and interesting textiles, including eco-friendly faux leather, high performance upholstery, fire-resistant, outdoor, Crypton, Nano-Tex and GreenShield fabrics.


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Washable Easyclean pillows from Yatsan Yatsan offers natural and innovative products that promise healthier sleep and aims to increase quality of lives.


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A new item in Tempur traditional pillow series, Easyclean is a washable product at 60 degrees and it can be dried in driers in two hours. Made of 100 % cotton pillowcase the product is produced in conformity with Oeko-Tex 100 standards as a healthy and ecological product. The item can easily be adapted to body form and produce a hugging sense. They are anti-bacterial, hypo-allergen and anti-microbial thus promises better comfort and better hygiene in sleep for every laying position. For higher comfort, the product is made at three hardness levels; soft, medium and hard and it provides the best support for comfort. All other lines and varieties of Yatsan products are exhibited and showed at Yatsan stores.


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Export champion BRN targets retail chain! Berna Ilter, general manager of BRN Yatak: “Our objective is to realize our export success in retailing, too. We are targeting to set up a strong retail chain in our 17th anniversary


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Achieving to export to a great number of countries on the way it started with the motto of “The most comfortable place of the world”, BRN Yatak has been targeting to set up a retailing chain in its 17th anniversary. Founded the company with his wife Mustafa Ilter in 2001 in

Kayseri, Mrs. Ilter says that their products are sold both in Turkey and in 60 countries on five continents in more than 500 points 12 of them are in the country. She said, “We have shops in major malls in Turkey including Armada, Capacity, Brandium, Arena Park, Vialand, Mall of Istanbul, Metro Garden, KayseriPark, Prime Mall,


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KayseriPark and Bodrum Avenue Mall. Our products are also sold Sleepplus shops in Benelux, BRN UK and Divum in Spain. We aimed to have 50 shops in Turkey by 2018. Ilter detailed their current retailing sales points as Armada-Ankara, Capacity Shopping Center-Istanbul, Istanbul Arena Park, Istanbul Brandium, Istanbul Vialand, Istanbul Avcilar Shopping Center, Mall of Istanbul, Istanbul MetroGarden, KayseriPark Shop-

ping Center, Bodrum Avenue Shopping Center, Gaziantep PrimeMall and noted that BRN Yatak has a store in TRNC and has Sleepplus stores under the roof of Benelux in foreign countries such as BRN UK and Divum brand in Spain. Mrs. Ilter who could export to countries where Turkey hasn’t realized any export before, explained the secret of her success to bring the company to its leading


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position as the importance they attached on R&D studies. Ilter said that they got the admiration and interest of customers with their store concepts although their presence in the domestic market is only for 2 years since 2012. She pointed out that their store concept was specially designed and added, “BRN Yatak store concept is the product of a very meticulous work. We paid special attention on colors addressing to all at the concept which was exclusively prepared by designers.� She continued, “Everyone deserves healthier sleep. With all our products we offer them healthier and quality sleeps. BRN visco

series of products support body evenly and keep the original form of spine. We have also a special series that we use natural materials and hand made crafts, named Royal. Royas series of beds are double sided one for winter and the other for summer. We have special products for kids that need more care ergonomically. Kids series of products keep body temperature at comfortable levels and support the spine perfectly, thus provide an energetic start in the morning. The company has several certificates and equality documents for its both products and production processes issued by both domestic and international bodies.


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Licensed textile products from Isbir Yatak to solve allergic sleep problems


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With Quallofil and Allerban products that were tested by ISEGA of Germany, IFTH of France and EPA of the USA, environmental protection agencies, for their productivity and safety, Isbir Yatak offers more comfortable, hygienic and practical beds especially for those who have allergic rinit and asthma. Normally, beds and sleep products have ideal conditions in terms of dampness and heat for the life of

mites. Home mites and fungi are the major cause of disease of asthma and rinit and variety of allergy. Most of the asthma in kids is found related with dust mites. Produced by Isbir Yatak, Quallofil Air Allerban pillows, quilts and bed covers are very special ultra hygienic products against fungi, bacteria and mites, thanks to their Allerban fiberfill.


Turkey’s mattress exports developing fast 38

The last decade witnessed radical changes and fast development in almost all industries. The mattress industry is no exception. Many foreign mattress machinery manufacturers gave dealerships in Turkey and the Turkish mattress manufacturers have been developed well. The industry grew by variety, quantity and quality. Kayseri takes the lead in this development. Istanbul is also a strong base for mattress production.

Turkey is en emerging and stabile market with its fast growing population, advantageous location and developing economy. The mattress industry, mattress machinery and equipment are among the fastest growing sectors in Turkey. The developments experienced in the sector and the innovations, the collaboration among industrialists are the important factors motivating the improvement of the mattress and bedding


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industry in Turkey. All these positive developments urged a fair in the industry and that’s how SLEEPWELL EXPO” show was born. It is held at the opposite side of Istanbul’s most famous international airport, Ataturk International Airport from where you can get the exhibition grounds in a few minutes. It is almost very clear that the fair will be one of the strongest fairs in the bedding industry worldwide in the very near future. There are some big mattress producing companies in Turkey and they are producing almost all kinds of mattresses including innerspring mattresses, visco mattresses, latex mattresses, adjustable mattresses, sleeping systems, roll mattresses, visco pillows, medical pillows, cribs and kids’ beds, mattress-protecting alezes, movable beds, customized beds, round mattresses, organic mattresses and intelligent mattresses, etc.


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Mattress exports of Turkey by product and country

SOURCE: TurkStat TURKEY’S MATTRESS EXPORTS BY COUNTRIES FOR 2012-2013 / 2013-2014 2012 - 2013 KG

2013 - 2014 FOB - USD

KG

FOB Change

KG Change

ULKEAD

FOB - USD

IRAQ

3,059,491.38

525,790.25

2,494,083.44

630,770.59

-18.5%

20.0%

LİBYA

1,222,617.61

402,632.60

1,256,750.35

334,917.70

2.8%

-16.8%

GERMANY

1,142,378.15

300,557.60

858,805.25

172,426.19

-24.8%

-42.6%

SAUDI ARABIA

856,258.44

139,331.59

888,701.30

155,625.03

3.8%

11.7%

AZERBAIJAN-NACIİVAN

711,602.17

112,349.99

719,509.32

130,585.62

1.1%

16.2%

TURKMENISTAN

822,421.77

178,906.38

407,118.61

88,633.15

-50.5%

-50.5%

TRNC

649,111.46

125,230.34

518,686.23

148,675.09

-20.1%

18.7%

NETHERLANDS

636,404.26

107,790.13

470,921.67

66,727.32

-26.0%

-38.1%

UNITED KINGDOM

382,171.26

86,724.01

564,606.34

110,756.18

47.7%

27.7%

SWITZERLAND

322,653.88

60,996.34

359,294.40

48,389.72

11.4%

-20.7%

FRANCE

463,986.30

128,464.88

190,929.24

41,852.00

-58.9%

-67.4%

GEORGIA

275,783.92

95,309.12

340,567.88

97,093.39

23.5%

1.9%

BELGIUM

329,569.71

92,868.95

285,621.87

69,149.67

-13.3%

-25.5%

GREECE

254,893.71

84,634.57

217,453.22

37,802.87

-14.7%

-55.3%

AUSTRALIA

205,555.31

46,113.85

237,449.36

54,069.30

15.5%

17.3%

ISRAEL

202,498.45

51,563.65

194,705.18

51,535.67

-3.8%

-0.1%


41 ESTONIA

100,987.74

16,269.80

257,008.73

18,230.03

154.5%

12.0%

LEBANON

97,958.02

14,801.25

152,447.33

20,414.75

55.6%

37.9%

EGYPT

140,039.86

23,595.16

77,972.77

8,827.47

-44.3%

-62.6%

MALTA

72,708.78

19,654.04

138,536.99

30,746.22

90.5%

56.4%

RUSSIAN FEDERATION

110,967.78

17,986.46

92,328.84

6,406.95

-16.8%

-64.4%

DENMARK

140,802.82

31,342.93

49,451.76

10,666.11

-64.9%

-66.0%

JAPAN

159,402.95

17,977.20

24,250.54

3,000.00

-84.8%

-83.3%

KAZAKHSTAN

67,136.84

13,520.09

108,783.29

12,731.11

62.0%

-5.8%

BOSNIA-HERZEGOVINA

80,375.69

16,930.07

65,583.38

14,806.58

-18.4%

-12.5%

SWEDEN

63,303.02

12,382.60

81,364.36

10,855.08

28.5%

-12.3%

SYRIA

8,949.69

3,156.07

134,108.09

20,743.89

IRAN

78,418.54

21,385.00

41,886.90

14,633.55

-46.6%

-31.6%

UNITED ARAB EMIRATES

21,023.88

6,576.37

95,304.49

21,311.59

353.3%

224.1%

CAMERUN

27,003.10

7,744.20

74,358.73

14,280.67

175.4%

84.4%

BULGARIA

55,422.34

14,317.68

40,687.06

11,386.16

-26.6%

-20.5%

ALBENIA

42,890.67

8,378.05

44,599.58

7,788.57

4.0%

-7.0%

ROMANIA

40,754.96

4,628.69

41,209.83

3,800.13

1.1%

-17.9%

ICELAND

55,751.38

11,784.57

21,902.21

3,782.69

-60.7%

-67.9%

KOSOVO

11,274.01

3,339.45

66,009.16

10,607.15

485.5%

217.6%

NIGERIA

29,197.65

2,693.46

43,272.47

9,140.62

48.2%

239.4%

NORWAY

31,784.72

7,348.83

39,091.29

8,681.33

23.0%

18.1%

TAJIKISTAN

4,546.70

1,127.00

57,303.07

31,225.67

MEXICO

14,560.00

2,184.00

46,320.00

6,948.00

218.1%

218.1%

JORDAN

11,679.07

2,084.00

48,857.43

9,919.09

318.3%

376.0%

KUWAIT

28,996.56

3,270.00

29,935.22

4,792.97

3.2%

46.6%

UKRAINE

34,554.08

12,990.00

20,261.18

4,637.67

-41.4%

-64.3%

MOLDOVA

21,084.11

4,501.06

33,048.65

5,982.66

56.7%

32.9%

54,037.24

8,040.00

MACEDONIA

854.81

448.41

49,660.98

7,800.35

EVERY COASTS

37,975.00

24,840.00

3,757.52

661.55

-90.1%

-97.3%

POLAND

17,513.98

2,206.00

23,719.34

2,797.00

35.4%

26.8%

BAHRAIN

22,462.80

3,904.00

18,016.00

2,649.00

-19.8%

-32.1%

KYRGYZSTAN

27,398.70

5,415.15

12,207.92

2,188.10

-55.4%

-59.6%

BRAZIL

92.30

13.95

39,440.00

5,916.00

PANAMA

294.00

81.00

39,131.00

7,261.00

ITALY

13,744.52

1,615.72

22,976.89

1,745.70

67.2%

8.0%

USA

3,686.25

358.57

32,184.59

10,315.17

773.1%

2776.8%

HUNGARY

28,731.45

6,102.00

6,028.57

769.66

-79.0%

-87.4%

ALGIERS

10,638.27

2,310.98

23,780.06

4,135.77

123.5%

79.0%

SOMALI

23,674.50

11,867.00

8,504.32

960.00

-64.1%

-91.9%

UZBEKISTAN

25,214.26

2,813.89

6,528.22

1,160.76

-74.1%

-58.7%

MONGOLIA

24,931.84

5,512.00

6,661.09

1,893.38

-73.3%

-65.6%

MOROCCO

12,474.12

5,312.89

18,806.90

3,301.61

50.8%

-37.9%

BANGLADESH

270.11

36.00

30,568.17

3,900.00

KENYA

20,636.33

3,252.00

8,262.08

827.79

-60.0%

-74.5%

TANZANIA

9,230.00

1,855.24

18,744.59

1,789.02

103.1%

-3.6%

ARGANTINE


42 INDONESIA TUNISIA COLOMBIA

16,550.72

2,052.00

10,398.73

877.00

-37.2%

-57.3%

6,701.54

859.73

18,667.59

2,178.32

178.6%

153.4%

5,440.00

816.00

18,480.00

2,772.00

239.7%

239.7%

FINLAND

21,121.31

2,188.92

277.17

33.57

-98.7%

-98.5%

PAKISTAN

6,981.80

1,320.39

11,854.46

1,581.09

69.8%

19.7%

ANGOLA

10,306.36

2,237.62

7,708.91

1,535.99

-25.2%

-31.4%

MONTENEGRO

3,818.29

1,028.57

12,695.33

3,526.29

232.5%

242.8%

EKVATOR GİNESİ

3,587.15

752.51

11,950.00

300.18

233.1%

-60.1%

AFGANİSTAN

10,716.06

2,555.15

4,546.82

1,036.29

-57.6%

-59.4%

1,463.50

1,075.00

13,632.34

1,491.56

831.5%

38.7%

ETİYOPYA

14,932.98

2,769.19

İŞGAL ALT.FİLİSTİN T

14,742.00

2,414.25 1,117.26

-40.6%

-36.3%

NIJER

YEMEN

9,128.42

1,754.23

5,421.54

ÇEK CUMHURİYETİ

4,215.68

275.00

9,735.85

785.25

130.9%

185.5%

KATAR

8,818.00

640.50

3,784.00

1,777.51

-57.1%

177.5%

12,453.32

2,881.00

LETONYA HINDISTAN

665.55

114.94

11,761.74

1,065.00

ŞİLİ

1,485.00

216.00

10,560.00

1,584.00

611.1%

633.3%

MADAGASKAR

7,015.00

2,180.00

3,937.28

2,336.00

-43.9%

7.2%

469.78

-24.2%

-54.3%

-77.2%

-79.9%

EQUATORIAL GUINEA

10,940.00

1,515.00

TOGO

5,572.67

1,028.00

4,226.45

OMAN

7,812.21

1,743.00

1,777.85

351.00

8,194.74

1,754.00

5,047.72

1,143.48

89.6%

331.5%

PORTUGAL AUSTRALIA

2,662.30

265.00

LITHUANIA

7,298.74

1,134.12

ANTALYA FREE ZONE

3,655.33

180.90

3,513.09

328.65

-3.9%

81.7%

SOUTH AFRICA REP.

5,440.29

2,865.52

1,668.10

359.09

-69.3%

-87.5%

6,043.83

912.55

775.0%

1024.8%

5,725.52

277.00

727.2%

454.0%

GHANA BELARUS PEOPLE'S REP. OF CHINA SUDAN CANADA PHILIPPINNES

690.76

81.13

6,647.34

1,553.70

692.15

50.00

5,508.28

817.98

892.16

1,924.12

-83.8%

135.2%

740.00

363.00

4,820.00

587.33

551.4%

61.8%

1,136.43

60.00

3,983.77

323.00

250.6%

438.3%

4,503.31

197.00

340.00

171.00

-91.8%

-71.5%

4,250.54

367.00

3,680.00

1,243.14

2,832.00

200.00

2,370.08

492.42

LUXEMBOURG BURKİNA FASO

4,155.28

600.00

3,904.88

750.00

MAURİTİUS CENTRAL AFRICAN REP. MYANMAR (BURMA) LİBERIA

3,289.68

508.80

CONGO BENİN SENEGAL

2,750.86

2,502.40

195.91

198.00

CONGO(DEM.REP.) E.ZAIRE

2,468.65

680.00

SLOVAKIA

1,416.94

40.00

751.62

412.68

-47.0%

931.7%

172.60

26.00

1,833.00

240.94

962.0%

826.7%

GINEA


43 MALEYSIA

1,831.13

156.54

BOLIVIA

1,720.00

120.00

DJIBOUTI

1,532.60

471.32

SIERRA LEONE

1,482.14

270.07

SLOVENIA

1,479.44

176.00

VENEZUELA

77.63

12.00

1,036.00

196.00

ADANA YUMURT.FREE Z.

1,190.00

340.00

CROTIA

1,159.41

144.92

1,097.13

245.90

1,000.00

65.00

SERBIA

219.37

20.00

26.20

16.56

IRELAND

372.3%

880.0%

PERU

154.00

16.71

800.00

70.00

419.5%

318.9%

KAYSERİ FREE ZONE

284.92

219.00

619.71

175.00

117.5%

-20.1%

SPAIN

692.15

50.00

40.13

5.00

-94.2%

-90.0%

CAD

192.39

34.39

118.3%

510.6%

-6.9%

-9.4%

420.00

210.00

MALI

604.00

53.01

MOZAMBIQUE

550.00

17.00

405.20

17.39

GABON

312.31

60.41

AEGEAN FREE ZONE

241.30

30.00

NEPAL

118.00

14.00

12,635,734.83

2,680,121.55

UGANDA

435.00

298.40

MICRONESIA MERSİN FREE ZONE

380.00

470.00

TRAKYA FREE ZONE

351.63

80.00

HONG KONG

110.00

12.00

Grand Total

13,566,884.95

2,957,435.25

Turkish mattress industry has some world brands in mattress ticking, felt, wire, spring, boxspring, furniture, foam, chemicals and other supply material manufacturers for the mattress production. Some mattress manufacturers import raw materials and some use domestic brands while some others use both. The overall situation of the industry is improving at all aspects, supplying raw materials, mattress production and exports. The leading brands such as Isbir, BRN, Istikbal, Mondi, Yatas, Idas, Mekan, Polya, Bellona, Sunsa, Indivani, Tempo, Bambi, Kilim, Monessa, Laressa, Weltew, Cennet, etc. have been sparing no efforts to develop new products and to innovate very unique features such as antibacterial, flame retardant,

cooling in summer and heating in winter, intelligent, etc. on the one hand, varieties of hardness, different choices at one mattress, adjustable, multi-functional, etc. on the other. These innovative products and revolutionary mattresses boost the exports. The Sleepwell Expo Istanbul is another factor pushing the boosting the mattress and other sleep products exports of Turkey. The premiere edition of the show attracted a great deal of interest from almost all countries. The organizers set a better date for the second edition, 22-25 October 2015, and will run a better-known fair next year. It is strongly believed that the show will contribute to the exports of Turkey’s sleep products in the future.

The show brings all professionals of the sleep products industry together and visitors come from all parts of the world especially from the neighboring countries. The fair attracted especially the interest of those world brands who want to sell to the Turkish market, and those who want to invest in and penetrate into Turkish market. The CEOs of the world mattress industry, top officials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealers all attend the fair. The Sleepwell Expo Show embraces and brings all collaborators of the sector together. It is a real trade platform for all branches including the main industry, the supply industry, machinery and equipment industrialists.


44

KAYBED, new technologic base of mattress industry Kaybed produces a wide variety of mattresses in its integrated facilities and offers their plants for other manufacturers to produce their own mattresses at Kaybed facilities Starting manufacturing in 2014 KAYBED has made a fast start with a daily and single-shift work capacity of 1000 mattresses at its 10 thousand-square meter plant. Having excellent integrated and technologic facilities from spring manufacturing up to quilting machinery line, from mattress ticking up to tailoring, Kaybed undertakes all processes of mattress production at its own facilities and offers outstanding quality and competitive mattresses. Mr. Mustafa

Mustafa Nebi DoÄ&#x;an, General Manager of Kaybed


45

Nebi Dogan, General Manager of Kaybed, states that they produce a wide range of products and charming mattresses and underlined that they offered their plants for other manufacturers to produce their own mattresses at these facilities. Details of Kaybed story:

Wide and flexible production capacity KAYBED, which has a potential to produce 1.000 mattresses per single work shift in its plant on 10.000 m2, shall be adequate

to respond customer needs. As well as this wide production capacity, KAYBED’s facilities are modernized and hygienic and present various experiences to mattress lovers.

Integrated production factory KAYBED, which covers all stages of processes such as tailor works, production of springs, quilters and cover tailoring serves in an integrated facility and it gives out the benefit which arises from rapid production, variety in production and

low cost provided by these stages in the facility to mattress lovers directly.

Powerful and innovative R&D team KAYBED sees each mattress-lover as an exclusive project and offers sleep system solutions that fit every individual with its powerful R&D team and innovative mattress design office. It offers you mattress-lovers innovative products by featuring sleep technology and raw material options used all over the world.


46


47

Wide product range and glamorous design

level of quality desired by minimizing the error rate.

KAYBED owns a wide product range with its raw material options and its technical equipment. This product range including Mattress, Base, Headboard, Mattress Pads and Pillows, has been enlarged with concepts such as KayBonnell, KayPocket, KayVisco and KayLatex. Thus, it offers sleep system solutions that can meet every need and demand of each mattress-lover with different sleep cultures.

Packing and fast product delivery

Quality control KAYBED manufactures ISO certified mattresses via its quality controls done thoroughly, by combining first class materials with its know-how. KAYBED manufactures high quality mattresses; the quality of every step of production is controlled thoroughly with different quality control technics. In KAYBED, quality control is a process which starts with raw materials all the way to dispatching. By the help of this process, KAYBED proves it has reached the

With its innovative packing systems, KAYBED is able to do customer-driven, hygienic and steady packing with its roll, press and duplex plastic technics. Due to the innovative packing systems used, It provides convenient delivery. KAYBED is a sleep factory which opens up to the domestic market with its location which can be regarded as central Turkey, and to the whole world thanks to its proximity to the Mersin Port. Furthermore, it has the capacity to constantly serve its customers with its large stock.

What makes KAYBED different? In house production/integrated production facility KAYBED realizes all its production steps in its own facilities and works with zero problem policy. It eliminates the product component supplier dependency by handling


48

each production step by itself from quilting to tailoring, springs to packaging. Furthermore, with the benefit of having its own integrated production facility, it offers its customers a faster and a more flexible service.

Endless quilting options KAYBED practices recent technology in its quilting section. While performing fast and serial production thanks to the double chain stitch technology, it also offers more stable and better quality production in borders and exclusive productions.

Pocket and bonnel spring production KAYBED maintains its own production of bonnel and Pocket springs to preserve the quality of springs, being one of the most important factors of mattress comfort. In accordance with the request of mattress-lovers, it can manufacture bonnel springs,

zoned or non-zoned Pocket springs in different sizes.

Mattress cover production and tailoring Knowing the importance of hand labor, KAYBED puts an extra emphasis on the tailoring section. You can see how significant we consider tailoring to be from the intense usage of various borders and covers which we use in order to increase the quality and the visuality of our mattress. While manufacturing mattress that meet the demands of you mattress-lovers thanks to manual labor carried out meticulously by this section, KAYBED enriches its collection with each new idea.

Full automatic and manual special production KAYBED, whose aim is to move its production to high standards, owns an automatic production line made up of anti static

silicone band transport systems in order to make serial, hygienic production that will always have equal quality. At the same time, it manufactures special handmade mattresses for which the hand labor has been done intensely, to meet the various demands of you mattress-lovers, thanks to the manual system it possesses.

Transportation advantage and location KAYBED is a sleep factory which opens up to the domestic market with its location which can be regarded as central Turkey, and to the whole world thanks to its proximity to the Mersin Port. We offer many advantages to mattress-lovers such as short delivery time thanks to our proximity to raw materials which are essential for a fast, flexible and problem-free production.


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A-Plus mattresses from Luxyat Furniture

Mustafa Deveci, “We have a line depends on durability and quality.”

Mustafa Deveci General Manager of Lüksyat

Founded in 2009 to produce attractive and quality beds, Luxyat launches Excellence brand. Made to order not for stock, the products are made of delicately selected inputs. General Manager Mustafa Deveci, signals about the new production plant that will be active next year to produce anti-bacterial mattresses and new series for A quality seekers. He informed about his company and its activities.

What kinds of beds are produced in Luxyat? Luxyat is a five-year company. However, I personally have been active in several firms in the industry. We produce foam and spring type A quality beds. Our product portfolio does not cover cheap products. We send our products especially to Istanbul and some few regions in abroad. We emphasize on special products that


51

satisfy us, not on volume of production. We only produce beds. When we mentioned in Kayseri people know that we do not lower quality products. We are keen on selecting the best materials. For us, comfort and outlook are important. We do not produce for tock; we produce on demand and order. We have a good market in Istanbul. Sellers targeting A class buyers are our customers.

On latest products and their characteristics We will launch a new series composed of 100 percent cotton and wool products at the beginning of 2015. We produce for the comfort and satisfaction of end users. The following is the list of our new products and their specs.

Visco Antimic Herkul spring systems and high density foam layers used in Antimic beds help to protect the form of spine by supporting belly, back, head, neck and knee regions. With its high technology knitted fabric it prevents the formation of allergens and bacteria and offers a clean joy of sleep. High-density visco foam of 65 dns used on the surface as 50 mm. layer provide the best support for body. It takes the form of body and keeps its original form for years.

Cashmere This series is ideal for those who seek economic and long lasting sleep comfort. They contain four air capsules that each can house about 200 gr. of organic or inorganic dust that may be accumulated in 5 t6 6 years. Special knitted

fabrics are used. It has a modern outlook with white and purple colors. It also contains thermo bond fibers that increase comfort. Herkul spring systems disperse pressure evenly; it is orthopedic and resistant to collapse.

Ametist Having a positive mood every day is a must for better and happier lives. In this regard, Excellence beds offers comfortable sleep thanks to their special fabrics. One side of the bed is softer than the other side that offers choice for users.

Thermal Gray Thermal series fully support to spine with their side and inside supporting foams and ultra orthopedic structures. Antibacterial glossy fabrics provide a super protection for bacteria, fungi and dust. It is made of high-density foam that makes it fully orthopedic.

Power Gold So many aspects of spring beds can be mentioned about. They provide the best support needed


52

by the body. Human body feels the highest comfort when keep its S position during sleep. It also adapts the bodily movements during sleep. Spring type of beds are long lasting when used accordingly and they are comfortable. Body weight does not matter for the comfort and product’s life.

Visco Sensitive Visco elastic foams are produced by Nasa for astronauts. They have millions of microscopic memory cells to take the form of pressing body sensing the weigh and the form. Called smart foam, visco elastic foams are heavily used in mattress manufacturing and provide excellent opportunity for sleep. Sleeping is a natural need

of the body like eating, drinking and breathing. Sufficient amount of quality sleep both keeps the health and prepare the body for daily activities. Among the benefits of visco elastic foam are, they adapt to body form, helps the blood circulation, improves sleep quality, reduces unintentional bodily movements during sleep, helps to be awake fresh and rested, help to remove pains in the belly, neck and back.

Bed is a health product Presently we have a common production line in our factory. We consider have an anti-bacterial production plant in 2015. It will also expand our product line and produce healthily. Bed is a health product.


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Export We send 20 percent of our beds to Georgia and Iraq. These markets normally demand economical beds from Turkey. But, customers in these countries prefer luxury mattresses.

Kayseri was the China for Turkey before 2008 I can say sincerely that, since 2008 the mattress industry in Kayseri has been developing remarkably. Earlier it was like China for Turkish buyers. Now we

produce quality products that are sold in world markets. Our products are attractive, because we developed them by mixing classic with modern.


54

The most effective way to close the gap of trade deficit is to export value added products TETSIAD, the association of home textile industrialists and businessmen in Turkey, pointed out the importance of value added products in the economy, and advices to use domestically produced inputs in manufacturing of the exported goods. The association aims to help its members in solving their problems. All members of TETSIAD have great potential in closing the foreign trade gap. It is advised that member companies should emphasize on the exports of high value added products.

Home textile industry is one of the industries having highest value added potential among other industries. Countries having high imbalance in their foreign trade accounts such as Turkey should find solutions for this problem and should prefer domestic sources in their efforts

to produce value for the markets. They have also to protect their domestic markets against foreign companies. In this regard, Yasar Kucukcalik, president of the association of home textile industrialists and businessmen, said, “Current


55

Yasar Kucukcalik President of TETSIAD

account deficit is an important structural problems of Turkey. Its basic determinant is foreign trade imbalance. If you sell your valuable goods in export markets below their price in domestic markets and import goods from abroad at higher prices, the foreign trade deficit occurs. In order to improve the balance, you have to reduce dependence

of the economy on imported goods. In this regard, the ministry of economy is carrying out a study with an aim to substitute imports with domestic products, under Gites Project. The other way to reduce the deficit is to increase the sale of high technology products in export markets. That means to sell more value in abroad at higher prices and to buy good at lower prices. Home textile industry has such a potential to do these both. By importing what is cheap and by selling what is valuable in export market. The industry exported 3.3 billion dollars worth of good in 2013 while by importing only 430 million dollars of goods from abroad. In the first half of the year 2014, the sector sold 1.7 billion dollars of goods in export markets, and imported only 221 million dollars worth of inputs. In general, Turkish home textile industry is capable of

compete with all rivals in the world with its both quality and technological abilities. It has a sustainable competitive power in export markets. That also means that Turkish home textile industry is able to produce every and better products that markets demand.� Home textile industry in Turkey has latest technological structure, educated human resources, accumulated knowledge, experiences, wide range of product portfolio, powerful and valuable brands. They produce their own collection and even increasing the number of brands they have that offer value for the tastes of foreign customers. It is also one of the most developed industries in Turkey, with its annual sales that increase 5 % on average, and with its sales volume of about 3.3 billion at the end of 2013, home textile industry promising more in the future.


56

Furniture and interior design industry is looking forward to its leading international trade fair


57

The mattress and sleeping systems, box-spring beds and waterbeds within this segment offer innovative sleeping comfort, enhanced by decorative bedding and accessories.

Cologne – imm cologne and LivingKitchen are open for business from 19 January 2015, marking the first international interior design fair of the year. With approximately 1,300 companies from 50 countries, the imm cologne/LivingKitchen fair duo presents a wide-ranging, diverse display of products in 2015 once again. Two thirds of the exhibiting companies come from abroad. The most broadly represented visiting nations include Italy, Denmark, the Netherlands and Asian countries also have a strong showing. And the visitors are as international as the exhibitors! The percentage of visitors from abroad is on average 42 per cent (based on Trade Visitor Days figures). Visitor figures from Asia, North America and Europe in particular showed a clear increase in recent years. “imm cologne’s international flair is the object of particular praise from visitors. This feeling is certainly not only triggered by the many different languages to be heard but also by the exhibiting big brands’ impressive presence.” says Uwe Deitersen,


58

Project Manager at imm cologne. All signs indicate that imm cologne will not only contribute to economic recovery next year, but will, due to its media influence, also have a positive effect on the public, says Arne Petersen, Head of Koelnmesse’s Living and Furnishing division. In 2015, imm cologne together with LivingKitchen will occupy the whole of the more than 280,000 sqm of the Cologne exhibition grounds. Over 100,000 pieces of furniture and other furnishing items will be exhibited, around a third of which will be presented to the international

market for the first time at the Cologne exhibition. In total, around 150,000 visitors from all over the world are expected. For suppliers and buyers from all the important markets, imm cologne is the most important trade platform for the global furnishing and interior design industry and an expert industry audience. The market-ready products of the exhibiting companies are brought together in one location and clearly divided into individual segments. The diverse selection of the products is unique to imm cologne in its breadth and depth. Also 2015 Cologne is again “the place to be�.

100,000 pieces of furniture and other furnishing items will be exhibited


59

Segment Overview: Pure - Halls 11, 10.1, 3.2, 2.2 and Hall 1 Pure is the format of design quality. At Pure, the brands stand on their own merit - their own design, their own philosophy, their own production quality, their own individual style. Because Pure is as international as the world of design itself, these elements extend far beyond national preferences and styles. Every stand is another world. Companies represented at Pure are continuously inventing and reinventing themselves, developing new accents, developing an original feel and presenting new products, designers, fabrics and living concepts. Pure is characterized by the variety and diversity of its range of products and styles.


60

Global Lifestyles - Halls 2.1, 3.1 and 4.1 Global Lifestyles has established itself as an international marketplace, characterized by the diversity of its product range and its attractive value for money. The universal approach of the Global Lifestyles segment is an opportunity for manufacturers of living-room and bedroom furniture from (mainly Eastern) Europe and Asia to gain access to the central European markets.

Comfort - Halls 6 and 10.2 Comfort is the segment for the diverse culture of comfortable sitting and laid-back resting and quiet time - alone, in company, while relaxing, while enjoying a snack or a meal and for ad-hoc overnighting. The area of upholstered furniture reflects the individualization of furnishing preferences as few other categories do. From individual “sofas for one� to modular seating groups to large-scale, multi-functional sets of seating, from sleek lounge armchairs to elegant couches to media-orientated reclining armchairs, there is a broad range of products enriching the selection on display.


61


62

Smart - Halls 7 und 8

Sleep - Halls 9 and 5.1

The Smart segment unites the demands of contemporary living for younger people - practicality and versatility - with trendy design. Smart concentrates on the areas of living, flat-pack and ready to assemble furniture as well as bedroom furnishing... The range of original furnishing ideas using highly efficient batch production demands intelligent concepts. The buyer readiness of this particular segment means affordable furniture is required - furniture which allows for spontaneous, individual expression, an experimental furnishing culture which delivers on practical and fashionable demands. The range is correspondingly colorful and stylistically diverse. The name of the segment reflects this and also refers to companies’ use of the e-commerce sales channel in this segment.

High-tech in a compact package! The mattress and sleeping systems, box-spring beds and waterbeds within this segment offer innovative sleeping comfort, enhanced by decorative bedding and accessories. The range of products on display at Sleep is in a class of its own. No other segment is so grounded in evolution through technical innovation as much as Sleep is. The Sleep segment is thus more of a laboratory than a showroom -a platform for the segment at imm cologne which probably requires the most information and explanation. The segment’s greatest strengths are the continuity of its participating companies and the culture of innovation of its manufacturers.


63

Prime - Halls 5.1 and 10.1 Prime reinterprets traditional, family-orientated home decoration with a modern-cozy, stylish aesthetic and consistently high-end quality for all ranges of tables, chairs, wardrobes, cupboards and beds. A practical and ecological grounding unites quite naturally with the style-conscious. Elegant and classic design conventions, clear structures and Scandinavian-style understated design follow an aesthetic characterized by harmony in all areas of living.

Next year, Cologne will not only be the focus for all things related to furnishing. It will also be a magnet for the kitchen industry as in 2015, with almost 200 exhibitors, the international kitchen event LivingKitchen will once more take place in parallel with imm cologne. The third edition of LivingKitchen promises to be a kitchen exhibition the like of which has never been seen before! Global market leaders will face stiff international competition when jostling for position in Cologne - this is the

premier league of the kitchen furniture and built-in appliances industry, on display in the birthplace of the built-in kitchen! The exhibition will present the kitchen in all of its facets: Nowhere else will you experience the modern kitchen presented at this level of depth, thoroughness and variety. Alongside kitchen furniture, international manufacturers will introduce kitchen appliances, sinks, fittings, expertly finished worktops, lighting solutions and accessories.


64

Sleep tight, sleep cool with Private Mattress, an aesthetical mattress developed by Yatas.

Pinky dreams with Dogtas Yatak Offering 28% cooler than regular mattresses thanks to its technical features, Dogtas Sleep Cool Private mattress and Valdy mattress bases offer excellent sleep. Fitting with the anatomy and ergonomic shape of human body and supporting different pressure zones of sleeper with different spring types, Private accelerates the blood circulation and offer uninterrupted sleep. Supporting the body two and a half percent more than regular mattresses to lessen joint and muscle pains, Private support every point of the body as much as that part needs.

Valdy base designed for pinky dreams Unique for its modern line and minimal style Vald bed bases offer durability for many years thanks to its wooden skeleton. It can easily be taken out and mounted thanks to its special upholstered headboard and its Velcro fabric.


65

Dogtas provides products and services to 65 countries with its over 200 stores and approximately 1200 employees by operating with production, marketing, merchandizing and after sales support services in the furniture sector. By means of its international viewpoint, the company continuously improves its wide product

range, prepared in a compliant manner to the market structure of every country in the three continents where Dogtas operates. Its most important aim is to beautify all of the regions of houses, from the bedroom to the dining room and from the kid’s room to mattresses, thanks to its design and quality superiority.


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Doğtaş assertive in bedding sector too! 2 With 18 different models, Doğtaş brings up its assertion in the bed sector as well...


67

Carrying its specialty in the furniture field to the bedding field, Doğtaş maintains its place among the leading bedding brands with each innovative bedding product. The beds manufactured through the works conducted under the leadership of Doğtaş make distinction in the sector with their various features. All Doğtaş beds, being a first in its field and bringing in a number of innovations having a value of sectoral revolution, are manufactured at European standards in Doğtaş factory established in an indoor area of 75.000 m2, which has an annual production capacity of 2 million m2. The beds manufactured by Doğtaş titled as the first Turkish company entitled to obtain CE Certificate in Medical Devices Class are offered under 3 10 years guarantee.

The most natural state of sleep... Environmental-friendly and natural Organic Cotton, a fabric used in Doğtaş beds, does not contain any hazardous chemical substances on human health and nature. The fact that the beds where a person spends a third of his life is made out of natural materials is extremely important. Our body resistance decreases to minimum in sleeping state. Sleeping in a bed stuffed with natural fibers will ensure that a third of our life is to be spent away from hazardous substances. Doğtaş Bedding manufactures organic cotton thread at the most secure conditions from the field to the user. Global Organic Textiles Standard (GOTS) and Organic

Exchange 100 Standard certified beds give a silky touch owing to their soft fabrics.

No microbe and bacteria in Doğtaş Beds! Doğtaş Beds creates an ideal sleeping environment for the consumers with their antibacterial features as well. The bed and bed fabric, the most ideal medium for the growth of microbes and bacteria that can reproduce easily under favorable conditions, are under continuous protection against the invasion of bacteria and microbes thanks to “Sanitized” material developed by Doğtaş specially. It is proven with research results that Sanitized is effective against bacteria, fungus and house mites. This fabric also prevents the ugly odors and


68

appearances caused by microorganisms. OECD 404-406 certified Sanitized removes the mould and fungus which cause the fabric to corrode. Another key to comfortable sleep is to keep the body temperature at appropriate levels. The average body temperature is 37 C degrees, while the skin temperature is 32 C degrees. During sleeping, the temperature decreases down a little bit and changes between 28 and 30 C

degrees. Thanks to “thermal micro capsules” available in Doğtaş Bedding fabrics, the body temperature is balanced. Its environmental-friendly and special breathable texture avoids perspiration.

Milky Spring Foam beds provide incredible comfort coming from milk! Doğtaş Milky Spring Foam beds developed through harmonious combina-

tion of the fabric made up of milk fiber and spring system with foam sponge, and latex sponge ensures comfortable and enjoyable sleep. The foam sponges in the spring form, which are considered as the summit attained in today’s bedding technology, are used in the beds. The foam springs bringing together all advantages of foam and spring in one material confirms the body’s form and moves together with the


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user. Furthermore the foam springs allow the bed to breath, thereby ensuring the moisture balance. Foam springs prepared at different hardness according to the needs and demands of the consumers are reason for preference due to their durability for long years. Milky Spring Foam designed exploiting the latest technologies in bedding world provides ideal spinal support and increases sleep quality. Another most important feature of Milky Spring Foam differentiating it from other beds is the use of bedding fabric named Milky manufactured from milk yarn, which bears the features of both synthetic and natural fibers and . The fiber of natural, moisture-absorbent and antibacterial Milky

bedding fabric that is washable at 30 C degrees contains also 18 amino acids that are good for human health as well protect and nourish the skin.

Natural sleep joy with Coconut Latex beds in which ‘Coconut fiber and camel wool’ are used Doğtaş offers superior quality and comfort in Coconut Latex developed with the unique combination of bamboo fabric, pocket spring system, camel wool, coconut fiber and latex sponge. Camel wool used in Doğtaş Beds is padded in specially-produced bed fabrics and due to its soft, shining and bulky texture, it keeps cool in summer and warm in winter. The coconut fibers used in the beds also ensure proper air circulation and keep the body temperature balanced due to its temperature retaining and moisture spraying feature, which create convenient sleeping environment for especially babies. As coconut fibers, a natural hypo-allergenic material, is suitable for both warm and cold climate conditions, it does not

damage human health and environment according to Oeko-Teks 100.

Love Bed by Doğtaş invites couples to love The bed designed and manufactured by Doğtaş for the first time in Turkey gives a freshness feeling for a long time thanks to “smellwell” features and capsules giving off lovely smell. With specially designed and applied red knitted fabric, Love Bed ensures pleasing and relaxing sleep, being different from usual beds. With anti-stress feature applied on the fabric, it regulates the sleeping pattern and increased sleeping quality. Antibacterial featured Love Bed prevents bad odors caused by micro organisms and formation of fungus and molds causing the fabric to corrode, thus prolonging the service life of fabric. With the use of high density, 7 cm plate and rolled sponge inside the bed for the body ergonomics, it is provided extra comfort for the couples.


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Turkish contract furniture industry


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Turkey ranked third in the world exports of seats convertible into beds.

Furniture production in Turkey dates back to the 19th century and was carried out in small workshops as artisan production. However, due to rapid globalization and other factors, the present furniture industry is becoming a fashion sector with more intense information and capital. And today, furniture is produced both in workshops and industrial-scale manufacturing units. In Turkey, the furniture industry is clustered in certain regions where the market is concentrated and/or where forest products are abundant. These are Istanbul, Ankara, Bursa (Ä°negĂśl), Kayseri, Izmir and Adana. Furniture production can be classified in accordance with the materials

used as wooden furniture (massive and veneered), metal furniture and others. Wooden furniture has the major share in total furniture production. The method of marketing (retailing, wholesaling, contracting, etc.) is another important classification for the furniture industry. Contracting is an important way of supplying the services connected with the construction and furnishing of residential and non-residential structures. Today, many Turkish companies carry out designing projects, production and mounting of every fixed and non-fixed element of home, office, hotel, restaurant, hospital, airport etc. in both the domestic and foreign market.


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Contract furniture is greatly dependent on the activities of the building, commercial and tourism sectors. These sectors have an important share in the Turkish economy and their recent entrance into a phase of growth has also clearly boosted the furniture industry, and accordingly, contract furniture. Today, contract furniture is very much in demand and there is increasing interest from architects, construction firms and international buyers who are involved in the furnishing of hotels, airports, residential and non-residential units, shopping centers, malls, supermarkets, restaurants, cultural and leisure facilities, etc.


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As with many other consumer products, furniture production is sensitive to changes in fashion. Since furniture design is an important aspect of marketing, Turkish furniture manufacturers, designers and contractors are constantly following consumer preferences in foreign markets, individual or institutional demands, and introduce new designs and make model variations and improvements. With the strong textile industry, the furniture industry also has the advantage of being able to use and monitor a wide range of colorful new fabric collections as upholstery.

EXPORTS Turkey’s furniture exports have had an upward trend in recent years. In the last ten years, exports of Turkish furniture increased from US$ 192,1 million in 2001 to roughly US$ 1,607.3 million in 2011. This is mainly due to improvements in capacity, quality and design. The export figure for 2011 was US$ 1,607 million, representing an increase of 18% with respect to the previous year. Main export products were wooden furniture (excl. for offices, kitchens and bedrooms, and seats), wooden furniture for

bedrooms (excl. seats) and seats for motor vehicles. In 2011, Turkey ranked third in the world exports of seats convertible into beds. In 2011, Turkey exported furniture to 172 countries throughout the world. The main markets for furniture exports were Iraq, Germany, Azerbaijan and France. In recent years, Turkish furniture companies have been establishing showrooms and depots in increasing numbers in most of these countries. There is close connection between exports of Turkish furniture and exports in the contract sector.


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For years, Turkish contractor companies, who have received commissions from abroad, have completed many housing complexes, tourism projects, hospitals, airports and health center projects, most of which were decorated by Turkish contractors and furniture, which in turn increased exports in the furniture industry. Turkish furniture is designed and made from the highest quality materials to ensure comfort, performance and attractive appearance over a very long

life. Different styles are produced such as classical, traditional and contemporary. Thanks to its designers and architects combined with its flexible production capacity, the Turkish furniture industry is able to satisfy the requirements of all individual and institutional consumers throughout the world. Today, with all these aspects of the furniture industry, Turkey is among the most promising furniture suppliers in the world.

Furniture Exports of Turkey by Years (Value: US$ 1,000) Years

Value

2007

1,032,658

2008

1,332,922

2009

1,153,520

2010

1,363,062

2011

1,607,296

Source: TurkStat SOURCE: Turkish Ministry of Economy


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Ider Furniture at living places with Pedesa Bedroom Set reflecting dynamism of lines Offering pleasant living places with its modern furniture designs, Ider Furniture now carries the energy of lines with its Pedesa bedroom sets. The pastel colors used at every peace of the collection provide both elegancy and a pleasant harmony. Differing with the black squares on the headboard Pedesa bedroom sets reflect a powerful design with parallel tapes on bedside tables and wardrobes.

Details enriching the collection‌

The Ider Furniture Pedesa bedroom sets are comprised of a wardrobe, a mirrored dresser, two bedside tables, a bedstead traverse and a bedstead headboard. The two compartment wardrobe offers 64 cm deep storage area.


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Sleep tight with Penelope pillows Famous pillow and quilt brand of Turkey in producing revolutionary products from geese feather Penelope offers double-function pillows.


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As a leading company of sleep culture in Turkey Penelope developed two sided pillows of which one side is soft and the reverse side is harder. Upgrading the sleep comfort in Turkey Penelope has 40 different types of pillows addressing every sleeping position. Penelope Medallion Pillows have a great feature of double function and this feature welcomes huge interest from consumers. Being one side soft and the other side medium amount of hard the innovative product offers two choices in one product for its customers. The front side is made 90% from jowl hair and the backside is made 30% from jowl hair and 70% from back hair, a feature that increases the function of the pillow and offers a great alternative for those who sleep face down. Produced 50 x 70 sizes or 70 x 70 for those who love wider pillows the Medallion Pillows are very special for quality sleep.


Royal Plus mattresses from Oztaskin 78

Oztaskin Yatak produces Royal Plus brand beds for healthy sleep

Oztaskin Yatak started to produce beds and bases under Royal Plus brand in Kayseri on its factory of 20 thousand sqm. It closely follows developments in the industry and produces about 120 mattresses daily. Muammer Oztaskin, chairman of the board of the company introduces his company.

ucts targeted to middle class segment are delivered to domestic sellers. We produce beds having visco and bag spring systems. Besides, we produce custom made beds. We help our customers to decide which kind of beds, either hard or soft, is most preferable for them.

Services provided to bed industry

Export

We started as a base producer in 2007. We focused on bed production starting in 2009. Our prod-

20 percent of our production is delivered to Georgia, Cyprus, Kyrgyzstan and Germany. Trust is


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the major consideration in exports, both for the quality and volume of order, and time for delivery. Furniture industry also produces beds as well. There are even unregistered producers in the market. Competition will be more balanced when these were prevented.

Right bed for healthy sleep Time of sleep is the period that all things either bodily or psychological are put in order. Contrary to the common understanding, brain works as harder as it awake during sleep, to repair and to refresh itself the harms of daily operations. For this reason, better the sleep quality, healthier the body. So, it is important to decide on the right product to sleep on. Muammer Öztaşkın Board Chairmen of Öztaşkın Yatak

While buying bed; It should be 10 to 15 cm. longer

than the height of the body. Blood should easily be circulated evenly when laid down. Harder beds may cause circulation problems and body moves more frequently during sleep to keep pace of the flow, thus quality of sleep deteriorate. Too soft beds may cause spinal defects, and pains in the back, belly and neck, because natural form of the body was forced to be reformed. Buyers should ask sellers about the system used in the bed. Since it wraps the body bagged spring systems should be preferred. Organic products such as latex, visco elastic and PU latex filling materials provide comfortable sleep. Density of the filling materials helps to support of the body


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and produce quality sleep. A good mattress should maintain the ideal level of temperatures both in winter and in summer. Bed at ideal temperature is comfortable and relaxing. Having a programmed sleep schedule is the best remedy for insomnia problems. Keep your

sleep rhythm unchanged all days and at weekends.

The following are our latest kind of products we developed recently.

These are the basics for healthy sleeps. There is a cultural myth that harder the bed the better. It is wrong. New generations are keener on selecting the best product for themselves by getting expert opinion from both sellers and manufacturers.

Royal Bamboo In this Exclusive series made of carbon steel bonnel springs and special super quilt are used. Royal Bamboo is made of antibacterial, anti-mite knitted fabrics and has special spacer ventilation


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room for better air conditioning. Covered completely by thermo bond fibers, the product is ideal for both summer and winter usages.

Techno Plus Techno Plus is featured by its zipped cover fabric that can be removed and washed. Knitted fabrics made of visco material are used as core protective cover beneath it.

Liberty One of the natural series, Liberty model is distinguished by its special quilting that covers carbon steel bonnel spring system for extra comfort. Produced at eucoteks standards, with knitted fabrics are anti-bacterial, anti-mite and are suitable to sleep on both summer/winter seasons and has higher level of orthopedic specifications..

Muammer Öztaşkın, Board Chairmen, Canan Öztaşkın Vice Chairmen and Necmiye Aydın General Manager of Öztaşkın Yatak


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Have been producing economical mattresses for ten years, Aksoy family started to produce quality beds in their company they established two years ago.

Kustuyu Furniture produces quality beds General manager of Kustuyu Furniture company, Mahmut Aksoy, said they think about everything to make their customers satisfied. He informed about products and their activities.

On production policy of the company

Murat Aksoy General Manager of KuĹ&#x;tĂźyĂź Yatak

Our company has been progressing fast on the way to customer satisfaction, quality production and technological development since its establishment in 2012. Having a factory in Kayseri Organized

Industrial Zone, we produce under the principles of quality control and quality management in our modern facility. Presently, we produce 100 mattresses and 100 bases daily. We consider every possibility to produce more comfort for our customers.

On characteristics of products We improved our product quality. Earlier we produce more economical kind of mattresses. We have several types and models of beds. We use bonel springs and visco technologies


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in our products. They have air capsules for better ventilation that prevents perspiration and pressure is dispersed evenly thanks to the hard felt used in the manufacturing. Human spine should be supported in the best way for better sleep and for health of the body. In products that were made of Hercul springs, side supports are at the highest level and they are covered with 100 percent cotton fabrics. In ametist kind of beds, knitted fabrics are used to produce an original outlook, and hercul springs are used, as well. They help to get out the stress and problems in the muscles and help them to rejuvenate. Alice named beds are supported on sides that carry the body and the belly in the righ way. It is comfortable and keeps its form for years. Fabrics are made of softer and glossy materials. It is both hard and elastic. It gets the form of the body and provide maximum comfort.


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Sleep Well Expo Istanbul 2015 shaping up well! After the successful start of the fair in 2014, it was scheduled to be at the same venue but instead of 2 halls and the big foyer, there will be an extra hall at the second edition, October 22-25, 2015.


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The Turkish sleep products industry has been prospering fast at all aspects from mattress to machinery, from pillows to quilts, from bed base to headboards. It adapts the latest trends and technologies. As the first and the only fair in its field in Turkey, SLEEP WELL EXPO is a show bringing mattress main industry, sub-industry, machinery and components industry professionals together. The fair is an excellent platform to launch and to see the latest technologies, innovative products and latest collections. To be held on October 22-25, 2015, the fair was introduced in 2014 and the premiere edition was welcomed very well by the industry. The show brings all professionals of the sleep products industry together and visitors come from all parts of the world especially from the neighboring countries. The fair attracted especially the interest of those world brands who want to sell to


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the Turkish market, and those who want to invest in and penetrate into Turkish market. The CEOs of the world mattress industry, top officials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealers all attend the fair. The Sleepwell Expo Show embraces and brings all collaborators of the sector together. It is a real trade platform for all branches including the main industry, the supply industry, machinery and equipment industrialists. As the only specialty fair in its field in Turkey, Sleepwell Expo has been an ideal venue for the whole industry in its 2014 premiere edition with the participation of 67 exhibitors of which 8 were foreigners and 5,171 visitors. Turkey is en emerging and stabile market with its fast growing population, advantageous location and developing economy. The mattress industry, mattress machinery and equipment are among the fastest growing sectors in Turkey. The developments experienced in the sector and the innovations, the collaboration among industrialists are the important factors motivating the improvement of the mattress and bedding industry in Turkey. All these positive developments urged a fair in the industry and that’s how SLEEPWELL EXPO� show was born. It is held at the opposite side of Istanbul’s most famous international airport, Ataturk International Airport from where you can get the exhibition grounds in a few minutes. It is almost very clear that the fair will be one of the strongest fairs in the bedding industry worldwide in the very near future.


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The industry imports a lot, too. Turkey is a good market for machinery, some types of mattresses and raw materials. The first and only fair dedicated to the sleep products industry in Turkey, SLEEP WELL EXPO ISTANBUL was held April 17-20, 2014 and recorded a huge success which almost all industry professionals applause. Now the second edition of the fair is shaping up. Over 70% of exhibitors have already booked their spaces according to the officials of Voli Fair Organization, the organizers of the show. The fair was scheduled to be at the same venue but instead of 2 halls and the big foyer, there will be an extra hall at the second edition, October 2225, 2015. Stating that the fair attracted a great deal of interest from domestic market and by companies from different countries, Omer Faruk Gorun, Project


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Manager of Sleep Well Expo outlined, “Sleep Well Expo covers the mattress main
industry, sub industry, machinery and equipment. The venue of this important fair is Istanbul Expo Center, which is exactly facing the Istanbul Ataturk International Airport. When an exhibitor or a visitor arrives at Istanbul by air, he or she could even walk to the exhibition ground. The premiere edition of this annual event will be April 17-20, 2014. As the first of its kind in Turkey, Sleep Well Expo will contribute to Turkey’s being a production hub for the mattress industry. Sleep Well Expo will host

a professional platform where the latest technologies and products will be showcased altogether. Because of ever increasing value of mattress and other sleep products the fair will be an important organization which will bring
leading companies and reps of the industry together. Many international companies doing business with Turkey in this industry have already shown their interest in the fair which will bring together CEOs, top level officials, purchasing managers, producers, consumers, foreign and domestic
dealers and representatives. Product groups of the fair

include Turkish mattress producers, mattress importers, furniture and mattress stores, foreign mattress producers, sub-industry products, mattress and quilting machinery and equipment, etc.
The visitor portfolio includes experts and high-level officials of the private sector, buyers from different sectors to realize projects, businessmen, investors, mattress industry authorities, dealers
and representatives, chambers of commerce, associations, furniture manufacturers, purchasing officials of tourism, hotel and hospitality industry, etc.”



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Most powerful media sponsors The main media partners of the fair are Sleep Well and Sleep Tech magazines. Other media partners include TGRT Haber TV, Ihlas New Agency, Turkiye Daily Newspaper, TGRT FM Radio, and sector magazines such as Home Textile Exports, Décor, Curtain & Curtain Accessories, etc. There will be seminars and different activities related to new products, technologies and applications. Istanbul unites its natural beauties with its his-

torical and cultural wealth and modern infrastructure, ascending in world league as the new favorite city for international organizations. Istanbul has an historical and cultural heritage acknowledged by the whole world. Apart from its historical and natural beauties the city is quite assertive with its hotels, fair, congress and
meeting halls at world standards. The visitors coming for meetings, congresses and fairs have the
opportunity to experience the eastern and the western cultures together amongst the artworks reflecting a history of thousands of years.”


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FDI inflow to Turkey rises by 10% in 2014 International net direct investments in Turkey totaled $8.6 billion in the first eight months of 2014, a 9.8 percent increase from the same period of the previous year, the Turkish Economy Ministry announced. The manufacturing sector benefited most from foreign direct investments, at $2.1 billion, followed by the

financial sector at $1.18 billion. The ministry data showed that 63 percent of the capital, almost $3.8 billion, came from the European Union. The data also showed that 2,801 foreign-funded new


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target,” Turkish Economy Minister Nihat Zeybekci said

companies were established in the first eight months of the year, up from the 2,313 firms registered in the same period last year, good for an increase of 21.1 percent.

”We want to grow more through foreign direct investments to our country to achieve sustainable, predictable and stable growth,” Zeybekci said at the “Regional Hub for Sustainable Competitiveness: Turkey” conference of the International Investors Association of Turkey (YASED) in Istanbul, vowing to do “whatever it takes” to attract more FDI to Turkey.

As of August 2014, a total of 40,506 companies were operating in Turkey with international capital, 24,136 of them in Istanbul, the ministry said. Antalya followed Istanbul with 4,313 companies. Some 5,949 companies are German-funded and 2,736 have British funding. “Foreign capital inflow is of great importance for Turkey as the country’s savings ratio is not sufficient to fuel its 5 percent growth

Nihat Zeybekci Turkish Economy Minister

“We know how low our savings are, at around 16 percent of our GDP. This amount is not enough for us to maintain an average yearly growth of 5 percent. More FDI flow is therefore of great importance for us,” he added.


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Why don’t babies want to sleep alone?

Sleep disorders in children can be both psychological and neurological. Children can have difficulty in sleeping at nights and may ask to sleep with their parents due to some reasons imbedded in their subconscious. From the moment children begin to discover the outer world (this happens after they reach approximately one year of age) they also discover their fears. Neurology Dr. Mehmet Yavuz of Reem Neuropsychiatry Center

Some toys, objects, loud noises, unfamiliar people and movie characters can bring out feelings

of anxiety and loneliness in children. Both the children’s and family’s psychology are effected in a negative way when children can’t sleep alone due to such reasons. Why are some children not able to just sleep alone? When should children be accustomed to sleep in their own rooms? What should parents pay attention to in this matter? Neurologist Dr. Mehmet Yavuz from Reem Neuropsychiatry Center expresses his opinions about this subject.


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Why do some children not want to sleep alone? Is this a mistake of the parents? Some children can refuse to sleep alone by delaying the bedtime. In such cases, the bedtime becomes the anxiety time for children. This effects the child’s psychology and also causes the family to worry

about this situation. Working parents have a limited time to spend with their children. After arriving home from work they tend to sit with their children until late hours and this causes children’s sleep habits to change and to be destroyed. Therefore family behaviors also effect the situation

of refusing to sleep alone and having sleep problems. In such environments children might be reluctant to go to bed, instead they might want to spend time and go to sleep with family members. The child, who misses his/her parents all day long and feels safe when they are with him/


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her, might want to spend the night with them in the end. Besides children can use the fear of loneliness as an excuse and say that they don’t want to go to their own rooms just because of that. Their fears can be real but they also can be an excuse to sleep with their parents. It is normal for preschool children, especially children aged 3-4, to have nightmares and to be afraid of that. But allowing children to sleep with their parents all the time is not a correct approach in terms of their development.

When should children be accustomed to sleep in their own rooms? Children should be accustomed to sleep alone in their own rooms from the moment they are born. However since the newborns need to be fed and changed very often until they are a few months old, they can sleep in their parents’ room during that period. But even if the baby stays in its parents room, it is important for the baby to have a separate bed. Even in this case the baby’s future months and years should

be taken into consideration and it should be provided with its own room. In this way the child will learn to be an independent person and complete his/her psychological and mental development in full. Babies begin to be in less need of their mothers from one year of age upward, so they can sleep in their own room beginning from that period. In that period, mothers can take advantage of measures such as baby monitors or can just leave doors halfway open in order to meet the babies’ needs quickly.


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What should parents do if they have a child who can’t sleep alone? • Sending the child to his/her own room, even he/she doesn’t want so, should be viewed as a favor not a torture. While doing that you should be nice to your child, telling him/her that he/she should learn to sleep alone and in case of a fear you should be with your child, and sleep with him/her if necessary. However the child should not be allowed to sleep in his/her parents’ bed. • If the child insists to sleep alone but says he/she is afraid of something, you can put a night lamp in his/her room or the doors in the house can be left halfway open. • It can be relaxing for the child if the parent reads a story or talks to him/ her before bedtime. Because this kind of a behaviour helps the child accustom to spend time in his/her room at night.


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Sleep problems of children is on the increase

Less sleep increases the risk of diabetics

As in all stages of life, sleep plays a great role in biological and psychological developments of kids. Each of them has individual need for sleep, though during school years it rises a lot. Kids that could not get into sleep enough or hard to sleep may have serious health problems. Prof. Dr. Hakan Kaynak, of Center of Sleep Disorders, Memorial Sisli Hospital, informed about sleep problems of kids and the measures that can be taken to prevent. Prof. Dr. Hakan Kaynak

For kids, either in their pre-school and school years, sleep is important. Sleep deprivation may cause serious health problems. Latest research in the field shows that sleep deprivation is gradually prevailing in recent years. Time for sleep is decreasing and obesity and diabetics are increasing. Besides, correlation between lack of attention and sleep deprivation becomes suspicious.


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Sleep deprivation affects intellectual and biological development of kids negatively Sleep problems in kids can be classified into two groups. In the first group, are the children who have sleep problems caused by environmental other external causes. The other group is composed of kids having sleep problems

similar to the grown-up’s. They sleep enough though the quality of sleep is deteriorated. It does not matter what the cause is, sleep disorders cause problems in concentration and learning. For most of the children that were diagnosed as deficit of attention syndrome the real problem is sleep deprivation. Problematic growth is another result of sleep disorders. Sleep deprivation runs

in parallel with mental and physical progress of the kids. Recently, body adiposity and overweight are also added to the scenarios.

No ideal sleep time for kids As in the adults, sleep times and durations are determined by genes and differ among individuals. Some kids sleep less, about 4-5 hours; some sleep more, about 12-14 hours. This should be


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remembered. Parents should determine the needed time and duration of sleep for their kids. Time to go to sleep and time for wake up, both may fluctuate, should be arranged and kids should not be forced to behave accordingly. It is not good for kids. This causes additional problems. Each child has its own time and period for sleep and it is unique.

Compulsion to sleep should be avoided Most parents are now aware of the fact that their kids have special and unique time and period for sleep. Parents should be keen enough to keep watch their needs for sleep and act accordingly. Their sleep time and periods during school days should be planned mutually. If occurs, loss of sleep times should be regained on weekends or in the afternoons.

No cell-phone in bedrooms As most of the adults, kids too are sensitive against electronic

steal time of their sleep periods. Besides their harms and cause less sleep, bright whit light cause

and technological harms of the

slippages in sleep rhythms. It is a

appliances. Kids who waste their

proven fact that these appliances

time in dealing with smart phones

deteriorate the quality of sleep.


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Home&Tex to generate home textile trade!

From beds to towels, a broad range of competitive and latest collections of home textile industry will be on display.

Home&Tex reveals the most coveted names in home fashion industry with a more enriched content. Over 500 high-end exporter and importer brands present their latest collections in home textile, contract textile floor and wall covering, decorative accessories, houseware and lighting on a 120,000-sqm area. Interior designers, design and lifestyle stores, furniture showrooms, distributors, importers, contractors and hotels from Middle East, the Arabian Gulf, Russia, Turkic Republics, North Africa, America and Europe visit the fair.


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Single type, special designed stands are used at HOME&TEX, offering exhibitors the most convenient presentation for their latest collections during the show time, 19-22 November 2014. Organized by CNR Sectoral Trade Fairs of CNR Holding at CNR Expo Center, Istanbul, the fair is supported by TETSIAD (Association of Turkish Home Textile Industrialists and Businessmen) on an area of 120,000 sqm.

Market Advantages Located in the landscape known as “Afro Eurasia�, Turkey serves as a gateway to Europe, Central Asia, the Middle East and Pan Euro-Mediterranean region. The central location of Turkey provides an efficient and cost effective outlet to major markets, with a 1,5

million consumer population and with USD 22 trillion GDP. As visa requirements are eliminated between Turkey and some neighboring countries, more businessmen and professionals prefer Turkey for visiting trade shows, meeting associates and making investments. HOME&TEX has perfect timing to

meet purchasing demands with its high quality product portfolio, the diversity of the product ranges and increased number of international exhibitors. With its modern lifestyle and historical architecture, Istanbul offers the perfect atmosphere for the sole home fashion fair of Turkey.


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Pure Textile: textile design meets furnishing at imm cologne 2015 Exclusive design format, Pure Editions, the platform for textile furnishing, presents the season’s new trends once again in its regular spot in Hall 3.2


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How do you turn a sofa into a fashionable eye-catching piece? What gives a room that special warmth? And what exactly do you need to be sitting on to get the coziness levels just right? Textiles for furniture, upholstery, walls and windows are to living decor what clothes are to skin. They form the surfaces, create the contacts and appeal to all of our senses. That’s why every two years, at imm cologne, textiles have their own event to re-emphasize their importance within furnishing trend development. With the individual presentation of textiles at the international furnishing fair in Cologne, the top editors at Pure Textile want to present strong and decorative elements and fea-

tures. Once again in 2015, Pure Textile, an exceptional format for an exceptional selection, offers beautiful upholstery fabrics and exclusive textiles for all interior design requirements. The event, which takes place every two years, has become an integral part of imm cologne after its outstandingly successful introduction in 2011. It has found a permanent home in Hall 3.2. Pure Textiles allows the complementary range which is so important to the furniture industry to be presented in the direct vicinity of an exclusive host of neighbors as it is integrated within the Pure segment, just what textile editors are looking for. “The composition

of the various interiors has incorporated colorful elements more and more often than in previous years - whether for windows or walls - without being too over the top,” is the trend evaluation from Ralph Anstoetz (CEO of Jab Josef Anstoetz). “For Pure Textile 2015, I am hoping for lots of interested industry visitors in the first instance and, on the open days, lots of end customers who want to know more about textiles for home decor.” Along with Jab Anstoetz and Sahco, Nya Nordiska, Soleil Bleu from Edition Wellmann as well as Zimmer + Rohde will be gathering at Pure Textile in Cologne. In addition, the Swiss editors,


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CrĂŠation Baumann and Christian Fischbacher, Chivassso from the Netherlands and, visiting for the first time, Arte from Belgium and Romo from England will provide the event with an international flair. Together, they represent the diversity of high-end decorative fabrics, which are becoming more and more important within the context of interior design for exclusive furniture. Within the sophisticated, harmonious fair

architecture of Pure Textile, they will present their ranges and new products at individually designed stands in an engaging and attractive atmosphere. The fair stands are arranged around an open centered set-up, encouraging communication-friendly meetings and events. In 2015, Pure Textile brings together the top ten high-quality textile brands whose individual

exhibits are arranged around a central square or plaza. The companies are focused on the international fair visitor with an interest in exclusive and decorative textile products and collections. This plaza is intended to be a lively, social meeting point, at the same time functioning as a creative highlight as well as the heart of the entire brand exhibition.


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The large area of the plaza is bisected by an aisle. On the eastern side of the aisle is a large bar for cosy chats and relaxed business meetings over a nice hot cup of coffee or a cool drink. Another area which is perfect for relaxing is the colorful seating arrangement composed of sitting blocks and comfortable cushions, inviting visitors to sit back and sink into the soft fabrics. “Pure Textile is first-hand trend-spotting. For the fair visitor, it is the perfect hot-spot for intensive exchange with creative textile editors and at the same time it provides an overview of the most important trends in textile design,� says Dick Spierenburg, Creative Director of Koelnmesse.


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Traveler reviews rank 速 Simmons Beautyrest the most comfortable hotel bed


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ATLANTA – Simmons Hospitality Bedding, a division of Simmons Bedding Company, makes a comfortable bed. In fact, in a recent analysis of traveler’s online reviews by TrustYou and published in an online exclusive report by Travel + Leisure, Simmons took 3 of the top 5 positions, including the coveted number one spot for contributing to the New York Distrikt Hotel’s guest sleep experience.

According to the data “analysis of user reviews across 250-plus websites—from TripAdvisor to Gogobot to Zoover— the Distrikt’s beds are the most comfortable in America.” Distrikt Hotel General Manager, Jennifer Rota, was thrilled with the honor, but not surprised. “We’ve been getting positive guest reviews and feedback about our Simmons Beautyrest® beds since the first week we opened in February of 2010,” she said. “Delivering a truly exceptional sleep experience starts and ends with a great mattress. Everything else is icing.” Rota said the hotel’s mission

is really quite simple. “We give guests a great place to stay, sleep and come back to,” she said. “We continue to tweak details – scent, sheets, pillows, etc. -- in an effort to align with guest preferences and to exceed their expectations.” Simmons Hospitality Bedding shares their commitment to deliver a great sleep experience. It fuels their innovation process. “Every day we think about the future; about how we can improve and move our products to the next level,” said Steve Tipton, vice president, Simmons Hospitality Bedding. “If a guest has a great night’s sleep, the room seems


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bigger, the food tastes better and the staff seems friendlier. It helps starts their day off in a great, great way.” TrustYou, an online reputation management company, evaluated the mentions of beds at U.S. hotels that got at least 400 reviews with at least 10 bed mentions between January 2013 and January 2014. Simmons Beautyrest came in at No. 1 at Distrikt Hotel, New York; No. 3 at Best Western Plus Tuscan Inn, Fisherman’s Wharf, San Francisco; and, No. 4 at Element, New York Times Square West. It

also took spots 9 through 13 of the top 20. “In 1925 we developed the Simmons Beautyrest® and it was certainly revolutionary,” said Tipton. “But it’s how we’ve innovated that Beautyrest Pocketed Coil® product to deliver not only an exceptional guest sleep experience, but also amazing durability that makes our products truly special. The design is the reason why the bed is comfortable, performs and lasts a long time.” Simmons Bedding Company (“Simmons”) is one of the world’s largest mat-

tress producers and the maker of Beautyrest®. Simmons manufactures and markets a broad range of products including Beautyrest®, Beautyrest TruEnergy®, Beautyrest Black®, ComforPedic® from Beautyrest®, Natural Care® and BeautySleep®. Simmons operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties.


Profile for Sleep Well

Sleepwell / Nov-Dec'14  

sleepwell-kasim14

Sleepwell / Nov-Dec'14  

sleepwell-kasim14

Profile for sleepwell
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