The Business Journal for the Sleep Products Industry October 2011
Dressed Outfitting beds with high-fashion & high-tech mattress fabrics
Adjustable bases helping to move mattresses Keeping employees safe from workplace violence
1 Double overlook single piece border
Automatic operation 2 with or without binding*
(this operation not required on a standard pillow-top)
5 Attach flanging to single piece border and make all ruffled corners**
Automatic operation 3 with or without binding*
Industry Standard for One-Piece Borders Since 2004 * Model 1349 Automated Faux Seam Workstation ** Model 1335 Automated Ruffler
4 Automatic operation with or without binding*
Dual Purpose Workstation for Borders and Pillow-Top Gussets
125 FPM of border serging both sides @ 4 SPI No mechanical jack shaft drive • • • • • • • • • •
Atlanta Attachment Company
Dual electronic servo drive motors with needle positioning Material capacity: 0" - 36" according to machine class Turn off either sewing head for single serging Needle positioning (no synchronizer required) Electronic thread break detection Variable tensioning of border material Servo drive variable speed puller with long lasting urethane rollers Stops automatically for material splice Foot pedal activation for splicing and servicing Border may be serged without edge trim
• 362 Industrial Park Drive • Lawrenceville, GA 30046
(770) 963-7369 • FAX (770) 963-7641 ® The Sudden Service Company INTERNATIONAL SLEEP PRODUCTS ASSOCIATION
This equipment may be protected by one or more of these patents. Other patents may be pending: US patents: 4,280,421; 4,432,294; 4,466,367; 4,644,883; 5,134,947; 5,159,889; 5,203,270; 5,522,332; 5,524,563; 5,562,060; 5,634,418; 5,647,293; 5,657,711; 5,743,202; 5,865,135; 5,899,159; 5,915,319; 5,918,560; 5,979,345; 6,035,794; 6,055,921; 6,202,579; 6,279,869; 6,295,481; 6,494,255; 6,802,271; 6,574,815; 6,834,603; 6,968,794; 6,994,043; 7,100,525; 7,100,526; 7,210,181; 7,383,676 ; 7,383,780; 7,412,936; 7,543,364; 7,574,788; 7,647,876; 7,735,439; 7,984,681 Foreign patents: 9-520,472; 0,537,323; 92,905,522.6; 96,936,922.2; 2,076,379; 2,084,055. Other U.S. and Foreign Patents Pending. Copyright 2011 Atlanta Attachment Co.
Faux seams meet all known flammability standards without costly Kevlar thread
• Straight tape lines • No dog-eared corners • Sewn automatically off-line • Cover actually fits your spring unit without pulling, stretching or special tailoring
Automatic One-Piece Border Workstation with Faux Tape-Edge Seams
Box-Top, Euro-Top, Cushion-Top, Pillow-Top • • • • • • • • • •
One-piece border up to 30" The faux seam gives a self-tape look Faux seam may be taped or a cord inserted if desired Flange can be inserted on any seam No Kevlar thread needed in seams Seams meet known flammability requirements No flip is required at tape edge One person operates up to 4 workstations Tape edge operator has to tape only one seam instead of four without flipping mattress Singer 300UX6 sewing head
Automatic Ruffler with Serial Bus Control System
Multi-style One Continuous Piece Borders for Foundations, Continental, Pillow-top, Euro-Top Mattresses • • • • • •
Automatic workstation produces 30 pre-flanged mattress borders per hour Heavy-duty double chainstitch sewing head with electronic programmable servo motor Servo-driven ruffler mechanism Powered border roll unwinder to ensure accurate border sizes No inner panel needed Serial Bus Control System equipped with touch screen for operator input
Sewing Automation FIND US ON FACEBOOK 1) Download your QR Barcode Software from your App Store 2) Scan the code with your mobile device 3) Stay up to date on our current events and news with Facebook, simply scan the QR Code or visit www.facebook.com/atlatt and click the like icon at the top of the page
Atlanta Attachment Co. The Company that
Sudden Service® built
See why so many leading bedding manufacturers (and consumers) prefer Preserve®, the first foam made with renewable resources. Choosing Preserve® foam delivers an unprecedented level of comfort and consistent support while conserving our increasingly scarce oil resources. As more consumers continue to demand products made with renewable resources, they’ll be inclined to buy Preserve for the same reasons. Made from a natural derivative that’s more sustainable than oil-based foams, Preserve® is one of an entire line of bedding products manufactured by Hickory Springs under the company’s environmental initiative, EarthCare Inside. For more details, call (800) 438-5341 ext. 4507 or visit www.preservefoam.com
PO Box 128 • Hickory, NC 28603 (800) 438-5341 Ext. 4507 www.preservefoam.com www.hickorysprings.com www.earthcareinside.com © 2011 Hickory Springs Mfg. Co.
BedTimes Editor in Chief Julie A. Palm 571-482-5442 firstname.lastname@example.org Associate Editor Barbara Nelles 336-856-8973 email@example.com Ar t Director Stephanie Belcher 336-201-7475 firstname.lastname@example.org Vice President of Adver tising Sales Kerri Bellias 336-945-0265 email@example.com Ad Production & Circulation Manager Debbie Robbins 571-482-5443 firstname.lastname@example.org Copy Editor Margaret Talley-Seijn Volume 139, Number 10 BedTimes (ISSN 0893-5556; Permit 047-620) is published monthly by the International Sleep Products Association. Periodicals postage paid in Alexandria, Va., and additional entry offices. Administrative and ISPA offices 501 Wythe St. Alexandria, VA 22314-1917 Phone 703-683-8371 Fax 703-683-4503 Postmaster: Send address changes to BedTimes 501 Wythe St., Alexandria, VA 22314-1917 Contents © 2011 by the International Sleep Products Association. Reprint permission obtainable through BedTimes.
Mary Best is a freelance writer whose work has been featured in a number of trade, health, regional and in-flight publications. She has contributed articles to Homefurnishings.com, a consumer home design website sponsored by the National Home Furnishings Association. Prior to becoming a freelancer, she served as the magazine and book editor of Our State: Down Home in North Carolina, launch editor of The Net: Your Cyberspace Companion and special projects editor for Furniture Today. She can be reached at 704-964-7105 or email@example.com. | Lin Grensing-Pophal Lin Grensing-Pophal, who holds the designations accredited business communicator and senior professional in human resources, is a business journalist with 15 years of experience in organizational communication. Her articles appear regularly in a broad range of trade and professional publications. She specializes in human resources, employee relations and marketing communications and is the
author of Human Resource Essentials and The Complete Idiot’s Guide to Strategic Planning. She wrote about the professional social networking site LinkedIn in the September issue of BedTimes. She can be reached by email at firstname.lastname@example.org or call 715-723-2395. | Dorothy Whitcomb Dorothy Whitcomb is a freelance journalist and editor whose work has appeared in a wide range of business and general interest publications. Her primary focus for the past 25 years has been the home furnishings industry. She writes about businesses, trends, products and design, specializing in profiles of companies and industry leaders. She wrote a profile of Earl Kluft, owner and chief executive officer of luxury bedding maker E.S. Kluft & Co. in the September issue of BedTimes. She can be reached at email@example.com or 410-820-0456.
Early deadlines The December issue of BedTimes, which contains the important Supplies Guide, has early advertising and editorial deadlines. The deadline for ad insertions is Monday, Oct. 24. Ad materials are due Monday, Oct. 31. For information about placing an ad, contact Kerri Bellias, vice president of sales, at firstname.lastname@example.org or 336-945-0265. To submit ad materials, contact Debbie Robbins, ad production and circulation manager, at email@example.com or 571-482-5443. Editorial deadlines for the News and Newsmakers sections are Monday, Oct. 24. Email news releases and photos to firstname.lastname@example.org. Questions? Call 571-482-5442. In December In addition to the annual Supplies Guide, the December issue of BedTimes will feature a story on industry survivors, specifically small, independent mattress producers that have weathered industry consolidations, the ups and downs of the marketplace, recessions— and are thriving today. What can your company learn from their struggles and successes? Ahead in 2012 What industry trends and topics will BedTimes delve into in the coming year? Check out our Editorial Calendar, online now at www.bedtimesmagazine.com under the “Editorial” tab. The calendar includes planned cover stories, special product features and information about the magazine’s bonus distribution at markets and shows throughout the year.
October 2011 BedTimes
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9 | Brief Sheet
■ Consumers influenced by online reviews ■ Mattress sales stats mixed ■ TV still captures women’s attention
15 | Profile
Diamond Mattress A family business that has its roots in hardship is going strong under the leadership of the third and fourth generations.
21 | Product
Adjustable bases Ideal for a wide range of consumers—from multitaskers to aging baby boomers—power or motion bases are some of the fastest moving products on showroom floors.
55 | News
■ Culp’s sales rise in first quarter ■ Simmons hits the road again ■ Spring Air revamps marketing efforts
| 34 The well-dressed mattress
Whether it’s the sleek, unquilted fabrics enrobing foam beds or the ornate, layered looks found on innerspring and hybrid models, there’s plenty in the world of mattress covers to attract the eye of consumers.
| 46 Keeping everyone safe When people come to work for you, part of your responsibility is to ensure their safety, not just from on-the-job accidents and illness, but from the unthinkable— workplace violence.
■ Hickory Springs continues reorganization ■H all of Fame inducting Roy Unger
67 | ISPA
■ BSC & Sleep Council survey parents ■ Phthalate rules take effect soon
72 | On Sleep
■ Insomnia costs add up quickly ■ Future of sleep is high-tech
07 | Note 68 | Calendar
63 | Newsmakers
70 | Advertisers 71 | Classifieds October 2011 BedTimes
PATRON: HRH THE PRINCE OF WALES
‘Not in his goals but in his transitions man is great.’
—Ralph Waldo Emerson
Thriving in times of transition
L Julie A. Palm Editor in chief
ife is, in many ways, nothing but a series of transitions. As children, we move from grade to grade in school and then eventually leave our parental home. As adults, we change jobs, sometimes entire careers. We might go back to school to get more training. We earn a promotion; we have a professional setback. Even if our own circumstances remain relatively stable for a time, situations around us change. We are given a new manager or someone additional to supervise. Our company changes focus or is acquired by another. One measure of success is how we—and the organizations we work for—deal with transitions. Because, let’s face it, transitions are change. And change—even change for the better—is a little scary. More than 30 years ago, William Bridges wrote his groundbreaking book, Transitions: Making Sense of Life’s Changes, explaining that “whether it is chosen or thrust upon you, change brings both opportunities and turmoil.” It’s what Bridges deems the “Neutral Zone”—the middle stage of the three-stage transition process—that can be especially discomfiting. In this
stage, we feel the most uncertainty as we discover that the habits, skills, talents, relationships and norms that we relied upon in the past are no longer useful. In this issue of BedTimes, we profile an independent mattress maker in California that has survived a number of transitions since it was purchased by the Pennington family in 1946. Jim and Pearl Pennington, who suffered through the Great Depression and Dust Bowl before finding success as bedding producers, could not have imagined the company that Diamond Mattress has become 65 years later. They could not have dreamed of the computerized systems now used by the company to track production. They could not have envisioned the technologically advanced foams or fabrics used in today’s beds—or the website designed to market them. Diamond Mattress has experienced transitions— from the original purchase of the company by the Penningtons all those decades ago to the turning over of the reins to their son and then their grandson. Today, the company is undergoing its next transition as the fourth generation makes its mark on the company. We are in the midst of a number of transitions— good transitions—at BedTimes and our sister publication Sleep Savvy. We’ll have more details about those in the coming months. In the meantime, we’ll keep in mind the wise words of Ralph Waldo Emerson and William Bridges and look for the opportunities that all transitions bring. n October 2011 BedTimes
Online reviews sway consumers
our out of five consumers (80%) have changed their mind about a purchase based solely on negative information they read online, according to a new survey. That’s an increase from 67% just a year ago, according to the 2011 Cone Online Influence Trend Tracker poll from Cone, a Boston-based public relations and marketing communications firm. Overall, 89% of consumers say they use online reviews, blogs, articles and social media as trustworthy sources of information about products and
services. And 87% say that a favorable review has confirmed their decision to buy a specific product. “But,” as Cone says, “negative information is gaining traction and is now just as powerful in tipping the scales against a recommended purchase.” “The increasing impact of online content on buying decisions cannot be ignored,” said Cone President Bill Fleishman. “Today’s marketers, no matter the product or service, must learn how to sway the conversation by connecting with those who have significant influence over their peers and will champion the brand message.” Americans say the most trustworthy online sources have used the product or service before (69%) or are considered a credible expert on the subject (60%). Cone attributes the increasing reliance on online product reviews to the growing use of smart phones, as well as widespread access to the Internet in people’s homes. Careful spending is another factor. The survey found that 89% of consumers will look for product reviews for high-cost purchases—up from 72% just a year ago. The survey was conducted June 27-29 by ORC International among a representative sample of 1,054 U.S. adults.
U.S. bedding sales mixed for July
nit sales of beds (mattresses and foundations) fell 4.5% in July 2011 when compared to the same month in 2010, according to the Bedding Barometer, a monthly report of U.S. mattress sales produced by the International Sleep Products Association. While unit sales declined, the value of mattresses posted solid gains. The wholesale dollar value increased 6% over July 2010 and the average unit selling price rose 11%.
hatever you may be thinking when you apply for a job today, you can be sure the employer is asking this: Can this person add value every hour, every day—more than a worker in India, a robot or a computer? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change, so my company can adapt and export more into the fastest growing global markets? In today’s hyperconnected world, more and more companies cannot and will not hire people who don’t fulfill those criteria.” —Thomas Friedman, author and Pulitzer Prize-winning columnist
October 2011 BedTimes
6 ways to kill creativity C ompanies often say they want to foster creativity but many unintentionally quash the very quality they seek to encourage, says Jeremy Dean, a lawyer turned psychologist who currently is a researcher at University College London.
On his PsyBlog at www.spring.org.uk, Dean cites work by Teresa Amabile, the Edsel Bryant Ford Professor of Business Administration and director of research at Harvard Business School in
Boston, who has studied creativity at the organizational level. “She found marked differences in how organizations dealt with creativity,” Dean writes. “Whether or not they intended to, some of the organizations seemed to
know the perfect ways to kill creativity, while others set up excellent environments for their employees.” Drawing on her work, Dean explains six ways companies dampen creativity:
ive the job to the G wrong person Whether it’s a specific assignment or an entire role, if it doesn’t fit the time, talents or interests of the employee, you won’t get a creative result.
L imit freedom Employees need to have goals set for them, but they also need flexibility in how they achieve those goals. “If you want to kill creativity, then simply restrict employees’ freedom in how they reach their goals,” Dean says. “Two common methods are by changing the goals too frequently or by implicitly communicating to your staff that new methods are not welcome.”
ation resources “CreR ativity requires time and money,” he says. “To kill it off, restrict both. You can do it by setting impossibly short deadlines or by restricting resources to a minimum.”
iscourage diversity D “Groups in which people are very similar tend to get along well. They don’t disagree, they don’t cause any trouble and they are frequently low in creativity,” he says. “In contrast, when teams are made up of people with different skills, abilities and viewpoints, their different approaches tend to combine to produce creative solutions.” on’t offer encourageD ment “It’s easier to be critical than it is to be constructive,” Dean says. “If you want to stifle creativity then meet new ideas with endless evaluation and criticism.” on’t provide support D A company that doesn’t share information and discourages collaboration or one that’s consumed by infighting, politicking and gossip can’t provide the support needed to encourage creativity.
Women still tune into TV W
omen across the world still look to television as a source of information about new products, according to a survey from Nielsen. Women in 10 of 10 emerging markets and in seven of 11 developed countries studied by Nielsen placed television above 14 other sources of information about products. In Germany and Spain, word-ofmouth placed higher than TV. In South Korea, Internet searches ranked highest and in Sweden, direct mail beat out other options. Word-of-mouth was listed as either the second or third choice in nine of 10 emerging markets and in eight of 11 developed markets. The study by the New York-based information and measurement company was conducted from February to April using a variety of survey methods. It questioned 6,500 women in 21 developed and emerging countries throughout Africa, the Asia-Pacific region, Europe, Latin America and North America. |
BedTimes October 2011
Brief Sheet Be careful with images of boomers
iligence is the mother of good fortune.”
—Miguel de Cervantes
ron rusts from disuse; stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigor of the mind.” —Leonardo da Vinci
he reward of a thing well done is to have done it.” —Ralph Waldo Emerson
enius is an infinite capacity for taking pains.” —Jane Ellice Hopkins
o thing great is created suddenly, any more than a bunch of grapes or a fig. If you tell me that you desire a fig, I answer you that there must be time. Let it first blossom, then bear fruit, then ripen.” —Epictetus
BedTimes October 2011
ood news for the many people in the bedding industry who travel to Las Vegas for the biannual furniture market—the city’s taxis are rated best in the United States. More than 4,800 travelers from 23 countries rated taxis and their drivers on cleanliness, value, quality of driving, knowledge of the area, friendliness, safety and availability as part of an annual survey conducted by Hotels.com from July 31-Aug. 20. Las Vegas taxis were top rated in four of the seven categories surveyed.
When marketing to that all-important baby boomer demographic, keep in mind how boomers see themselves. Although many are retiring seniors—the first boomers, according to the U.S. Census, are now 65— three-quarters of boomers consider themselves middle age or even “young.” According to an Associated Press-LifeGoesStrong.com poll, the median age that baby boomers cite as “old age” is 70, but onequarter say people aren’t old until age 80. There are some 77 million boomers in the United States. They are likely to be happy about the benefits of aging—more free time, fewer family and work responsibilities—and they think they’ll live longer than their parents. The online poll of 1,416 adults (1,078 boomers) was conducted June 3-12 by Knowledge Networks of Menlo Park, Calif.
Reliance on cell phones grows
ore than four in five Americans (83%) own a cell phone and more than one-third (35%) own smart phones that they use to surf the Internet and access other information, according the Pew Research Center’s Internet & American Life Project. Important stats for marketers who want to reach smart phone users: ■ 90% of smart phone users text message and take pictures with their phones ■8 0% of smart phone owners go online or send photos and videos to others. “Many activities—such as downloading apps, watching videos, accessing social networking sites or posting multimedia content online—are almost entirely confined to the smart phone population,” the Pew Research Center says. Pew surveyed 2,277 U.S. adults April 26May 22 using land lines and cell phones. www.bedtimesmagazine.com
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Polishing Diamond Mattress Next generations lead efforts to update technology, add brands, revamp marketing
By Dorothy Whitcomb espite California’s battered economy and stiff competition among mattress producers, Diamond Mattress is going strong. The Rancho Dominguez-based company says it is the largest independent mattress producer in California, with 100 employees and a 100,000-squarefoot manufacturing facility capable of producing more than 1,000 pieces a day. Vertically integrated, Diamond cuts its own foam and manufactures its own wrapped coil units. The family-owned business is moving forward by linking the energy and enthusiasm of a tech-savvy fourth generation with the conservative business practices, commitment to quality and customer service, and strong family values that have sustained it since its founding in 1946.
Top right Carrying on Diamond Mattress is led by President Randy Pennington, (left) whose grandparents bought the company in 1946, and his children, Shaun and Breana.
Out of misery Emerging from the dual hardships of the Great Depression and the Dust Bowl, the story of Diamond Mattress is a quintessentially American rags-to-riches tale. In 1929, Jim and Pearl Pennington were living in Oklahoma with their infant son, Richard, when Jim’s family mattress business closed and Pearl’s family farm went under. Without prospects, Jim set out for California to find work. In 1938, he started a sideline, making foundations for local mattress manufacturers out of his garage. With his day job and the second line of work providing income, he sent for his wife and son to join him in California. With their foundation business sustaining the family and growing, the Penningtons were able to purchase mattress producer Diamond Mattress in 1946 and son Richard joined the business full time in 1954. In the 1970s, Diamond began its transition to the third genera-
tion when Richard’s son, Randy, began working for the company. Today, Randy serves as Diamond Mattress president and the fourth Pennington generation is involved— Randy’s son, Shaun, is vice president and his daughter, Breana, is general manager. “They bring so much to the company,” Randy Pennington says. “Their energy and enthusiasm just make it fun to come to work every day.” Moving forward The fourth generation is busy making its mark on the company. Shortly after joining the company about three years ago, Breana Pennington introduced an Enterprise Resource Planning system that has allowed Diamond to streamline its production process and reduce costs. (ERP is a software-based business system that uses database technology to integrate all aspects of a manufacturing process.) “We’ve always been efficient, but ERP takes us to a new level of efficiency,” she says. “It’s so much easier to October 2011 BedTimes
Above Full-line manufacturer Diamond Mattress has a broad product line that includes specialty foam, hybrid and innerspring mattresses, many with environmentally friendly components that tell a ‘green’ story.
get new product into the system and follow the manufacturing flow. We have 400 active SKUs and can now make any of them within an hour.” The system also has improved information flow to Diamond’s customers and sales representatives. “Our customers can now track their orders through the Internet
in real time and soon will be able to place orders online,” Breana says. “The sales reps can also track orders and, by pulling up customer information, see what their accounts have been buying and what’s moving.” Shaun Pennington led development of the company’s new website, www.diamondmattress.com. Designed to be used by both consumers and retailers, the site is part of the company’s overall strategy to enhance its brand and increase its retailer base. The site includes a utility that allows retailers to develop and update their own page within the site with profile information, logos, photos, special promotions and news. Consumers can order information kits about the company’s mattresses and receive samples of components. Consumers also can receive mattress recommendations by taking a survey and learn more about sleep issues, mattress life cycles, product care and other issues. “Eighty percent of shoppers go online before buying a mattress,” Shaun says. “That’s why we invested heavily in building confidence in the Diamond brand while effectively driving those shoppers to our retailers.” Breana and Shaun’s innovations have the full support of their father. “Their knowledge of comput-
Specialty Vertically integrated mattress and sleep accessories producer Headquarters Rancho Dominguez, Calif. Facilities A single 100,000-square-foot manufacturing plant that can produce 1,000 pieces a day Roots After making foundations for other mattress manufacturers for several years, Jim and Pearl Pennington bought Diamond Mattress in 1946.
Privately held, family-run
BedTimes October 2011
ers has taken our systems to a whole new level and really helped us to grow,” Randy says. He continues: “It’s important to try new things and to be innovative and progressive. Sometimes you make mistakes and that’s OK as long as you learn from them. That’s how I learned from my dad.” The extended family At Diamond, close relationships extend beyond the bonds of biology. “We try to treat our employees like family,” Randy says. “We’re together eight to 10 hours daily, which is more time than many employees spend at home. They know that if there is an issue, my door is always open.” Shaun adds: “There is no rigid hierarchical structure here. Employees get time off if they need it for their families and the rest of us pick up the slack. We know each other well. It’s typical for someone to be here 10 to 15 years. Our office manager has been here for 45 years and we have one employee who started working here with my great-grandmother.” The Penningtons bring the same flexible, caring approach to their relationships with customers. They call it “the Diamond Difference”—summed up as quality products and service offered within a culture of integrity and family values. “We try to make a difference for and partner with our retailers and suppliers. It’s about relationships,” Randy says. “When we say we’ll do something, we’ll do everything in our power to do it. They can trust us.” From foundations to toppers Diamond’s diverse product line allows it to meet a wide variety of retailer and consumer needs. The company introduced two major new bedding brands in January while showing at the Las www.bedtimesmagazine.com
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Profile Vegas Market for the first time. The Cool Touch memory foam and Ethos latex collections both feature Diamond’s Direct Contact design, which eliminates quilting in the top layers to put sleepers closer to the performance materials in the bed. “The revolutionary performance of this design will impact all of our products in the future,” Shaun says. The new collections also further Diamond’s commitment to environmental responsibility. Cool Touch products feature CertiPURUS-certified polyurethane foams with plant-based content and Okeo-Tex-certified fabrics. In addition to those components, the Ethos line also includes fabrics that meet the Global Organic Textile Standard and wool that conforms to the Oregon Tilth Certified Organic standard.
BedTimes October 2011
Cool Touch beds have suggested retail prices between $799 and $1,899 for queen sets. Ethos beds range from $999 to $2,999. Diamond offers a number of specialty, hybrid and innerspring beds, including the all-foam DM Kids collection, under its Diamond Mattress brand. Bed sets in the company’s best-selling Generations collection, which features pocketed coils and high-density visco-elastic foam, range in price from $599 to $899 in queen. Diamond has been a Lady Americana licensee since the brand was launched in 1982. Richard Pennington helped fund the brand and Diamond is a founding partner in the licensing group. Diamond also produces a full range of sleep accessories—from adjustable bases to mattress toppers, pillows and the Safety Shield mattress protector.
“Although we’ve always had adjustable bases, we started offering other accessories two years ago. They are definitely growing as a percentage of sales, especially the Safety Shield, which is our bestselling accessory,” Breana says. Although Diamond Mattress produces some contract bedding, the company distributes most of its products through furniture and bedding specialty stores. Projects to grow on The company is clearly in a growth mode and its new marketing initiatives—including the website and the company’s debut at the Las Vegas Market—are part of that effort. “We’ve revamped our look and developed a more cohesive marketing package,” Breana says. “We’re sending out press releases and starting to focus on the ben-
efits of our products, as well as their features.” Diamond also is considering expanding production. The company has brought workers in on Saturdays to produce pocketed coils and is evaluating the need for a second shift. “Adding another factory will happen down the road,” Randy says. “We’re in discussions all over the country and are keeping our eyes open for opportunities.” But don’t expect the Penningtons to act impulsively. An aversion to long-term debt and a commitment to keeping costs down have been passed down through the generations. “This is a good time to buy, but a harder time to hold onto what you buy,” Randy says. “We have a proven strategy. The way we run our business works.” ■
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Product DREAM MACHINES
Adjustable bases charting big
sales gains for bedding industry / By Mary Best
Top The 400 Series With aesthetics in mind, Ergomotion’s 400 Series is designed to hide the adjustable feature so it resembles a modern bed. Sleek and lightweight, it can be placed inside any bed frame of a similar size and has removable stainless legs. A massage option has three levels of intensity and a timer. Head and foot sections adjust up to 60 degrees and a zero-gravity position is said to increase circulation and relieves pressure on your shoulders and lower back. The 400 Series, one of Santa Barbara, Calif.-based Ergomotion’s seven lines, retails for about $1,499 in queen size. The mattress is sold separately.
he adjustable bed category is gaining momentum as manufacturers continue to provide consumers new ways to get a good night’s sleep—and stay awake—in their beds. The category’s increasing popularity—and sales potential—were evident at the summer Las Vegas Market where mattress manufacturers such as Trinity, N.C.-based Sealy set all but one of its redesigned Stearns & Foster models on adjustable bases and Kingsdown, with headquarters in Mebane, N.C., showed all of its new Blu-Tek specialty foam beds on adjustables. Other companies, such as Anatomic Global in Corona, Calif., rolled out entirely new adjustable programs. Such merchandising drove home the point to dealers that showcasing mattresses on feature-laden adjustable bases is an ideal way to enhance consumers’ lifestyles— and increase retail tickets. Brisk sales get brisker Tempur-Pedic was one of the first major mattress brands to encourage consumers to pair its foam mattresses with its Ergo adjustable bases and recently has been promoting adjustables heavily with a multimedia advertising campaign. The efforts have paid off. According to Mike Mason, director of brand development for the Lexington, Ky.based company, the attachment rate for the Tempur-Pedic Ergo base was 19.4% in 2010 but had jumped to 28.6% by the middle of this year. Some dealers report selling 40% of their Tempur-Pedic mattresses with an adjustable base, Mason says.
Overall, Jimmy Grimes, senior group vice president of sales for power foundations at Leggett & Platt in Carthage, Mo., estimates that the adjustable foundation category has grown about 10% in the past five years but “in the past year or two,” he says, “it has been closer to 25%.” Kelley Clenet, president of adjustable base supplier Ergomotion in Santa Barbara, Calif., agrees that growth in the category has been steady for the past five years, “but the most compounded growth has been in the past 18 months.” Niles Cornelius, general manager of Hickory at Home, Hickory Springs Mfg. Co.’s direct-to-retail division in Hickory, N.C., has seen solid growth in the category industrywide and says Hickory at Home’s adjustables business specifically has grown between 25% and 50% during the past few years. “We are on target to have 50% growth this year,” Cornelius says. “I think it will be more next year.” These sales figures illustrate the shifting—and growing—position of the product category within the larger mattress industry. “In the past couple of years, electric adjustable beds have gone from being a niche product to a product that is becoming mainstream among retailers and consumers,” says David Jaffe, president of Mantua Mfg. Co. in Walnut Hills, Ohio. What’s driving growth? Adjustables began as medical products and the contract market remains enormous. When the category moved into the consumer realm, many models retained their hospital-like feel. Today’s adjustables continue to be marketed as being able to alleviate medical conditions—from acid reflux to back problems—making them attractive to demographics like aging but active baby boomers. But many adjustable bed makers have rebranded their products, replacing the stern medical detailing with more aesthetically pleasing, user-friendly details that appeal to consumers’ needs and sense of style. Motors are quieter; remotes wireless. High-end mattress fabrics coordinate with consumers’ bedroom decor and massage features ease muscles sore from a gym workout. “The purpose of this product is to create a bedroom space that is a lifestyle and luxury choice. It may not be for any medical-based need but simply a decision based on comfort and functionality,” says Darren Nelson, sales and marketing director of Jin Ju Furniture, a manufacturer of adjustables with a facility near Shenzhen, China. October 2011 BedTimes
Product fueled further growth. Direct marketing, the Internet and lower manufacturing costs have made adjustables more widely available and affordable. “As products continue to gain in popularity, the cost of making them tends to go down,” Jaffe says. “As prices trend downward over time, electric adjustable beds become more attainable to more consumers.”
Top Prodigy This bed by Leggett & Platt brings together a comfortable sleep system and advanced technology, the Carthage, Mo.-based company says. It has an application that enables you to elevate your sleeping partner’s head 7 degrees to help stop him or her from snoring. A sleep timer allows you to sit up in bed and automatically be returned to a sleeping position after you’ve fallen asleep. A foot massage doubles as an alarm that wakes you up with light massage. iPhone and iPod Touch users can download an application to operate the bed and other electronics in the room. It has a suggested retail price of $1,800 in queen size. The mattress is sold separately.
To find a producer of adjustable bed bases or adjustable base mechanisms, check the BedTimes Supplies Guide online at www.bedtimes suppliesguide.com or in the December print edition of the magazine.
BedTimes October 2011
Young professionals in their 20s and 30s, who have discretionary income and a penchant for all things techie, also have stimulated the market. With an appetite for an adjustable bed’s amenities—everything from those wireless remote controls to sound stations to iPhone and iPad docking stations—“they’re using beds as workstations for their computers,” Ted Singer, a director of sales for L&P, told The New York Times last year. “Interest is driven by the fact that we all spend more time in bed now—that we use laptop computers, watch TV and some people still even read books,” Clenet says. “The mattress industry has now made this connection and has decided to incorporate ‘the lifestyle foundation’ into their newest programs.” And if the price points are an indication, consumers are willing to pay for the luxury of the increased comfort and ability to multitask that adjustables offer. Not including the mattress, adjustable bases typically carry suggested retail price points between $499 and $1,999 in queen size. The most elaborate beds, usually sold with the mattress and in king size, can top out at $30,000. Other factors have fueled the category’s growth, as well. Suppliers of adjustables that BedTimes spoke with pointed to the growing popularity among consumers of certain adjustable-friendly mattress constructions, although today, mattresses of virtually any construction can be designed to work with an adjustable foundation. “The rise in memory foam, pocketed coil and latex mattresses has made electric adjustable beds more relevant to a greater number of consumers,” Jaffe says. Many adjustable suppliers point specifically to foam bed maker Tempur-Pedic and its widespread TV and print campaigns and direct marketing efforts as sparking considerable interest in the category. Price and shifting distribution channels have
Challenges remain But even with recent growth in the category, challenges exist for the companies that produce adjustable bases and the mattress makers and retailers that sell them. Chief among them: The need to re-educate those consumers who still perceive adjustables as products for an older, often infirm, demographic. It’s been a tall order convincing the public that while adjustable beds can help alleviate certain health problems, they “are a lifestyle product that helps consumers enhance the time they spend in bed,” Jaffe says. That re-education extends to retailers, too. Several adjustable producers told BedTimes that dispelling dealers’ reservations about the category’s profitability and appeal has been taxing. Phil Sherman, managing member of Customatic Adjustable Bedz in Phoenix, says that, for many years, the adjustables market was fairly stagnant, with little innovation. “With this mind-set instilled in many buyers, it has been challenging to demonstrate the enormous potential the category could produce,” Sherman says. “Today, buyers are seeing the marketing and sales potential the category offers. We are taking this to the next level.” Avi Barssessat, president and chief executive officer of Hollandia International, a mattress and adjustable base producer in Sderot, Israel, puts it a bit more colorfully: “I visit with retailers and travel to their stores and I am sorry to tell you that 99% don’t want to add any changes to the product line. What I am trying to say to every retailer is this is the future. Start to sell today the product of tomorrow.” Clenet offers this approach: “Once we have the mattress industry convinced that the flat foundation is the strange beast on the floor, our job is done. We will overcome this by producing better programs and continuing to tell the message that this lifestyle product is a great up-sell and takes no more real estate on the retail floor.” Another concern, some adjustable producers say, is the threat of commoditization of the category. “Imports have driven the price down real hard,” says Aaron Goldsmith, president of Transfer Master, a maker of adjustables based in Postville, Iowa. “To some degree, the Asian market has contributed to the idea that an adjustable bed might just be a commodity item, an alternative to box springs. That’s done a diswww.bedtimesmagazine.com
Product service to the segment because it takes away identity and features.” “For domestic companies, the biggest challenge is imports,” agrees Ben Groce, controller of Flex-A-Bed, with headquarters in LaFayette, Ga.“But we are starting to see people slowly come back for domestic products because they’re looking for the quality.” Others, like Jin Ju’s Nelson, see benefits of producing adjustables overseas. His company operates its own factory in China, allowing it to control quality. It manufactures product to be sold to wholesalers or distributors. When possible, Cornelius creates a blended strategy. He sources some American-made adjustables and some from China, noting that some customers want to know a base was manufactured in the
United States, while others are strictly price-driven. From here What’s ahead for adjustables? “The next 10 years ought to become the prime time for adjustables,” Groce says. Customatic Adjustable Bedz’s Sherman agrees: “The sales potential and growth of the industry is still in its infancy,” he says, comparing adjustables’ growth curve to that of memory and latex foam beds. “Twenty years ago, you didn’t know what a memory foam bed was and today it’s a dominating force in the mattress business,” he says. Jaffe hopes to see another 5% adjustable attachment rate to mattresses in 2012 and a 50% attachment rate in the next five
years. Grimes forecasts adjustable base growth will average 25% or more annually over the next few years, with power foundations— L&P’s preferred term for the category—possibly accounting for 7% or more of the overall foundation market. Baby boomers, one of the largest demographics, are expected to be the category’s main driver in coming years as they search for health and wellness products and have the discretionary income to spend. “It may (help) overcome some of the gloomier prospects of what’s going on with Wall Street and the government’s fiscal policy,” Goldsmith says. Perhaps the most critical and fundamental factor in the category’s growth in the next few years will be advances in the
technology and design of adjustable bases, several suppliers told BedTimes. As the foundations gain acceptance, producers will continue to seek out more sophisticated features to offer. Cornelius predicts the adjustable base could become a platform for companies to “do things they’ve always wanted to do.” “The base becomes a platform for what you do in the future,” he says. n On the following pages, BedTimes presents a photo album of some of the specific design trends and technological innovations from companies in the adjustable base category.
The base that moves the industry.
BedTimes October 2011
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Top right Privia Customatic Adjustable Bedz hopes to attract a wider consumer demographic for its adjustable beds—and it plans to do it with the Privia. The bed’s contemporary, modular base design is targeted toward consumers in their 20s and 30s, says the Phoenix-based company. The Privia includes adjustable head and foot sections with a wireless hand remote. A lumbar feature enables you to adjust the firmness in the lower back region and an LED nightlight helps you safely navigate a darkened bedroom. The Privia retails for $1,499 to $1,599 in queen size, mattress not included. Top left Rize Introduced at the summer Las Vegas Market, Mantua Mfg. Co.’s Rize line of adjustable beds includes three models: the Classic, Relaxer and Contemporary. A “lounger” feature, available on the Relaxer and Contemporary versions, lowers the bed’s leg section to create a natural sitting position and relieves stress on the lower back. In addition to its own styling and tailoring, each model has a wired or wireless hand remote, a wall glide design that allows you to reach the nightstand and a gravity-release safety feature, according to the company, headquartered in Walnut Hills, Ohio. Not including the mattress, they have suggested retail prices in queen size of $499 for the Classic, $1,299 for the Relaxer and $1,499 for the Contemporary. Bottom right Premier Hand-crafted and fully customizable, Flex-A-Bed’s Premier is built with quiet Linak motors that include an optional dual-timed massage. Resting on a foam foundation with an Advantech base, the mattress is treated with Bioguard to prevent bacterial growth, mold and mildew. Its innerspring construc-
BedTimes October 2011
tion is available in three levels of firmness. Mattresses also come in a low-profile version, memory foam, latex or a combination of innerspring and memory foam. The bed stands 23 inches tall and can be lowered to 21 inches by removing the casters. It also can be raised in 1-inch increments, from 2 to 7 inches, using optional leg extensions. Flex-A-Bed, based in LaFayette, Ga., touts the fact that the bed is made in the United States. It has a suggested retail price of $2,965 in queen, with mattress included.
Left Original Hi-Low & Oasis Though adjustables with furniture styling and consumer-friendly high-tech features are dominating retail showrooms, the category has its roots in the medical marketâ€”hospitals and home care still represent significant sales. While homecare beds are typically designed with the needs of home health care nurses in mind, the Original Hi-Low from Transfer Master is intended to accommodate the needs of the user and his family, as well. Standard features include head, foot and â€œHi-Lowâ€? adjustable controls. The minimum height from the top of the hospital bed mattress to the floor is 18 inches and the Hi-Low mechanism enables the bed to be raised 12 inches. Complementing the Original is the Oasis, which is identical to the Original but without the Hi-Low function, according
to the company, which is based in Postville, Iowa. A queen Original Hi-Low retails for $7,399, with mattress. Right Marstrand Elegant Marstrand, a recent unveiling from Carpe Diem Beds, with headquarters in Lysekil, Sweden, is equipped with an electronic lumbar adjustment mechanism, which grants additional support when you elevate to an adjustable sitting position. The lumbar support and bed are operated by wireless remote control and most of the adjustability system is built into the main mattress. The top mattress has a cotton-filled side for summer sleeping and New Zealand wool-filled side for winter. It retails for $30,000 in a split king, with the mattress included.
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BedTimes October 2011
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Product Top Flexion 6 This month at the High Point Market, Hickory Springs Mfg. Co., based in Hickory, N.C., is presenting a new adjustable line called the Flexion Series, marketed under the iCare brand. The Flexion 6, one of the line’s four models, is made of an adjustable motion power base, a modern modular cushion/comfort deck support frame and six sections. Features include an accessory utility pocket, adjustable headboard brackets and a therapeutic dual body massage. Flexion 6 also has three pre-set memory positions. Retail prices, including mattress, for queen sizes range from $799 to $1,999. Middle Platinum Luxe iCon This is the world’s first bed designed to work with Apple’s iPad, says Hollandia International, a Sderot, Israel-based mattress manufacturer who markets the bed in collaboration with Princeton, N.J.-based Therapedic International. The sleep system-turnedentertainment center boasts an upholstered headboard with a quartet of 250-watt fully enclosed speakers and two built-in iPad and iPhone docking stations. The mattress is made of naturally ventilated Talalay latex and the Trio foundation is powered by three German-made motors. It’s available in hundreds of fabric and color combinations. It has a suggested retail price of $25,000 for a queen size, with mattress included. Bottom Hi-Lo The Hi-Lo adjustable bed by Jin Ju Furniture is designed to look like a standard mattress ensemble but offers hospital-bed amenities, such as head, foot and vertical lifts, according to the company, which has production facilities in Shenzhen, China. The frame design features a low-voltage, DC lift system and steel support. The Hi-Lo also includes complete bed height adjustment and an 8-inch latex mattress. It retails for $3,899 and $4,144 and is available in “long single” and “king single.”
BedTimes October 2011
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BedTimes October 2011
here are two very different style trends being displayed on today’s welldressed bed—the sleek, smooth look of all-foam specialty sleep and the ornate multihued couture outfitting innerspring and hybrid mattresses. Clean, unquilted wraparound styling driven by the growing popularity of all-foam mattresses already has swept Europe and is increasingly seen in North and South America, ticking suppliers say. Meanwhile, mattress manufacturers designing innerspring and hybrid bed sets are mixing and matching, cutting and sewing as many as six fabric components—the panel, mattress border, foundation border, tape, gusset and handle. Many beds now sport contrasting textiles on the mattress and foundation borders. Handles are an important design feature; mattress tapes are thicker and more colorful. “Merchandising has become very important to our customers,” says Elena Arnold, director of knit designing for Culp Inc. in High Point, N.C. “Mattress manufacturers are playing close attention to how everything coordinates to create a more deliberate, more custom look—much like the upholstery industry has done for years.” “I think things are going to get a lot more fun,” says Jeff Miller, vice president of business development for BRK in Pico Rivera, Calif. “There is a need for something to entice consumers to purchase this product—fashion can inject some urgency.” Or, as Jerry Pratt, puts it: “It’s the ticking that gives beds sex appeal. It’s the billboard that delivers the message.” Pratt is president of Creative Ticking, a division of Beverly Knits, which has headquarters in Gastonia, N.C. It’s not just bold design directions that are making news in mattress fabrics. New technologies— from super-stretch knits to temperature-regulating fibers to spacer fabrics—are solving problems of both mattress makers and consumers.
‘Designs are getting more contemporary, geometric and color-blocked.’
October 2011 BedTimes
Left Sofa looks Culp Inc. in High Point, N.C., recently began offering 90-inch upholstery fabrics expressly for mattress manufacturing. Right Flowing fabrics Lava USA in Waterloo, S.C., creates contemporary knit designs that stretch across the bed’s top panel.
BedTimes October 2011
olor report “Things have changed quite a bit in mattress fabrics in the past two years,” says Lynn Pappas, product portfolio manager at Bekaert USA, which has headquarters in Winston-Salem, N.C., and world headquarters in Waregem, Belgium. “We have the new Rayoz collection, the first four-color knit product on the market. It’s a double-knit ‘color rainbow vehicle’ that allows saturated color to pop through and shine.” Rare just a few years ago, browns, grays, blues and greens are now commonplace on the borders of midpriced beds, mattress fabric suppliers say. In panel accents, you’ll see everything from silver and burnished metals to cool hues like pale blue, lavender, aqua and sea foam. When dressing a new mattress collection, manufacturers typically choose a common border fabric and then related patterns for each mattress panel. A new trend is to add a range of secondary accent colors in the tape-edge or top panel design motif to differentiate beds in a single group. “For one price point, you may have taupe or silvery gray accents; for another, aqua; and for a third, peach accents,” says Laura Allred, design director of CT Nassau, which has headquarters in Alamance, N.C. “While the retail floor remains mostly white, some accent color trends we see this year are browns into burnt oranges,” says Eric Delaby, vice president of sales and marketing for Deslee Textiles USA, which is based
in Inman, S.C., with world headquarters in Zonnebeke, Belgium. “We’re also incorporating some color with ‘heathered’ yarns—these are different colored yarns twisted together to create more of a denim-type effect. You can blend a toned-down navy or maroon. It’s not new in textiles, but it is a new look in mattress fabrics.” Among her company’s customers, brown continues to be popular but “people are also looking for cleaner colors,” says Ann Weaver, vice president of marketing for Waterloo, S.C.-based Lava USA, part of Lava Textiles, which has headquarters in Wielsbeke, Belgium. “We introduced a true, medium blue with some sheen at Interzum Cologne,” she says. “There is also an almost iridescent color we call pearl that can have a pink to a blue hue. We’re getting a lot of requests for blues and silvers.” Culp’s Arnold says the role of color is changing. “It’s shifting from small accents to solids, closely following home fashion trends,” she says. “Neutrals are more saturated. Steel is warming up to mink; gold is deeper, richer. And small or large accents of fashion colors such as turquoise, deep orchid and cobalt are on the brink (of more widespread acceptance).” When it comes to mattress fabrics, color trends vary depending on the region of the world. Favored colors in Europe continue to be “lights and whites,” says Job Dröge, president of Tilburg, Netherlands-based Innofa. “In the U.S., for accents and borders, there is greater interest in browns, black, www.bedtimesmagazine.com
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Left For better breathability Innofa, headquartered in Tilburg, the Netherlands, created award-winning Airvent with air grids for better ventilation. Right Spacer deluxe Springs Creative in Rock Hill, S.C., offers spacer fabrics in rich colors and upholstery-inspired textures.
n Find Suppliers To find suppliers of mattress fabrics, check the BedTimes Supplies Guide, either online at www.bedtimes suppliesguide.com or in the December issue of the magazine.
BedTimes October 2011
blues and even pistachio. In Mexico, vibrant colors like red, yellow, purple and salmon are becoming popular.” Lorne Romoff, vice president of Maxime Knitting in Montreal, says that mattress fabric colors popular in Canada tend to be a bit more fashion-forward than those in the United States. Today, cool whites and silvers are selling in Canada, while whites, taupes and golden beiges are strong in the United States. Önder Honï, vice general manager of Boyteks in Kayseri, Turkey, agrees with Innofa’s Dröge that whites continue to be popular in Europe. Gold and beige predominate in the Persian Gulf region, he says. Grays and pinks are fashion-forward in Turkey, while black, burgundy and dark blue continue to be strong in North Africa.
exture, pattern & stretch Today, knit panels predominate in mattress construction and the newest knits are sculptural, dimensional stretch fabrics, often with simplified, large-scale (or “jumbo”) designs. “In the U.S., classic design motifs are still big but we are finding that people are open to new influences,” Dröge says. “They are using less florals and scrollwork.” “Designs are getting more contemporary, geometric and color-blocked,” Pappas says. Large medallions that run the length of the mattress or are centered on the mattress are increasingly popular, Romoff says. “We are really experimenting with pattern scale and how they can work together in unexpected applica-
tions,” Arnold says. “Texture is becoming very important as knit panel designs are much more dimensional.” Greensboro, N.C.-based Bodet & Horst USA, part of Bodet & Horst in Elterlein, Germany, sells cutand-sewn zippered and “bucket” mattress, topper and pillow covers in the United States. “We are seeing more interest in plusher, thicker fabrics that have a quilted look, but aren’t,” says Karsten Siewert, vice president of sales and marketing. “In the past 14 to 16 months, manufacturers are relying on quilting less and less and are using the fabric to emulate quilting,” Pappas explains. “We’re creating knits that are multidimensional design surfaces. You may have large, billowy texture. ‘Multilevel geography’ is very much a part of the look.” “Certainly on top panels, we’re seeing a lot more interest in dimension and definition—knit patterns with more ‘puff’ and multiple colors,” Miller says. Knit suppliers offer super-stretch—also called “four-way” stretch—fabrics with elasticized yarns to cover both foam and hybrid mattress cores. Bodet & Horst’s Bielastic Comfort Streeetch was one of the first and won an Interzum award for “intelligent material and design” at the trade show in Cologne, Germany, in May. “Blister-pattern, super-stretch knits have really taken off,” Romoff says. “These fabrics can be knitted with or without Lycra yarns and they hug the bed much like leggings hug your body.” “You have to be able to help the customer choose fabrics that will marry well with the core and perform www.bedtimesmagazine.com
Left In the zone Bodet & Horst USA, based in Greensboro, N.C., offers finished covers to the American market. This one has a zoned, super-stretch, drop-top panel and inset upholstery borders. Right 4x more colorful Rayoz from Bekaert USA in Winston-Salem, N.C., uses four yarn colors to create contemporary designs.
BedTimes October 2011
no matter what its application, whether gel, foam or springs,” Weaver explains. “For instance, heavier, four-way stretch fabrics with elastic yarns work best with the new gels. They won’t wrinkle and have good recovery.” Super-stretch zoned knits pair well with the zoned innersprings and foams found in many high-end mattresses. Changes in the knit’s design can illustrate to consumers—as well as retail sales associates—the zoning in the components underneath. At Interzum Cologne, Bodet & Horst went a step further, showcasing a prototype pressure-mapped knit ticking with extra stretch at pressure points for stomach, back and side sleepers. “The whole industry is moving toward fabrics that won’t ‘deaden’ or negate the feeling of the foams or gel beneath,” says Scott Frisch, president of the Specialty Products Group of Springs Creative in Rock Hill, S.C. In January, Springs Creative introduced SleepSkin, which is designed to mirror the movement of foams and gels in mattresses. The patent-pending knit mattress fabric is inspired by active wear clothing and is composed of polyester and Spandex yarns. It’s available in solid colors, as well as custom digital print designs. As for woven panels, they haven’t completely disappeared from mattresses. Many premium and ultra-premium bedding collections now wear woven top panels—or in some cases, never abandoned them. These are fabrics with a satin hand and high-end silk, cashmere, cotton or linen yarns. Popular design motifs include large medallions with regal flourishes. “In the upper end, with wovens you can have far
more intricate designs and ‘dressmaker’ details,” Allred says. “We’re getting more interest in wovens because knits have so permeated the marketplace and manufacturers are looking for something different.”
igh-tech tickings From the yarn to the construction to the fabric finish, ticking suppliers are offering manufacturers a host of built-in performance features designed to do everything from improving a sleeper’s health to keeping mattresses clean and sanitary. A number of fabric finishes and yarns incorporate anti-bacterial silver, including Deslee’s Argentum, which also won a material and design award at Interzum Cologne earlier this year. Other fabrics, such as the Outlast ticking Bekaert introduced in 2009, are made with phase change materials that provide temperature regulation. “We have many beautiful fabrics,” Boyteks’ Honï says, “but our main purpose is to improve sleep quality. We see a tremendous demand for fabrics with performance features—fabrics that help mattress manufacturers tell a story.” Some of Boyteks’ newest fabrics have anti-bacterial and deodorizing properties. Others are even marketed as being “moisturizing” or “energizing.” Spacer fabrics are not new—they’ve been available for about 10 years—but their popularity and visual appeal are growing as fabric suppliers help manufacturers create more breathable visco-elastic, latex and continued on page 42 www.bedtimesmagazine.com
It’s all about the border
he ‘bling’ is in the border,” says Jorge Sifuentes, sales manager at Enriquez Materials & Quilting Inc., a fabric, quilt and components supplier in Commerce, Calif. “In the last year or two, people are trying to inject a little more color, especially into the border materials with the fabrics and tapes. They may use a thicker ‘bar’ tape—some are very brightly colored. It’s no longer just about matching the panel fabric. We are seeing borders that pop and that have more contrast and visual effect.” When it comes to border design, the key trend right now derives from upholstery. Mattress makers are abandoning quilting on borders and dressing the sides of beds in upholstery fabrics borrowed from furniture collections. “Things we’ve been talking about for a while are finally coming true. We are seeing more upholstery-style fabrics with luster and good tactile sensation. More and more, we are seeing mattresses with the look of a contemporary sofa. It’s a clean, padded look—not bisected by lines, quilting and stitching,” says Laura Allred, design director of CT Nassau, which has headquarters in Alamance, N.C. “The upholstered look of microsuede borders continues to be popular and won’t be leaving anytime soon,” says Adam Lava, sales manager for A. Lava & Son Co. in Chicago. “It’s a good look at a decent price.” Tietex International Ltd., based in Spartanburg, S.C., offers a wide range of upholstery fabrics for borders. “There are bold patterns and a range of textures—from nubby, chunky and fuzzy fabrics to very low texture,” says Wade Wallace, Tietex vice president. The foundation border is often given a true upholstery
fabric border, while the mattress border may have a contrasting mattress fabric border. More European-style upholstered foundations, mattress borders and matching headboards are moving into the U.S. market, says Eric Delaby, vice president of sales and marketing for Greensboro, N.C.-based Deslee Textiles USA, part of DesleeClama in Zonnebeke, Belgium. “We launched a colorful collection of woven, upholstery fabrics for bed borders and headboards at Interzum Cologne.” The Cocoon
‘We are seeing mattresses with the look of a contemporary sofa.’ collection is targeted to mid- to high-end bed sets. “With the addition of upholstery fabrics on mattress and box-spring borders, we’re seeing more decorative borders with more texture and larger-scale patterns,” says Elena Arnold, director of knit designing for Culp Inc. in High Point, N.C. Spacer fabrics—three-dimensional materials made up of two fabrics joined by vertical monofilament—that improve the breathability of foam mattresses also are changing the look of borders. (See main story starting on Page 34.) And Ann Weaver, vice president of marketing for Waterloo, S.C.-based Lava USA, part of Lava Textiles in Wielsbeke, Beligum, points to another change in border design: “There is a definite trend to bringing that top panel down to the border. We are seeing ‘self-borders’—and even some two-sided mattresses again.”
On the border Deslee Textiles USA in Greensboro, N.C., has launched the Cocoon collection of woven upholstery fabrics for wrapping foundation borders and matching headboards.
October 2011 BedTimes
Left Very coordinated CT Nassau in Alamance, N.C., lends upholstery styling to mattresses with graphic ticking and tapes. Right Matched set BRK in Pico Rivera, Calif., dresses the complete package—mattresses and top-of-bed accessories—with fabrics and tapes.
BedTimes October 2011
from page 40 gel beds. Spacer fabrics are three-dimensional—two fabrics joined by vertical monofilament fibers. They can be used as borders and in border insets and sometimes appear in panels. “There are spacer fabrics now with patterns and textures. They used to be very plain,” says Adam Lava, sales manager for A. Lava & Son Co. in Chicago. “Fabric suppliers are trying to cross that line between beauty and performance—that’s the future.” Innofa’s Airvent, also a 2011 Interzum award winner, takes the concept behind spacer fabrics to the next level. The knit technology incorporates “air grids” into the knit pattern, helping the mattress core breathe. “Unlike utilitarian-looking spacer fabrics, Airvent has functionality while being aesthetically pleasing,” Dröge says. “It brings enhanced breathability to stretch knits.” Springs Creative relaunched—and renamed—its AirSkin collection of spacer fabrics in 2010. The open line includes one construction in five colors, but there are an additional 50-plus custom fabric constructions and designs available with highly textural upholstery looks. Clings, from Tietex International Ltd. with headquarters in Spartanburg, S.C., solves another problem: The filler cloth has a nonskid coating that prevents sheets and bed skirts from slipping. Introduced in 2011, it’s used on the underside of onesided mattresses and the top of the foundation. The coating can appear in grid or dot patterns or in a custom design that spells out the mattress manufac-
turer’s name—a reminder to consumers about the origin of their bed when they rotate the mattress. “The product is gaining a global audience,” says Wade Wallace, Tietex vice president. “In Asia and Africa, we’re seeing more and more production of one-sided beds. Clings is used on mid- to high-end beds and is also strong in the hospitality industry, which does not use fitted sheets.” Deslee’s Quick Fit, a presewn mattress cover with borders and panels—and yet another Interzum award winner—does away with the need for a cut-and-sew operation in a mattress factory, yet is far more interesting than a typical zipper or bucket cover that wraps around a foam core, Delaby says. “It’s possible for Quick Fit to include a quilted top, microsuede border and an FR barrier,” he says. “We perfected Quick Fit for smaller European beds and have now adapted it to the U.S. market.” As is probably clear by now, at this year’s Interzum Cologne, fabric innovations were standouts—and big winners. The “Best of the Best” award in textiles went to Bekaert’s Smart Wrap, which incorporates fiber optic technology capable of monitoring a sleeper’s breathing patterns. (See BedTimes’ in-depth Interzum coverage in its July 2011 issue, available in our archives at www.bedtimesmagazine.com.) “This is stage one for a larger series of experiments,” Pappas says. “Where can it best be applied? Nursing homes? Hospitals? To prevent Sudden Infant Death Syndrome? We’ve got some dreamers in our crowd. We’ll see what the future brings.” n www.bedtimesmagazine.com
Left Bold Jumbo design motifs from Montrealbased Maxime Knitting put a new twist on the traditional and make panels pop. Right Seeing spots Clings from Tietex International Ltd. in Spartanburg, S.C., has raised dots, grids and custom designs that keep mattresses from slipping and sliding.
FR fabrics catching on
attress fabrics with inherent flame retardancy are now widely available to mattress makers. In the United States, FR-inherent ticking is designed to help mattress manufacturers comply with the federal openflame mattress standard, 16 CFR Part 1633. Adam Lava, sales director of Chicago-based A. Lava & Son Co., a leading producer of zippered covers, says that use of FR-inherent fabrics on foam beds is definitely a growing trend. “We work with them every day. As specialty mattresses take more slots on retail floors, expect fabric suppliers to improve the quality of these FR-inherent knits and use of them to increase,” he says. “Their role as part of a bed’s total FR solution is certain to expand, especially for the bed’s top panel.” Most often, FR-inherent ticking replaces the FR sock that slips over a foam core to create an FR barrier between the cover and the core on an unquilted, smooth-top mattress, ticking suppliers say. A tape-edge can be added using FR thread, but for quilted looks, an FR quilt fiber is both more cost effective and is needed to meet FR standards. Creative Ticking’s patented Caress Barrier Solutions TioTec has FR yarns knitted into the fabric. The patented technology uses Firegard FR yarn manufactured by Springs Creative, based in Rock Hill, S.C. TioTec is covered by a series of U.S. patents received in 2009 by Ron Sytz, Creative Ticking chief executive officer, and Harrison Murphy and Mike Slavik, two executives with mattress and furniture industry fire-barrier supplier Ventex Inc. in Great Falls, Va.
The technology has been licensed to other major ticking suppliers, including Bekaert, Culp and Deslee. “TioTec is our No. 1 growth area,” says Jerry Pratt, president of Creative Ticking in Gastonia, N.C. “This is an innovative solution that reduces labor during mattress production. It has ‘four-way’ stretch and a soft hand.” Deslee Textile USA’s version of FR-inherent fabric made with Firegard yarn is called Ecosafe NxG (for “next generation”). Its first generation FR fabric, Ecosafe, introduced in 2005, is still widely used in zippered covers, says Eric Delaby, vice president of sales and marketing for the Inman, S.C.-based company, which has world headquarters in Zonnebeke, Belgium. The finished fabric, which is a cotton and rayon knit, is coated with “polymerized naturally occurring salts” applied to the knit’s surface. “The two solution choices satisfy a range of customers looking for an all-in-one FR solution for visco-elastic beds,” Delaby says. “Expect the third-generation fabrics to have even better, softer and more refined feels and to be effective with all different fuel loads.” “’Bodet & Horst FR Solution fabrics are sold in Europe for hospitality mattresses,” says Karsten Siewert, vice president of sales and marketing for Greensboro, N.C.-based Bodet & Horst USA, part of Bodet & Horst in Elterlein, Germany. In the United States, the company offers cut-and-sewn covers made from knits woven with FR-inherent yarns. “FR-inherent knit fabrics have come a long way, are much plusher and are used on foam and hybrid beds,” says Mike Cottonaro, senior vice president of sales and marketing at Culp Inc. in High Point, N.C. “But even when using FR-compliant fabrics, it is incumbent on the mattress manufacturer to gain further FR confirmation through independent lab testing.”
October 2011 BedTimes
BedTimes October 2011
Workplace violence Minimizing the risks to your employees
By Lin Grensing-Pophal
egular reports of fights and shooting incidents in the workplace drive home the point that violence can occur anywhere, anytime. They can—and even have—occurred in U.S. mattress manufacturing plants. Still, it’s not uncommon for employers and employees to believe “it couldn’t happen here,” say experts on workplace violence. It’s simply not something that most managers and workers want to think about. In 2010, 808 people died as the result of “assaults and acts of violence” in the workplace, according to the U.S. Bureau of Labor Statistics’ Census of Fatal Occupational Injuries. That number includes not only “violence by persons” but also “selfinflicted injury” and “attacks by animals.” Of this number, 506 were defined as workplace homicides, making it the third leading cause of fatal workplace injuries, following highway accidents and falls. Workplace homicides reached a peak in 1994, when 1,080 people were killed at work, according to the BLS. Workplace
homicides have fallen 53% since then, but after several years of declines, workplace homicides spiked again in 2007 when 628 people were killed. Those statistics don’t tell the whole story, says Timothy Dimoff, president and founder of SACS Consulting & Investigative Services Inc. in Akron, Ohio. Homicide—and even the BLS’s “assaults and violent acts”—are at the extreme end of the workplace violence spectrum, which includes a wide range of behaviors and actions, the vast majority of which don’t result in death. What exactly do we mean by “workplace violence”? Is it limited to physical harm and injury? Does it include bullying? Harassment? Verbal aggression? Opinions vary and, in determining how to deal with these issues at your company, one of the things you’ll need to do is to define unacceptable behavior in your workplace. The experts BedTimes spoke with for this story provide general guidance. For specific information as it relates to your company, consult legal counsel. October 2011 BedTimes
Though workplace homicides may be on the decline, Dimoff says that, based on his experience as a consultant, “We definitely believe that aggressive action—verbal and physical—is on the upswing.” He points to the lagging economy, stress, long hours and increasing workloads as contributing factors. “We’ve created a pressure-cooker atmosphere in the workplace,” he says. What steps can companies take to protect themselves, their employees and their customers from acts of violence? Prevention and mitigation need to start early—during the hiring process. Every employer needs to develop clear policies and procedures and then educate and train managers and workers on their implementation. Above all, employers need to be alert to warning signs and deal with potentially violent situations immediately and appropriately.
To begin with, employers need to take more time to screen employees during the hiring process, says Beth Schroeder, a partner who leads the employment law division at Silver & Freedman in Los Angeles. “I think people tend to just go out there and hire ‘warm bodies’ and they don’t take time to trust their gut instincts,” Schroeder says. Drug testing and background checks can be an important part of the hiring process, helping to weed out candidates with a history of substance abuse or violence. During both the hiring and orientation processes, new employees should be sent strong, unambiguous messages about your company’s stance on appropriate behavior in the workplace and employee safety. A corporate culture that promotes respect for all employees—from the executive suite on down to the factory floor—is important, says Mike Jackson, president and principal consultant at Security Research Group in Morena Valley, Calif. It should be clear to employees what will and won’t be tolerated at your headquarters and manufacturing facilities. Managers play a critical role in setting expectations and modeling appropriate behaviors through their own actions.
A ‘no-tolerance’ policy
You should have formal, written policies that document behavioral expectations. Unfortunately, many companies don’t have policies in place; others have ineffective policies that are poorly communicated. Carol Fredrickson, a workplace violence expert with Violence Free in Phoenix, spent 15 years in law enforcement, specializing in emergency services and disaster preparedness. She says small and medium-size companies are the least likely to have formal behavioral policies. At best, they may have a few lines that address workplace violence embedded in their harassment or ethics policies. Other companies have policies, but they are overly complicated and, consequently, not likely to be widely read or understood by employees. |
BedTimes October 2011
Still others have understandable policies but don’t include a clear process for reporting potential threats and problems, Fredrickson says. Effective policies establish the expectations a company has for interactions between employees at all levels, as well as between employees, customers and vendors. Policies should provide examples of the types of behaviors that will not be tolerated, explain the actions that will be taken if such behaviors occur and outline all processes that will be followed, including what employees should do to report threats and concerns. “I think it’s appropriate to have zero tolerance for physical violence and most companies do,” Schroeder says. But even defining violence can be challenging. “There are so many different examples of what workplace violence can be,” Fredrickson says. “It could be kidnapping, suicide, sexual assault, domestic violence, property damage, even rumors. We’ve had disgruntled employees who have gone back and started the business on fire or have started setting small fires.” When crafting a policy you also need to consider other kinds of behavior. For instance, what would you do if one employee sent a threatening email to another? What if an employee claimed to be the victim of bullying? Once established, employers must be willing to stand behind their policy, regardless of who might engage in one of the unacceptable behaviors. In other words, the policy must be applied to all employees, regardless of title or position. For instance, you may have manager whose strong management style could be interpreted as crossing a line into bullying. “I’m a big believer, even in terms of management styles, in not allowing intimidation,” Schroeder says. Establishing expectations and creating policies are important steps, but to ensure that these policies are fully understood, companies must engage in ongoing education and training. “The weakest link is the untrained or unaware employee,” Fredrickson says. Companies may be reluctant to invest time and money in training workers regarding workplace violence, in part because of the belief that “it couldn’t happen here.” Don’t make that mistake.
Workplace homicides reached a peak in 1994, when 1,080 people were killed at work.
Source: U.S. Bureau of Labor Statistics
While you might think of a seemingly random shooting spree when you hear the phrase “workplace violence,” in reality, “most of what we see in workplace violence is more of a slow-burning daily occurrence,” Fredrickson says. “Violence as a general rule is an end-stage of a series of neglected indicators,” says Edwin Foulke, a partner in the Atlanta and Washington, D.C., offices of Fisher & Phillips LLP and a former head of the U.S. Occupational Safety and Health Administration under the George W. Bush administration. Employers should be aware of and alert to the warning signs that may indicate an impending incident, Foulke says. www.bedtimesmagazine.com
Some signs are blatant—direct or indirect verbal threats, screaming and yelling, physical aggression. More often, though, the signs are subtle—a deterioration in job performance, irritability, becoming highly critical of others, depression. If these less obvious indicators are noted and addressed early, more serious outbursts of aggression or violence may be minimized.
You should have formal, written policies that document behavioral expectations.
BedTimes October 2011
Certain situations may spark violence, Foulke says, and employers should be alert to potential triggers. An office romance may go bad. An employee may be criticized for poor performance. “For some people, all they have is their job,” Foulke says. “Then, when they start feeling threatened because they’re getting constructive criticism about their job performance, they’re unable to accept that criticism.” Jackson agrees and urges employers to pay particular attention to employees who may have recently had a negative experience, whether inside or outside of the workplace. They may have been subject to some form of disciplinary action or passed over for a promotion at work. They may be experiencing difficulty at home—a troubled marriage, an ill family member, problems with children, financial difficulties. Depression can be a significant trigger for violent episodes that occur as part of a suicide attempt, Schroeder says, pointing to suicidal individuals who will harm others before killing themselves. “You want to train people to watch for the signs of people who are dropping to depths in their lives that are causing them to become desperate,” she says. Because there are many warning signs that should be considered in combination—not just as isolated incidents, Jackson recommends that companies establish threat assessment teams made up of management representatives to consider and review potential risks on an ongoing basis. The team would then determine how serious a threat is and what action to take. “Some cases would involve immediate action—calling the police, for example,” Jackson says. “Others may only lead to referrals for counseling.” Your company’s possible responses to warning signs
should be outlined in your workplace violence and behavior policy and might include disciplinary action (up to and including termination) or, as Jackson suggests, a referral for counseling or contact with outside authorities.
Not surprisingly, employees may be hesitant to bring up concerns about co-workers’ behavior. Many simply don’t want to get involved. This can include management staff, Foulke says. They may be worried about hurting someone’s career or getting someone fired. They may think, “They didn’t really mean it” after hearing a comment about intended violence and dismiss it as someone just “blowing off steam.” They may be afraid of the individual whose behavior is a concern. Or they may not think anything will be done about it. In almost all serious cases of workplace violence, coworkers had knowledge that could have raised red flags if they’d shared it, Fredrickson says. When asked why they didn’t report their concerns, Fredrickson says three responses are typical: n I didn’t know who I was supposed to report it to n I didn’t know how I was supposed to report it (phone call? email? in person?) n I wasn’t sure that the situation would be considered workplace violence. Fredrickson tells of a situation in which a female employee found six different violent drawings on her desk depicting her in scenes ranging from being beheaded to being doused with gasoline and set on fire. She never reported the incidents. Several months later, the male employee who had given her the drawings was terminated for an unrelated incident. The woman was concerned that he might get angry and come back to the workplace, so she finally took the pictures to her supervisor and Fredrickson was called in as a consultant. This example illustrates the hesitancy to report in the extreme, but emphasizes the challenge that employers face in getting employees to come forward if they have suspicions or concerns that co-workers may be exhibiting violent tendencies. Anonymous hot lines can be a good way to prompt employees to open up without fear of retribution. Regardless of the process you use for having employees reports concerns, when they do so, you should respond promptly and appropriately. “You need to make sure that concerns are not just being heard and then dropped,” Jackson says. Policies, education and ongoing communication are foundational elements in creating a safe workplace environment. But it’s not so much what a company says about its commitment to a safe workplace as what it does when concerns or problems arise that contribute to a safe environment. Sometimes it takes a tragic incident to remind employers that “it can happen here.” But by taking steps in your workplace, you may be able to minimize the chances that it will.
n U.S. Occupational Safety & Health Administration website includes OSHA standards related to workplace violence, as well as various reports on preventing and dealing with workplace violence. www.osha.gov/sltc/workplaceviolence n “2011 Workplace Violence Fact Sheet” and subscription to the bimonthly “Workplace Violence Prevention eReport” from the National Institute of Workplace Violence Inc., a workplace violence consultancy and research firm www.workplaceviolence911.com/node/975 n The U.S. Office of Personnel Management website includes a compilation of government agencies and nongovernment organizations that offer resources, statistics and information on workplace violence. www.opm.gov/employment_and_benefits/worklife/official documents/handbooksguides/WorkplaceViolence/p4.asp n “Combating Workplace Violence” booklet from the International Association of Chiefs of Police, available as a PDF download www.theiacp.org/pubinfo/pubs/pslc/svindex.htm
BedTimes October 2011
n Webinar titled “Thirteen Strategies to Improve Workplace Safety, Reduce OSHA Exposure and Improve Profitability,” available on demand and at no charge from the law firm Fisher & Phillips LLP www.laborlawyers.com/shownews.aspx?ThirteenStrategies-To-Improve-Workplace-Safety-Reduce-OSHAExposure-and-Improve-Profitability-Free-Webinar-June23&Ref=list&Type=11348&Show=12901 n “Workplace Violence Prevention” brochure from the Security Research Group, available online at www.securityresearchgroup.com or via email request to mjackson@security researchgroup.com n “Workplace Violence: Issues in Response” report from the FBI, available as a PDF download www.fbi.gov/stats-services/publications/workplaceviolence n Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations and Bad Behavior book by Kerry Patterson, Joseph Grenny, Ron McMillian and Al Switzler, McGrawHill, 2005
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Culp’s first-quarter sales up, net income down
abric supplier Culp Inc., with headquarters in High Point, N.C., reports that net sales for the first quarter of its fiscal year 2012 were $60.3 million, a 7.8% increase compared with the first quarter of fiscal 2011. Culp’s first quarter of fiscal year 2012 ended July 31. Sales in Culp’s mattress fabrics segment were $32.2 million, up 4% over the prior-year period. Upholstery sales were $28.1 million, an increase of 12.4% over the same period a year ago. “We are especially pleased with the increased sales to many key customers who are leaders in the bedding industry,” said Iv Culp, president of Culp’s Mattress Fabrics division. “We continue to benefit from our recent investments to expand and modernize the internal production capacity of both our knitted and damask woven product lines.” Culp reported pretax income of $3
million, or 4.9% of sales, in the first quarter, compared with $4.3 million, or 7.7% of sales in the prior-year period. Net income was $1.8 million, or $0.14 per diluted share, compared with net income of $3.7 million, or $0.28 per diluted share, for the first quarter of fiscal 2011. Net income for first-quarter 2012 reflects a significantly higher tax rate, primarily due to noncash U.S.-related tax expense, according to the company. “We are pleased with our year-overyear sales improvement for the first quarter, especially in the face of an uncertain economy,” said Frank Saxon, Culp president and chief executive officer. “As a result of our sales and marketing initiatives, we expect this sales momentum to continue into the second quarter and full year. Both of our businesses continued to deliver solid results, even though profitability is down somewhat from the same quarter of last year,
First-quarter stats Net sales
$60.3 million, up 7.8%
Mattress fabric sales
$32.2 million, up 4%
$28.1 million, up 12.4%
primarily due to higher raw materials costs in mattress fabrics and lower than expected results in our U.S. upholstery fabrics operation. Our financial position remains strong and supports our ability to invest in growing our businesses in fiscal 2012.” The company added $2 million to the $5 million share repurchase program announced in June. Culp has repurchased 364,000 shares, or 2.7% of the shares outstanding at the beginning of the program, for approximately $3.2 million.
Simmons road trip takes showroom to retailers’ doors
tlanta-based mattress major Simmons is promoting the launch of ComforPedic Loft with the new AirCool Sleep System using a “showroom on wheels” that is traveling across the United States. “We wanted to fundamentally change the way we do business with retailers in the face of these difficult economic times,” said Scott Smalling, president of Simmons Specialty Sleep. “By bringing our product to retailers that didn’t attend the Las Vegas Market (where the new line debuted), we’re able to maintain those relationships and save our dealers valuable dollars.” The mobile showroom is hitting the road for the second time since 2009, when Simmons did a road trip to promote the launch of the original ComforPedic Loft line.
The current tour began in Indianapolis in late August and is covering more than 10,000 miles in 20 weeks, visiting retailers in 35 cities. On location, Smalling and Butch Webster, vice president of Simmons Specialty Sleep, will help train dealers and sales
associates on the best ways to showcase the new line. The tour also will stop at Simmons factories across the United States to train team members on the specialty sleep collection. Wrapped with brand images, the big rig also serves as a traveling advertisement.
On the road again Simmons’ ‘showroom on wheels’ will travel to 35 cities, showing both retailers and employees at its own factories how best to promote the ComforPedic Loft line.
October 2011 BedTimes
Hickory Springs opening new R&D center C
omponents supplier Hickory Springs Mfg. Co. will consolidate all of its research and development efforts at a new Corporate Innovation and Testing Center scheduled to open in December at its headquarters complex in Hickory, N.C. The majority of the center’s 30,000 square feet will be devoted to lab space for controlled testing of products in all business sectors that Hickory Springs serves—from automotive to home furnishings. About 10,000 square feet will be used for showroom space and conference rooms, allowing customers and vendors to work together on new products, programs and services. Brad McNeely, a longtime Hickory Springs executive, recently was pro-
moted to the newly created post of vice president of new product development and will oversee operations at the center. He will work alongside Mike Simmons, who has been named vice president of new market development. Simmons is tasked with increasing customer interaction and integration with new product and business development. “Because today’s market and customer demands change rapidly, we have a constant need to leverage our expertise and respond quickly,” McNeely said. “Bringing our R&D groups together under one roof enables us to step up our responsiveness and gives us a team that is dedicated fulltime to developing new and improved products for existing and future markets.”
‘Bringing our R&D groups together under one roof enables us to step up our responsiveness.’
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BedTimes October 2011
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Eclipse of China focuses on premium bedding
clipse of China emphasized “Taking Eclipse to Higher Levels” during a training and corporate development event in Guangdong, China, in late July. More than 150 retail sales associates, managers and other corporate representatives participated in the five-day program. Eclipse of China is a licensee of North Brunswick, N.J.-based mattress brand Eclipse International and is led by President David Chen. This year’s event centered on Teana, the company’s new premium Eclipse mattress line. Participants learned about the new lineup, as well as the latest techniques for selling a premium-
quality mattress. The Teana line has been introduced in eight markets—Beijing, Guangzhou, Hangzhou, Qingdao, Shanghai, Shenyang, Shenzhen and Tianjin. Several activities focused on developing new ways of gaining market share in China’s competitive premium bedding segment. Chen expects 25% growth in sales in the coming year. Several awards were handed out during the meeting, including the Best in Sales award, which went to Xie Weiming; the Best Image award, given to Pang Yaofei; and the Best Energy awards, given to Wang Haoyong and He Qiusheng. In addition, Liu Bing, manager of Eclipse in the Shenyang
Eclipse rising David Chen, president of Eclipse International’s China licensee, spoke to more than 150 retail sales associates, managers and others during the company’s annual training event in July. The meeting included an awards ceremony.
region, and Tang Jie, manager of Eclipse in the Shanghai region,
were recognized for their contributions and performance.
October 2011 BedTimes
L&P website gets new look ndustry supplier Leggett & Platt has redesigned its website, www.leggett.com, giving it an updated look and revamping content for each of the company’s divisions. “We are very pleased with the transformation of Leggett.com. To raise the bar high during development, our team benchmarked several of the top 20 com-
panies. We are extremely excited by the results,” said Tom Hawkins, web development director for the Carthage, Mo.-based company. The improved site has a cleaner interface, easier navigation and better organized content. The design team sought to give L&P a human face by personalizing the site with photos and videos of L&P
Starsprings Design Centre™ When seeing is believing and feeling is the truth it is most important to know what you are buying. Therefore we have created a test facility within the walls of our headquarters in Herrljunga Sweden. In a relaxed environment you have a full range of our products to decide what fits your next generation of beds.
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BedTimes October 2011
employees. Another goal was to showcase company history and emphasize the quality and design of company products. “One of the very obvious ways that we honor the history of the company is by our name,” said David Haffner, L&P president and chief executive officer. “Leggett & Platt is a very simple name— the direct result of two brothers-in-law with a really good idea—mixed in with honesty, integrity, commitment to the customer and a plan to provide a really good place to work. And that business plan is alive and well today nearly 130 years later.”
Kingsdown shutters plant
Bedding producer Kingsdown is closing a plant in Knoxville, Tenn., saying that regional production has been assumed by larger, more efficient facilities in Florida, Oklahoma and Virginia. “We had assumed responsibility for this small plant many years ago as part of a larger acquisition, but since that time we have opened other facilities where production shifted and from where we can much more efficiently service our customers,” said Joe Schmoeller, senior vice president of operations for the Mebane, N.C.-based company. “While we recognize and cannot minimize the financial loss to the small number of employees at the plant, it no longer made economic sense for us to operate the facility.” The Knoxville plant had employed about 20 people.
Spring Air unveils broad marketing initiative B oston-based mattress licensing group Spring Air International has introduced a comprehensive, multimedia marketing program for retailers designed to promote brand values, key product benefits and proprietary innovations. “This is the most complete and integrated marketing launch we’ve ever undertaken,” said Spring Air President Rick Robinson. “It encompasses virtually every touch point we can establish with our retail customers and with consumers.” The new program harnesses the power of emotion evoked through a wide range of lifestyle scenes that speak to women, men, families, young
adults and seniors—consumers in virtually every stage of life and activity. “We believe it’s extremely important for consumers to understand who Spring Air is and what we stand for,” Robinson said. “But we also know that to successfully communicate that, consumers first have to identify with and relate emotionally to what they’re seeing, reading or hearing about us.” The multimedia program includes three 60-second, instore videos and television ads, as well as print materials and direct mail. Spring Air also is offering retailers new backlit wall photography, video or iPad
Reworked website As part of its new branding and marketing efforts, Spring Air International redesigned its Web presence to include new lifestyle imagery and videos.
demonstration stations, ceiling signage, product brochures, pocket cards, top-of-bed components and more.
The Spring Air website was redesigned to showcase the new imagery and videos. The marketing program encompasses every Spring Air brand—Back Supporter, Perfect Balance, Sleep Sense and the recently launched Sleep Sense BioMax. Robinson said he expects the campaign to gain significant traction during the fourth quarter. “This is yet another major step forward for our company and brand,” he says. “Our objective is to continue enhancing the value of what Spring Air represents today in the minds of both retailers and consumers.”
October 2011 BedTimes
Bedding companies make Inc. list Two bedding manufacturers appear on the 2011 Inc. 500/5000 list of the fastest growing companies. Savvy Rest, a producer of natural and organic mattresses headquartered in Charlottesville, Va., is No. 1,246 on the list and Comfortaire, a maker of airbeds based in Greenville, S.C., is No. 2,448. The list is compiled annually by Inc. magazine. Companies are ranked according to percentage revenue growth from 2007 through 2010. To qualify for the list, companies must be privately held, for-profit, independent organizations based in the United States.
Wright speeds delivery of embroidered products Marketing services supplier Wright of Thomasville has created Wright Express Showroom Solutions, a series of embroidered promotional products that can be delivered to customers with a five-day turnaround. Designed for customers who need small lots of simple embroidered pillows, shams and foot protectors, the program offers three pricing and design levels and as many as five color choices. “We love working on large, innovative projects,” said Greg Wright, chief executive officer of the Thomas-
ville, N.C.-based company. “However, we want to make sure we are continuously improving our product offering to our customers who are looking for speed-to-market and a value proposition, as well.”
Big pillow news from PT Dunlopillo Indonesia The Museum Rekor Dunia Indonesia, also known as MURI, has again named latex bedding producer PT Dunlopillo Indonesia, based in Bekasi, Indonesia, the world-record holder for the world’s largest latex pillow. The pillow was 4 meters by 6 meters (approximately 13 feet by 19 feet) and weighed more than a metric ton (over 2,240 pounds). The pillow took about 148 hours to construct.
MEGA Group adds bedding to e-commerce platform MEGA Group USA, a retail buying group based in Germantown, Tenn., has expanded its WebFronts Premium Plus Program to include mattresses and bedding. WebFronts Basic launched in 2007; WebFronts Premium Plus
Statement of Ownership, Management, and Circulation 1. Publication Title: BedTimes 2. Publication No. 0893-5556 3. Filing Date: Sept. 15, 2011 4. Issue Frequency: Monthly 5. No. of Issues Published Annually: 12 6. Annual Subscription Price: $50 U.S.; $65 outside U.S. 7. Address of Known Office of Publication: 501 Wythe St., Alexandria, VA 22314 8. Address of Publisher Headquarters: 501 Wythe St., Alexandria, VA 22314 9. Names and Addresses of Publisher, Editor and Managing Editor: Publisher, International Sleep Products Association, 501 Wythe St., Alexandria, VA 22314; Editor, Julie Palm, 118 Park Blvd., Winston-Salem, NC 27127; Managing Editor, N/A 10. Owner: International Sleep Products Association, 501 Wythe St., Alexandria, VA 22314 11. Known Bondholders, Mortgagees and Other Security Holders: None N/A 12. N/A 13. Publication Title: BedTimes 14. Issue Date for Circulation: September 2011 15. Extent and Nature of Circulation Avg. No. Copies Actual No. Copies Each Issue During of Single Issue Published Preceding 12 Months Nearest to Filing Data A. Total No. Copies (Net Press Run) 3,841 3,640 B. Legitimate Paid and/or Requested Distribution 1. Outside County Paid/Requested Mail Subscriptions Stated on PS Form 3541 2,090 2,059 2. In-County Paid/Requested Mail Subscriptions Stated on PS Form 3541 0 0 3. Sales Through Dealers and Carriers, Street Vendors, Counter Sales, 1,349 1,331 and Other Paid or Requested Distribution Outside USPS 4. Requested Copies Distributed by Other Mail Classes Outside the USPS 0 0 C. Total Paid and/or Requested Circulation 3,439 3,390 D. Nonrequested Distribution 1. Outside County Nonrequested Copies Stated on PS Form 3541. 0 0 2. In-County Nonrequested Copies Stated on PS Form 3541. 0 0 3. Nonrequested Copies Distributed Through the USPS by Other Classes of Mail 87 81 4. Nonrequested Copies Distributed Outside the Mail 166 0 E. Total Nonrequested Distribution 253 81 F Total Distribution 3,692 3,471 G. Copies Not Distributed 149 169 H. Total 3,841 3,640 I. Percent Paid and/or Requested Circulation 93% 98% I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanction (including fines and imprisonment) and/or civil sanctions (including civil penalties). (Signed) Julie A. Palm, editor in chief
BedTimes October 2011
News launched earlier this year. The premium program provides members with a Web presence that allows for unlimited product catalogs, advanced merchandising and pricing tools, an unlimited dual shopping cart and quote request system, advanced search engine optimization techniques, automated rebate centers and product comparison capabilities for appliances, furniture, electronics, lawn and garden, and now mattresses and bedding.
ments are a refreshed storefront; millwork displays to highlight linens and accessories; an expanded front desk near the entrance for improved client education, comfort and service; and well-appointed vignettes for mattress display. “We spend one-third of our lifetime in bed,” said Mary Pat Wallace, owner of Chicago Luxury Beds. “Investing in your kitchen may increase the value of your home but investing in your bed adds value to your life.”
Chicago Luxury Beds renovates showroom
Fabrictech partners with NSF
Chicago Luxury Beds, a specialty retailer of high-end bedding, has redesigned its 3,000-square-foot location in Chicago and outfitted the space with new product from mattress makers Hästens and Vi-Spring and linen supplier Sferra. The renovated showroom features a more intimate, customercentered layout to better present products and allow for enhanced interactions with consumers and designers. Among the improve-
Mattress protection supplier Fabrictech International, which has headquarters in Cedar Grove, N.J., has partnered with the National Sleep Foundation to help educate the public about sleep health. Packaging for Fabrictech’s PureCare brand, which provides protection against allergens, moisture, dust mites and bedbugs, now carries the NSF logo and includes an NSF educational brochure. “We’re proud to be working with the National Sleep Foundation,” said Jeff Bergman, Fabrictech president and chief operating officer. “The NSF brand represents quality sleep and our core focus is to protect the well-being of the sleeper by creating a healthier sleep environment.”
October 2011 BedTimes
QUALITY BEDFRAME LUMBER MANUFACTURER
SLEEP BETTER WITH PEACE OF MIND
Bois Le Roux is now FSC® certified, as part of our effort to remain a leader in business development and contribute to the sustainable management of the environment. Our FSC certified wood is another added value to our bedframe lumber and our company. • Rigid, lightweight, resistant products providing better support that extends mattress life. • Deal closely with the mill. • Our production is 100% bedframe lumber. • Two separate production lines for more versatility and greater productivity. • Fast delivery, thanks to our warehouses in the US and a loyal carrier working with us for over 10 years.
Bois Le Roux Inc. www.blrlumber.com Phone: 819-877-2092
Toll Free from USA: 888-877-2098
Hickory Springs promotes foam executives
s part of a companywide realignment, mattress industry components supplier Hickory Springs Mfg. Co. has promoted four executives in its foam division—Todd Councilman, David Dun- Todd Councilman David Duncan can, Mike Holliday and cilman has worked for Hickory Scott Williamson. All four report to Buster Mann, Springs for five years, serving most recently as commercial director senior vice president of foam for Olympic products. operations for the Hickory, N.C.David Duncan was named based company. vice president of the Western Todd Councilman was named foam division. He assumes general manager of the Southeast overall sales and operational region. He has sales and operaresponsibility for the division’s tional responsibility for the foam facilities in Arlington, Texas; division’s Olympic products facilities in Americus, Ga.; Greensboro, Commerce, Calif.; Fort Smith, N.C.; High Point, N.C.; Ocala, Ark.; Owensboro, Ky.; Platteville, Wis.; and Portland, Ore. Duncan Fla.; and Pinetops, N.C. Coun-
Spring Air’s LeDoux gets new title
oston-based mattress licensing group Spring Air International has promoted J.P. LeDoux from vice president of sales to senior vice president of sales. LeDoux joined the company in 2009 and reports to Spring Air President Rick Robinson. “Over the past two years, J.P. has made significant contributions to our account base, which has been invaluable to our J.P. LeDoux growth and success,” Robinson said. “He’s also forged a strong line of communications between Spring Air and its licensees and has served as an excellent resource for sales and training information to the field. His youth and energy have helped drive our business and establish a level of momentum that will serve the company extremely well in the years ahead.” LeDoux’s responsibilities include overseeing the corporate sales team, recruiting national accounts, assisting licensees in development of regional accounts and supervising customer service functions and teams. He also is chairman of Spring Air’s Merchandising Committee. Before joining Spring Air, LeDoux was an account manager for Tempur-Pedic and a sales trainer and account manager for Nature’s Rest, the privately held specialty sleep producer that was once part of Spring Air.
He will continue to have sales and operational responsibility for the Hickory operations and is now also responsible for three Tennesseebased foam operations— Cleveland, Morristown Scott Williamson and Volunteer. Mike Holliday Scott Williamson has been promoted to general managjoined Hickory Springs in 1993 and has held positions includer of the Mid-South region. He has ing sales manager and operasales and operations responsibility tions manager for several foam for the foam division’s Mississippi efforts. Previously, Williamson was manufacturing facilities. Most recently, he was national product area sales manager. He began his career at the company 18 years ago. manager for bedding foam. Mike Holliday, a 12-year “These promotions are part of an aggressive campaign to make veteran of the company, has been sure Hickory Springs and its promoted to vice president for the foam division are in a position to Mid-Eastern division. He previously was general manager of foam pursue new growth and diversification,” Mann said. and fiber operations in Hickory.
Hickory Springs names new product managers
previous posts include ndustry supplier operations manager Hickory Springs and sales engineer. Mfg. Co. has appointed several employees Keener joined the to national product company as assismanagement posts as tant manager of the part of a companywide Hickory Springs metal restructuring. plant in 1993. All report to Brent Limer was Chad Keener promoted to the newly Dwayne Welch, execucreated position of tive vice president and national product chief sales and marmanager of bedding. keting officer for the He is responsible for Hickory, N.C.-based working with Hickory company. Springs’ entire bedChad Keener ding group to provide was named national national account covtransportation proderage, as well as new ucts manager. He is Brent Limer product development responsible for overand brand manageseeing nonautomotive transportation markets for ment. Limer joined Hickory continued on page 64 commercial transportation. His October 2011 BedTimes
Newsmakers from page 63 Springs in 2006 and previously was a regional sales manager. Jason Porter assumed the role of national product manager of metals, with an emphasis on motion and sofa sleeper products. Porter joined Jason Porter Hickory Springs in 2006 as an assistant product manager. Mark Snyder was named national product manager of automotive. Snyder has served as business development manager for automotive since joining the company in 2007. Prior Mark Snyder to that, he was with Johnson Controls. In addition, Barry Simmons continues in his role as national product manager of furniture seating, a position he has held since 1997. He joined Hickory Springs in Barry Simmons 1981. “The realignment of these product manager positions is another important step in positioning Hickory Springs for a new era of growth and diversification for the future,” Welch said. “We have great confidence in each of our product managers and look forward to seeing how their individual talents and experience will help increase the accountability, responsiveness and productivity of the product lines they oversee.” |
BedTimes October 2011
Furniture Hall of Fame to honor Unger
he American Furniture Hall of Fame will induct six furniture and bedding industry leaders, including the late Roy Unger, during a banquet Oct. 23 in High Point, N.C. The annual event is held in conjunction with the fall High Point Market. Unger’s career spanned more than 50 years and included major contributions to the rise of bedding manufacturers Sealy and Serta. After his retirement, he served as a consultant to Simmons and continued to advocate for the mattress industry until his death in 2004 at age 83. Unger got his start as a sales manager at Sealy’s Ohio licensee in 1948 Roy Unger and rose through the ranks to become senior vice president of sales and marketing. While at Sealy, he played an important role in the development of the Posturepedic brand, as well as growth of the company’s international business. In 1981, Unger joined Serta as president and chief executive officer. He is credited with building Serta’s Perfect Sleeper brand, reworking the company’s product line, consolidating licensee plants, doubling manufacturing efficiencies and increasing profitability. He retired in 1989 and then served for five years as a consultant to Simmons, where he played a key role in the development of its BackCare brand. Unger served as chairman of the International Sleep Products Association and was honored with its Robert MacMorran Memorial Award in 1986 and Award for Exceptional Service in 1990. He was a founder of ISPA’s Better Sleep Council and served as its chairman emeritus for 14 years. Other inductees are: ■ Don Belgrad Except for a two-year stint at Honeywell, Belgrade spent his entire career at Schnadig International Corp., joining the company founded by his father-in-law Lawrence K. Schnadig as private brands liaison to Sears. He eventually rose to chairman and is now chairman emeritus. During his tenure, he built Schnadig into the largest family-owned producer of upholstery in the United States. In January 2009, he orchestrated the sale of Schnadig to Markor International Furniture. ■ George Alexander Bernhardt During the past 46 years, Bernhardt has worked in virtually every position at Bernhardt Furniture Co., including 30 years as chief executive officer. He is crediting with quadrupling the size of the business founded by his grandfather in 1889, making Bernhardt the largest high-end furniture company in the United States. The company also is known as an award-winning design leader in both residential and contract furnishings. ■ Donald H. Flanders During the past 60 years, Flanders has built two successful careers in the furniture industry. In 1954, he and his wife, Phala, founded Flanders Mfg. Co. When he sold the company in 1969 to become part of Riverside Furniture Corp., it had more than 350 employees and was one of the largest case goods companies in the Southwest. In 1982, Flanders bought the assets of the Lloyd division of Heywood Wakefield Co. and founded Lloyd/Flanders, a producer of casual furniture. He serves as Lloyd/Flanders chairman. ■ John C. Portman Jr. Portman is founder and chairman of AMC Inc. and AmericasMart Atlanta. The more than 7 million-square-foot AmericasMart complex houses one of the world’s largest collections of home furnishings, area rug, gift and apparel showrooms, hosting 19 wholesale markets annually. Portman also leads John Portman & Associates, the architectural firm he founded in 1954, and Portman Holdings, a global design and development entity. ■ Gordon Segal With his wife, Carole, Segal built Crate and Barrel into an internationally renowned home furnishings business. From one store in Chicago to more than 100 stores in three countries, Crate and Barrel today employs more than 7,000 associates and supports a vendor network of more than 1,100 companies. For decades, it has been ranked as one of the top 20 furniture stores in the United States. For more information about the inductees or to register for the dinner, check www.furniturehalloffame.com.
“BedTimes is and always has been great! It is where I get my news!” “It’s a quick reference to find suppliers.” “Readable. Concise. Timely.” “BedTimes is my link to the industry.”
Contact Kerri Bellias, 336-945-0265 or email@example.com
innovation saVe The DaTe!
March 14-17, 2012 IndIana ConventIon Center Indianapolis, Indiana, USa
www.ispaexpo.coM The only trade show in the world devoted exclusively to the mattress industry.
BSC, Sleep Council partner on child sleep survey
he U.S.’s Better Sleep Council teamed up with the U.K.’s Sleep Council to survey parents’ attitudes about the importance of sleep in their children’s lives and report that the results were alarming. Specifically, the two
organizations surveyed parents in the United States and the United Kingdom to discover perceptions about children’s classroom performance and mood based on sleep. Only 45% of U.S. parents and an even more paltry 22% of U.K.
parents said they believe their children earn better grades when they get more sleep. This reveals that only a portion of parents in both countries correlate sleep habits to school performance, according to the BSC and Sleep Council.
Specifically, 44% percent of U.K. parents and 85% of U.S. parents said their children seem crabbier when getting less sleep during the school year. The BSC and Sleep Council want to emphasize quality sleep as an important facet of classroom success. Survey results were released in late summer to coincide with the start of the school year. In announcing the results, the BSC and Sleep Council offered tips for parents to ensure children get a quality night’s sleep. They included: ■ Remove electronics from the bedroom or establish an electronics curfew an hour before bedtime ■ Make sure the bedroom is cool and quiet ■Try to get the child into a routine
■ Encourage 30 minutes
of exercise daily ■ Talk with your child
about the day, ask about fears and concerns and offer reassurance ■ Check the quality of your child’s mattress. If it is 7 years old or older, replacing it may be vital to improving the sleep environment. The e-survey included more than 1,000 parents from the United States and United Kingdom who had one or more children age 7-18 living at home. The BSC is the consumer education arm of the International Sleep Products Association. To learn more, visit www.bettersleep.org. The Sleep Council is funded by the National Bed Federation, a trade association for British bed manufacturers. To learn more, visit www.sleepcouncil.org.uk.
Phthalates testing rules take effect Jan. 1
Future ISPA EXPOs set
Beginning Jan. 1, the U.S. Consumer Product Safety Commission will require manufacturers to use labs accredited by the agency to test child care articles (products meant to be used by children age 3 and younger) for six types of banned phthalates. Although the CPSC has yet to accredit labs to test for phthalates, it has published a test method that labs must follow. The CPSC has not yet officially clarified whether a crib mattress is subject to the phthalate rules, but has informally indicated on its website that it is, according to the International Sleep Products Association. For more information, check www.cpsc.gov.
For those of you who like to plan far ahead, the International Sleep Products Association has set dates and locations for future ISPA EXPOs. The next ISPA EXPO will be March 14-17, 2012, in Indianapolis. Registration for the show opens this month.
Members can save on FedEx shipping Members of the International Sleep Products Association can save as much as 26% on select FedEx shipping services and as much as 70% on FedEx Freight and FedEx National LTLSM services. There are no fees and no minimum shipping requirements to take advantage of this member benefit. For more information or to enroll in the program, call 800-MEMBERS (800-636-2377) or visit https://advantagemember.visionary.com/4965 and enter passcode DNWYKF.
Future shows: ■March 26-29, 2014, in New Orleans ■March 16-19, 2016, in Orlando, Fla. For more information, check www.ispaexpo.com.
Refer a new member and receive $100 Why refer a new member? More members of the International Sleep Products Association means: ■ More effective advocacy efforts ■ Better networking opportunities ■ Easier industry communication ■ A stronger and more cohesive industry You can earn a $100 gift card by referring a new member. To learn more, email firstname.lastname@example.org.
October 2011 BedTimes
Jan. 22-25 Interiors Birmingham National Exhibition Centre Birmingham, England Phone 44-121-780-4141 email@example.com www.interiorsbirmingham.com
Oct. 22-27 High Point Market International Home Furnishings Center & other locations High Point, N.C., U.S. Phone 336-869-1000 firstname.lastname@example.org www.highpointmarket.org
BedTimes October 2011
| DECEMBER Dec. 2-4 Seena Magowitz Celebrity Golf Classic Arizona Biltmore Phoenix, U.S. Phone 602-524-7636 roger@seenamagowitz foundation.org www.seenamagowitz foundation.org
Jan. 30-Feb. 3 Las Vegas Market World Market Center Las Vegas, U.S. Phone 888-416-8600 email@example.com www.lasvegasmarket.com Jan. 31-Feb. 4 Istanbul Furniture Fair Istanbul Expo Center Istanbul, Turkey Phone 90-212-291-83-10 www.itf-imob.com Top left Interiors Birmingham Jan. 22-25 in Birmingham, England Bottom left Istanbul Furniture Fair Jan. 31-Feb. 4 in Istanbul, Turkey
YOUR GATEWAY to the Mattress Industry! Exhibiting companies as of September 1st, 2011
March 14-17, 2012
INDIANA CONVENTION CENTER Indianapolis, IN USA
Show floor over 85% sold! Reserve your booth today! For information about exhibiting, contact: Kerri Bellias, Vice President, Sales 336-945-0265 firstname.lastname@example.org
A. Lava & Son Co. Advance Fiber Technologies Corp/AFT American & Efird, Inc. American Nonwovens Apropa USA Arch Chemicals Ateja Tritunggal Atlanta Attachment Company Avery Dennison Balcan Plastics-First Film Extruding Baumer of America Bechik Products, Inc. Bekaert Textiles BLR Lumber Inc. Bo-Buck Mills, Inc. BoMei Tex Ltd. BRK Group, LLC Bruin Plastics Company Inc. C.J. Hodder Lumber Company Carpenter Company ChemTick Coated Fabrics, Inc. Coats North America Costa International Creative Ticking CT Nassau Tape - Ticking Culp Home Fashions CUSBOR Deslee Textiles USA Diamond Needle Corp. Dunlap Sunbrand dba Jumpsource Eclipse Sleep Products-Eastman House Sleep Products Edgewater Machine Co. Inc. Enkev Enriquez Materials & Quilting, Inc. Ergomotion, Inc. Farnsworth Logistics, Inc. Fecken-Kirfel America Flex-A-Bed Flexible Foam FXI Global Systems Group Hangzhou Chenyu Textile Company, LTD. Hangzhou Landscape Import Export Co. Ltd. Hangzhou Xiaoran Import and Export Co. Ltd Hangzhou Xiaoshan Meixin Decorative Fabric Plant Harvard Manufacturing Enterprises, Inc. Healthcare Company Ltd. Henkel Corporation Herculite Products, Inc. Hickory Springs Mfg. Hot Melt Technologies, Inc. Ideal Fastener Corporation Industrias Marves Innofa
Integrity Software Solutions Interwoven Group James Cash Machine Co. Jiangsu Dreamerry Mattress Manufacturing LTD Jomel Industries, Inc. Jones Fiber Products, Inc. Knickerbocker Bed Company Komar Alliance LLC Lampe USA Inc. Latex International Latexco LLC Lava Leggett & Platt Bedding Components Group Leigh Fibers Inc. Lenzing Liberty Threads, N.A., Inc. Macau Com. & Ind. Spring Mattress Manufacturer Markwell Florida Masias Maquinaria, S.L. Matsushita Industrial Company, Ltd. Maxime Knitting Mills Inc. Middleburg Yarn Inc. Monks International NV OHM Systems ORSA Foam S.p.A. Plastic Monofil Company Pratrivero Group Precision Blades Inc. Precision Fabrics Group Precision Textiles QAI Laboratories Response Computer Group, Inc. Rock Island Industries Ruixin Non-Woven Co., Ltd. SABA Shaoxing Huajian Mattress Machinery Ltd. Simalfa Simmons Engineering Corporation Springs Creative Products Group Spuhl AG Stork Twin City Testing Sunkist Chemical Machinery LTD Tekscan, Inc. The Govmark Testing Services, Inc. Therapedic International Tietex Uni Source Textile Upaco Adhesives Vintex Inc. Wm. T. Burnett & Co. Wright of Thomasville Xidengbao Mattress Machinery (Guangzhou) Co., Ltd. Xsensor Technology Corp. Z Wood Products Company Inc.
a d v e r t i s e r s A. Lava & Son Co. Steve Appelbaum 800-777-5282 (800-777-LAVA) www.alavason.com
AFT Corp. Rick Brumfield 800-631-1930
Creative Ticking 43 Jerry Pratt 704-861-1536 www.creativeticking.com CT Nassau Taber Wood 800-397-0090 www.ctnassau.com
Hickory Springs Mfg. Co. 2 Rick Anthony 828-328-2201 www.hickorysprings.com
Diamond Needle Corp. 71 Abe Silberstein 800-221-5818 www.diamondneedle.com
Atlanta C2-1 & 25 Attachment Co. Inc. Hank Little 770-963-7369 www.atlatt.com
Duroflex International George Mathew 415-990-4343 www.latexglobal.com
BLR Martin Leroux 819-877-2092 www.blrlumber.com
Boyรงelik Erol Boydak 90-532-274-3193 www.boycelik.com
Boyteks Tekstil AS Deniz Boydak 90-352-322-0588 www.boyteks.com
BRK Group Jeff Miller 562-949-4394 www.brk-group.com
Buhler Quality Yarns Corp. 31 Victor Almeida 706-367-9834 www.buhleryarns.com |
BedTimes October 2011
New England Needles Inc. 29 Thomas Lees 800-243-3158 www.newengland needles.com
Alessandra Yarns 37 Jorman Fields 336-668-7060 www.alessandrayarns.com
Bloomingburg Spring & Wire Form Vickie Schwarm 740-437-7614 www.bloomingburg spring.com
Hengchang Machinery Factory Ren Ying 86-769-83307931 www.hcjixie.com
Innofa USA Todd Hilliard 336-687-1006 www.innofa.com
68 John Marshall & Co. Ltd. Peter Crone 64-3-341-2004 www.joma.co.nz
Pacific Spring Inc. Victor Nguyen 626-272-8882
Quilting Inc. Dave Pritchett 614-873-6667 www.quiltinginc.com
P.T. RubberFoam 61 Indonesia Andreas Janssen 62-21-53662190 www.rubberfoam.co.id
Enriquez Materials 51 & Quilting Inc. Silvia Enriquez 323-725-4955 www.enriquezquilting.com
Kenn Spinrad Inc. Randy Weinstock 800-373-0944 www.spinrad.net
Ergomotion 24 & 28 Kelly Clenet 805-688-3151 www.ergomotion.us
Latex Systems 8 Kitti Charoenpornpanichkul 66-2-326-0886, Ext. 204 www.latexsystems.com
Simalfa Darren Gilmore 973-423-9266 www.simalfa.com
Foshan Ruixin Nonwoven 52 Co. Ltd. (Rayson Global) Himy Lee 86-757-85806388 www.raysonchina.com
Lava Textiles Ann Weaver 864-998-4892 www.lavatextiles.com
Springs Creative Products 14 Group George Booth 803-324-6505 www.springscreative.com
Leggett & Platt Mark Quinn 417-358-8131 www.leggett.com
Flexible Foam 23 Products Inc. Michael Crowell 419-647-4191 www.flexiblefoam.com Global Systems Group C3 Russ Bowman 954-846-0300 www.gsgcompanies.com
SABA North America LLC 4 Jim Turner 810-824-4964 www.saba-adhesives.com 11
Starsprings International 58 Kai Christensen 46-513-17800 www.starsprings.com
Maxime Knitting 19 Lorne Romoff 514-336-0445, Ext. 127 514-265-8782 www.maximeknitting.com
Therapedic International 17 Gerry Borreggine 800-314-4433 www.therapedic.com
MPT Group Ltd. 32-33 Andrew Trickett 44-1706-878558 www.mptgroup.com
Tietex International Ltd. Wade Wallace 800-843-8390 www.tietex.com
C l a s s i f i e d s For Sale n TAPE-EDGE MACHINES, MULTINEEDLE AND SINGLE-
NEEDLE QUILTERS, long-arm label machines, sergers, etc. Contact Victor LeBron, American Plant and Equipment. Phone 864-574-0404; Fax 864-576-7204; Cell 864-590-1700; Email email@example.com; Web www.americanplantandequipment.com. n REBUILT AND RECONDITIONED MULTINEEDLE QUILTING
MACHINES. Specializing in PATHE precision parts and service. Technical consultants. SEDCO. Phone 201-567-7141; Fax 201-567-5515. n TAPE-EDGE MACHINES, QUILTERS AND MISCELLANEOUS
SEWING MACHINES. Contact Frank Carlino, U.S. Mattress Machinery. Phone 815-795-6942; Fax 815-795-2178; Email firstname.lastname@example.org.
Place your classified ad today! Reach mattress industry professionals around the world with your advertising message through the BedTimes Classifieds. Rates: $3 per word for the first 100 words and $2.50 thereafter; minimum charge of $75. “Blind” box number: $50 per insertion. Ad copy and payment must be received by the first of the month preceding publication. Send ads and payment to BedTimes Classifieds 501 Wythe St., Alexandria, VA 22314-1917. Contact Debbie Robbins, advertising production manager, for additional information. Phone 571-482-5443; Fax 703-683-4503 Email email@example.com.
October 2011 BedTimes
Sleep valued less than money
eople would choose a job with a higher salary over one that would allow them extra sleep, according to research from Cornell University in Ithaca, N.Y. Cornell economists asked 2,500 people whether they would prefer a job with “reasonable” hours that would allow them to sleep 7½ hours a night and that would pay $79,000 or a job that had “unusual” hours and allowed just six hours of sleep but would pay $143,000. The majority picked the better paying job—perhaps more a statement about the current economy than people’s desire to be well-rested.
Study: Insomnia costs workers $63.2 billion
nsomnia costs the average U.S. worker 11.3 days, or $2,280, in lost productivity every year, according to a study published in the Sept. 1 issue of the journal Sleep. As a nation, the total cost is 252.7 days and $63.2 billion annually. “We were shocked by the enormous impact insomnia has on the average person’s life,” says lead author Ronald C. Kessler, a psychiatric epidemiologist with the Department of Health Care Policy at Harvard Medical School in Boston. “It’s an underappreciated problem. Americans are not missing work because of insomnia. They are still going to their jobs but accomplishing less because they’re tired. In an information-based economy, it’s difficult to find a condition that has a greater effect on productivity.” The results were computed from a national sampling of 7,428 employees, part of the larger American Insomnia Study, which was led by Kessler and funded by pharmaceutical major Sanofi-Aventis Groupe in 2008 and 2009. The most recent analysis of workers and insomnia was funded by pharmaceutical giant Merck & Co. More than 23% of the overall group was estimated to suffer from insomnia. The costs of insomnia in the workplace might justify the implementation of screening and treatment programs for employees, Kessler says. Because insomnia typically is not considered an illness of the type that results in lost days at work, employers tend to ignore its consequences, he says.
The future of sleep: Intelligent PJs & interactive dreams
wo decades from now, we’ll still need eight hours of sleep a night, but our sleep environments will be decidedly high-tech, according to British futurologist Ian Pearson, who spent six months thinking about the impact of technology on sleep and how it might reshape bedrooms and hotel rooms of the future for U.K. hotel chain Travelodge. “On average, we spend a third of our lives asleep and this will still be the case in 2030,” Pearson says. “Technology will not change our basic need to slumber but it will certainly enhance the experience, enabling sleep to have much greater value than merely rest and recuperation.” Among Pearson’s predictions from the Travelodge Future of Sleep study: ■ Dream management systems will allow sleepers to replay favorite dreams, just like choosing a movie. We’ll also be able to link to dreams of our friends and family to enjoy a shared experience. ■ Intelligent sleepwear and bed linens will be able to produce smells or gently massage sleepers, playing a role in making dreams seem real. By 2030, sleepwear also will feature electro-responsive fabrics to measure stress and relaxation rates, pulse rate, blood pressure and heart signals. ■ Active contact lenses will allow sleepers to watch TV or movies or check emails as they fall asleep. The lenses will deliver high-quality 3D images directly to the retina. ■ Sleep-cycle alarms will monitor the electrical activity in the brain and identify the best time for a sleeper to wake up, ensuring her sleep cycle is complete. Read more about the study at www.travelodge.co.uk.
BedTimes October 2011
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