MarketReport Shifman Mattresses Luxury producer Shifman Mattresses, which manufactures two-sided, handmade beds at its headquarters in Newark, N.J., issued a challenge to retailers to bring two-sided beds back to the sales floor and offered new dealers double the amount of advertising dollars for the first month to help introduce the beds to their markets. “Many of our dealers tell us that customers come into their stores specifically looking for twosided mattresses,” said Shifman President Bill Hammer. “It’s a strong selling point and we really want to use High Point as an opportunity to educate retailers about the benefits of selling two-sided Shifman mattresses.” Spirit Sleep Spirit Sleep introduced the five-bed Contemporary collection, ranging from $399 to $1,499. The imported beds
ship rolled and packed and have green tea- and charcoal-infused foam cores, bio-based content and an innovative edge-support system that “keeps the bed feeling like the day you bought it,” said Joe Shingary, vice president of sales for the Asheville, N.C.-based company.
two-model collection with “bubble wrap”-inspired knit ticking, layers of latex and proprietary ZX Pressure-Relief Material memory foam. It also introduced Crystal, a two-bed group with latex, ZX foam and a proprietary quick-response, perforated memory foam. BT
Zedbed
➤ Upcoming markets Winter Las Vegas Market January 24-28 World Market Center Las Vegas www.lasvegasmarket.com Eye appeal The ‘bubble-wrap’ ticking on Zedbed’s Aero bed adds texture, loft and a sense of fun.
Foam bed maker Zedbed, with headquarters in Grand-Mère, Quebec, expanded its offerings with Aero, a new
Spring High Point Market April 2-7 International Home Furnishings Center & other locations High Point, N.C. www.highpoint market.com
A. Lava & Son Co. Introduces Our New Kit Line
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