BedTimes April 2012

Page 47

News

Blue Ocean Sleep & Breckle Matrazen form alliance

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an Diego-based Blue Ocean Sleep—a company founded in 2010 by Jim and Mike Malkiewicz, members of the family that owned and operated former mattress maker Wickline Bedding Co.—has entered into a partnership with mattress producer and foam pourer Breckle Matrazen, headquartered in Bietigheim-Bissingen, Germany. The two companies will manufacture and distribute “unique, European-style” foam bedding in Europe and the United States and, eventually, in Asia and Australia. “The timing for our partnership couldn’t be better,” said Jim Malkiewicz, Blue Ocean Sleep president. “Breckle Matrazen has long been a leader in foam mattress construction within Europe. Combine that with Blue Ocean’s experience, unique designs and the increasing demand for foam sleep systems in the United States—it just made good business sense to confirm our partnership now.” “We are excited about working together with Jim and Mike and the Blue Ocean Sleep team,” said Michael Breckle, Breckle Matrazen president. “They bring a fresh perspective on American luxury to the European market. Coupled with our ability to provide the German engineering for which we are

Proud partnership Principals of Blue Ocean Sleep and Breckle Matrazen celebrate their joint effort to manufacture and distribute foam mattresses. Pictured from left: Andreas Breckle of Breckle Matrazen; Mike Malkiewicz and Jim Malkiewicz, both of Blue Ocean Sleep; and Michael Breckle of Breckle Matrazen.

well known, this is a win-win for both companies.” One of the products from the partners is the Activcor Advanced Comfort System, a new foam bedding line for the U.S. market. Foam columns, which act like pocket springs, are engineered to absorb motion and provide support. The bed was originally marketed in Europe under the La Pur brand name.

FROM VISION TO REALITY

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April 2012 BedTimes

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