Page 1

Magazine

USER MENU CATEGORIES

FIND IT. PIN IT. SHARE IT.

PINTEREST

June / July 2011 Issue 01

Understanding Creativity in its true sense

PINTEREST PIN

page 1

1


Understanding Creativity in its true sense

Magazine

Understanding Creativity in its true sense

June / July 2011 Issue 01

CONTENTS

June / July 2011 Issue 01

Magazine

1.0 Research 1.1 Abstract 1.2 Communications Audit 1.3 Competitive Audit 1.4 SWOT Analysis 1.5 Creative Brief 1.6 Demographics

2.0 Creative Solutions 2.1 Competition 2.2 Design Research 2.3 Moodboard 2.4 Logo Development

No matter what you are interested in, there is a place for it on Pinterest.

page 2

2

3.0 Style Guide 3.1 Brand Description 3.2 Brand Implementation 3.3 Logo Usage 3.4 Typography 3.5 Graphics

4.0 Style Guide 4.1 Business Presence 4.2 Digital Media 4.3 Print Advertising 4.4 TV Advertising 4.5 Graphics

page 3

3


Magazine

Understanding Creativity in its true sense

Magazine

Understanding Creativity in its true sense June / July 2011 Issue 01

June / July 2011 Issue 01

PINTEREST Style Guide

page 4

4

page 5

5


Magazine

Magazine

Understanding Creativity in its true sense

June / July 2011 Issue 01

LOGO USAGE Original Logo

Color

T

New Logo

PINTEREST

Black & White

letters are reminiscent of retro styles and calligraphy. The “Pin� in blue and the still maintains a consistent and dynamic look. The design is meant to attract a more masculine userbase but is still modern and stylish enough to

page 6

6

June / July 2011 Issue 01

Understanding Creativity in its true sense

LOGO USAGE

P

The logo and logomark require a in order to be truly effective. The logo should be placed similarly to added tagline if needed.

PINTEREST FIND IT. PIN IT. SHARE IT.

7

page 7


Magazine

Understanding Creativity in its true sense

June / July 2011 Issue 01

Some variations of the Pinterest logo

PINTEREST

is to be centered or

from the color palette are permitted to be

PINTEREST

Approved Colors

used as background colors as long as text is still readable. In

PINTEREST PIN make the text stand out if placed above a photo.

Box Border for Readability page 8

lettering is to appear on the same line at all times. Colors that do not belong to the approved color scheme are not to

Appropriate Tag Line

using a different color

of the text. The tagline

Brand consistency is the key to the campaign’s success. Certain restrictions are applied to the branding of the Pinterest logo and taglines. The logo text is not to be placed atop dark

A PIN FOR EVERY THING.

adding a tagline or

for the “Pin” portion

Understanding Creativity in its true sense June / July 2011 Issue 01

LOGO VARIATIONS Magazine

PINTEREST Inappropriate Colors

PIN TEREST Logo Split Into Pieces

IMPROPER USAGE

PINTEREST Background Too Dark

8

9

page 9


Magazine

Understanding Creativity in its true sense June / July 2011 Issue 01

iPad Magazine

A PIN FOR EVERY THING.

To subscribe, please send your request with your address label to: Address Company House, Business Park Tel: 01234 567890 Fax: 01234 567890 page Web: www.yourcompany.com 10 Email: info@company.com

PINTEREST PIN

Jul/Aug 2011 - Issue 01

Comnia doluptio estiatus nonsendam venditius eatem ex et voluptatem non

10


PINTEREST


TABLE OF CONTENTS 1.0 Research 1.1 Abstract 1.2 Communications Audit 1.3 Competitive Audit 1.4 SWOT Analysis 1.5 Creative Brief 1.6 Demographics

2.0 Creative Solutions 2.1 Competition 2.2 Design Research 2.3 Moodboard 2.4 Logo Development

3.0 Style Guide 3.1 Brand Description 3.2 Brand Implementation 3.3 Logo Usage 3.4 Typography 3.5 Graphics

4.0 Style Guide 4.1 Business Presence 4.2 Digital Media 4.3 Print Advertising 4.4 TV Advertising 4.5 Graphics

12

12

13


LOGO USAGE Original Logo

Color

PINTEREST PIN PINTEREST B&W

14

Black & White

The existing Pinterest logo along with the color scheme can be perceived as more feminine. The swirls in the letters are reminiscent of retro styles and calligraphy. The new logo is a two toned image with “Pin” in blue and the rest of the text in a gradient white. The logo translates well to black and white and still maintains a consistent and dynamic look. The design is meant to attract a more masculine user base but is still modern and stylish enough to not turn the existing user base away from it.

P

A modern and crisp artistic direction was chosen for the campaign. The target audience is hip and connected to technology, favoring clean lines rather than curly fonts and more effeminate colors. The Pinterest logo is versatile, as the logomark of the brand is contained within the logo itself. The P with the pointed end is a subtle reference to the pinboard environment of the site without appearing silly or cartoonish.

space in order to be truly effective. The logo should be placed similarly to the design below, adjusting for an added tagline if needed. The Pinterest logo’s impact is

PINTEREST FIND IT. PIN IT. SHARE IT.

15


LOGO VARIATIONS

PINTEREST

PINTEREST

PINTEREST

PINTEREST

A PIN FOR EVERY THING.

Some variation of the Pinterest logo are allowed, such as adding a tagline or using a different color for the “Pin” portion color palette are permitted to be used as background colors as long as text is still readable. In addition, adding a box around the text with a white background is allowed in order to make the text stand out if placed above a photo.

16

IMPROPER USAGE

PINTEREST

PIN TEREST

PINTEREST

PINTEREST

Brand consistency is the key to the campaign’s success. Certain restrictions are applied to the branding of the Pinterest logo and taglines. The logo text is not to be placed atop dark photos or colors which could impede readability. The Pinterest lettering is to appear on the same line at all times. Colors that do not belong to the approved color scheme are not to be utilized. In addition, font usage is to be consistent across all media, with capitalized League Gothic as the Header font and Helvetica Neue used for body text. The subheader font is League Gothic with regular capitalization rules applied.

17


FIND IT. PIN IT.

PINTEREST

SHARE IT. 18

Garriott_10.1.1_Final  

Garriott_10.1.1_Final

Advertisement