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Stand out from the crowd... At the Regional Office of Sustainable Tourism, we work to showcase all the Adirondacks has to offer, including the wonderful events, venues, shops, restaurants, and lodging in Saranac Lake. When you use the marketing tools that ROOST has made available to you, you have committed to promote your business on a grand scale. The programs available include print, digital, and other promotional mechanisms for advertising.

Promotional opportunities include: ✔ ✔ ✔ ✔ ✔ ✔ ✔

Website Business Listings (text and photo) Adirondacks USA Virtual Tour Brochure Display Online Contests Online Reservation Inventory Hosting Travel Writers Promotional Email Sponsorship

Promote Your Business on Web If you have a business in Southern Franklin County, we will include you as a FREE text listing on You also have the opportunity to ‘enhance’ your listing for an additional fee. Enhanced options include: ONLINE PHOTO LISTINGS - $ Contact Glenn Pareira Photo listings are available on A photo listing provides your business with a dedicated page that includes a photo and preferred placement on the website. ONLINE RESERVATION SYSTEM Contact Glenn Pareira ROOST has a brand new reservation system on which allows visitors to book both lodging and activities directly through the site! There is a small comission to use the system but no monthly fees. The system also offers some powerful packaging tools. ONLINE CONTESTS Contact Kelly Brunnette We offer online contests as a way to engage our visitors and to generate marketing leads. These contests are promoted via our regional websites, emails and social media. Businesses that offer their products as contest prizes increase their visibility as a participant in these promotions. PROMOTIONAL EMAILS - $ Contact Glenn Pareira Marketing partners have the opportunity to purchase a promotional space in our ‘adirondacks, usa’ email which goes out to over 155,000 subscribers each week. ADIRONDACKSUSA.COM - $ Contact Glenn Pareira Our newest project, takes visitors on a 360-degree Virtual Tour of the Adirondacks. For $50, businesses can have our photographer come and shoot a single virtual tour on your property.

Communications HOSTING TRAVEL WRITERS Contact Carrie Gentile ROOST's Communications department regularly works with media to connect writers and journalists to experiences appropriate to what they are writing. We are always looking for new businesses and new experiences to recommend! PRESS RELEASES Contact Carrie Gentile If you have any press releases or major changes to your business, let us know! ROOST also produces a bi-weekly business newsletter and communicates regularly with local media. Keep us in the loop!

Print BROCHURE DISPLAY - $ Contact Glenn Pareira You have the opportunity to distribute your brochures at the High Peaks Welcome Centers located on I-87. These highly trafficked centers are an optimal distribution point for your brochures. Either North or South bound facilities may be chosen.

Quick ROOST Contact List Kelly Brunette - - 518-621-3649 Saranac Lake Marketing Manager General inquiries, online contests. Glenn Pareira - - 518-874-0255 Advertising Sales and Service Photo listings, booking system, email promotions, virtual tours. Carrie Gentile - - 518-621-3665 Communications Coordinator Hosting travel writers, press releases. Advertising Opportunity Advertising Opportunity