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M ARC H • A P R I L 2011 tl

Employee Relations 101 2011 TLW Spring Conference Preview

Glasses. Ice. Coasters. Society.

It’s what you need to do business.

ting the drink specials No matter how friendly the bartender, how temp lete without TRIM comp isn’t just n taver a or how diverse the jukebox, ly serve up some proud we ® ty Socie At ance. coverage from Society Insur ble. And, best of all, of the broadest property/liability coverages availa tavern owners like you. our TRIM program was concocted specifically for ess, swing over If you’re thirsty for coverage made for your busin got on tap. to and check out what we’ve Society Insurance is a corporate sponsor of the Tavern League of Wisconsin:

150 Camelot Dr ive P.O. Box 1029 Fond du Lac, W I 54936 888-5-SOCIET Y (888-576-243 8) societyinsuranc

M A R C H / A P R I L 2 0 1 1 VOLUME 29, NO. 2

In this issue: Spring Conference

F E AT U R E S 2 2 E mployee Relations 101 It’s more than just treating employees fairly.

26 Kewaunee County

We are very proud of our members.

2 8 Janda’s Bar and Grill In the family for 100 years.


D E PA R T M E N T 4 5 8 26 28 30 32


Tavern League of Wisconsin


TLW Back in TitleTown Game On!


April 4-7, Green Bay, WI 12 Schedule of Events 13 Seminars & Keynote 14 Entertainment, VIP Tour, Host 15 Hotels & Registration Form 16 Exhibitor List 20 Auction Form 34 36 38 40 42 44 46


2011 March April On Premise


By Robert Swearingen TLW President

Pump up the PAC


he new year is certainly starting off with a bang for the TLW. Clearly the biggest news for our association is the new leadership in Madison. The TLW is looking forward to working with Governor Scott Walker as well as Senate Majority Leader Scott Fitzgerald and Assembly Speaker Jeff Fitzgerald in the new legislative session. Barb Mercer and I were fortunate enough to attend the swearing in ceremony January 3rd in the Capitol. It was quite an honor for the two of us to be there representing the TLW. In addition to the Capitol event, several of us attended the Inaugural Ball later that evening. We were able to congratulate many members of the Wisconsin Legislature throughout the night including Governor Scott Walker himself. Many thanks to the Wisconsin Beer Distributors Association for asking us to join them during their reception.

I would like to recognize everyone for all the hard work during the election cycle. Special thanks to the members of the 5th District for making the extra effort. All the yard signs, candidate events, meet & greets and most importantly, the face to face conversations with your customers have helped our endorsed candidates into office. It should come as no surprise that the TLW membership can and does make a difference in an election. Thank You! As a result of all of our efforts, we have exhausted a lot of our resources within the TIPAC and Conduit accounts. I would like to

remind everyone to please keep these two funds on your priority list all year long. As you attend conventions, fundraisers, golf outings, tournaments etc. I am asking that you set aside some contribution for the TIPAC and Conduit. I am proud, and we are fortunate, to continue to have these resources when we need them. However, rest assured that our opponents will not take a break in the off season and we will need the backing to engage them again in the next cycle. Unfortunately it never seems to end. Please keep up the great work! The TLW and Scott Stenger continue to play a role in the Madison Capitol because of you and your support. I’m sure Scott will have a full agenda again this session as it unfolds, however with his guidance and good decisions by your Board of Directors we will continue to move the TLW in the right direction.●●●


I would like to recognize everyone for all the hard


work during the election cycle. Special thanks to the members of the 5th District for taking the extra step in effort.


On Premise 2011 March April





Anheuser-Busch SILVER SPONSORS $10,000+ PER YEAR


Wisconsin Amusement & Music Operators, Inc.

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.” Tavern League of Wisconsin

2011 March/April On Premise


President: Rob Swearingen Senior Vice President: Barb Mercer Secretary: Sue Bonte Lee Treasurer: Tom Dahlen Southern Zone Vice Presidents: Chris Marsicano, Jim Pickett Eastern Zone Vice Presidents: Gene Loose, Dale VandenLangenberg Central Zone Vice Presidents: Lori Frommgen, Robert “Bubba” Sprenger Northern Zone Vice Presidents: Dan Corbin, Pete Olson

Editor: Pete Madland, Executive Director Tavern League of Wisconsin Publisher: Barbara Slack Slack Attack Communications Advertising Sales: Heidi Koch Slack Attack Communications Art Director: Ann Christianson Slack Attack Communications Contributing Writers: Pete Madland, Patti Marsicano, Kimberly Ruef, Rob Swearingen, Scott Stenger, Chris Wilder Printed By: Reindl Printing, Inc. Merrill,Wisconsin On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: (800) 445-9221. Published by Slack Attack Communications, 5113 Monona Drive, Madison,WI 53716, phone: (608) 222-7630. Printing is by Reindl Printing, Inc., Merrill,WI 54452. For advertising information, contact Slack Attack Communications. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Address corrections should be sent to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Second class postage paid at Madison, WI and other additional offices. © Copyright 2011 by the Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise


On Premise 2011 March/April

Tavern League of Wisconsin

2011 March/April On Premise


By Pete Madland TLW Executive Director

The Perfect Storm – Can You Survive?

Extraordinary times call for extraordinary measures. Reach out for help! Don’t be shy, don’t be ashamed. Talk to your liquor and beer distributors. Ask for any new products that might light a fire under your customers. Maybe they have a promotional idea to run at your place. It doesn’t hurt to ask. Check and ask the same of your food purveyors; you may be surprised what they may have to offer.


usiness is bad! How is that for a revelation? I talk with members from around the state on a daily basis and with rare exception, the message is the same: Business is Bad. Typical numbers I hear are sales are down 20%, 30% even 40%. If you are in this category, and I know it is of little comfort, but you are not alone. When things turn sour I know the first thought for many is “What am I doing wrong?” I know that was always the first thing I thought of when I experienced a downturn in my business and more often than not the answer was “Nothing”. You are probably running your business similar to how you did when it was thriving and now you may doubt your abilities and your decisions. Don’t be too hard on yourself. While stepping back and analyzing your operation periodically is good business, don’t abandon the basic principles you stood by that made your business succeed. Most of you are a victim of what I call “The Perfect Storm”. If any of you read the book or saw the movie, you know what I am referring to. The Perfect Storm occurs when several factors, beyond your control, occur at the same time to create a chaotic situation. Dealing with any one of these factors individually is manageable, but when they all collide together in a seemingly synchronized fashion, it can be devastating, as the crew of the Andrea Gail found out. Well we too are facing the “Perfect Storm” in our industry. A combination of several factors have come together and are wreaking havoc in our industry. First we have an economy that is sluggish. People are out of work and many of those who are working are saving money instead of spending because of the uncertain future. The smoking ban has chased many of our customers out the door to the package store and then home to enjoy a cigarette with their cocktail or beer; and you know only too well the non-smokers are not filling those empty 8

On Premise 2011 March April

stools. Take those two factors and add in the ever present neo-prohibitionists. These are the characters who are constantly bombarding the public on the evils of alcohol. “Don’t Drink and Drive”, “One Drink is too Many”, “Alcohol is bad for your Heart”, “Alcohol is Linked to Cancer”, “Drink and Drive and We’re Gonna Get You” are only a sample of their mantras. Through all types of media, we hear it on a daily basis and so do our customers. Unfortunately, when you hear it enough, many begin to believe it. Fear sets in and habits change. These factors combined, I

Why not try connecting with your competitors? Approach them and see if they have an interest in working with you on a local promotion that all can benefit from. How about a traveling pool or dart tournament at multiple locations? What about a “Bar Olympics” with various bar games at several locations? Customers enjoy moving around and it will give you a chance to show off your place and your hospitality. Meet with your competitors and brainstorm ideas on how to get people out of their homes and into your businesses. I guarantee you the result will be better than selling $1 cans of beer. Remember, you can be both a competitor and

Well we too are facing the “Perfect Storm” in our industry. A combination of several factors have come together and are wreaking havoc in our industry.

believe, have created the “Perfect Storm” in our industry. But, unlike the book and the crew of the Andrea Gail, we can survive. I know many of our members have made changes already. They are working longer hours; some are opening later and/or closing earlier. Some have even remodeled to accommodate smokers. Hopefully you and your help are pouring a profitable beer and not over-pouring a non-profitable cocktail. We talked months ago of the importance of portion control in the kitchen and saving on utilities. While these are always important, they may not be enough to survive the storm.

a partner. Set aside any differences you may have and work together toward a common goal: Survival. You may be amazed at the results. The storm is upon us and each of you is the captain of your ship. Your goal is to make it through and it can be done. Don’t doubt your abilities and don’t be too proud to reach out to others. Be willing to do what it will take to survive. The option is to do nothing, and that really isn’t an option, is it? Let us pull together; surviving the “Perfect Storm” may depend on it. ●●●

Tavern League of Wisconsin

2011 March/April On Premise



920-387-5952 234 North Clark Street, Mayville, WI 53050

• Small Business Financial Planning • Specializing in Retirement Plans • IRA’s • Mutual Funds • Annuities • Stocks & Bonds TLW Affiliate Member

Securities offered through Coordinated Capital Securities, Inc. • 6033 Monona Drive, Madison, WI 53716 • 608-221-4545 Member NASD/SIPC


On Premise 2011 March/April

Schedule of eventS . . . . . . . . . . . . . 12 SeminarS & Keynote . . . . . . . . . . .13 entertainment & hoSt . . . . . . . .14 14 regiStration form . . . . . . . . . 15 exhibitor liSt . . . . . . . . . . 16-18 auction form . . . . . . . . . . . . 20

Schedule of eventS MONDAY, APRIL 4, 2011

• 1:00 PM to 2:00 PM Seminar - Checking ID’s: Facial Recognition & Chapter 125 Q & A Presented by: Roger Johnson, Dept. of Revenue

• 2:30 PM to 3:30 PM Seminar – Untapping Social Media Presented by: Bryan Simkus

Trade Show Area

Room 5A & 5B (Hotel Sierra)

• 2:15 PM to 2:45 PM League Leaders Meeting

• 12:00 PM to 1:00 PM Board Lunch

• 3:00 PM to 3:30 PM SafeRide Meeting

• 3:00 PM to 6:00 PM Registration

• 8:00 PM to 1:00 AM Cocktail Party & Costume Contest Theme/Costume: Packer Attire, or your team’s attire Band: SPIN

• 9:00 AM to 5:00 PM TLW Board of Directors Meeting Room A1 (Hotel Sierra)

• 9:00 AM to 4:00 PM Food Service Sanitation Course & Exam (Class Registration open to members and non-members)

Room A2 (Hotel Sierra)

KI Center Lobby

• 8:00 PM to Midnight Brown County Tavern League Welcome Party Band: Star Six Nine Stadium View, Green Bay

TUESDAY, APRIL 5, 2011 • 8:30 AM to 5:00 PM Registration & $2 Bill Exchange KI Center Lobby

• 8:45 AM to 9:15 AM Nomination Committee KI Center, Champion Club

• 9:30 AM to 12:00 PM General Business Meeting KI Center Hall B

• Attendance Drawing • Host League Intro Dale VandenLangenberg, Eastern Zone VP • Opening Ceremony – Brown County Tavern League President, Sue Robinson • Vice President’s Report – Barb Mercer • President’s Report – Rob Swearingen • Secretary’s Report – Sue Bonte Lee • Treasurer’s Report – Tom Dahlen • Executive Director Report – Pete Madland • Keynote Speaker – Adam Chafetz • President’s Award • Attendance Drawing • First Timers Orientation • 12:00 PM to 5:00 PM Trade Show KI Center, Exhibit Hall C

Speed Round Video Poker Tournament for TIPAC • 12:00 PM to 4:00 PM Silent Auction for TIPAC KI Center Lobby


KI Center, Hall B (General Session Room)

KI Center Hall B (General Session Room)

KI Center Hall B (General Session Room)

KI Center Hall B (General Session Room)

• 9:00 PM to 10:00 PM Live Auction – Proceeds to Direct Givers Fund WEDNESDAY, APRIL 6, 2011 • 9:00 AM to 5:00 PM Registration & $2 Bill Exchange KI Center Lobby

• 9:30 AM to 11:30 AM General Business Meeting KI Center Hall B

• Attendance Drawing • ABL Report – Bob Sprenger • Legislative Report – Scott Stenger • Good and Welfare • Attendance Drawing

KI Center Hall B (General Session Room)

• 4:00 PM to 4:45 PM Vendors Drawings (Attendees must be present to win) • 4:45 PM to 5:00 PM Exhibitor Booth Drawing (Exhibitor must be present to win) Trade Show Area

• 5:00 PM to 6:30 PM President’s Cocktail Reception – $25 Donation to TIPAC Location: Hotel Atrium

THURSDAY, APRIL 7, 2011 • 9:30 AM to 12:00 PM General Business Session KI Center Hall A or B

• Attendance Drawing • Sky Ranch Report – Joyce Bartelt • Keynote Speaker/Entertainer — TBD • Nomination Committee Report • Parade of Candidates • President’s Closing Remarks • Raffle Drawings • Host League Drawing • Good & Welfare • DVD Presentation • Attendance Drawing • Retiring of Colors

• 9:00 AM to 2:15 PM Silent Auction

• 12:00 PM Brown County President’s Reception - Sue Robinson Bourbon Street 821 S Broadway Green Bay, WI

• 11:30 AM to 5:00 PM Trade Show

Note: Times and events are subject to change without notice.

KI Center Lobby

KI Center Exhibit Hall C

• 11:45 AM to 12:45 PM District Caucuses: • 3rd District — Hotel Sierra A1 • 4th District — Hotel Sierra A2 • 5th District — Hotel Sierra A3 • 7th District — Hotel Sierra A4 • 1:00 PM to 2:00 PM District Caucuses: • 1st & 9th District — Hotel Sierra A1 • 6th District — Hotel Sierra A2 • 2nd District — Hotel Sierra A3 Hotel Sierra A4 • 8th District — Hotel Sierra A4

tueSday Keynote Adam Chafetz The Local Tavern and Our Communities Tuesday, General Business Meeting KI Center, Hall B The alcohol beverage industry takes a lot of heat these days as certain segments of society accuse them of peddling poison and contributing to social ills, all to make a buck. Brewers and distillers, as well as local tavern owners, often feel demonized and fail to make the case for the value they bring to our communities. The local tavern has historically served as the center for societal discourse and, often, as a rallying spot for popular political movements. In this talk we will explore how vital local taverns are to our communities and why we all need to find the courage to start standing up for our industry. Mr. Chafetz was involved in the development and initial implementation of the TIPS (Training for Intervention ProcedureS) program over 20 years ago. He spent eight years traveling the United States training members of and gaining front-line knowledge about the hospitality industry. Since that time, Mr. Chafetz has worked passionately to continually adapt the TIPS curriculum to the changing needs of its audiences around the world. Adam Chafetz

Mr. Chafetz is also a trainer in the Techniques of Alcohol Program (TAM), the National Restaurant Association’s Barcode program and the Hotel and Motel Association’s Controlling Alcohol Risks Effectively (CARE) program. In addition, Mr. Chafetz has completed over 30 other server training programs offered around the United States as well as approximately 10 online server-training programs.

SeminarS Checking ID’s: Facial Recognition & Chapter 125 Q & A Presented by: Roger Johnson, Dept. of Revenue Tuesday, 1:00 – 2:00 pm KI Center, Hall B Checking ID’s is a two part process; 1) is the card legitimate? and 2) if legitimate ID, does it belong to the person presenting it? Many “false ID” presentations focus on the ID itself and give pointers on how to tell if the ID itself is altered or counterfeit. But what about the ID card that is genuine, but is being used by someone else? Once you determine the card is legitimate, how do you determine it actually belongs to the carrier? This presentation will focus on this aspect of fake ID’s and hopefully will give you clues to make this determination. Ample time will be set aside for questions regarding Chapter 125 laws that govern the Wisconsin Beverage Alcohol Industry. Roger Johnson has worked the last 34 years for the State Alcohol & Tobacco Enforcement, beginning his career in 1977. He had previously worked as a deputy sheriff in West Central Wisconsin. Roger is a Past-President of the National Liquor Law Enforcement Association and in 1996 was named their “Agent of the Year.” His “False I.D. Instruction” program earned their “Program of the Year” award in 1998. He received the Tavern League of Wisconsin’s “Friend of the Industry” award in 1997. Roger has spent his career regulating the alcohol beverage industry in Wisconsin; this has entailed developing and reviewing legislation, interpreting statutes and industry promotions, implementing policies and procedures for the state alcohol enforcement unit, as well as assisting with investigations of statewide nature or influence.

A P R I L 4 – 7, 2011

Untapping Social Media: Introduction to How Social Media Can Grow Your Customer Base, Promote Customer Loyalty, and Increase ROI Presented by: Bryan Simkus Wednesday, 2:30 – 3:30pm KI Center, Hall B Jumping feet first into social media can be overwhelming and quite confusing. With the multiple sites, tools, and terminology, where does a business begin? What tools are best for your business? Is social media worth your time? Even for those not familiar, this seminar will start the building blocks for your business to succeed using social media to grow clientele and increase your return of investment along with building strong relationships with your customers, gaining customer insight while promoting positive feedback and addressing the negative. We’ll explore Facebook, Twitter, Foursquare and the necessary tools for your business to succeed. Bryan Simkus will guide you through all the social media tools followed by an open questions & answer session. Bryan helps local area bars and restaurants to better understand social media and how to put it to use for their businesses. He has a thirst for technology and passion for helping local businesses. He works with local businesses to build their social media strategy and brand loyalty. He believes through the use of social media and great customer service, you can gain customer loyalty and grow your business all while building your online presence.





Here’s a band that covers those killer tunes that you thought only a DJ could handle. With a super high-energy stage show, Spin does all those instant classics from the 70’s, 80’s and 90’s guaranteed to fill the dance floor.  This is a band that feeds off the audience and gives it right back.

Star Six Nine combines five talented individuals whose aspirations include one thing: having a great time at their shows. No egos, no drama…just great music and a fun show. We are of the opinion that the stage is the only barrier between the band and you…. otherwise, our show is like partying with your friends. Rock? Pop? Country? You never know what you might hear next.

v .i .P . tour Our great friends from MILLERCOORS are offering a special Miller Lite V.I.P. Lambeau Field Field tour for only $5, Monday, 4pm.

Check the box on the registration form (on next page). Registration for the tour must be received by 3/24/11. (If you have already registered and want to go on the tour, call the TLW office at 800.445.9221 by 3/24/11.) Photo Courtesy of MillerCoors

your hoSt BROWN COUNTY TAVERN LEAGUE is thrilled to be welcoming

“TLW BACK IN TITLETOWN”. How perfect is the timing right after the Packers bring the Lombardi Trophy back home!  B.C.T.L. is working  hard to have their “game on”  for this convention!  Besides being educational and informative as always, we want this to be a fun week of celebrating our Superbowl victory with our friends.

Seated, left to right: Dave VanVeghel, Steve Perrigoue, Andy Calhoun, Carrie Laverdiere, Sue Robinson, Paul Koehn. Back row: Ronda Konschake, Barry Fitzgerald, Ladd Nuss, Jill Jacobe, Mike LaPlante, Larry Rand, Rick Klika, John Steeno.



Lake Michigan


141 54


29 Ma


in S







HOTEL: Hotel Sierra 333 Main Street Green Bay, WI 54301 (800) 236-3330



Clarion Hotel (formerly Holiday Inn) 201 Main Street Green Bay, WI 54301 (920) 437-5900


Across the Street

St. Brendan’s Inn 234 South Washington Street Green Bay, WI 54301 (866) 604-7474


5 Blocks away

Travelodge of Green Bay/ Lambeau 2870 Ramada Way Green Bay, WI 54304 (920) 499-3599

$49.00 (ask for TLW Room Rate)

5 miles South end of Green Bay

* Hotel Sierra Cancellation Policy: Without penalty if canceled 72 hours prior or to your arrival. Reservations canceled after this time will be subject to charges equal to one night’s lodging plus taxes. This also includes noshow reservations.

To make your reservations, please call the hotel and request a reservation in the Tavern League of Wisconsin block to get the special rates. The rates do not include tax. For alternative housing, call the TLW office.


Name ______________________________________________ Spouse/Guest Name _______________________________________________ Signature(s) ________________________________________________ / _______________________________________________________ Business Name _______________________________________________________________________________________________________ Mailing Address ______________________________________________________________________________________________________ City/State/Zip ________________________________________________________________________________________________________ Business Phone __________________________________________ Home Phone _________________________________________________ Local League _______________________________________________________________________________________________


This is my first convention


I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 3/24/11. Full Registration



Registration One Day

Member: $30 Non-Member: $35 . . . . . . . . . . . . __ x $30 + __ x $35 = ________ circle one . . . Tuesday or Wednesday

Postmarked AFTER 03/24/2011

Member: $60 Non-Member: $80 . . . . . . . . . . . . __ x $60 + __ x $80 = ________

Reservations for the VIP Tour closes 3/24/11.

5 = ________


TOTAL FEES = ________ I would like to contribute $5.00 of this registration fee to: (please check one only)


Tavern Industry Political Action Committee


Wisconsin Tavern League Foundation

A P R I L 4 – 7, 2011

Total Amount Due $ ______________________________________


Member: $50 Non-Member: $70 . . . . . . . . . . . . __ x $50 + __ x $70 = ________

Miller Lite V.I.P. Lambeau Field Tour (Monday 4p.m.) $5 . . . __ x $5 + __ x


Check # _______




Card # ____________________________Exp. Date ____________ Cardholder Name ________________________________________ Signature ______________________________________________ Cardholder Address ______________________________________ City/State/Zip____________________________________________ Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005


exhibitor liSt 45TH PARALLEL SPIRITS Booth #: 35 Deb Hale 1570 Madison Ave New Richmond, WI 54017-6617 (715) 246-0565 Fax: (715) 246-4566 Distilled Spirits


Booth #: 111,112,113 Jesse Nelson 1294 Carole Ln Green Bay, WI 54313-5851 (920) 217-4177 Fax: (920) 965-4970 Games and Arcade Supply Business


Booth #: 30 James J. Ropel 234 N Clark St Mayville, WI 53050-1047 (920) 387-5952 (800) 362-1002 Investment Services & Retirement Plans


Booth #: 19 John Kozlowski 6028 Dublin Ct Racine, WI 53402-1650 (414) 721-6665 Fax: (414) 377-4266 Bulk Co2 for Soda Fountain, Carbonation & Nitrogen Blends for Beer Dispense


Booth #: 2 John Kriha P O Box 28136 Green Bay, WI 54324-0136 (920) 330-9000 (800) 844-6662 Fax: (920) 330-9001 Business Insurance, Health, Group Health, Personal Insurance


Booth #: 22,5 Matt Taylor 333 W Mifflin Street, #3020 Madison, WI 53703-2599 (618) 541-4145 cell Fax: (314) 445-3574 Assorted Malt Beverages



Booth #: 97,98,99 Donald Falk 7100 W Greenfield Ave West Allis, WI 53214-4735 (414) 259-9161 Fax: (414) 259-9197 Bar Stools, Pub Tables, Popcorn Machines, Glassware, chemicals and all your bar supply needs


Booth #: 83,82 Tim Callahan 1111 Cedar St Green Bay, WI 54301 (920) 437-7132 (800) 456-7869 Fax: (920) 437-1755 Full Line of Food, Paper, Chemical Products and Bar Supplies



Booth #: 1 Brad Palubiak 1600 S Main Street Oshkosh, WI 54902-6914 (888) 878-2615 (888) 878-2615 Fax: (920) 651-8889 Sales and Processing of ATM’s, Credit/Debit Equipment, POS, Gift Loyalty Cards


Booth #: 90 Keith or Cindy Anderson 410 Old Peshtigo Rd Peshtigo, WI 54157-1729 (715) 582-4178 Fax: (715) 582-4171 Promotional Items, Awards, Advertising, Coasters, Bread Boards, much more


Booth #: 43 Jim Kelly P O Box 12115 Green Bay, WI 54307-2115 (920) 497-2000 (800) 242-5606 Fax: (920) 497-4866 Towels, Floor Mats, Paper Products, Linens, Uniforms, Aprons, Mops

Booth #: 11 Mike Disher P O Box 179 Stevens Point, WI 54481-0179 (715) 344-8383 (800) 675-5137 Fax: (715) 344-4427 Property & Casualty & Workmans Comp Insurance


Booth #: 39 Charlie Petrach 6929 Mariner Dr Ste C Racine, WI 53406-3950 (262) 632-6828 Fax: (262) 632-7838 Entertainment / Trivia Nights

Booth #: 41,58 Mike Mattson P O Box 3008 Eau Claire, WI 54702-3008 (715) 834-3191 Fax: (715) 834-8533 Kitchen, Bar & Restaurant Equipment, Design, Sales & Service


Booth #: 45 Don Maes N4993 6th Drive Westfield, WI 53964 (800) 933-2121 x1368 Fax: (920) 787-1603 Frozen Value Added Chicken Products


Booth #: 32 Gary Keller E9770 7th St Clintonville, WI 54929-9520 (715) 823-4429 Fax: (715) 823-7493 Broaster Distributor, Chicken & Frozen Chicken & Frozen Food Products, Dishwasher & Chemicals Dishwasher & Chemicals



Booth #: 29 Kris Zahn 161 Business Park Circle Stoughton, WI 53589-3391 (608) 873-3311 Fax: (608) 873-3506 ATM’s & Service


Booth #: 50 David Cihlar 1212 N Main St Oshkosh, WI 54901-3842 (920) 230-8844 Fax: (920) 235-8395 Security Systems, Age Verifers, Fake ID/Currency Security Systems, Age Verifers, Fake ID/Currency Finders, CCTV Finders, CCTV

A P R I L 4 – 7, 2011

exhibitor liSt EMIL’S PIZZA, INC.

Booth #: 20,21 Sue Kraemer P O Box 168 Watertown, WI 53094-0168 (920) 262-9756 Fax: (920) 262-2920 Wholesale Frozen Pizza Manufacturer


Booth #: 51 Chip Mitchell 5330 50th St Kenosha, WI 53144-1865 (262) 657-4801 (800) 603-3223 Fax: (262) 657-0255 Ad Tabs Coupons (Federal Patent)


Booth #: 47,48,49 Dixie Marquardt P O Box 177 Wisconsin Dells, WI 53965-0177 (608) 254-8321 (800) 333-8321 ext 102 Fax: (608) 254-8003 Food, Packer & Badger Items



Booth #: 33 Lee Koeller 786 Oak Road Kronenwetter, WI 54455-8044 (715) 693-6933 (715) 853-8533 cell Fax: (715) 369-0780 Insurance Products Life, Health, Disability, Cancer, Medicare Supplements, Commercial


Booth #: 59 James J. Tuschl 2720 Commerce St La Crosse, WI 54603-1705 (608) 781-8525 Fax: (608) 781-1083 Advertising Promotional Products, Screen Printing, Embroidery, Signs

Booth #: 37 Janis Henslee N51W13915 Northpark Dr Menomonee Falls, WI 53051-7040 (262) 391-9090 Fax: (262) 783-8088 Branded Apparel & Facility Services Booth #: 69,70 James Donker 45 W Snell Rd Oshkosh, WI 54901-8105 (920) 237-2428 Fax: (920) 651-8746 Cherry Master, Printer System and Progressive Game


Booth #: 36 Bob Foss P O Box 2728 Oshkosh, WI 54903-2728 (920) 235-9130 Distribution


Booth #: 96 Todd Grams 414 Atlas Ave Madison, WI 53714-3165 (800) 747-4472 Life, Health and Property Insurance Products


Booth #: 9 Thomas Bartelt 920 Packerland Dr, P O Box 10536 Green Bay, WI 54307-0536 (920) 494-1238 Fax: (920) 494-4845 Soft Drink and Juice Bar Mix




Booth #: 78 Gary M. DeGeorge 3775 N Richards St Milwaukee, WI 53212-1629 (414) 963-9932 locations/wisconsin.aspx Wine & Liquor Distributor


Booth #: 110 Bob Nelson 116 W Grand Ave, Ste 107 Port Washington, WI 53074-2242 (262) 901-5290 Web Based Advertising & Communication Tools


Booth #: 67 Cheri Martin 131 S Fair Oaks Ave Madison, WI 53704-5820 (608) 249-5391 (800) 248-0555 Fax: (608) 249-1628 Bar and Food Service Equipment and Supplies


Booth #: 28 Jody Bruley 773 Potts Ave Green Bay, WI 54304-4588 (920) 494-7868 Fax: (920) 494-3728 Flooring & Floor Cleaning Equipment & Supplies


Booth #: 24 Allen Lamers 2407 South Point Rd Green Bay, WI 54313-5433 (800) 236-1240 (800) 236-1240 Fax: (920) 496-3611 Charter Group Transportation and Tour Services


Booth #: 68 Carl Schwibinger W3830 Cty Hwy K Belgium, WI 53004-9402 (920) 994-4884 Fax: (920) 994-4624 Quality Frozen Pizza


Booth #: 16 Jason Gough 3005 Kishwaukee St Rockford, IL 61109-2043 (800) 435-2816 (800) 435-2816 Fax: (815) 229-2978 Posi - Pour Portion Control Pourers and Full Line of Bar Supplies


Booth #: 95 Michael Martin 2988 Voyager Dr Green Bay, WI 54311 (920) 432-2169 Fax: (920) 432-7416 Security, Surveillance, TV Video


Booth #: 85,86 Thomas G. Wilkinson 2247 Shawano Ave Green Bay, WI 54303-4835 (920) 469-2000 (800) 345-5432 Fax: (920) 469-1111 Thousands of advertising items to help promote your business


Booth #: 8 Phil Hrenak 4388 S Kansas Ave Milwaukee, WI 53235-5328 (414) 481-0505 Fax: (414) 481-0533 Electric Radiant Heaters


Booth #: 34 Steve Meyer P O Box 196 Saint Nazianz, WI 54232-0196 (920) 639-4488 Cocktail Mix - Old Fashioned Mix


Booth #: 12,13 Beth Mulcahy 3939 W Highland Blvd, Bldg 35 Milwaukee, WI 53208-2816 (414) 931-6390 (414) 292-6692 c


Booth #: 46 Mike K. McMahon 10 Forbes Rd Northborough, MA 01532-2501 (612) 850-4533 Fax: (612) 345-6937 Cooking Equipment


Booth #: 44 Manny Stagakis P O Box 522 Medford, WI 54451-0522 (715) 748-2266 (888) 802-7377 PEPS Fax: (715) 748-6484 Big Ben Pizza


Booth #: 94 Dean Stewart 2099 Shawano Ave Green Bay, WI 54303-4831 (920) 494-5233 (800) 765-6453 Fax: (920) 494-9141 Used Cooking Oil Collection, Grease Trap Service


Booth #: 76 Erik Schultek 715 Sumac Street Oregon, WI 53575 (608) 291-2344 (608) 358-4433 (cell) Fax: (608) 291-2366 SKYY Spirits, Liquor


Booth #: 100 Ron Musial P O Box 1186 Hammond, IN 46325-1186 (800) 279-2635 ext 318 (800) 932-7607 Fax: (219) 932-7724 Energy Drink (Banzai), Juices, Fountain Syrups


Booth #: 92,93 Stephanie Evard 1110 N Military Ave Green Bay, WI 54303-4414 (920) 499-4862 Fax: (920) 499-9208 Apparel & Promotional Items


Booth #: 6,7 Ken Johnson P O Box 167 Oswego, IL 60543-0167 (630) 299-5107 (630) 699-5866 (cell) Fax: (630) 729-3048 POS Software, Computer Hardware, Sales, Service, Technical Support


Booth #: 77 Joy Yingling P O Box 854 Appleton, WI 54912-0854 (920) 727-4700 Fax: (920) 729-4703 Personal Entertainment


Booth #: 54 David Putz 4215 Lousiana Ave N New Hope, MN 55428-5092 (763) 537-1906 x18 (612) 710-9663 cell Fax: (763) 537-1504

Point of Sale Touch Systems, Surveillance Systems, Cash Registers & Inventory Control

A P R I L 4 – 7, 2011

exhibitor liSt


Booth #: 38 Travis Hasse 7839 Twinflowers Dr Madison, WI 53719-4409 (608) 574-1202

Spirit Brands, Apple and Cherry Pie Liqueur


Booth #: 27 Scott Ebert Jim Schroeder P O Box 308 Menomonie, WI 54751-0308 (715) 235-8195 x22 Fax: (715) 235-1643 Wholesale Distributor


Booth #: 15,14 Dick Van Den Heuvel 1315 Doty St Green Bay, WI 54301-4308 (920) 435-8217 Novelties, New Years & Pull Tabs


Booth #: 26 Steve Glor 680 Vandeberg St Baldwin, WI 54002-3251 (715) 684-5300 Fax: (715) 684-5301 Plastic Imprinted Tokens, Drink Tokens, Bomb Cups,Car Koozies, Save My Seat Cones


Booth #: 42 Steven Lee P O Box 290 Manitowish Waters, WI 54545-0290 (715) 543-2557 (800) 457-2025 Fax: (715) 543-2871 Insurance for the Hospitality Industry


Booth #: 84 Walter Bohrer 1860 Executive Drive Suite E Oconomowoc, WI 53066-4839 (414) 217-1731 Fax: (262) 968-1849 Milk-Cap Pulltabs & Vending Machines for Pulltabs


auction Some of the most popular events at each Convention are the auctions that raise money for the Direct Givers Fund and TIPAC. Individual members and suppliers have been very generous in the past, allowing thousands of dollars to be raised at each show. Individual members are encouraged to donate items for both the live and silent auctions. The live auction takes place during the band break at 9:00 PM on Tuesday night. The silent auctions take place on Tuesday from 12 – 4:00 PM, and on Wednesday from 9:00 AM – 2:15 PM. Auction Chairman Pete Olson asks all donators to please fill out the form and mail to him prior to Convention. Then bring your items to the registration booth

immediately upon arrival. He reminds everyone that the final decision on whether an item is placed in live or silent auction rests with his committee. All items are appreciated. The most popular items are travel packages, sports memorabilia and fine clothing. But don’t limit your ideas to these suggestions. Be creative. Again, auctioneer Colonel Pete Madland has been coerced into working for free. Bring your items and bring your wallets to this great event. Remember, all items must be paid for by personal check, personal credit card or cash.

auction item form If your league or members will be bringing auction items to the Spring Conference. Please complete the form below and send it to the Auction Committee Chair, Pete Olson. Donor (Individual name and League) __________________________________________________________________ _________________________________________________________________________________________________ Contact Person ____________________________________________________________________________________ Phone (business) ________________________________________ (home)___________________________________ Please describe the item(s) your members will be donating to the TLW auctions. Item: ___________________________________________________________Value:____________________________ Item: ___________________________________________________________Value:____________________________ Item: ___________________________________________________________Value:____________________________ Item: ___________________________________________________________Value:____________________________ Item: ___________________________________________________________Value:____________________________

Thank you for your participation! Return this form by March 15, 2011 to Pete Olson, 416 Chestnut, Black River Falls, WI 54615


4215 Louisiana Avenue North Hope, MN 55428 4215New Louisana Avenue North

Back in the early 1960’s Pep Simek and his brother Ronald introduced a great pizza to the patrons of their Medford tavern, the Tombstone Tap. The business thrived and was later sold. Now Pep is back with his “original recipe” pizza. Your customers will love it, again.

New Hope, MN 55428 888-537-1906 ext 12 or 26 888-537-1906

Where You Belong!

ext 18and Software Providing Hardware solutions for the Hospitality and Retail Liquor Store industries for more than 30 years. Providing Hardware, Software and Security solutions for the Hospitality and Retail Liquor Store industries for more than 30 years.

Proud member of the Tavern League of Wisconsin

2916 Church Street PO Box 179 Stevens Point, WI 54481 715.344.8383 800.675.5137 Representing:

Pep’s Pizza, Medford, WI


Proud member of the Tavern League of Wisconsin

Mike Disher – Matt Disher – E.J. “Jim” Smith

PARTNERS IN PROGRESS MAJOR SUPPORTER OF STATE AND LOCAL TAVERN LEAGUES Tavern League of Wisconsin • Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs and Employment • Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit PAC • Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring Conference & Show

Local Tavern League Programs (SafeRide, Golf, Others) • Contributions and support from individual WAMO members • Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf and Others • Active Participation and Attendance Wisconsin Amusement & Music Operators PO Box 620830, Middleton, WI 53562 1-800-827-8011 • Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament

Tavern League of Wisconsin

2011 March/April On Premise



Employee Relations 101 It’s more than just treating employees fairly.

By Chris Wilder

Employees want to be treated fairly and with respect which sounds simple enough. But there are many labor laws and regulations to comply with that could leave you tearing your hair out if it weren’t for assistance from a number of companies offering everything from workplace philosophy to payroll help and insurance advice.


On Premise 2011 March/April


lot more goes into running an establishment than just pouring drinks and chatting with customers. Managing employees can be a big part of operating a successful business and that requires knowledge of labor laws, tax requirements and a host of other human resource functions. Employees want to be treated fairly and with respect which sounds simple enough. But there are many labor laws and regulations to comply with that could leave you tearing your hair out. Fortunately there are a number of companies offering everything from workplace philosophy to payroll help and insurance advice. Here’s a little crash course in labor relations, human resources and employment facts to help make things easier for you and your staff.

TREAT YOUR EMPLOYEES LIKE DOGS? This is not as oddball sounding as it might seem at first glance. If you think about how most people treat their animals, it makes some sense. “It all starts with your philosophy, how do you want to deal with people,” says Jim Dybevik of Cornerstone Business Coaching. “This needs to be defined and written down.” He advises clients to create three documents to use as building blocks to create the workplace environment you want. Envision your ideal workplace culture and jot down your thoughts on your vision for your business, your mission and what values are important to you. “How do you want to service your clientele?” Dybevik asks. “Think about that and frame that, then mold your workplace culture around these things.” Of course, every business owner will have a unique idea of what kind of environment they want to provide. Decide what kind of atmosphere you want then hire people that compliment it. Employees should also ask themselves similar questions: Which establishment do you want to work for and why? Why do you stay there? What appeals to you? Customers ask themselves questions too, and their answers are reflected in where they bring their business. What keeps your customers coming back? Dybevik prescribes to the wisdom of a particular book, “Treat People Like Dogs: Six Tasks for Passionate Leaders” by Robert Norton. “This author talks about how participants in the Iditarod Race take care of their dogs, and the complete faith, trust and confidence that develops between human and dog. Just imagine Tavern League of Wisconsin

what could happen,” Dybevik says, “if we spent as much time and effort loving up our employees as we do our dogs.” Be business-like in your approach. Look at the systems you already have in place and the environment you have created. Do the systems you have support the workplace culture you’ve been trying to establish? If not, maybe you need to develop new systems. “If I have unhappy customers, do the policies and procedures match the workplace culture that I want?” Dybevik asks. “If I’m a tightwad maybe I don’t want to pay my employees very much, or maybe I give them more time off or cut them some slack instead.” An example he uses is a policy that allows employees to comp up to $50 in food or beverages to make things right for a customer who has a complaint. But whenever an employee makes the decision to do this the employer questions the employee, creating a demoralizing environment.

A POSITIVE ENVIRONMENT CAN TRANSLATE INTO HIGHER PROFITS Loads of anecdotal evidence, along with statistics, confirm that people leave their jobs not so much because of pay issues or benefits, they leave because: ‘The supervisor treats me like dirt’ or ‘I have a supervisor who never says anything when I do something right, but when I do something wrong he or she is all over me.’

Consistency is a term that crops up consistently in talks with human resource professionals. Holly Lifke, Vice President of Human Relations for Society Insurance, echoes some of the same advice offered by Dybevik. “From a human resources perspective,” Lifke says, “in a small or new business it’s important for the owner to get some idea how they want to treat employees and be consistent. Think about how to select your employees and how you hire employees. Be conscious that there’s a connection between employees and how customers will perceive the business.” Treat your employees with the respect you want your customers treated with.

IT’S THE LAW Once you’ve imagined the workplace culture you want to create, now it’s time to be sure you’re taking care of all the rules and regulations too. Workers Compensation Insurance is something that all employers must provide, no matter how many employees they have. “The best way to go about obtaining workers compensation insurance is to contact your independent insurance agent,” Lifke says. “Your insurance agent can help business owners know what options are available.” By state statute, every business is required to have what the state mandates. But there are different state classifications based on certain risk factors. Classification rankings may be one

“Negative reinforcement is a self-fulfilling prophecy. If you only look for the negative that’s what you’ll see. These environments tend to be less customer friendly with lower profitability and a higher turnover. ” – Jim Dybevik Negative reinforcement is a self-fulfilling prophecy. If you only look for the negative that’s what you’ll see. These environments tend to be less customer friendly with lower profitability and a higher turnover. “I use a catch phrase: Inspect What You Expect,” Dybevik says. “If you say wipe down the bar every night, and every morning it’s not done, you have to address that or it sends a message that you didn’t notice, or didn’t care. Set expectations, hold people accountable and be consistent.” Catch them doing something right and help them live up to your expectations.

level for a tavern employee and another level for a truck driver. Some insurers might not work with certain employers, for example a new business or one with a high number of claims. For these circumstances Wisconsin has established a pool for higher risk employers. “Rates are applied and tied to payroll,” Lifke says. “When you obtain coverage you estimate what wages will be paid. Your workers comp carrier will do an audit once a year to compare actual wages with what was predicted. The amounts will be reconciled over the course of the policy term.” 2011 March/April On Premise



...Employee Relations continued from page 23

For many small employers a difficult decision is whether to offer benefits. Most small businesses can’t afford health insurance so they may pay a higher wage than the place down the street that offers health insurance.

FIVE KEY PRINCIPLES TO FOSTER BETTER EMPLOYEE RELATIONS Training employees carefully, including supervisor training, is crucial to developing a happy and productive workplace. Listening to your staff can be one of the most important ways you can become a more effective boss or leader. Jim Dybevik, of Cornerstone Business Coaching, offers up five management principles to follow:

Business owners also need to be knowledgeable of Wisconsin’s wage and hour laws especially if salary is based on tips. “You need to understand how the law works,” Lifke cautions. “If you just have three or four employees you may not need to comply with many laws. But you must be aware that different laws may be triggered based on the number of employees.” Certain laws must be complied with from day one, such as paying federal and state employment taxes. The Department of Workforce Development has a website to guide you at: “Keep accurate withholding records of days and hours worked,” Lifke says. “Some businesses have different rates. There is inherent risk in certain positions and work environments so a tavern may have a lower rate than say a foundry. Most independent agents have risk control services that will help tavern owners see what the risks are, whether fire or trip/fall hazards. They can help manage your risk and determine your rates based on your claim experience.”

TIME TO PAY UP Probably the biggest aspect of running a business with employees is a word many employers shudder at dealing with - payroll. But The Payroll Company can take much of the uncertainty and dread out of this most crucial area of employment. “We do all payroll calculations for you,” says Erika Young, Vice President of Business Development. “Sometimes people think that doing payroll is just cutting checks, but there’s so much more to do. You need to make sure tax payments are on time too.” She passes on the wisdom of company President and CPA Eric Schroeder who says “approximately 40% of all businesses pay employment-related tax penalties because they pay late or make incorrect calculations.” One of the first things you need to do is apply for a federal tax ID number, state withholding tax number and your unemployment rates. The Payroll Company can put you through a simple three-step process to ensure you start meeting all of your payroll tax obligations correctly. 24

On Premise 2011 March/April

#1: F&F — Facts and Feelings

“Maintain and enhance your employees self esteem,” he says. “Build connections by listening and responding with empathy, which is recognizing and labeling feelings: ‘I see you’re angry, I’d be angry too.’ Look at the facts and recognize the feelings. Your employee will respond: ‘my boss heard, he/she listened to me.”

#2: S&S — Be Specific and Be Sincere You’ll come across as being sincere by being specific.

#3: Ask and Ask Again

Ask for help and encourage involvement because that will develop buy-in. Ask for an employee’s opinion on how to get the task done. While you may not agree with the method, the most important thing is the end result. “This is really important,” Dybevik says. “People don’t argue with their own data. If there’s no commitment, then at the first sign of trouble someone will say, ‘it wasn’t my idea’ instead of ‘I made a mistake and I’m going to learn from it.’ Adults feel bad when they make mistakes.”

#4: Share Thoughts, Feelings and Rationale

Kids ask why. Adults just say I told you so, but that’s wrong. Explain why, have a discussion, ask if the employee has ideas.

#5: Provide Support

The task is the employee’s to do. Provide support, but don’t remove the responsibility.

“We do all the data entry so a company can come right onto our system,”’ Young says. “We have a Best Practices program for anyone who is just starting up a business or hasn’t had employees before.” You also want to be sure you decide on the best payroll schedule for your business, whether biweekly, which has the same number of days in each pay period, or semi-monthly, where the number of days will be different each pay period. You also want to be sure to have enough time between the end of the pay period and your actual payday. “In general, it’s better to have bi-weekly as opposed to semi-monthly,” Young says. “If you have your pay dates on the 1st and 15th of the month, it may be better to have every other Friday, that way you always have the same number of working days in the pay period.” You may also need to comply with the Tip Equalization and Financial Responsibility Act (TEFRA) of 1982 if food is served on your premises, if you employ people who are customarily tipped and if you have more than 10 employees. You may also be able to save money with the FICA Income Tax Credit. Under the Internal Revenue Code section 45 (B), you may be eligible for a partial tax credit on tips that exceed the federal or state minimum wage, whichever is higher. “For bar owners, one of the biggest issues is collecting tip information,” says Kimberly Ruef, CPA/Partner at Wegner CPAs, LLP. “Bars are required to collect and report tip income for all of their employees. Failure to do this may result in substantial penalties.” The most important thing overall is to complete all appropriate paperwork, which can look like a virtual laundry list of rules and regulations. Along with tax forms 940 and 941, don’t forget your W-4 (for federal withholding), WT-4 (for Wisconsin withholding and new hire reporting), and I-9 (for proof of citizenship). “It also might be a good idea, if you have a lot of turnover or risky-type workers, to sign up to verify social security numbers online,” Ruef advises. “Doing this will prevent penalties down the road for not having your employees’ names match their social security numbers on their W-2.” More information on this is available at the Social Security Online website at: http://www. .

come up for a tavern owner would be with cleaning people. If you’re not hiring a company to clean your bar, then you have an employee.”

IS THERE SUCH A THING AS A FREE LUNCH? OR UNIFORM? Can you provide free meals or uniforms? Before making a decision to offer these as fringe benefits, be sure you understand the restrictions. “Meals may be excluded from employee taxation and deducted (as a business expense subject to limitations) by an employer if they are furnished for the employer’s convenience and on your premises,” Ruef says. “If the employer doesn’t want the employee to leave the premises or gives a short lunch break making it unreasonable that an employee could or would make other arrangements for lunch, then any meals furnished would be for the employer’s convenience. If the employee can select another benefit or take a cash payment instead, then the meals furnished would be taxable.” Providing uniforms to employees also has certain restrictions. Technically, unless a uniform is unsuitable for street usage, an employee would be taxed on the value of the clothing provided by the employer. Remember the lessons imparted here in this brief, and by no means complete, Labor Relations 101 synopsis. You may have some homework ahead of you, but you already knew owning a bar wasn’t only about pouring drinks. Sources: The Payroll Company 6405 Century Ave •Middleton, WI 53562 608-826-1100 • Society Insurance P.O. Box 1029 • Fond du Lac, WI 54936 920-922-1220 • Jim Dybevik Cornerstone Business Coaching 269-462-4265 Wegner CPAs, LLP 2110 Luann Lane • Madison, WI 53713-3074 608-274-4020 • Department of Workforce Development website Social Security Online

“The other area where I see people getting into trouble is not properly classifying an employee and either paying them cash and not reporting the payment or issuing them a 1099 vs. a W-2,” Ruef says. “The main place this might Tavern League of Wisconsin

2011 March/April On Premise


Kewaunee County Tavern League District Director, along with Gene Loose, the Zone VP, and Past President Margo Rouse, they stepped in and got more people involved. We had 27 members and now we are coming up to about 40. It seems that when one member goes out of business, another new one opens up.” Membership attendance at meetings varies, but lately as newer people are coming in, they’re getting more involved. “I’m very happy for that. I guess that’s what our league needs, newer people getting involved. It keeps the membership going.”

2010 Donation Presentation


he Kewaunee County Tavern League is “cruising right along” said President Judy Vandenhouten.

Vandenhouten owns Houterville Station, a small tavern in Kewaunee County. It’s not unusual to find her there before eight a.m. already cleaning and setting up to open at nine. Long days are not uncommon in the lives of all local league Presidents and tavern owners. They can make for some challenges though, in particular when it comes to finding enough volunteers to participate in the myriad of fundraising events that so many TLW members

contests and then the big winners go to the Fair where they get to show their wares. The primary sponsor helps them make a demo record. We met with him in January and are working together to decide how to improve the program. The preliminaries really help our local places bring in some business as the contest makes its way up to the level of the Fair.” Kewaunee members are involved in a variety of good causes that include Special Olympics and the First Responders. “One of our members runs a picnic for Special Olympics and it’s one of our charities. A son of a member is a First Responder.

“I’m very happy for that. I guess that’s what our league needs, newer people getting involved. It keeps the membership going.” – Judy Vandenhouten are a part of, whether to raise money for SafeRide or to contribute to local charities. “Every year we have the golf outing,” Vandenhouten said, “and for the last three years we’ve had a Poker Run that runs April through October. We used to have a stand at the Kewaunee County Fair, but we gave that up because it was a challenge to find enough volunteers.” But that hasn’t stopped the league’s involvement with County Fair activities. “At the fair, we’ve become corporate sponsors of a Star Search,” she said, “A local gentleman is the primary sponsor. Some of our league members hold preliminary 26

On Premise 2011 March/April

Five other members work with various First Responder units. We donated money to each unit and they received matching funds. We are very proud of our members,” Vandenhouten said. Vandenhouten is also proud of how the league rose to the challenge of reversing a drop in membership numbers back before she took the reins, and of how membership continues to grow. She’s been President for 10 years and recalls that “the league reorganized about that time. Our membership had dropped and the league had actually become inactive. But in 1994, under the leadership and guidance of the late John Berg,

The league is working to come up with activities that will benefit individual businesses. For example, in the works is a benefit poultry shoot that would be held at a sportsman’s club, as a fundraiser for the SafeRide Program. “We want to show our support for the members, she said, “to show them the benefit of joining.” The league is also working to ensure a good relationship with the County Sheriff and the local Police Departments. “We have a pretty good relationship with the Sheriff. We invite him to attend a meeting once a year. If there is a problem, he contacts me and we go over it, and we have had good exchanges.” Member Jim Anderson from the Algoma Pizza Bowl has been setting up meetings with the local Police, with the goal of building rapport between bar owners and the Police. Kewaunee’s SafeRide Program is going strong, even though it’s only been in operation for just over a year. A local cab company and many Good Samaritans play a big role in its success. The son of a very active member regularly takes on the Good Samaritan role along with another member who is also involved with the First Responders. With a growing membership and successful programs and events, the Kewaunee County League is sure to keep “cruising right along” just as President Vandenhouten reported. ●●● Judy Vandenhouten, President Houterville Station E2904 County Road J Kewaunee WI 54216-9333 (920) 388-2450

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Janda’s Bar and Grill


ou won’t find many convenience stores these days with their own slaughterhouse in the basement, but back in the day it

wasn’t that uncommon. “Gator” Janda grew up in a place that used to house a room for butchering fresh meat to sell in the store/saloon that has been in his family for 100 years. “I was raised there, my mom was born and raised there, my grandfather acquired the business in 1911 and this year marks 100 years in the family business,” Janda said. “There was a slaughterhouse for butchering meat because the place was a general store and there was a place in the basement where they used to hang the meat. There was also a cheese factory. In that particular area of the state there were six cheese factories at one time. My grandfather, Bernard Last, was a cheesemaker.” Eventually the Ellisville building that dates back to the 1870’s was enlarged with a dance floor and rooms for travelers added to the upstairs. “My mom raised seven of us kids through that business,” Janda said. “My mom used to put us in a cardboard box and wait on customers. She ran the grocery store in there until the 70’s and then they closed the store.” Janda enjoys the history behind the family enterprise and is grateful to his grandfather and parents, Gertrude and Willis Janda, for running the place. 28

On Premise 2011 March/April

Janda did construction work for years, helping out with the business on the side until he and his wife “Klunk” started phasing into the business full-time themselves. The whole family still pitches in including sons Chris, 19, who attends a local technical college with aspirations of having his own bar, and Nick, 15. The family lived onsite until building a new house just a few years ago, but still live only about 500 feet away. (OK - the nicknames: “Gator” comes from being called Wally Gator as a kid, and Karen Janda’s name was the result of her referring to a jail as “the klunk” instead of “the klink.”) Janda’s Bar and Grill features a full service restaurant with sandwiches, burgers, appetizers, lemonade, pizza, Friday Fish Fry, daily lunch specials and homemade soups. “My wife did the cooking up until recently and I’m doing it now,” Janda said. The rich, cream based soups like Chicken Dumplings, Beef Noodle, Bacon Cheeseburger and Chili Cheese Steak Soup are real favorites of the loyal local customer base that frequents the bar even when times are tough and when winter temperatures hovered between zero and 10 degrees with ten inches of snow on the ground.

The Janda’s host Gator Fest every 4th of July and are planning for their 18th year this summer. The popular outdoor festival features bands, chicken, brats, burgers and beer. “It’s a way to give back to the community,” Janda said. “For the last four years we’ve also done a walk for Ribbon of Hope, to raise money for breast cancer research, and have donated about $6000 to $8000 to the organization. For the last few years we’ve also been collecting non-perishable food items to donate to local food pantries. We have also done the Kewaunee County Special Olympics Chili Cook-Off for the last four years which has probably taken in $30,000 in that time.” That is also the backbone of America, giving back to the community, supporting your neighbors and looking to the future while preserving an appreciation for the past.


Source List: Janda’s Bar and Grill N3696 County Road Ab Luxemburg, WI (920) 845-2210

“This is a county that used to have more cows than people,” Gator said. “We still have some farms here. It’s the backbone of America. A lot of the local people were farmers. Farms and small business owners - we support each other.”

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East Shore Industries, Inc. Working to Make a Difference In a Person’s Life


ast Shore Industries (ESI) is a 501(c) (3) non-profit corporation, founded in 1974 as a rehabilitation facility offering programs to people with disabilities. These programs include Employment and Training Services, Employment from Subcontracts, Community Employment, School to Work, Day Services and Algoma Mop Manufacturers. ESI’s mission is to assist individuals with disabilities in obtaining their personal independence and employment goals. ESI’s goal is to make a difference in the life of an individual by providing a source of work skills and training to foster and create independence and pride in a job well done. Individuals served by the program come from Kewaunee, Eastern Brown and Southern Door Counties. Each individual has a unique program designed to meet their specific needs. Circumstances that may have affected an individual include: developmental disability, cerebral palsy, epilepsy, early-onset Alzheimer’s disease, stroke, other neurological disorders, brain trauma, alcoholism, drug dependency and persistent mental illness. Being hired for a job in the community is a very attainable and desired goal for many of the individuals served at ESI. The Supported Employment staff work with both the employer and the prospective employee to match the skills of an individual with a job description. The individual works through the process like any other person. A resume is developed and the individual prepares for the job interview. When hired, East Shore Industries continues to work with both parties, enhancing 30

On Premise 2011 March/April

communication, sometimes redesigning jobs and providing ongoing training and support. To learn more about the Supported Employment program, contact Deb Batal at 920-487-3541, or “The program helps get them involved and helps them get a job,” said Candace Hanmann, Fund Development Specialist. “One of our clients has been with us for a long time. His goal was to live on his own. He now has a job and an apartment.” ESI serves approximately 100 clients every year. Some people come to the program a day or two a week, some come five days a week. It depends on the person and the plan created by ESI case managers. The program also provides employment opportunities to clients through their two mop making enterprises. Algoma Mop Manufacturers is a mop manufacturing company owned by ESI. They are one of the largest suppliers of mops in the state. Algoma supplies industrial mops to a wide range of businesses including local taverns in Kewaunee County. Mission Mop is ESI’s first household product. All the mops are made by people with disabilities in Wisconsin and all profits go to help keep people employed. The mops can be ordered off the company websites or purchased at various retailers around the state. Because of the positive results achieved by East Shore Industries, the Kewaunee County Tavern League selected the organization to receive proceeds from last year’s golf outing.

fundraisers, the local Tavern League has been very supportive of our mission. This past year they came to us to ask if they could use us as recipients of The Tavern League of Wisconsin State Golf Outing hosted by the Kewaunee County Tavern League, along with another organization - the Violence Intervention Project. Everyone from the league was super to work with. It was a nice event, very well put together.” ●●●

Source List: Candace Hanmann Fund Development Specialist East Shore Industries, Inc. (920) 487-3541 ext. 269

“We have really good support from the community,” Hanmann said. “When we do


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2011 March/April On Premise



roximo Spirits, the “Home of Innovative Spirits”, is a young, privately owned, premium spirits importer based in Manhasset, New York. Proximo is a leading producer, importer and marketer of prized spirits in the U.S. In business only since 2007 the company’s portfolio has quickly grown to hold seven key premium brands including: 1800® Tequila, Three Olives Vodka®, Gran Centenario® Tequila, Ron Matusalem® Rum, The Kraken™ Black Spiced Rum, Azul™ Tequila and Maestro Dobel® Diamond Tequila. Three Olives is America’s fastest growing imported flavored vodka brand. Also highly popular have been out-of-the-ordinary flavors such as Rangtang, Purple and Bubble. Wisconsin bar and tavern customers have already made their preferences known favoring Three Olives Cherry, Grape, Bubble, 1800 Silver Tequila and Kraken Rum.

Launched in October, 12 new bottles designed by up-and-coming artists from New York to Hawaii, feature original artwork on a unique and unexpected medium – bottles of 100% Agave Silver Tequila. The first installation of the series proved to be a compelling initiative attracting attention from a wide-range of both worldrenowned and unknown artists. In addition to the eclectic variety of 11 user-generated designs, 1800 Tequila featured a special-edition bottle by Studio Number One, a group of rising star designers whose work is now being recognized as ‘essential’ in the art world. Showcasing eleven designs gathered from over 15,000 online submissions, selected by 1800 Tequila and one special edition “celebrity artist” bottle, this new line is a vibrant example of the undiscovered, yet soon-to-be-recognized talent residing across the country. Tequila afficianados will appreciate that 1800

Proximo is a leading producer, importer and marketer of prized spirits in the U.S. In business only since 2007 the company’s portfolio has quickly grown to hold seven key premium brands.

Proximo made big plans to launch a new and exciting secret flavor this February, accompanied by a $15 million innovative and year-round advertising campaign for Three Olives Imported Vodka starting in April. The new product launch was so “top secret” it was being kept tightly under wraps. However, Elwyn Gladstone, Vice President of Marketing, promised the campaign was going to be “something that’s never been done in Vodka advertising before.” To further set themselves apart from the norm, the company heavily promotes their flavors using promotional teams who utilize branded Mini Coopers. Another cutting edge marketing campaign can be seen in the second annual collection of limited-edition Essential Artists bottles. 32

On Premise 2011 March/April

Tequila is pure, 100% blue agave tequila grown on family-owned ranches and bottled in Jalisco, Mexico. Kraken Black Spiced Rum continues to flourish growing at a huge rate. Proximo has been heavily promoting the brand. A new range of Kraken Gear can be found at 1800 Tequila continues growing at high double digits versus last year, driven by an advertising campaign featuring award-winning actor Michael Imperioli, better known as Christopher Moltassanti in “The Sopranos.”

Proximo Spirits Other Proximo brands include Hangar One Vodka, newly launched Agavero Orange Liqueur, Gran Centenario Tequila and the newly launched Zarco Tequila. Proximo, translated as “next” in the Spanish language, was chosen to represent the company as the next big house of innovative spirits marketing and new product development. The company logo, a droplet divided into eight sections, signifies each brand currently held by the company and those to come in the future through acquisitions and organic development. Proximo continues to develop strong relationships with distributor partners nationwide while accelerating the growth of their high profile portfolio of super premium brands. The company features some refreshingly unusual offerings such as Rosangel, the world’s first-ever hibiscus-infused tequila which continues to blossom with recent accolades from industry leaders and strong consumer sales growth. Since the product’s launch in February 2010, Rosangel has wowed mixologists, bartenders, spirits insiders and the tequila-drinking public with its fresh approach to infused tequila and a delicious, versatile flavor profile. ●●● Source List: PROXIMO 333 Washington Street, 4th Floor Jersey City, NJ 07302 (201) 204-1771

Proximo also recently launched new packaging and sponsorship deals with the NY Knicks and the LA Lakers.

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Fall 2011 Convention & Trade Show October 3 - 6, 2011 Paper Valley Hotel 333 W College Ave Appleton, WI 54911 (920) 733-8000

Spring 2012 Conference & Trade Show April 2 - 5, 2012 Wyndham Milwaukee Airport Hotel and Convention Center 4747 S Howell Ave Milwaukee, WI 53207

Fall 2012 Convention & Trade Show October 21 - 25, 2012 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965

Spring 2013 Conference & Trade Show April 8 - 11, 2013 Plaza Hotel & Suites & Conf. Ctr. 1202 W Clairemont Ave Eau Claire, WI 54701

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KESSENICH’S LTD. For over 80 years, Kessenich’s Ltd. has provided solutions for all aspects of commercial and residential food service operations, from design, layout, workflow and equipment recommendation, to delivery and installation. This third generation woman-owned business is a familiar fixture on Madison’s east side. Three years ago, Cheri Martin took over the 131 S. Fair Oaks Ave family business her grandfather, Madison, Herman WI 53704 F. Kessenich, started in 608.249.5391 1929. Kessenich’s Ltd. offers food and bar equipment and supplies as AFFORDABL E BAR & RE STAURANT EQUIP MENT AND SUP P LIES well as furniture, disposables and janitorial products. In addition, their experts in kitchen design and layout can recommend equipment and supplies for a more efficient operation, providing access to all major manufacturers. Kessenich’s is Madison’s leading provider of “green” alternatives for the food service industry. Whether it’s disposables, carry outs, chemicals, or Focus on Energy rebates, they can help you make a more socially conscious choice. As a supporter of the Focus On Energy Program, they know the equipment that qualifies for energy rebates in Wisconsin and they do the rebate paperwork for you. Martin invites you to visit the area’s largest showroom with hundreds of items on display. Kessenich’s 10,000 square foot retail showroom is open to the public. “From back of house to the front, we offer everything a bar or restaurant needs except for the liquor and the food,” Martin says. The company represents over 500 manufacturers primarily related to the restaurant and bar business. Just a partial product list includes: bar equipment, ware washing equipment, pizza ovens, coolers, tappers, glassware, condiments like olives, Brussels sprouts, tomato juices for Bloody Mary’s, stir sticks, straws, smallware, bar stools, tables, playing cards and dice, green products, cleaning chemicals, toilet paper, paper towels, film and foil, meat grinders, logoed items and apparel. “We are a full service, one stop shop for equipment and supplies,” Martin says. “And best of all, we deliver and install. Our primary customers are local, independent bars and restaurants. We support the “buy local” philosophy.” At Kessenich’s, they don’t just sell equipment, they also understand efficiency, preparation methods and health codes. Their Contract Department offers 40 years of combined consulting experience for proper equipment and layout, creating an efficient and cost effective operation. “From dock to dining, our consultants can assist you” Martin says. Cheri Martin, President • Kessenich’s Ltd. 131 South Fair Oaks Avenue • Madison, WI 53704 1-800-248-0555 •


On Premise 2011 March/April

GENERAL BEER NORTHEAST, INC. The beer distributor that began as Premium Brands in 1983 was sold to General Beer in 2008, explained Robert Spoerl, Senior Vice President of Sales for General Beer and former owner of Premium Brands. General Beer Northeast, Inc., in Stevens Point is the central division of General Beer’s overall operations in Wisconsin. The company distributes primarily Miller brands along with the import brands of Crown, which include the Corona and Modelo families, and Dos Equis from Heineken. General Beer is also a distributor for well-known local breweries Stevens Point Brewery and Capital Brewery. Brewed in Madison, Capital Brewery’s newest creation is Capital Supper Club. Introduced in 2010, it has been the most successful new brand launch ever. Other Capital products include Wisconsin Amber and Island Wheat, brewed with wheat from Washington Island in Door County, as well as several other seasonal beers. The Stevens Point brands include Stevens Point Special and Horizon Wheat, winner of three Gold medals in 2010 from the Great American Beer Festival, the 2010 World Beer Cup, and the 2010 World Beer Cup Championship for Best in the Wheat Ale Category. The wholesaler’s 34 employees in Stevens Point service all of Portage County and parts of Wood, Waupaca and Waushara. Two full time merchandisers help hang signs and conduct on-premise sampling and promotions. They are most active in downtown stores but are also focusing on a marketing program to drive campus accounts’ business. As active Tavern League of Wisconsin participants, General Beer Northeast, Inc. helps out most in terms of fundraising activities for SafeRide programs. “We’ve helped raise several thousand dollars over the past years,” Spoerl said. “We always provide our Miller Girls and merchandising for events.” General Beer Northeast, Inc. also played a big part in the TLW 75th Anniversary Gala, dedicating half of the proceeds from the fireworks show at the 75th Tavern League Kickoff Party held at Shooters. The company also promotes awareness of SafeRide by donating funds to provide radio airtime about the program in Portage and southern Wood Counties. “We are extremely active in Tavern League activities in all of our counties,” Spoerl said, “We attend most banquets and contribute to the golf outings. We feel we’re the number one distributor that contributes to taverns in the areas we service.” General Beer Northeast, Inc. 5201 Coye Drive • Stevens Point, WI 54481 715-341-6512 •

ALLIANCE INSURANCE CENTERS, LLC Since 1992 Alliance Insurance Centers, LLC has specialized in providing the Wisconsin hospitality industry with property, casualty and business insurance. The company offers a full range of insurance that includes property liability, auto, home, health and life. With 33 employees and three retail offices in Wisconsin, a new office recently opened in Escanaba, Michigan. “We offer all kinds of coverage, specifically formatted for each individual policy,” said CEO Tom Harrison. “What we do better than others, we believe, is that we find out what kind of coverage each client needs. If you think everyone should have a cookie cutter policy, it just doesn’t work that way.” Alliance agents understand their hospitality customers so well because the company looks for a hospitality background when hiring an agent. “We work in this industry,” Harrison said. “We‘ve run bars, we’ve worked in restaurants, we understand what it feels like to be on the other side of the bar.” The first thing an Alliance Insurance Centers, LLC agent will do is sit down and go through a full process interview with each customer. The agent will find out how your business operates, if you serve drinks or food, if you offer video gaming or vending? Do you have outdoor athletics like volleyball or horseshoes? “We also do a true build-out, a cost estimation on the building value. We’re not going to trust that the last agent knew what your building was worth,” Harrison said. “Our advice to TLW Members is to make sure you are dealing with a true professional who understands your industry. Don’t ever assume your last agent knew exactly what was going on and make sure your agent is going to be there at the time of a claim. We understand insurance companies have to support the policies we write. We are the ones who put the contract together. We know at the time of a loss that we are going to have to cover it. Our many clients will tell you we do just that.” Writing the policy is only one part of the service Alliance Insurance Centers, LLC provides clients. If there is a break-in or fire in the middle of the night, your agent will be there. Each agent’s cell and home number is on their business card. Alliance Insurance Centers, LLC has also been the endorsed agency for the Bowling Centers Association of Wisconsin the past four years. They are experts on the liability exposures for bowling businesses. Alliance Insurance Centers, LLC 3138 Market Street • Green Bay, WI 54324-0136 800-844-6662 •

THE PAYROLL COMPANY The Payroll Company is a full service national payroll company offering various levels of programs for any type of business. They meet the needs of TLW Members through their Online Business Suite that allows you to access payroll and employee data in a simple and secure manner any time, from any location. The Payroll Company knows you demand accuracy, efficiency, confidentiality and ease in your company’s payroll system. Processing your payroll has never been easier thanks to The Payroll Company’s Online Payroll solution. This service provides the most complete, customized payroll experience available, and it’s easy to use. All you need to access your secure payroll account is an internet connection. The company also has an entire division dedicated to human resources that can be utilized on-site or online. The company will bring in a team of consultants to act as your HR department to handle hiring, termination, job performance evaluation and anything else you may require. The Payroll Company has been providing exceptional service since 1998 and is proud of their 97% client satisfaction rate. The company also offers 401K programs to all clients. An additional service that many tavern and restaurant customers take advantage of is their TEFRA and FICA Income Tax Credit Program that will help you comply with the Tip Equalization and Financial Responsibility Act (TEFRA) of 1982. In addition, your establishment may be able to save money with the FICA Income Tax Credit. Under the Internal Revenue Code section 45 (B), you may be eligible for a partial tax credit on tips that exceed the federal or state minimum wage, whichever is higher. A copy of the Payroll Company’s TEFRA Tip Guide, prepared by their in-house Certified Public Accounting Team can be downloaded at: TEFRA Guide with FICA Income Tax Credit. additional-services/tefra-and-fica-tip-credits This program will: track declared tips and credit card tips; perform allocations to satisfy TEFRA using the Share of Sales or Share of Hours Worked methods; prepare Form 8027; provide information for Form 8846; calculate all taxes related to tips; and provide information to employees regarding all aspects of tip income via their pay stubs. “We also handle all tax filing for state, federal and local taxes,” said Erika Young, Vice President of Business Development. “We take all responsibility for tax deposits, all tax forms (940’s, 941’s), generating reports, anything that goes along with payroll tax filing. We also offer workplace timekeeping solutions such as, or Easy Choice Time and Attendance.” The Payroll Company 6405 Century Ave. • Middleton, WI 53562 608-826-1100 •

Tavern League of Wisconsin

2011 March/April On Premise


TLW New Members December 31, 2010 to February 15, 2011 STATE ONLY

Winterhaven Resort Elizabeth Patterson Bruce DISTRICT 1

Kenosha City Lotus Sports Bar Sam Patel Kenosha UAW Local 72 Curt Wilson Kenosha

Kenosha County Chris’s Steel Horse Saloon Christine Domaille Genoa City Stumble Inn LLC Bonnie J. Nevit Union Grove

Racine City

Roger’s Place Mark Springsteen Racine

Racine County

Madison/Dane County Mickey D’s Corner Bar Mick & Dee Byrnes Dane

Cavalier Lounge Jason La Course La Crosse

Walworth County

Whiskey River Saloon Joshua Hurley Madison

Eagles Nest Scott Neumeister La Crosse

Colonial Pub & Grub Steve Walter Darien

Troll Inn Linda McCullick Mount Horeb

Legends on the Green Norman Benson La Crosse

Jackson’s Hole Bar & Grill Megan Clausen Lake Geneva

Waukesha County

Monroe County

End Zone Pub & Grill Dan & Debbie Johns Pewaukee

Vault Pub and Eatery (The) James Mercer Rockland

Sussex Bowl Stephen Hoehnen Sussex

Bog, Martin LLC (The) Brad & Georgette Martin Warrens

D’s Crossroads Diana Danielson Burlington Ironhorse Saloon Deborah Mann Kansasville

Ray’s Pitstop LLC Raymond Watson Walworth DISTRICT 2

Bourbon Street Blues & Jazz Bar LLC Joe Harris Racine

BS Lakeside Christine M. Bowar Poynette

Gerald’s Smokehouse Gerald Bester Racine Hi-O Headquarters Mike Henes Racine Infusino Pizzeria & Restaurant Geno Infusino Racine


On Premise 2011 March/April

Soup’s On Restaurant Pat & Lisa Beach Fort Atkinson

Stockyard (The) Linda Pederson Coon Valley Boot Hill Pub Hass Family La Crosse

Blue Rock Lounge Mark Thomas Racine

Country Pump Inc. (The) Scott & Trudy Yohn Racine

Jefferson County

Columbia County

Dodge County Du Me Inn Randy Alexander Lomira Cindy’s Food & Spirits Cindy R. Gindt Mayville TNT Sports Bar & Grill Alan Tibbits Waupun

Price Pointe Sportz Lounge Mark Portz Waukesha

Sauk County Jug (The) Kevin Felt Baraboo


Grant/Iowa County Ticket Bar & Grill (The) Christopher D Richard Platteville

Knuckleheads Andrew J. Waterman Lake Delton

La Crosse City/County

High Rock Cafe Wade Bernander & Justin Draper Wisconsin Dells

Overtime Pub Michael Gorniak Bangor

Mt Olympus Resorts Beth Wisconsin Dells


Calumet County Scotty’s Bar Scott J. Bera Hilbert Sliders Bar & Grill Kim Pischke Menasha Granary Supper Club (The) Wanda L. Schabow Sherwood

Fond du Lac City/ County JR’s Sports Bar & Grill Rachel Wise Fond du Lac

Manitowoc County Hide Out (The) Allan Manchesky Manitowoc East Twin Pub & Grill Kurtis Kracaw Two Rivers Temptations-V-LLC Gary Valleskey Two Rivers

Oshkosh City Fountain Tavern Don Herman Oshkosh Kuf’s Coogan & Benders Michael Kufel Oshkosh Side Trax Anne & Tim Herlihy Oshkosh

Ozaukee County Easy Street Pub & Grill Daniel W. Brush Cedarburg

Tavern League of Wisconsin

Why Be Dry Saloon Terry J. Mueller Saukville

Sheboygan County Weimann’s Sports Center Darren Weimann Sheboygan

Washington County Big Guys Valerie Martinek & Matt Guerndt Allenton Doctor’s Pub & Grill Judy Greve Germantown DISTRICT 5

Green Lake Area Vandy’s Lakeside Pub Jon Vande Brink Markesan

Langlade County Suzie Q’s Susan E. Hawley White Lake

Marathon County

Portage County Rivers Bar LLC (The) Darlene Anderson Amherst Columbus Club Of Stevens Point Jeff Slowinski Stevens Point

Shawano County Annie’s Campground LLC Ann Rigsby Gresham

Shipwrecked Brew Pub Restaurant & Inn Robert Pollman Egg Harbor

Country Crossroads Bar & Grill Patricia I. Shaw Bear Creek

Bullpen, LLC (The) John C. Kroll Forestville

Buss Stop (The) Rob & Joanie Buss Fremont Crazy J’s Campground Jay Fischer Marion

Wood County Brown’s Bar Mike J. Brown Marshfield

Cabaret Bar (The) Brenda Calhoun Wausau


Sherm’s Piggly Wiggly Paul Schlaefer Princeton

Door County

Waupaca County

Clearwaters Hotel & Convention Center Frederick Scherle, III Marshfield

Rendezvous Paddle & Sports John Hoffman Montello

Sideline Sports Bar Kevin Burkel Green Bay

Cooper’s Corner Stacy Sawdo Fish Creek

Patriot Center Samantha Albrecht Rothschild

Marquette County

21 Gun Saloon Lisa Parkus Denmark

Brown County Archie’s Pub and Eatery Peter & Maureen Barbacovi De Pere Graystone Ale House Scott Petermann De Pere

Marinette County Loopy’s II Bar & Grill TTP Properties Marinette

Oconto County Junction (The) Jennifer Tingle Abrams Shiloh Lounge Earl J. Uhl, Jr. Oconto Dave’s on Main David Dietrich Oconto Falls Heffers Saloon LLC Scott & Ruth Anne Rebman Sobieski

Outagamie County Little Chicago Dining & Spirits Jerome Kolosso Kaukauna Tonic Thomas Theisen Menasha 2011 March/April On Premise


TLW New Members December 31, 2010 to February 15, 2011 Continued... Frank’s Place 2 Curt Johnson & Nathan Griesbach Seymour

Pepin County

Lakeland Area

Lone Pine Thom Matthews Mondovi

Brick (The) Tracy Harmon Lake Tomahawk


Pierce County

Spot Sports Bar & Grill (The) Rusell Marx & Troy Colwell Woodruff

Chippewa County Underground (The) Kenrich Weinhold Bloomer Bob’s Riverview Robert T. Geist Boyd River Inn Bar Suzanne M. Schroeder Chippewa Falls Ralph’s Red Apple Grill & Bar Dave & Cindy Welk & Ralph Couey Chippewa Falls Black Bear Bar LLC Cathy & Nick Balistreri Holcombe

Century Saloon (The) Matt & Jane Schneider Ellsworth Vieths Bar John R. Vieths Hager City

Sandy’s Club 47 Sandra Haff Rhinelander

Trempealeau/Buffalo County

Price County

Big Mike’s Clubhouse Mike Maloney Independence Dregneys Edge LLC Dan Dregney & Tatum Johnson Mondovi Sand Bar Kim Kiedrowski Trempealeau

Clark County Buck’s Dollar Bar Irv Schutte Neillsville

Eau Claire City/County Bullpen Bar Craig F. Pingel Eau Claire Milwaukee Burger Co Julie Kolk Eau Claire Tailgates Sport Bar Christopher Hurt Eau Claire

Oneida County


Ashland/Bayfield County Battle Axe Saloon Eric & Tracy Olson Iron River

Burnett County Lumber Jack Saloon & Eatery Charlie Burns Danbury Howl’in Saloon Robert Hillestad Webster

Kountry Kafe & Katering LLC Karen Newbury Fifield Northern Archery Stephanie Park Falls

Taylor County


Milwaukee County Hospitality Gumby’s Pub Russ Chicks Bay View Vic’s Dead End Saloon Victoria Stark & Matt Bremer Caledonia Hilton Garden Inn Airport Matt Landgraf Milwaukee Off The Clock Bar & Grill George Stevenson Milwaukee Bunkers Scott Bunker West Allis Hero’s Sports Pub Joshua Johnson West Allis

Outboards Bar & Grill Jeff Welhouse Gilman

Tomahawk/Merrill Area Sports Bar Randy Rajek Merrill Cockatiels Gregg Dieter Tomahawk

Washburn County Snag’s Bar Pamela Wisner Spooner

Foster Bar & Grill Shawn G. Holden Osseo


On Premise 2011 March/April

As of February 15, 2011 Ackley Novelty Inc

Deli Express

JBM Amusements

Racine Amusement Inc

Action Games LLC

DeVere Company Inc.

Jim’s Tap Cleaning LLC

Red’s Novelty LTD

Advance Restaurant Finance, LLC

Dierks Waukesha

Johnson Brothers Beverage

Reinhart Food Service, LLC

Aero-Stream LLC


Johnson Dist. Inc.

Rivermill Foods LLC

Affiliated Investment Group

Disher Insurance Services

JP Graphics Inc.

Riverside Foods, Inc.

Agon Systems Inc.

DJ D-Train

Just in Time Refrigeration LLC

S & S Distributing, Inc.

Airfire Mobile

Double Eagle Amusements Inc.

Kessenich’s Ltd

Saloons N Spoons/Turbo Chemical

Airgas National Carbonation

Dr Pepper/Snapple Group

Kobussen Buses, Ltd

Sam’s Amusement Co

Alliance Insurance Centers, LLC


Krantz Electric Inc.

Sanimax Marketing LTD

Allied Games, Inc


Lamers Bus Lines

Saratoga Liquor Co, Inc.

Allied Insurance Centers Inc.

Edge One Inc

Lebby’s Frozen Pizza

Schmidt Novelty

American Entertainment Services, Inc

El Cortez Hotel & Casino (The)

Lee Beverage Of Wisconsin LLC

Shirk’s Pizza

American Income Life

Elite Security Solutions

Lehmann Farms

Slack Attack Communications

American Welding & Gas

Emil’s Pizza, Inc.

Luxury Limousines, Inc.

Smoke Genie

Amusement Devices Inc

Energy Distributing

M & R Amusements & Vending LLC

Smokers’ Outpost By DCI Marketing

ATM Network Inc

First Data Merchant Services

Magnuson Industries Inc

Soapy Entertainment

B & K Bar & Restaurant Supplies

Fleming’s Fire I

Mass Appeal Specialties Inc

Special Olympics Wisconsin, Inc.

B-M Music & Games

Flipside Coin Machines Inc

Micro Matic

Sport Products

Baer’s Beverage Inc.

Focus on Energy

MidAmerican Processing

Stansfield Vending Inc

Baraboo Sysco Food Services

Fox Valley Clean Air

Midstate Amusement Games

Stevens Point Brewery

Baraboo Tent & Awning

Freedom 2 NJOY

Midwest Amusements

Sunroom Design Group

BarsGuru Enterprises LLC

Freistadt Alte Kameraden Band

Midwest Coin Concepts Of WI

Superior Vending

Bay Towel/Linen Rental

Friebert, Finerty & St. John, S.C.

Milwaukee Brewers

Swanel Beverage Inc./Banzai

Benedict Refrigeration Service, Inc

Game Management Corp.

Milwaukee Bucks

Tamarak Design’s

Bernick Companies

Games Are Us Inc

Mitchell Novelty Co.

Testech LTD

Best Bargains

General Beer - Northeast, Inc.

Modern Cash Register Systems

This Drinks on Us, LLC


General Beverage Sales Co

Mr Ecig System (The)

Tidy Tap

Bi-State Point Of Sale Solutions

General Draft Service Inc.

Murphy Desmond S.C.

Toccata Gaming International, LLC

Big Daddy Games LLC

Glavinsured Agency, Inc.

National Chemicals, Inc.

Total Energy Concepts

Big Game Sports Cards/ Sterling Graphics

Great Lakes Beverage

National Processing Co.

Total Register Systems

Great Northern Amusements

Northwest Coin Machine Co

Tri-Mart Corporation

Blondie Enterprises

Great River Road Golf Club

Northwest E-Cig/AirE8

Tricky Dick & Joyce Specialty

Blu Cig

Guardian Pest Solutions, Inc

On-Line Amusements, Inc.

Under Pressure, LLC

BMI (Broadcast Music Inc)

Gunderson Linen

Original Ovenworks Pizza

Ur City

Bromak Sales Inc

Gustave A Larson Company

P & M Distributing LLC

US Foodservice

Buy Right Purchasing Group LLC

Heun Enterprises - Shakers Vodka

Pabst Brewing Company

Vital Tokens Wausau Coin Machines Inc

Cash Depot

Hiawatha Chef, Bar and Janitorial Supply

Paradise Printing Company Park Ridge Distributing, Inc.

WI Hospitality Insured

Central Ceiling Systems, Inc.

Holiday Wholesale Inc

Payroll Company (The)

Wil-Kil Pest Control

Cintas Corporation

Huebsch Services

Pep’s Pizza / Benetti

Wine Institute

Coffee Express, Inc.

Hyer Standards

Per Mar Security Services

Wisconsin Souvenir Milkcaps

Corporate Casuals & Promotional Products

Ideal Energy Concepts, LLC

Plunkett’s Pest Control

World Poker Entertainment

Indianhead Foodservice Dist. Inc

D & D Amusement Games LLC

Portesi Italian Foods, Inc

Insphere Insurance Solutions

Damage Control Inc

Precision Pours, Inc

Insurance Center (The)

Dean Health Plan

Preferred Distributors, LLC

J T Advertising

Quantum Digital



On Premise 2011 March/April

Tomahawk/Merrill Area Tavern League December Meeting The Tomahawk/Merrill Area Tavern League held their December meeting on Dec. 20, 2010 at Surewood Forest Bar & Grill in Tomahawk. Local VP, Paul Werner, conducted the League’s business. Members from neighboring Oneida County Tavern League were also in attendance to show their support.

Oneida County Tavern League Annual Christmas Party

The Oneida County Tavern League annual Christmas Party on December 14, 2010 was hosted by Nancy Lorbetske, TLW 8th District Director, at the Knight Gallery in Rhinelander. Among the guests were TLW Northern Zone Vice President, Dan Corbin; 8th District Director, Jim Seliger and a surprise visit by 1st District Director, Dan Taivalkoski. Over 75 TLW members and guests enjoyed an evening of great food, music and dancing to celebrate the season.

Dodge County Tavern League Annual Elections The Dodge County Tavern League held their annual elections and installation of officers meeting on Dec. 7, 2010 at Fish -N- Fun in Fox Lake. Congratulations to the new Dodge County President, Kathy Martin and all the new Officers. Prior to the elections, the Dodge County League thanked all their Officers including outgoing President, Jim Polster for all their service at a luncheon held at Schaumberg’s in Randolph.

Vilas County Tavern League Christmas Party The Vilas County Tavern League held their December 2010 Christmas Party Meeting at the New Flame in Lac du Flambeau on Dec. 6, 2010. Despite the heavy snow, the Members turned out to enjoy a Christmas Prime Rib & Lobster dinner. What a treat!


On Premise 2011 March April

Taylor County Tavern League Christmas Party The Taylor County Tavern League held their Christmas Party on Dec. 6, 2010 at the High View Inn in Medford. Taylor County President, Jim Metz, welcomed over 100 TLW Members and guests to this annual event. Special guests included: Rob Swearingen, TLW State President; Dan Corbin, TLW Northern Zone Vice President and Jim Selilger, TLW 8th District Director.

TLW Executive Board Meeting Held at MillerCoors Brewery The TLW Exec Board was invited to hold their November 2010 meeting at the MillerCoors Brewery in Milwaukee. Guest speaker, Tom Cardella, President of Tenth and Blake Beer Company, was excited to introduce this new Craft and Import Division of MillerCoors.

Pepin County Tavern League Annual Holiday Dinner The Pepin County Tavern League held their annual Holiday Dinner at The Corral Bar Riverside Grill in Durand on Tuesday, January 4, 2011. Over 70 TLW members and friends enjoyed the event. Special guests included: Rob Swearingen, TLW State President and Sally Jo Birtzer, TLW 7th District Director. Pepin County President, Rick Doerr, welcomed the crowd with a short informative program. A great night was had by all.

Walworth County Installation Banquet and Dinner Dance The installation was held on Monday, February 21st at the Evergreen Golf Club in Elkhorn. TLW President Rob Swearingen swore in Officers and Directors for the coming year. Outgoing WCTL President Dan Ward was presented a ceremonial gavel and a bottle of Balvenie by WCTL Secretary/Treasurer Chris Marsicano on behalf of the membership.

Governor Scott Walker’s Inauguration Several TLW Officers and Staff were in attendence at the Inaugeration held in January at the State Capitol.

Tavern League of Wisconsin

2011 March/April On Premise


By Scott Stenger Stenger Government Relations

Governor Scott Walker Governor Scott Walker has his team in place and, at the age of 43, becomes Wisconsin’s 45th Governor. Walker was raised in Delavan, Wisconsin. He is married to Tonette and they have two teenage sons, Matthew and Alex. Governor Walker began his political career by winning a special election to the state assembly in 1993 at the age of 26. His assembly seat was in the suburbs of Milwaukee County. Walker served in the State Assembly for 10 years before running for Milwaukee County Executive in a Special Election in 2002 to fill the seat of Tom Ament who was ousted from office for his role in the Milwaukee County pension fund scandal. Walker, a conservative Republican, won the

On November 2nd (Scott’s birthday), Walker defeated Barrett to become the first Republican elected Governor since Tommy Thompson in 1998.


WALKER CABINET: Secretary of the Department of Administration — Mike Huebsch Secretary of the Department of Commerce — Paul Jadin Secretary of the Department of Health Services — Dennis Smith

Special Election with 55% of the vote in the

Secretary of the Department of Natural Resources — Cathy Stepp

traditionally Democratic Milwaukee County.

Secretary of the Department of Transportation — Mark Gottlieb

He was overwhelmingly re-elected twice as

Secretary of the Department of Revenue — Rick Chandler

Milwaukee County Executive. In 2006, Walker announced he would run for Governor against incumbent Democrat Governor Jim Doyle. Walker later decided against a run and deferred the nomination to Congressman

Secretary of the Department of Agriculture, Trade and Consumer Protection — Ben Brancel Secretary of the Department of Children and Families — Eloise Anderson Secretary of the Department of Workforce Development — Manuel “Manny” Perez Secretary of the Department of Corrections — Gary Hamblin

Mark Green whom Doyle defeated in 2006.

Secretary of the Department of Financial Institutions — Peter Bildsten

In the summer of 2009 two-term incumbent

Secretary of the Department of Tourism — Stephanie Klett

Democrat Jim Doyle announced he would not

Secretary of the Department of Regulation and Licensing — Dave Ross

seek a third term as Governor creating an open

Executive Director of WHEDA — Wyman Wynston

seat for Wisconsin’s Chief Executive. Walker

Commissioner of Insurance — Ted Nickel

secured statewide grassroots support and was the early frontrunner for the Republican nomination to be decided in the September 2010 Primary Election. This time former Janesville Congressman Mark Neumann stood between Walker and the nomination. Walker assembled an impressive statewide organization and easily

Walker Contact Email: Mail: Office of Governor Scott Walker 115 East Capitol Madison, WI 53702 Phone: (608) 266-1212

defeated Neumann in the Primary and assumed the title as front-runner against the Democrat Milwaukee Mayor Tom Barrett. 42

On Premise 2011 March/April

SPECIAL CLUB MEMBERSHIP As of February 15, 2011


Club Members MANITOWOC COUNTY Tavern League


OSHKOSH CITY Tavern League





Sysco-Baraboo has it all!


Club Members DOOR COUNTY Tavern League



Annual Membership Levels Platinum - $1,000 Annual Membership Level Gold - $500 Annual Membership Level Silver - $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at (800) 445-9221

Tavern League of Wisconsin

The Works

Food, Glassware Supply & Equipment & Disposables

Aeroliners • Anti-Fatigue Mats • Appetizers Aprons • Baskets Beverage Napkins • Brats Burgers • Can Liners Cleaning Supplies Cocktail Mixes Mi • Cocktail Strainers • Coffees Coffee Creamers • Cups

Dairy Items • Dining Furniture Dinnerware • French Fries Flatware • Freezers • Fryers Frozen Fruit Purees • Garnishes Glassware • Juice & Drink Bases Glass Portion Cups • Munchie Containers Onion Rings • Pizza • Poultry • Pourers Produce • Seafood • Seasonings & Spices Snack Foods • Sodas • Stirrers • Straws • Sword & Arrow Picks • Tissue • Toothpicks • Towels Warewashing Service and so much more.

With over 12,000 choices, you’re bound to find what you need. 2011 March/April On Premise


By Kimberly Ruef, CPA

Legislative Round-Up

ALTERNATIVE MINIMUM TAX “PATCH” Once again, we had to wait until the end of the calendar year to see the alternative minimum tax exemption increased. This time, however, a two-year fix was provided. This will allow for more certainty in 2011 tax planning. In 2012, exemption amounts will drop back down to their pre-2001 levels, once again subjecting people who were never intended to owe AMT to this tax.


he Tax Relief, Unemployment Insurance Reauthorization and Job Creation Act of 2010 (“The Tax Relief Act”), was signed by President Obama on December 17, 2010. There were six other acts signed into law between that date and January 2, 2011 with tax implications as well. Needless to say, much needs to be done in early 2011 to adjust to and implement the provisions of these acts.

BUSH-ERA TAX CUTS EXTENDED FOR TWO YEARS The 2010 tax rates have been extended through 2012 with a top rate of 35% on ordinary income and 15% on qualified dividends and long-term capital gains. In addition, the 10% bracket was extended through December 31, 2012 resulting in a continuance of the six brackets in effect through 2010 (10%, 15%, 25%, 28%, 33% and 35%) for two additional years. In 2013, barring any further legislation, the rates will return to the previous five-tax- bracket system (15%, 28%, 31%, 36% and 39.6%). A “marriage penalty” previously existed when a married couple was pushed into a higher tax bracket as married individuals than if they would be in as single taxpayers filing their own returns. Previous legislation had removed this penalty, but those provisions were set to expire at the end of 2010. The Tax Relief Act extends the relief through 2012. The $1,000 per child tax credit, which was scheduled to drop to $500 after 2010, was extended for two years through 2012. Also, the refundable portion of this credit continues to be nontaxable. The 15-year write-off for qualified leasehold improvements and restaurant buildings (and certain improvements to such restaurant buildings) has been extended through 2011. 44

On Premise 2011 March April

EXPANSION AND EXTENSION OF ADDITIONAL FIRST-YEAR DEPRECIATION In previous legislation, certain property purchased in 2008, 2009 or 2010 qualified for a first-year write-off of 50% of the cost of such property. The new law extends and temporarily increases this additional first-year depreciation provision for investment in new business equipment. For investments placed in service between September 8, 2010 and December 31, 2011, the new law provides for 100% additional first-year depreciation. This additional depreciation is different than the Section 179 deduction which allows the entire cost of an asset to be expensed in the year acquired, but is limited based to the total value of assets purchased during the year and taxable business income. The 100% “bonus” depreciation is available regardless of profit or loss from the business and no limits on acquisitions of qualifying property apply.

TWO PERCENT DECREASE IN FICA FOR EMPLOYEES AND SELF-EMPLOYED INDIVIDUALS Employees and self-employed individuals will see a 2% reduction in FICA (Social Security) taxes for 2011. This reduction does not affect the employer match, which remains at 6.2%. This reduction is not limited and applies to wages or self employment earnings up to the $106,800 maximum Social Security earnings limit. An employee with a $50,000 salary will see a $1,000 savings in their FICA tax for 2011.

In addition to fixing the exemption amounts, the provisions allowing nonrefundable personal tax credits (such as the child and dependent care credit, the credit for the elderly and disabled and the American Opportunity Tax Credit, among others) to offset the alternative minimum tax through 2011. The child tax credit can offset AMT through 2012.

MUCH TO WATCH FOR There is much to be grateful for in 2010, but also much added complication. In addition to changes resulting from this legislation, there are numerous provisions from the HIRE and HPPCA (the “Healthcare Act”) that apply to 2011 and future years. Particular attention should be paid to the requirement that businesses issue 1099s to all vendors (even corporations) beginning in 2012. Currently there has been much support of revoking this requirement, but as of the drafting of this article no action has been taken.●●● Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants with offices in Madison, Pewaukee and Baraboo. She has been providing accounting and tax services to businesses and business owners for over 20 years. This article is not intended to give you complete tax advice, but a general review of the subject matter. Phone: (608) 274-4020 Email:


Society Insurance has built a solid reputation on responding to businessowners needs with uncommon, innovative coverages that set us apart.

This is especially true in their close association with the Wisconsin tavern industry and developing special How Tavern Owners Can insurance coverages to help tavern owners deal with Protect Themselves current issues and exposures. Society recently made important changes to their standard businessowners forms that will provide additional benefits at no additional cost. With changes in the state law regarding smoking in public buildings, many tavern owners have invested in areas to accommodate their customers who smoke. Society proactively responded to these changes by including patios as part of “outdoor property” and covering structures that may have been added to accommodate smokers. Most insurance companies are more restrictive on perils of this type. In addition, Society’s base business form now covers contamination events for all types of businesses at no additional cost. So if a tavern has a contamination incident or even a suspected contamination incident that impacts sales, they will respond with loss of income coverage. Even if no one becomes sick, if the event impacts sales, the tavern’s loss of income coverage will protect them. Also, if a Society-insured tavern is part of a franchise and its income is impacted because of a contamination event at another franchise location, they’ll respond with loss of income coverage. Society believes this franchise endorsement is superior to other packages offered today. Data breach or identity theft has also become a significant issue for tavern owners who routinely retain access to customers’ information from simply accepting credit cards to maintaining databases with detailed personal information. Hackers recently tapped into a businessowners credit card machines and stole credit and debit card numbers. As a result, several customers had their bank accounts wiped out. If a Society insured tavern should suffer a data breach Society has partnered with Identity Theft 911 which will provide guidance through the process of responding to the crisis. The Response Team will help by: • Drafting an official response as required by law • Managing the media • Providing a dedicated toll-free number to answer customer concerns • Developing a dedicated website to offer additional assistance if a large breach has occurred Identity Theft 911 also provides Society-insured taverns with an instructional guide to help owners handle a potential breach and keep updated on identity theft and ways to protect customer information. Society also offers optional data breach liability coverage and expense reimbursement for data breach issues. Society continues to work closely with the Tavern League of Wisconsin to develop products to meet ever changing needs of tavern owners.

To obtain consideration for your free new products listing, please contact Heidi at Slack Attack Communications at 608-222-7630 or


Basic Registers to Touch Screen Terminals


Modern Cash Register Systems – Neenah

920-749-8007 Tavern League of Wisconsin

2011 March/April On Premise




WE CARRY ALL THE NEWEST GAMES Green Bay, WI • 877-354-7544

Daylight saving time starts the second Sunday in March, so remember to turn your clocks FORWARD at 2:00 am on Sunday, March 13th, allowing taverns to stay open to 3:30 a.m. daylight saving time on this date. Section 175.095(2), Wis. Stats., states that daylight saving time begins at 2:00 a.m. the second Sunday in March and ends at 2:00 a.m. the first Sunday in November. As such, clocks are set ahead one hour at 2:00 a.m. the second Sunday in March, Thus taverns would close at 3:30 a.m. daylight saving time on this date. On the first Sunday in November, the clocks are set back an hour at 2:00 a.m.; bars gain an extra hour and must close at 2:30 a.m. regular Central Standard Time. Daylight Saving Time (or summertime as it is called in many countries) is a way of getting more light out of the day by advancing clocks by one hour during the summer. During Daylight Saving Time, the sun appears to rise one hour later in the morning, when people are usually asleep anyway, and sets one hour later in the evening, seeming to stretch the day longer. The reason DST works is because its saves energy due to less artificial light needed during the evening hours—clocks are set one hour ahead during the spring, and one hour back to standard time in the autumn. Many countries observe DST, and many do not.

Great Lakes Amusement



Newton Mfg. Rep. – Jim Flynn Janesville 608-758-3470 or Harshaw 715-282-7281 Email: Website:

ADVERTISER INDEX Affiliated Investment Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Alliance Insurance Centers, LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Anheuser-Busch, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 ATM Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 B&K Bar & Restaurant Supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Benedict Refrigeration Service, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Brakebush Brothers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Bussey Dishwasher Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Capitol-Husting Co., Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Cash Depot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Cornerstone Processing Solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Disher Insurance Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Edge One, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Emil’s Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Facilitec-Central . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Greater Insurance Service Corp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Great Lakes Amusement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Hotel Sierra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Kobussen Buses, Ltd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Lamers Bus Lines, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 46

On Premise 2011 March/April

Legend Larry’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 L.P. Mooradian Flooring Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Magnuson Industries, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Mass Appeal Specialties, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 MillerCoors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BC Modern Cash Register Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Newton Manufacturing Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Pep’s Original Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Precision Pours, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Sanimax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Shirk’s Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Society Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IFC SYSCO Food Services of Baraboo, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Testech, Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Total Register Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Tri-Mart Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 WAMO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Wisconsin Souvenir Milkcaps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Wisconsin Wine & Spirits Institute . . . . . . . . . . . . . . . . . . . . . . . . . . . . IBC

Leinenkugel’s® Summer Shandy is beer brewed with fresh lemonade flavor. Which makes it perfect for the sun-splashed summer months. But just like summer itself, the thirst-quenching lemonade flavor of Shandy won’t be around for long. So Join Us Out Here™ and enjoy the most refreshing flavor under the sun.

©2010 Jacob Leinenkugel Brewing Co., LLC, Chippewa Falls, WI * Beer

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2011 March/April On Premise  
2011 March/April On Premise  

Official bi-monthly publication of the Tavern League of Wisconsin - the largest and most powerful organization of its kind in the nation