Fruit Beer Market to Grow at 5.3% CAGR

The global fruit beer market is experiencing significant growth, driven by changing consumer preferences towards healthier, flavorful, and low-alcohol beverages. As of 2024, the market was valued at USD 542.93 million and is projected to reach USD 820.67 million by 2032, growing at a compound annual growth rate (CAGR) of 5.3%.

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Market Drivers

Several factors contribute to the expansion of the fruit beer market:

- Health-Conscious Consumers: Increasing awareness of health and wellness has led consumers to seek beverages with lower alcohol content and natural ingredients.

- Craft Beer Popularity: The rise of craft breweries has introduced innovative fruit-infused beers, appealing to adventurous drinkers.

- Millennial and Gen Z Preferences: Younger demographics are more inclined towards unique and refreshing drink options, favoring fruit beers over traditional lagers.

Fruit Beer Market Segments Analysis

Global Fruit Beer Market is segmented by Flavor, Packaging, Alcohol Content, Distribution Channel and region.

Based on Flavor, the market is segmented into Peach, Raspberry, Cherry, Apricot and Others.

Based on Packaging, the market is segmented into Bottles, Cans and Others.

Based on Alcohol Content, the market is segmented into Low Alcohol and Non-Alcoholic.

Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade.

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

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Regional Insights

- North America: Dominates the market with a valuation of USD 0.68 billion in 2024, expected to reach USD 1.4 billion by 2032.

- Europe: Holds a significant share, with a valuation of USD 0.52 billion in 2024, projected to grow to USD 1.1 billion by 2032.

- Asia Pacific: Anticipated to exhibit the fastest growth, with the market size predicted to reach USD 103.17 billion by 2032, up from USD 68.50 billion in 2024, at a CAGR of 5.25%.

Key Market Attributes

In April 2024, Boston Beer Co., a renowned beer brand from the United States announced the launch of a new non-alcoholic ready-to-drink (RTD) fruit brew. The new offering named General Admission was launched in select parts of the United States such as Albany, New York; Raleigh, North Carolina; and Indiana. The novel fruit-infused seltzer water and low alcohol beer blend brand is also available for other consumers in the country through online retail channels. The new offering was launched in four flavors namely Lemon-Lime, Orange Ovation, Grapefruit Groove and Raspberry Remix. The company aims to expand its business in the non-alcoholic beverage industry as it is witnessing explosive growth around the world.

In February 2025, Lindemans Brewery, a leading Belgian lambic beer brewery launched two new mixed fermentation fruit beers called Lindemans d'Or and Lindemans Noir. Lindemans d'Or is crafted with mango, melon, and lime to provide a sweet and sour smooth taste. Lindemans Noir is made from blackcurrants, blueberries, and elderberries to provide a rich and intense flavor with hints of cherry taste. These new beers were inspired by the Belle Époque era and are offered in exclusive new packaging imported by Merchant du Vin of Tacoma, Washington, United States.

In September 2022, AB InBev India, a leading beer and beverage supplier from India announced the launch of a new range of fruit-flavoured beers from Hoegaarden. The new range of brews features Rosée and Nectarine flavors that bring alive the notes of Raspberry and Peach. Through this move, the company expected to strengthen its position in the premium craft beer and beverages market of India and expand its offerings to stay competitive with regional and local craft breweries that are gaining traction in the country.

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Key Market Players

Prominent companies in the fruit beer market include:

1.       Jester King Brewery (USA)

2.       New Glarus Brewing Company (USA)

3.       Allagash Brewing Company (USA)

4.       Siren Craft Brew (UK)

5.       Founders Brewing Co. (USA)

6.       New Belgium Brewing Company (USA)

7.       The Boston Beer Company (USA)

8.       Anchor Brewing Company (USA)

9.       The Golden Road Brewing (USA)

10.   Sixpoint Brewery (USA)

11.   Carlsberg Group (Denmark)

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The fruit beer market is poised for continued growth, driven by evolving consumer tastes and a shift towards healthier beverage choices. As breweries innovate and expand their product offerings, the market is expected to attract a broader consumer base, ensuring its expansion in the coming years.