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Amber Qi Yu Chaelin Kwon Amanda Davis Nora Fong

Visual Brand Language Board

Shapes • Curved shapes • Soft geometric forms • Labels follow contours

Colors • Predominant white • Bright accent colors. • Dark blue and dull gold

Philosophy • Real people • Beauty and simplicity • Affordable, quality

Key Words

Fresh Natural Hygiene Healthy Simple Grooming Feminine Joy Light Confidence Clean White Sleek Soft Beautiful Touch Healing Rich Men + Care • More angled shapes • Cool greys with bold accents • More rugged, chuncky forms and type.

Dove Visual Brand Language Board  

A breakdown of key features in the Dove brand's presentation and product image. Uploaded to issuu as a test.

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