Ray-Ban launches new ad campaign as it turns 75
Ray-Ban has launched a global advertising campaign to celebrate the company’s 75th anniversary. The campaign is made up of seven photographs, with each one focusing on a different decade in Ray-Ban's history. The stories behind each of the photos were inspired by real life ones that were left on the Ray-Ban website. Each ad carries the sunglasses company’s tagline ‘Never Hide’ and aims to show how Ray-Ban wearers stand out from the crowd.
The campaign, which will run across press and digital, was created by Marcel Worldwide and shot by renowned photographer Mark Seliger. Costumes were designed by Oscar-nominated Arianne Phillips.
Published on Apr 23, 2012