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Richard “Dick” J. McDonald and Maurice “Mac” McDonald were two early American fast food pioneers, originally from Manchester, New Hampshire, who established the first McDonald’s rvestaurant in 1940. The McDonald family was of Irish origin. First McDonald’s restaurant McDonalds introduce ‘Speedee Service System’ (The McDonalds noted that most of their profits came from Hamburgers. And then, inspired by the assembly line of Henry Ford, in 1948 they closed their restaurant for several months, and pared service back to the essentials, offering a simple menu of hamburgers, french fries, and milkshakes, produced on a continuous basis (rather than made to order, as all restaurants had done) and with no substitutions offered. Food could thus be served nearly instantaneously -- a new idea that Dick called “fast food.”) Oldest operating McDonald’s restaurant opens Franchises and enter the ‘Golden Arches’ (The McDonald brothers begin to franchise their restaurant, with Neil Fox as the first franchisee. The second McDonald’s opened by Dave Fox in Phoenix, Arizona. It is the first to feature the Golden Arches design; later in the year the original restaurant is rebuilt in this style.) Enter Ray Kroc Enter Fred Turner McDonald’s Systems, Inc and Kroc’s first McDonald Hamburger University opens (Hamburger University was found in 1961, at a McDonald’s restaurant in Elk Grove Village, Illinois. In the early 60s, the first students were to complete strictly required courses such as chemistry, marketing, and cooking so when they graduate, they would be able to create formulas to increase the profit of the company. Many of those with a “Mcdegree” would get job offerings in a lab so they could invent new way to enhance the food in the cheapest way. After several years of working in the lab, students would usually pursue a “Mcmaster” degree since this degree would allow them to fulfill requirements for any possible managing position available in the corporation. To date, no one has yet to receive a “McPhD”.) Kroc buys McDonald’s off (The McDonald brothers agreed to sell Kroc business rights to their operation. The agreement was for the McDonald Brothers to receive $2.7 million for the chain and to continue to receive an overriding royalty of 1% on the gross sales.) Filet-O-Fish, the first fish sandwich Clown joins the bandwagon New building style (The chain’s stand-alone restaurant design which is still most common today, with mansard roof and indoor seating, was introduced. It replaced the standard red and white tile buildings.) First McDonald’s outside US (The first McDonald’s restaurant outside the United States opens in Richmond, British Columbia.) Big Mac comes out in a big way (The Big Mac sandwich is a type of cheeseburger, a signature sandwich sold by the McDonald’s chain of fast-food restaurants since 1968, made with beef patties, lettuce, cheese, pickles and onion, with a “special sauce” and a sesame seed bun.) Mac McDonald dies First Asian McDonald’s (The first Asian McDonald’s opened in July, 1971 in Japan, in Tokyo’s Ginza district.) First European McDonald’s (On August 21, the first European McDonald’s outlet opened, in Zaandam (near Amsterdam) in the Netherlands. The franchisee was Ahold.) First Australian McDonald’s (The first Australian McDonald’s opened in the Sydney suburb of Yagoona in December.) Egg McMuffin is laid on menu The Quarter Pounder is cheesed in The Happy Meal is introduced in the U.S. (A “Happy Meal” is a meal specially tailored for children, sold at the fast-food chain McDonald’s since June 1979. A toy is typically included with the food, both of which are usually contained in a small box or paper bag with the McDonald’s logo.) Chicken McNuggets, first poultry item Dick McDonald serves the 50 billionth burger US McDonald’s loses millions on Summer Olympics (McDonalds ran a promotional game called “When The US Wins, You Win” where customers scratched off a ticket and if the US won that event then they would be given a free menu item. The company lost millions of dollars when the Soviet boycott let the US athletes fare better than they otherwise would have.) [17] Септември 2009

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