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SKORCH OCT 2011

real style. real women.

on the cover

TANESHA AWASTHI FEATURING

plus blogger FALL

PROJECT inspiration & event coverage! style.

love note There's something about the change of the season that is magical. With the cleaning out of the closets and the approach of the holidays, there's also the part where we sit and reflect. Maybe it's the thinking about what fall fashion to wear to work that leads to the thoughts of our own goals and journey? Something about those new boots makes you wonder where they will lead you.

>>

Thankfully, my journey into blogging has lead me to, what I think is, my most important epiphany with this brand. I've tried for so long to solve the riddle, what does the average plus size woman care about, afterall, I'm her? What does she want to read about? How can we offer better content? Thankfully my few months away from the magazine, lead me directly to my answer; Bloggers. Never someone to follow a trend with business, I decided to dedicate this magazine to the very women who I feel represent and shape the plus style world, the plus size style bloggers. And, I think the launch of our debut real style issue said it all! It was our largest issue since 2007 with over 25,000 views, making it the most viewed digital plus magazine for the month. I know we are on to something amazing, and it's YOU.

masthead Jessica Kane Carrie Woomer Cali Ann Lee Marcy Guevara Bella Styles Julia The BUSYbeauty Tina Davis

Publisher / Co-Founder Co-Founder Editor-In-Chief Editor Fashion Editor Beauty Editor Cooking with Tina Host

We have much more in store and just want to say thank you from the bottom of our hearts. It feels so amazing, beyond words, to know we are offering exactly what you've been craving the entire time, real style on real women. We have listened and invite you to the new SKORCH, and hope you stay and hang out a while. We'll be serving up fresh style daily with our new team of SKORCH Bloggers, who happen to be at the top of their game as some of the most popular blogs on the net. Now, www.skorchmag.com will be plus blogger central! I also want to thank the over 20 companies who gave, without hesitation, to the Full Body Photo Project JOIN & WIN Promotion (Oct. 3-14). And, thank you to the sister plus publishers who have pledged support as well. Honestly, this is the kind of thing that makes us so proud to be here. We love you guys. Let the fun begin! XOXO Jessica & Cali

contents p4 feature spread with TANESHA AWASTHI

p18 designer feature with LOVE VOUNDI

p24 fashion editorial featuring JET SET

p38 i love fall with Adrienne Glenn

p4featurespread with TANESHA AWASTHI

p44 bloggers to watch

feauring MONIQUE, MARIE, TY, MEAGHAN & IVORY

p54 PROJECT INSPIRATION with Elisa L’Amour

p58 eVENT COVERAGE with AVENUE FASHION’S NIGHT OUT & ASHLEY STEWART FASHION SHOW

p70 eVENT CALENDAR

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FEATURING

TANESHA AWASTHI

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MEET TANESHA About Tanesha, style blogger of Girl with Curves What do you blog about at Girl with Curves? I offer outfit inspiration and shopping tips for the everyday fashionista. I love modernizing classics with bold color, unique accessories and thrifted treasures.” Age: a lady never tells! Lol Height: 5’10” Year started blogging: February 2011 Favorite Brands: BCBG, Forever 21, Michael Kors, Ann Taylor, Nine West (shoes). Favorite Beauty Products: Boscia daily moisturizer and night cream, Peter Thomas Roth mineral SPF 45, Peter Thomas Roth anti-aging cleanser. Goals: To encourage curvy girls of all sizes to have fun with clothing and develop a healthy relationship with fashion.

COVER LOOK

“This blazer is quickly become my favorite Fall purchase. Not only do I love the unique tone, but it brought me luck when I wore it to an important meeting in NY!” - TANESHA Blazer: Zara | Top: Vintage, Thrifted | Short Necklace: Vintage, Thrifted | Long Necklace: Forever 21

CONNECT GirlwithCurves.Tumblr.com Facebook.com/GirlWithCurves Twitter.com/GirlWithCurves

IMAGES USED WITH PERMISSION & COPYRIGHT BY TANESHA AWASTHI

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FEATURING

TANESHA AWASTHI

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green &

what’s better than

the mesh of

leopard? The unexpected addition of blue suede.

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FEATURING

TANESHA AWASTHI

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FEATURING

TANESHA AWASTHI

MY FAVORITE

“ classic peep A

blazer, skinny pants,

toes, a statement scarf & oversized watch!

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necklace from BCBG

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FEATURING

TANESHA AWASTHI

I WANT To

encourage

curvy girls of all sizes to have fun with

healthy relationship with fashion. clothing and develop a

GET INSPIRED & VISIT TANESHA’S WEBSITE!

www.girlwithcurves.tumblr.com

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$2500 in prizes 25 will win ENTER NOW! www.fullbodyphotoproject.org

Over 27,000 people will see this in one month. advertising packages starting at $100

contact us: INFO@SKORCHMAGAZINE.COM

personal style blog of jessica kane publisher of skorch magazine & creator of full body photo project

www.lifeandstyleofjessica.com

MY

mission

is to provide entirely eco-friendly

Integrate a global approach regarding sustainable development. collections.

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DESIGNER FEATURE

LOVE VOUNDI by Créatrice de mode

DESIGNER FEATURE

LOVE VOUNDI by Créatrice de mode

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DESIGNER FEATURE

LOVE VOUNDI by Créatrice de mode

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jet set Photographer:

Michelle Alexandra www.michellealexandraphoto.com

Model:

Kori Leilani www.korileilani.com

Stylist/Designer:

Chan.nel Karama Ltd www.channelkarama.com

Make-up Artist: Arielle Valenzuela Location: San Francisco, CA

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jet set outfit details

page 23 Square bobble Hoops, Chan.nel Karama ltd vintage fur stole, stylist’s own Denim Vest, Gloria Vanderbilt (re-purposed by stylist) Sheer, floor length dress, LA Garment District (designer unknown) Spear wooden bangles, Chan.nel Karama ltd Vintage Sunglasses, Wasteland of San Francisco page 24 Square bobble Hoops, Chan.nel Karama ltd vintage fur stole, stylist’s own Denim Vest, Gloria Vanderbilt (re-purposed by stylist) Sheer, floor length dress, LA Garment District (designer unknown) Spear wooden bangles, Chan.nel Karama ltd page 25 Tassle earrings, Chan.nel Karama Ltd Black Demure dress, Chan.nel Karama Ltd Fur Vest, Forever 21 Fringe bracelet, Chan.nel Karama ltd. in later shots, Vintage Grey Trench with Fur Coat, Stylist’s Own PAGE 26 Tribal Print Dress, Chan.nel Karama Ltd. Raincoat, H&M Marble leggings, Chan.nel Karama Ltd Black Chain Link Choker. Forever 21 Silver Heart Reversed Earrings, Chan.nel Karama Ltd. Fringe bracelet, Chan.nel Karama ltd.

page 28 Black Oversized Flower hair pin, Forever 21 Silver Heart Reversed Earrings, Chan.nel Karama Ltd. Long Motorcycle Glove, Chan.nel Karama Ltd. page 29 Stilleto Earrings, Piedmont Boutique, San Francisco Pearl Cluster Necklaces, Forever 21 Octogon Sunglasses, Urban Outfitter page 30 Crane Headpiece, J. Ching Ruffle Jacket, Chan.nel Karama ltd Onyx tank dress, Chan.nel Karama ltd. page 33 “Flying Take-Out To Go” Head Piece, Chan.nel Karama Ltd/ J. Ching Kabuki Sunglasses, Chan.nel Karama Ltd Pearl Choker, H&M

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SKORCH skorchmag.com

real style. real people. skorch. WANTED

realWOMEN with realSTYLE BE FEATURED IN SKORCH GOT STYLE AND HAVE THE PICTURES TO PROVE IT?

iOfall Photographer: Emily Nguyen

Model:

Adrienne Glenn

Stylist:

Adrienne Glenn

model adrienne shows off her

personal style & fall favorites!

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iOfall by adrienne Glenn

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iOfall by adrienne Glenn

blogger to watch

MONIQUE

WWW.CURVESANDCHAOS.COM

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blogger to watch

IVORY

www.ivoryjinelle.blogspot.com

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blogger to watch

Meaghan WWW.littlelimedress.com

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blogger to watch

MARIE

WWW.thecurvyfashionista.mariedenee.com

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blogger to watch

TY

www.gorgeousingrey.com

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www.marcyguevara.com Talk. Style. Transform. Listen. Teach. Inspire.

Over 27,000 people will see this in one month. advertising packages starting at $100 contact us: INFO@SKORCHMAGAZINE.COM

projectinspiration real style. real women. skorch.

featuringElisa L’Amour why we love elisa! she’s a stylist, designer, couture milliner and accessories designer! plus she blogs and vlogs about her totally inspiring outfits! www.elisaloves.blogspot.com www.youtube.com/user/mselisalamourandco

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projectinspiration real style. real women. skorch.

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AVENUE FASHION’S NIGHT OUT Avenue, the specialty store style advocate for real size women, hosted an exclusive Fashion’s Night Out event at their Third Ave., New York store on September 8th. The event included a fashion show and shopping event as well as appearances by Brooke Elliott, star of Lifetime’s hit series, Drop Dead Diva, and fashion expert, Jacqui Stafford. The champagne and hors d’oeuvres kicked off at 6pm, followed by raffle drawings and preview of Avenue’s Fall Collection. Some of our fellow bloggers were in attendance, including Elisa from Mad

Fashionista, Tulin from Plus Model Magazine, Stylish Curves, The Big Girl Blog, Curvatude, The Fat Apple. Thank you to Avenue for these amazing pictures from the event! Love Brooke’s dress? Get it at Avenue now! PLUS! Exclusive Video Coverage of the event at www.youtube.com/skorchmagazine! Check it out!

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images courtesy of Avenue

Get Brooke’s Dress at Avenue! Ruffle Chiffon Animal Dress $59.90

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Oevents by bella styles - fashion editor

On Saturday, September 17, 2011, I hosted my birthday party and a fashion show at the Ashley Stewart store here in Richmond, VA. All of my family, friends and model buddies came out to support this event. I put together 21 looks on 7 models from the new Fall collection from Ashley Stewart. The show went perfect. My DJ, J-Roc, had the house jumping from the moment customers walked into the store and once we got started my commentator, Earl “Christmas Snow” Fleming, hyped up the crowd even more. I had models & hostesses’ come from as far as Baltimore, Northern Virginia to the Hampton Roads area to participate in this event. (Special

thank you to TJ, Quan, Twannet, Kim, Autumn, Nellonda, Manaya, Crystal & LaTonya). Since the theme for Ashley Stewart this season is “Passport to Fashion”, I divided the show into 3 parts, each one representing a different city. Scene One was Paris, Scene Two was London and Scene Three was New York. The Paris scene was filled with hues of grey and black to represent the old classic look of the city. For London I had bold bright colors to bring out the essence of “royalty”. Lastly for the New York scene I went for daring ensembles that you would see fashionistas wearing from Times Square to Madison Square Garden.

PHOTOS BY George Butler and Kermit Gresham

Oevents

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don’t forget to enter!

WHERE STYLE HAS NO SIZE

skorch magazine

connectwskorch twitter.com/skorchmagazine facebook.com/skorchmagazine youtube.com/skorchmagazine info@skorchmagazine.com


Oct2011