Listing Your Home PRESENTED BY LISA ARUNDALE
About Lisa Arundale
Your trusted Skogman REALTOR®
LISA ARUNDALE REALTOR®
(319) 423-5092 email@example.com lisaarundale.skogman.com 417 1st Ave SE Cedar Rapids, IA 52401
Ask yourself one simple question Do you believe your home will sell for a fixed price, or do you believe there is a range of value for your home based on the marketing and negotiating skills of a professional REALTOR®?
As your professional Skogman REALTOR®, I will: • Walk through your property with you to show you ways to enhance its value, and how to get top dollar. •
Set a pricing strategy that gets you the most offers and ultimately the top dollar in the marketplace.
• Create a marketing plan for your home to give you maximum exposure to attract more buyers. • Negotiate! As your Skogman REALTOR®, I’m trained in negotiation and will get you the best contract for your needs. • Act as transaction manager. There are lots of moving parts to selling your home. Rest assured – this is what I do every day.
You wouldn’t build a house without a plan. You shouldn’t sell your home without one either.
Our Story It’s no secret that choosing a real estate agent can be a confusing and overwhelming task. At Skogman Realty, we believe being the best isn’t something you say, it’s something you are. It’s about listening to our clients’ needs, wants, and expectations and delivering on them – every time. Skogman Realty has been selling homes in the Corridor for nearly 50+ years. No one knows the market better – we sell more homes in the Corridor than anyone. So, rest assured, you’re in great hands.
Why Skogman Realty is the right choice. The right agent and brokerage can make all the difference. • Skogman is a name you can trust • We utilize industry leading technology
SKOGMAN REALTY BY THE NUMBERS...
• We have a network of experienced, knowledgeable agents • Skogman offers more support, more services, and proven results • We are the local experts in our community
Market Share in the Cedar Rapids-Iowa City Corridor Cedar Rapids Metro Area
24.73% ALL OT H E R S
7.83% I O WA R E A LT Y
COLDWELL BANKER HEDGES
P I N N AC L E
SKOGMAN AGENTS PARTICIPATED IN
TRANSACTIONS LAST YEAR
$266,500 AVERAGE SALE PRICE SOLD BY SKOGMAN REALTY (MLS AVERAGE $230,900)
$773,297,564 TOTAL SALES VOLUME LAST YEAR
Source: Cedar Rapids MLS. CR METRO AREA. Data pulled January 2022. All information is deemed reliable but not guaranteed.
(THAT'S A LOT OF REAL ESTATE SOLD!)
Iowa City Metro Area
25.05% ALL OT H E R S
22.16% URBAN AC R E S
BLANK & MCCUNE
COLDWELL Source: Iowa City MLS. IC METRO AREA. Data pulled January 2022. All information is deemed reliable but not guaranteed.
SELLERS LAST YEAR &
1,527 BUYERS LAST YEAR
Pricing Your Property The surest way to get the highest selling price for your home is to set the listing price correctly right out of the gate. So what is your home worth? That is most likely the biggest question on your mind and one that I will answer for you. The knowledge, experience, and research I apply to pricing my clients’ homes consistently produces more offers and higher sale -to-list price ratios – that’s my goal, every time.
To establish a listing price that will create the best offer for your home, I will perform a competitive market analysis (CMA). This analysis evaluates your home and compares it against other properties – currently listed and recently sold – taking into account variables such as location, supply, demand, absorption, economic factors, price/status changes, market time, and property features.
Critical Considerations When Pricing Your Home
Asking Price 15% ABOVE
The Price Properties priced at market value generate more buyer interest. Properties priced too high attract fewer buyers, showings, and offers. Properties priced too low may mean money is left on the table.
el o Lev f Ac
As your professional, local agent, I know the market. I will compare your home to homes that have sold recently, and ones currently on the market. I will show you your home’s potential and develop a strategy for selling your home against other homes competing for the same buyers.
Time on Market It’s important that we price your home properly from the start, when buyer interest is at its highest. A property attracts the most excitement and interest from the real estate community and potential buyers when it’s first listed; therefore it has the highest chance of selling for the highest possible price when it is new to the market.
Weeks on the Market
% of potential buyers who will look at property
Marketing Your Property Exposure is everything. A strategic marketing plan is critical to getting your listing maximum exposure. Skogman Realty’s extensive marketing plan for your home includes the following elements:
• Professional photography, video, virtual tours • Skogman.com website & online digital marketing platform • Social media marketing • National websites like Zillow, Trulia, and REALTOR.com • Local MLS (Multiple Listing Service) • Yard signs and directional signage • Networking
Skogman Realty does more to market your home than any other brokerage in the Cedar Rapids - Iowa City Corridor area.
Photography A first impression! A picture says a thousand words and our expert photographer brings your home to life with high impact, hi-resolution photos. Other high impact marketing tools that can be woven into the marketing mix of your home are:
+ Twilight Images + Drone Aerial Photography + Videography + 3D Virtual Tours
Professional Marketing Materials We’ll place professionally designed promotional materials in your home for the potential buyers to take with them during a showing. Potential materials include:
+ Flyers or Brochures + Booklet with photos, utility information, school district information and other pertinent information
+ Property Disclosure
Skogman Realty's Website & Digital Marketing Platform This is where thousands of buyers start their new home search each month. Your home’s photos, vital information, and open houses are promoted here. Buyers are able to browse through photos, see the virtual tour, download an info sheet, and schedule a showing right on your home’s page on our website. I am also able to send you reports on how your listing is performing on our website with information on how many views your property is getting.
Social Media Marketing Skogman knows social media is one of the newest and best ways to reach potential buyers. We actively share new listings and open houses every week. We also feature listings through out the week to get more exposure.
High Impact Signage It’s undeniable that our red signs stand out from the rest. During open houses, we’ll place additional signage to attract more foot traffic.
Networking We have a strong network of buyers and agents who are always on the look out for new properties. It pays to be in the know!
Cedar Rapids/Iowa City MLS Getting your house on the local MLS is key to getting your home in front of all REALTORS® in the market.
Buyers are everywhere. Your home should be too. A recent study from the National Association of REALTORS® shows how people search for a new home in different ways. This chart shows all the different methods buyers used to find their home.
93% Online Website
Zillow/Realtor.com/Trulia We partner with the large public websites to make sure our listings and open houses get maximum local AND national exposure.
86% Real Estate Agent
73% Mobile/Tablet Device
53% Open House
46% Yard Sign
37% Online Video
18% Home Builder
13% Print Newspaper
10% Home Book or Magazine
3% Relocation Company
Preparing your Home for the Market Making sure that your home is in “showing condition” sets your home apart from the competition. As your trusted Skogman REALTOR®, I will make recommendations and suggestions on how you can make your home stand out.
Preparing Your Home for the Market. Nothing pays more to the sellers of a house quite like elbow grease. Good housekeeping and repair, spaciousness, and pleasant aromas bring top dollar and fast sales. If you’re planning to put your home on the market, you want your property to look its best. Here are seven low cost, high impact ways to prepare your home for the market: 1. SPRUCE UP THE OUTSIDE. Make the front entry bright and cheery with colorful potted plants and flowers. Trim shrubs, pull weeds, add new mulch, mow the lawn, restain the deck, and remove any stains on the driveway. Touch up peeling paint on the house and exterior doors, especially where the buyers enter. 2. PAINT WHERE NEEDED. Paint is one of the most cost effective ways to make your home more appealing to a potential buyer. Loud colored rooms should be neutralized. Touch up paint in the areas that need it. The less painting a buyer feels like they need to do, the better. 3. ORGANIZE ROOMS AND CLOSETS. Get rid of items you don't need and organize the items you do need. Don't forget the garage and storage rooms. Fewer items in these areas will make the space feel bigger. 4. MAKE YOUR HOME FEEL SPACIOUS. Rearranging furniture can be one of the easiest ways to make your home feel larger and more marketable. Create an easy traffic flow. The less furniture and stuff in a room, the bigger it feels to the new buyer. 5. LET THERE BE LIGHT. Open up drapes and blinds for photos and showings. Replace the light bulbs in your home with higher wattage bulbs and clean the fixtures and shades. Buyers appreciate light and feel more comfortable in areas that are well-lit. 6. MAKE YOUR HOME SMELL GOOD. Add subtle air fresheners that give off a clean smell, especially in bathrooms and areas with pet odors. Avoid potent flowery air fresheners that just cover up the smell. Open windows and air the house out when you can. 7. CLEAN, CLEAN, CLEAN. This includes wiping down walls, light switches, light fixtures, windows, sinks, and tubs. Detail the floors and baseboards. Get the carpets professionally cleaned if needed. There’s no substitute for clean.
Once your home goes on the market, real estate agents may call to show your home anytime, day or evening. Keeping your home “show-time” ready can be challenging, especially if you have children and pets. 1. ELIMINATE CLUTTER. Not only is clutter unattractive, it’s time-consuming to sort through and expensive for you to move. If you have a lot of stuff, you might be better off renting a small storage unit for a few months. 2. REMOVE TEMPTATIONS Take valuable jewelry and collectibles to a safety deposit box, a safe, or store them in a secure location. 3. BE WELCOMING. You want your home to look like a home. Stage it to show the possibilities. 4. HAVE A FAMILY PLAN OF ACTION. Sometimes showings aren’t convenient. You can always refuse a showing, but do you really want to? If you have a showing with little notice, get the family engaged. Everyone has a basket and tidies up their area. 5. GET IN THE HABIT. Wash dishes immediately after meals. Clean off counter tops. Make beds in the morning. Keep pet toys and beds washed and smelling fresh.
Remember! This is only temporary until your house sells!
The Next Steps We’ll set up a listing appointment to go over specific pricing and marketing strategies. We’ll also fill out the listing paperwork. You’re now on your way to moving into your next home!
The Steps to Getting Your Home Sold
I’ll provide you with a competitive market analysis of your home.
List I’ll put your home on the market!
I’ll put into motion our marketing strategy.
4 Home Showings
Potential buyers will walk through and see your home for themselves.
Open Houses I’ll hold an open house for the public if necessary.
Receive An Offer You may receive multiple offers from potential buyers.
8 Purchase Agreement 9 Inspections
Once we accept an offer, I’ll complete the paperwork.
Buyers will hire an inspector to determine if there are any issues.
We’ll review together and come to an agreement.
Seal the deal and hand over the keys!
417 1st Avenue SE Cedar Rapids IA, 52401 www.skogman.com 2022 Skogman Realty. Equal Housing Opportunity. If your property is currently listed for sale or lease, this is not intended as a solicitation of that listing. This information herein is deemed reliable but not guaranteed.