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At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense. By tapping into girls’ strong verbal skills, our story + construction sets bolster confidence in spatial skills while giving young inventors the tools they need to build and create amazing things. In a world where men largely outnumber women in science, technology, engineering, and math (STEM), girls lose interest in these subjects as early as age eight. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers. We believe there are a million girls out there who are engineers – they just might not know it yet. GoldieBlox wants to show them the way.


Invention Mansion Engineering concept: Modular Architecture SKU #MK007 The Invention Mansion comes with two fully compatible builds, rooms full of punch-out furniture, and an arsenal of tools to keep Goldie and Ruby building all day and night. Once the structures are complete, reconfigure to create a whole new world – doors turn into platforms and ladders become bridges! Hundreds configurations in one box. Goldie’s BloxShop is so full of inventions and gadgets that one day, she and Ruby have to expand. In Ruby’s new Hacker Hideaway, she has a ton of space to code and create. Discover levers, linkages, a trap door, and even more secret spots in our biggest, most customizable kit yet! Coming in fall 2016: Play along with the characters in GoldieBlox’s first web series, launching via YouTube.

3”


Goldie’s Crankin’ Clubhouse Engineering concept: Belt Drive SKU #MK003 Crank Goldie up and around to get her ideas flowing. Shhh – don’t tell anyone where her secret hideout is!

Ruby’s Sky-High Cable Car Engineering concept: Tension SKU #MK004 Don’t look down! Ruby’s gondolas fly high above Bloxtown in this daring aerial build.

CUSTOMER TESTIMONIAL: “First, the products are well made. I was expecting thin card stock...but it’s actually heavy cardboard. All the pieces are perforated punch outs, essentially, and you have to do some folding, but it was all very sturdy.”

*Books not included.


Val’s Level-Up Skate Park Engineering concept: Inclined Plane SKU #MP005 Construct Val’s scooter and ramp, then set her loose to shred at the skate park.

Li’s Lighthouse Lookout Engineering concept: Center of Gravity SKU #MP006 Li is a thrill-seeker. Build his lighthouse and help him defy gravity by perching on top!


Craft-Struction Box Engineering concept: Prototyping SKU #FF001 Keep kids crafty and curious with this Parents Magazine Best Toy of 2015! With over 275 construction pieces and a poster with fifteen projects to get started, this bestseller provides the ultimate openended play experience. - Parents Magazine Best Toys, 2015

GoldieBlox and the Builder’s Survival Kit Engineering concept: Mechanical Engineering SKU #BT006 This larger-than- life kit is perfect for either a budding engineer or a seasoned architect. Get started with Goldie’s Diary of Inventions, then use the 195 pieces to become a master builder! - Toy of the Year finalist.


GoldieBlox and the Movie Machine Engineering concept: Animation SKU #BT005

Make some movie magic and help Goldie’s gang save the Bloxtown Film Festival with this working zoetrope. Build, then get the creativity flowing by crafting your own one-second animations!


GoldieBlox Zipline Action Figure Engineering concept: Suspension SKU #AF001 Send Goldie soaring across canyons, crevices, and kitchen sinks with her 13-foot zipline. With fully articulated joints and hands that grip, this girl is ready for action.

Ruby Rails Skydive Action Figure Engineering concept: Aerodynamics SKU #AF002 Tech-savvy Ruby is ready for takeoff! She’s a skydiver by day and coder by night. Build her coding kit and fabric parachute, then watch her fly.

DID YOU KNOW? Ruby’s name comes from Ruby on Rails, a programming language used to structure websites!


GoldieBlox and the Spinning Machine Engineering concept: Belt drive SKU #BT001 - Educational Toy of the Year - People’s Choice Toy of the Year - Oppenheim Best Toy - Platinum - Parent’s Choice - Gold

GoldieBlox and the Parade Float Engineering concept: Wheel & axle SKU #BT002 - Oppenheim Best Toy - Gold

GoldieBlox and the Dunk Tank Engineering concept: Hinge SKU #BT003 - Oppenheim Best Toy - Gold


Nacho’s Rocket Ride Engineering concept: Torque SKU #MP001

Benjamin’s Cat Nook Engineering concept: Lever SKU #MP002

Lucky’s High Roller Engineering concept: Momentum SKU #MP003

Katinka’s Dream Racer Engineering concept: Propulsion SKU #MP004


Item #POP001


YOUTUBE CHANNEL >> Featuring pilot episodes of GoldieBlox cartoons, instructional videos, viral commercials, and behind the scenes footage, our YouTube channel gives kids a look inside Goldie’s world.

> 25 million views

<< WEEKLY HOW-TO VIDEOS Looking for more ideas for building with GoldieBlox? Head over to BloxTown.com to check out our weekly buildalong video series! Find instructions for all our kits, plus exclusive vehicles, games, and structures, like a marshmallow dunker and a guitar.

As of January, 2016: 800k+ users 3 million movies made


Named to the National Retail Federationâ&#x20AC;&#x2122;s 2016 list of People Shaping Retailâ&#x20AC;&#x2122;s Future

70 MILLION social media impressions in 2015

Come find out what all the talk is about.


sales@goldieblox.com â&#x20AC;˘ licensing@goldieblox.com Š2016 GoldieBlox, Inc. All rights reserved. goldieblox.com

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