problem are they solving, what need are they fulfilling, what story are they telling themselves that you align with. 4. Personal accountability and productivity This goes well beyond being busy and productive. Yes, a disciplined approach to email, time and task list is important. But this also means being accountable for how that time affects your output. How effectively you’re staying focused on what matters. No excuses, just problem solving and execution. 5. Technology balance Don’t let the tail wag the dog. There’s plenty of sexy technology out there, but make sure you have a strategy first. 6. An agile mentality Great marketers have a higher tolerance for chaos. They accept that change is not only inevitable, but frequent and necessary. They also have a high degree of humility, which often manifests itself in a strong sense of humor and even self-deprecation. 7. Empathy For each other, for the sales organization, for other departments, for your customers. Sometimes it’s just asking the other side what’s important to them, what they need, or how they’re feeling. Empathy is a powerful thing, a powerful negotiation tool, and an amazing emotional trigger that unlocks so much more potential and output from those around you.
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