Issue Three: The Editors Issue - Part 1

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inspired by the designers I meet and seeing the newness and originality of their work. I love sensing what is about to happen in terms of trends, and also knowing when a trend is about to end. The analytical part of fashion gives me a real buzz”. With such a natural ability to hear the early heartbeats of future seasons, she couldn’t ever be overlooked by the fashion media world. Yasmin is regularly featured contributor for Elle UK and guest blogs for Vogue. She is also involved in Simon Fuller’s Fashionair, an innovative and interactive concept of fashion media, featuring videos inspired by and meant

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to be inspiration for style. “Fashion is about expression and individuality, I hate fashion when it is generic and everyone follows the same look,” she says and transpires how far behind the boring suit days are. Her eclectic style is constantly driven by novelty and one of her formulas may be her natural gravity towards wearing simply what feels good. She despises unethical massproduced fashion and she easily goes from a boyish look into haute couture in a blink, looking equally chic, effortless and natural.

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