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11 ROCK N' N' ROCK ROCK ROCK

Time FramE

TASKS

8 weeks before

Event announcement

NATIONAL PROMOTION Create event with cover and boost post Set up Facebook event. Coverage of all social media on Rock N’ Rock and international Rock Pages.

4 weeks before LISTEN STRATEGY

3 weeks before

Production event video with some artists Talk about event on related groups and forums Screen videos on place for promotionals Print poster. Ticket Pre-sales if needed

LISTEN STRATEGY

Countdown boost post Talk about event on related groups and forums Launch social contest sponsors will send prices to promote cross media. Brand the place

2 weeks before LISTEN & ENGAGE

Launch social contest Mail blast (29.000 mails) 4 radio mentions Press Conference

2 days before LISTEN & ENGAGE

24 ora post

LIVE Event Day LISTEN & ENGAGE

LIVE

1 Day After KEEP CONVERSATIONGOING

Do live 360 video, update pictures often. Profesional Photography of guests and band Do event videos for video clip. The band will drink and promote the product Merchandice and promotions will take place

Post and share event related content Do wrap-up video on event. Post pictures, tag and do thank post with sponsol logo Pictures with sponsors

Profile for Sketch | Natalia de Windt

Rock Festival Project | By Natalia de Windt  

Rock Festival Project | By Natalia de Windt  

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