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ROCK FESTIVAL PROPOSAL

By Natalia de Windt

ISSUED: 07.03.2019 VALID TO: 12.03.2019 CONTACT US:

ROCK N' ROCK ENTERTAINMENT & HORECA VBA A Caya Taratata 15 P +(297) 730 0987 E rocknrockaruba@gmail.com Experience the Arubas’ Rock Culture that Ruben used to like.


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ABOUT ROCK N’ ROCK

WHO ARE WE ?

Aruba‘s Rock Music Landmark Rock ’N' Rock is the NEW appealing, safe and small rock-brotherhood-home for all fans, bands and casual tourists. ROCK ‘N’ ROCK is a concept to express the broad genres of Rock since the early 1950s, and probally all ranges of different styles in the 1960s and after, eventually Alternative Rock from the 1990s trend will dominate the environment and gradually ROCK ‘N’ ROCK will call out to all fans and local bands to rock live events of further fusion subgenres like Metal, Rock Roots Reggae, Cover Bands and so on.

CUSTOMER RELATIONSHIPS

• Good rock ambient for local fans and casual tourists • Provide exceptional service that leaves an impression with our core customers.

Our Mission / Vision Statements Rock ’N' Rock has embodied and served as the vehicle to continue with the remarkable cultural and social groups of Aruba, leading to major subcultures including art, tattoo, bands & poets since the early 80's Vision Statement Rock N Rock will be regarded as the region’s best interactive entertainment and production company through innovation, strong relationships, and concierge-quality customer service.


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ARUBA’S BANDS AND ARTISTS

PERFORMED AT ROCK N’ ROCK FROM DECEMBER 2017- JULY 2019

AUDIO HAZARD

60

EVENTS

75 Artists

ALAIN

Rockney


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ARUBA ROCKERS

JAMMINGS AND SPECIAL GUESTS

These are local artist participating on a jam section or just having fun!

Bryan Local/International Artist

van

Putten

we support young talents DAVID

ALEXANDER

60+

ROCKER BOOMERS

60’s Party

Rock N’ Roll Party With DJ Frigerio


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INTERNATIONAL ARTISTS WHO PERFORMED Australia

Dave Evans from Australia, the first singer of ACDC Colombia

Holland

Canada

New York

DEBORAH SMITH Mith Jagger tribute

VALUE PROPOSITIONS

Live MUSIC: consistent entertainment atmosphere and service quality. Rock EXPERIENCE: Provide exceptional local events that leaves an audible and visual impression with our core customers.


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CELEBRITIES WHO VISITED US

Chuck Wright From Quiet Riot

Vanni Ceni Metal celebrity from Italy

Dave Evans First Singer of AC/DC

“Freddie Nelson is Freddie Mercury incarnate with Shake The Cage.

THEY ALL SIGN THE WALL

OF FAME!


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CUSTOMER SEGMENTS

Our relationship with the segments in order to maintain our project

60+ FANS Market Segmentation: Our strategy is based on serving our niche markets exceptionally well. The nightclub enthusiast, the tourist and business traveler, the local nightclub crowd, the local service industry as well as groups going out together, can all enjoy The Nightclub experience.

Chuck Wright From Quiet Riot

College Students The first rockers of Aruba

By creating an environment that is appealing to college students, we secure a natural progression between the high school student and the young professional. Through word of mouth, the Nightclub expects realize an increase of five percent annually from this segment. Ver hight wine consumers

Middle Age professionals / Band Fans Young Professionals These customers will range in age from 27 to 40. The Nightclub will appeal to this category by switching the tempo and entertainment to be more appealing to adults as it gets later into the evening.

Vanni Ceni Metal celebrity from Italy

This young man is making a new band with his friends and he wanted to meet Dave Evans with his father.

Margherite Palazzo & Joseph Dressler from NY

Tourists and Business Travelers Our future plan is to publish a simple website in order to create awareness to any traveler who wants to take an advanced look at the club before their visit.


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CHANNELS

WE REACH OUR CUSTOMERS BY: FACEBOOK - WEBSITE - INSTAGRAM - FLYERS - GOOGLE ADS - YOUTUBE INFLUENCERS - GOOGLE MAPS - LOCAL RADIO STATIONS

RADIO

MEDIA MARKETING & PRINTING


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CHANNELS INFLUENCERS

Our fans travel the world with the logo of Rock N’ Rock representing Aruba

INDIA

HOLLAND USA

Aruba

They all love our pictures and merchand


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KEY PARTNERS

Our most important partners to continue developing our Key Activities are: Sound System

Drinks Providers & Sponsors

Food Providers POP UPS

Outdoors Activities

Admin & Staff

Tattoo Artists

Performers & MC

Hotel Owners

Our goal is to remain a step ahead of our competition through an exemplary service provision. We expect our guests to have more fun during their leisure time by keeping full bar storage and local live bands all the time.

CADUSHI INK


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OUR OWN LOCAL BAND! MEET...

bastards On the occasion of Dave Evans, the promer singer of AC / DC, we have assembled members of several bands and friends, on the basis of Rock N’ Rock Bastards, this innovative proposal become from the need to promote local Rock with retired artists who want to travel around the world and get to know new places without need to belong to a band or record label, the idea in the future is to take Rock N’ Rock bastars to represent Aruba in some international festival. The great thing about this band is that the members could be exchanged according to the genre.

We are buying instruments to call young people to participate in the jammings belonging to the Rock culture of Aruba. This way we will create new bands with new young talents.


sounds like a plan


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Time FramE

TASKS

8 weeks before

Event announcement

NATIONAL PROMOTION Create event with cover and boost post Set up Facebook event. Coverage of all social media on Rock N’ Rock and international Rock Pages.

4 weeks before LISTEN STRATEGY

3 weeks before

Production event video with some artists Talk about event on related groups and forums Screen videos on place for promotionals Print poster. Ticket Pre-sales if needed

LISTEN STRATEGY

Countdown boost post Talk about event on related groups and forums Launch social contest sponsors will send prices to promote cross media. Brand the place

2 weeks before LISTEN & ENGAGE

Launch social contest Mail blast (29.000 mails) 4 radio mentions Press Conference

2 days before LISTEN & ENGAGE

24 ora post

LIVE Event Day LISTEN & ENGAGE

LIVE

1 Day After KEEP CONVERSATIONGOING

Do live 360 video, update pictures often. Profesional Photography of guests and band Do event videos for video clip. The band will drink and promote the product Merchandice and promotions will take place

Post and share event related content Do wrap-up video on event. Post pictures, tag and do thank post with sponsol logo Pictures with sponsors


Thank you Rock never dies!

Profile for Sketch | Natalia de Windt

Rock Festival Project | By Natalia de Windt  

Rock Festival Project | By Natalia de Windt  

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