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MARKO PEROZIC DESIGN SELFPROMOTION PORTFOLIO


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Name and surname: Date and place of birth: Adress: Phone: Cell: Em@il:

Marko Perožić 08. may 1981., Rijeka Radnička 16, 51 000 Rijeka, Hrvatska 051/437-587 098/878-212 markoperozic@gmail.com

Education: 2006. Istituto Europeo di Design, Milan (www.ied.it), European International School of Design, Graduate graphic designer of visual communications 2002. Istituto Callegari Labin, Italian Institute of Design, Interior designer 1999. Naval school of Bakar, maritime skipper Languages: Croatian, (spoken/written: advanced, mother tongue) English, (spoken/written: fluent) Italian, (spoken/written: fluent) Driver’s license: B Overview Multidisciplinary creative with versatile but focused approach and skills that are the result of a balance between creative and analytical processes, with an emphasis to the end user. Photoshop, Illustrator, InDesign, After Effects, Microsoft Office are my strongest skills. Outside of work I collect ideas on various events, social events and the details of daily life, from theater and music to art and history. It is this combination allows me to further develop a successful, self-assured individual and professional. Sector experience includes: automotive, beverages, consumer goods, consumer healthcare, financial services, food, retail, luxury, media and pharmaceuticals

Related Experience 2006. Unex Group / Part of Havas Worldwide, privately held, 80+ employees - graphic designer junior 2006-2009 - graphic designer senior 2009-2012 - art director junior 2012-2013 2006. cooperation with marketing agency Libra, Rijeka, on matters of design and visual solutions Key responsibilities include: • Development of creative strategies for domestic and international clients • Strategic analysis of campaign performance and analysis of creative strategies and formats of competitors • Presentations of creative solutions to the client, followed by constructive discussions and exchange of opinions, with the purpose of finalizing the campaign • Exploring opportunities for further development of the Client and the Brands and diversification of customer and competitors • Providing insight on the underlying creative platform of communication campaign • Giving constructive feedback obtained on the basis of past research campaign • Identify customer needs and concerns for the future development of the brand • Defining priorities and quickly and efficiently solve everyday challenges • Creativity and innovation in recognizing the opportunities that the market offers Creative solutions are ATL and BTL activities: • Message (HL and BC) • Print and OOH solutions • TV adaptation • Radio synopses • Elaboration and development of web banners, emailing • POS • Event development Key Accounts • Automotive industry: Citroën Hrvatska • Retail: Konzum, bauMax • Pharmaceutical: Pliva • Fashion: Hugo Boss, Benetton • Finance: PBZ, Generali insurance • FMCG: Dukat, Podravka, Ledo, Pik Vrbovec, Zvijezda, Jamnica, Bavaria NL • Oil & Gas: INA

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Summary of Professional Qualifications • Experience in developing and implementing integrated marketing strategies • Profound knowledge of creative techniques • Proficiency with planning, strategy development and research activities within the paid, owned or earned media • Experience implementing integrated communication campaigns across multiple media channels combining offline and online • Expert in tools: Photoshop, Illustrator, InDesign, • Versatile communicator of insightful data interpretations • Ability to plan and spearhead complex projects Seminars & IT skills Seminars: • Hura How To Wow, 2012 / 2013 • Ideja X 2012 • Ideja X 2011 • Music for visual communication (Milano 2006.) • Postproduction (Milano, 2006.) IT skills: • Excellence in the use of Adobe Creative Suite (Photoshop, InDesign, Illustrator,...) • Excellence in the use of MS Office Suite (Word, Excel, Outlook, Powerpoint) • MAC OS References: Available upon request


CITROËN Projects created in the period from 2006.-2013., in agency Unex Group/EURO RSCG, Zagreb. Creative director: Krunoslav Serdar Art directors: Marko Perožić, Marko Andrin Copywriter: Alen Grozaj/Vjekoslav Bošković/Lidija Čakanić

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Citroën DS43 Creative solutions able to show personalization DS3 model while retaining the style and visibility of the DS line, and to address the target groups directly and through certain visual message. The quality of the campaign has been recognized and praised at international level by Citroën, and its success is evident after one year of communication campaigns on Croatian market - Havas Polish colleagues used Creative Solutions ‘Ultra’ communication DS3 lines on the Polish market.

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Presentation of the car on the Ban Jelacic Square, with the first Croatian flash mob, which was accompanied by the media.

Click for a video.

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Go Green Communication strategy called GO GREEN implemented in several phases of communication. Created logo and ‘claim’ GO GREEN - GO CITROEN as the base of each communication channel. A kind of ‘point and the’ entire campaign flyer is ‘SEED GREEN FUTURE’ which stressed the importance of ecology appeal to further reduce the amount of CO2 seeding paulownia plants whose seeds were an integral part of the leaflet - the Paulownia tree is the fastest growing in the world that in just 10 years planting absorb as much as 500 kg of CO2, rising at the foot of the Eiffel Tower, the place from which derives Citroën.

Citroën je u top 3 proizvođača s niskom emisijom CO2

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CitroĂŤn DS4 Adaptation of image print for Croatian market, and interactive banners from our workshop.

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PERUTNINA PTUJ-POLI Project created in 2013., in agency Unex Group/EURO RSCG, Zagreb. Creative director: Lidija Čakanić Art director junior: Marko Perožić Copywriter: Lidija Čakanić Social media: Andrea Šalinović

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Communication Strategy ‘Crazy for Poli, crazy for knowledge’ with a series of entertaining communication activities related to the topic of learning and school, knowledge and science. Knowledge and science are presented as part of the cool image of the target group, Poli supports knowledge popularize learning, school, science. In collaboration with Professor of mathematics Toni Miluna we launched an educational TV format of 90’’, which became the backbone of all communication. Emphatically used FB profile ‘Crazy for Poli Croatia’ as one of the key communication channels of Poli target groups.

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Print ads, and branding of Toni Milun web site and You Tube channel.

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Tv series

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JAMNICA-GINGER Project created in 2012., in agency Unex Group/EURO RSCG, Zagreb. Creative director: Krunoslav Serdar Art director junior: Marko Perožić Copywriter: Alen Grozaj

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We developed a creative concept that stands out from other campaigns in the market, primarily by shooting technique - a seemingly simple story about a man and a woman in a bar, through the camera lens and the technique of collage-made photo shooting, achieved amazing mystical and extremely sensual atmosphere, suitable for drinking Ginger and enjoyment. With style.

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Ginger ad.

Click for a video.

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LEDO Project created in 2012., in agency Unex Group/EURO RSCG, Zagreb. Creative director: Krunoslav Serdar Art director junior: Marko Perožić Copywriter: Alen Grozaj

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Famous hit them 60’s “Con 24,000 baci” inspired us to create a comprehensive campaign in the style of the 60s and show how little is needed to fit the mood of the yarn from one person to another, which represents the connection to the rich taste of ice cream Quattro, emphasized in verses revised versions of the songs. In addition to traditional means of advertising we created an interactive web platform.

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Print ad.

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In the first three months of the campaign application had 60,000 unique visitors. The visitors were entertained by an average of two minutes with quattro online and successful sales results show that a large number of users enjoyed the taste of Quattro and offline.

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In the first three months of the campaign application had 60,000 unique visitors. The visitors were entertained by an average of two minutes with quattro online and successful sales results show that a large number of users enjoyed the taste of Quattro and offline.

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POLZELA Project created in 2008., in agency Unex Group/EURO RSCG, Zagreb. Designer: Marko Perožić

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Art direction on the calendar (concept development, choosing photos, cooperation with the costume designer, photo editing, making of calendar).

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Art direction on the calendar (concept development, choosing photos, cooperation with the costume designer, photo editing, making of calendar).

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GMUNDER MILCH Project created in 2012., in agency Unex Group/EURO RSCG, Zagreb. Creative director: Krunoslav Serdar Art director: Krešimir Buden Art director junior: Marko Perožić

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Gmunder Milch, Austria. Redesign of old packacging.

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PERSONAL PROJECTS Projects created in the period from 2006.-2013.

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BP Consulting (financial consuulting) Brand identity.

CONSULTIN G

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BP Consulting (financial consuulting) Brand identity.

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CoNNect, Rijeka. Brand identity.

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CoNNect, Rijeka. Brand identity.

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North Adria Yachts Charter agency, Rijeka. Brand identity.

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North Adria Yachts Charter agency, Rijeka. Brand identity.

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Metiteranean S&R, Rijeka. Brand identity.

Mediteranean S&R

editeranean S&R

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Metiteranean S&R, Rijeka. Brand identity.

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Alura full service agency, Rijeka. Brand identity.

A LURA FULL SERVICE AGENCY

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Alura full service agency, Rijeka. Brand identity.

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XXL Sports, RIjeka. Brand identity.

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XXL Sports, RIjeka. Brand identity.

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XXL Sports, RIjeka. Brand identity.

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Dance 2 Dis Independent music production Brand identity.

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Dance 2 Dis DVD Covers

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Foto Challenge Rijeka Morčić and free theme (free theme in finals of Foto Challenge 2011. Rijeka).

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Foto Challenge Rijeka Retro theme (retro theme in finals of Foto Challenge 2011. Rijeka).

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Support for studio Cuclić after DK Gavella withdrew poster Cuculic study made f​​ or the show by Dalibor Matanic, which shows two of the Virgin Mary in the arms. Copywriter: Alen Grozaj

Original work by studio Cuclić.

Support.

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Campari Photo manipulation.

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“Those who do not want to imitate anything, produce nothing.” Salvador Dalí

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