2013 State of Skate IASC

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The State Of Skate 2013 - 2012 Participation Data - Industry Demographics - Manufacturing landscape - Retail landscape - Overall sales trends - Takeaways


Overall Sport Participation


Core Participation Rates


Inactivity Rates


Inactivity Rates


Participation Trends

Source: 2012 SGMA Sports, Fitness and Leisure Activities Topline Participation


Participation Trends


Participation

Source: 2012 SGMA Single Sport Participation Report: Skateboarding


Demographics

Source: TransWorld SKATE Reader Survey

Source: 2012 SGMA Single Sport Participation Report: Skateboarding


Know Your Enemy


Participation: Next Steps -

So, what the hell do we do?

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Study the demographic

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Leverage physical fitness programs in school, grassroots organizations, Parks & Rec programs for skate parks

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Look to other areas of success

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Reevaluate message and product

Easy, right?


2012 State of Skate Surv


2012 State of Skate Survey: Methodology -

Two part survey to identify sales, product, and market trends amongst brands and retailers.

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Survey ran during all of April targeting BRA and IASC members and TransWorld partners.

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30 companies/distributors representing over 50 brands. (Even with last year’s)

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104 store managements representing approximately 250 doors. (Up 25% from last year’s)



















State Of Skate Takeaways -

We need better data

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Growing the Pond – increasing participation is crucial!

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Innovation – products & categories

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Category Crossover – longboards and cruisers have been saving the day – but what’s next?

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G’s Up, Ladies Down

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Optimism On The UP


State Of Skate Takeaways -

Brands Vs. Retailers – The battle continues

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Collaborate… and compete

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Population Growth

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Youth Lifestyle vs. Skateboarding – threats and opportunities

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Problems = Opportunity – examine these!

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Foundation For The Week…


QUESTIONS