Integrated Marketing Team
COMMU NICAT ION T OOL KIT
BSU Brand Attributes and Benefit Messages ABOUT THIS DOCUMENT:
BSU has a unique combination of qualities and strengths (“Attributes and Benefits”) that help shape perceptions of BSU as a place and as a brand. Based on testing conducted by BSU’s Integrated Marketing Team, they reflect ways BSU stands out and resonates with audiences. Find out more here.
HOW TO USE THIS INFORMATION:
You can use the following statements verbatim or as an inspiration for your communication pieces to accurately and consistently convey BSU’s attributes and benefits.
FOR MORE INFORMATION CONTACT: ONLINE REFERENCE:
BSU Office of Communications & Marketing (218) 7552041 email address url for Brand Attributes and Benefit Messages
Studentdirected BSU students, whether traditional or distance learners, take charge of their learning experience by customizing academic programs that accomplish their ambitions within the structure of a fully accredited public university. Engaging BSU students challenge themselves daily with stellar academics and a dynamic campus life, which prepare them to become leaders through a strong tradition of engagement in student organizations, arts and cultural programs, intercollegiate sports, and recreational activities, along with service to the environment, community, and world. Personal At BSU, individuals are known by name, not by number. The friendly, oneonone experience starts in the classroom and extends throughout the physical or virtual campus and into the community. Authentic BSU is for students who thrive in the comfort and ease of hometown living, surrounded by supportive faculty, staff, and neighbors. They value clear lakes, crisp air, expansive forests, and outdoor recreational opportunities. Rewarding BSU delivers an enriching educational experience to students, academically and personally, and forges a positive, lasting relationship with alumni and donors, as well as with the region’s industry and residents, who benefit from the University’s cultural and economic energy. Driven BSU attracts and develops outstanding, hardworking students through studentdirected programs in diverse academic and professional fields and also through numerous personally enriching opportunities to serve the environment, community, and world.
© 2009 Bemidji State University
Published on May 6, 2009
Driven BSU attracts and develops outstanding, hardworking students through studentdirected programs in diverse academic and professional fi...